Download or read book Media Effects Research written by Glenn Grayson Sparks and published by . This book was released on 2006 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media Effects written by Jennings Bryant and published by Routledge. This book was released on 2002-02 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition updates and expands the scholarship of the 1st edition, examining media effects in
Download or read book Mass Media Effects Research written by Raymond W. Preiss and published by Psychology Press. This book was released on 2007 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Download or read book Media Effects and Society written by Elizabeth M. Perse and published by Routledge. This book was released on 2016-08-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.
Download or read book Media Effects written by W. James Potter and published by SAGE. This book was released on 2012-01-03 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.
Download or read book The SAGE Handbook of Media Processes and Effects written by Robin L. Nabi and published by SAGE. This book was released on 2009-09-11 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
Download or read book Media Effects written by Jennings Bryant and published by Taylor & Francis. This book was released on 2002 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Effects covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications.
Download or read book Media Research Methods written by Barrie Gunter and published by SAGE. This book was released on 2000-02-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.
Download or read book Media Effects and Beyond written by Karl Erik Rosengren and published by Routledge. This book was released on 2005-09-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing a multitude of questions and issues surrounding how we use the media, Media Effects and Beyond represents the results of an international research programme into the use and effects of television, video and music. Seeing the viewer not simply as passive object but as a very active subject, the contributors engage with every aspect of children's, adolescents' and families' use of the media - its character, causes and consequences. Topics explored include media and social mobility; family commumication, and consumer lifestyles. Confronting the two traditions of lifestyle research and effects research, Media Effects and Beyond offers a much-needed reconceptualization of both. Written at a time when traditional European public service media systems struggle against a tidal wave of commercial electronic media, this book will be important reading for students of contemporary culture and communications, as well as media policy for decision makers.
Download or read book Applied Mass Communication Theory written by Jack Rosenberry and published by Routledge. This book was released on 2021-09-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362
Download or read book Media Effects Research written by Glenn Grayson Sparks and published by Cengage Learning. This book was released on 2006 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an excellent introduction to students of mass media effects, and presents the research findings of media impacts and the connected mass media theories in the context of those research findings.
Download or read book Digital Media Effects written by W. James Potter and published by Rowman & Littlefield. This book was released on 2021-01-20 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: People have always depended on the mass media for information and entertainment. With mobile devices and easy access to the internet, people are now in constant connection with an ever growing source of information and entertainment and they contribute their own content to those sources through social media. As their media usage shifts towards digital media with their immediacy, interactivity, and intrusiveness, the way media affects people has fundamentally changed. Digital Media Effects focuses on those changes in media effects. While the author acknowledges the findings from the very large literature of effects from exposure to traditional media. Expanding from traditional media effects studies, this book focuses attention on the kinds of effects that have arisen in the new digital age.
Download or read book Milestones in Mass Communication Research written by Shearon Lowery and published by Pearson. This book was released on 1995 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects.
Download or read book Studying Media Effects on Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-07-25 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: The presence and intensity of media influences television, radio, music, computers, films, videos, and the Internet are increasingly recognized as an important part of the social ecology of children and youth, and these influences have become more visible and volatile in recent decades. Research that explores the level and effects of media influences calls for measurements of the quantity and character of exposure to a variety of potentially overlapping media sources, an analysis of the content of the media output, and examination of the social context and relationships that are associated with the media experience. Recognizing the importance of this research, the Board on Children, Youth, and Families, under the auspices of the National Research Council and the Institute of Medicine, and with the sponsorship of the Henry J. Kaiser Family Foundation, held a workshop in March 2006. Its purpose was twofold: to examine the quality of the measures used in studies of the effects of media on children's health and development and to identify gaps in both research and practice. The goal was for a variety of experts to consider steps and strategies that could move this research forward and improve its utility for helping parents, practitioners, and policy makers guide young people in navigating a media-rich environment. Studying Media Effects on Children and Youth provides a summary of that discussion, supplemented with information from two papers prepared for the workshop. It begins with an examination of the potential impact of media exposure, followed by a description of the basic research questions and the methods currently used to study them. Methodological questions and challenges and theoretical approaches are described; they are discussed from the perspective of other kinds of epidemiological research. This report closes with a discussion of future directions for the field.
Download or read book Fundamentals of Media Effects written by Jennings Bryant and published by Waveland Press. This book was released on 2012-05-03 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass medias potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame the media for many of societys problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to-date treatment of the media effects literature. The clear, compelling presentation, illuminated by dozens of new photographs, equips readers with a fundamental understanding of the history, theoretical underpinnings, and current status of media effects researchknowledge that will help them navigate in a media-saturated environment. Several outstanding elements distinguish the Second Edition of Fundamentals of Media Effects. New chapters explore the impact of computer/video games, the effects of the Internet and social networking sites, and the way mobile communication devices have transformed the way we live. An extensive new chapter on childrens educational television describes the considerable body of research that supports positive effects like language development and flexible-thinking skills. Framing studies are covered in a separate chapter where they are distinguished both theoretically and experimentally from agenda setting and priming. Finally, the authors provide overviews of classic and current research studies in an invaluable feature called Research Spotlight, which enable readers to envision how theories translate into research.
Download or read book Media Audiences Effects written by Paul J. Traudt and published by Allyn & Bacon. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this undergraduate text, Traudt (U. of Nevada, Las Vegas) uses the classic The Early Window: Effects of Television in Children and Youth as inspiration to examine the theories and applications of media effects research. His 15 chapters include summaries, references, activities and additional reading. Topics include quantitative research, health issues in media, advertising, the impact of television, stereotyping, the media's effect on children and education, music videos and video games, television news, and the effect of television on presidential politics. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com).
Download or read book Perspectives on Media Effects written by Jennings Bryant and published by Lawrence Erlbaum Associates. This book was released on 1986 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:
