Download or read book Media Culture the Essential Guide to Visual Communication written by Richard Campbell and published by . This book was released on 2018-12-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Essential Guide to Visual Communication written by Ryan McGeough and published by Macmillan Higher Education. This book was released on 2019-02-22 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential Guide to Visual Communication is a concise introduction to the evolution, theory, and principles of visual communication in contemporary society. This guide helps students develop the skills they need to become critical consumers of visual media by examining images through the lens of visual rhetoric. Students see how images influence and persuade audiences, and how iconic images can be repurposed to communicate particular messages. Images selected and discussed throughout the text highlight examples of visual communication from earlier generations and the current digital environment that students encounter in their everyday lives.

Download or read book Visual Communication written by Giorgia Aiello and published by SAGE. This book was released on 2019-10-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students′ own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.

Download or read book Visual Communication written by Giorgia Aiello and published by SAGE. This book was released on 2019-10-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students′ own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.

Download or read book Exploring Media Culture written by Michael R. Real and published by SAGE Publications. This book was released on 1996-09-26 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Michael R. Real is one of our best writers in the arena of critical studies in mass communication, and he has made his most significant contribution to date with Exploring Media Culture. The book is insightful, thought-provoking, and authoritative yet is highly accessible to undergraduate and graduate students alike. Professor Real knows where to find his college readers, and he meets them where they live. His explanations are candid, his examples timely, and his positions compelling. The case studies afford some of the best exemplars of the intersection of ritual participation and media texts in everyday life ever published. Exploring Media Culture is no ordinary textbook. It is a primer for life in the information age. In fact, this may be the first media criticism book that students will want to keep on their bookshelves long after they have graduated from college." --Robert K. Avery, Professor of Communication, University of Utah "Exploring Media Culture is a beautifully written, intellectually challenging, and highly readable exploration of the mysterium of contemporary mass media and popular culture. Michael R. Real does a masterful job of empowering his readers--teaching them how to make sense of everything from Madonna to postmodernism. Students will find this book - which deals with texts that many of them are familiar with -- fascinating, and in some cases terrifying." --Arthur Asa Berger, Broadcast & Electronic Communication Arts Department, San Francisco State University Providing a timely, fresh interpretation of media analysis, Exploring Media Culture is an engaging alternative to the typical mass communication text. Expanding on the approach used in his previous work, author Michael R. Real examines the interplay between popular culture and the media. Each chapter uses an aspect of popular culture to explicate a variety of complex topics such as ritual, postmodernism, identity, and political economy. Real includes analysis of such cultural phenomena as: - Hollywood films, the Superbowl, and presidential elections - MTV, video games, and the Internet - Music, aerobics classes, and the Olympics By staying close to texts, narratives, interpretations, and rituals of actual people, readers can "lay open" great ranges of media culture without getting lost in the most esoteric, though important of scholarly debates today. Exploring Media Culture is a guide for those who expect to attend to film, television, popular music, and similar media culture or conduct formal research on media. Students in communication, media studies, mass communication sociology, cultural studies, and popular culture will find this text is ideal for the classroom; it synthesizes a wide range of recent scholarship in an understandable format.

Download or read book Media Essentials the Essential Guide to Visual Communication written by Richard Campbell and published by . This book was released on 2018-11-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Visual Communication written by Giorgia Aiello and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Media Culture written by Richard Campbell and published by Bedford Books. This book was released on 2002 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.

Download or read book Viscomm written by Jacinta Patterson and published by Cambridge University Press. This book was released on 2012-10-26 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: VISCOMM has been developed by experienced and knowledgeable teachers who understand what works in the Visual Communication Design classroom, to offer a complete and flexible resource package for the new study design. Contemporary design practise and trends are showcased along with examples of student work and both local and global designers to demonstrate current skills, methods and techniques at a variety of levels. Step-by-step visual guides and instructional diagrams cater for visual learners and help students understand and apply design elements and principles. Assessment tasks include a wide variety of individual, group work and extended tasks. These tasks can be matched to the outcomes of the study design, cater to different learning styles and provide opportunities to build up assessable folios. A strong focus on historical and contemporary typographic practice ensures a comprehensive coverage of the new study design. Many chapters rely on minimal prior knowledge, allowing for a flexible course structure that suits the needs and interests of teachers and students. If you order this product you will receive the following components: Print Textbook: delivered in full colour print. PDF Textbook: a downloadable PDF version of the student text that enables students to take notes and bookmark pages. The PDF textbook can be used in class or as a reference at home. To access the PDF textbook, simply register for a Cambridge GO account and enter the 16 character access code found in the front inside cover of your textbook.

Download or read book Media Culture written by Richard Campbell and published by Macmillan Higher Education. This book was released on 2019-01-08 with total page 1907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of the ever-changing world of this dynamic course, addressing the most current issues of our time—including the proliferation of fake news, the #metoo movement, the use and abuse of social media platforms, consumer privacy, and the role media plays in our democracy. The Twelfth Edition of Media & Culture digs deeper than ever before into the worldwide reach and ethical implications of today’s media by highlighting global issues, such as foreign interference in social media and the effect of international box office revenue on decisions made by the domestic film industry,and ethical considerations, such as the fight against sexual harassment across the media industries and the coverage of recent mass shootings, throughout each chapter. This is an exciting and tumultuous time in the media. Developing an understanding of mass communication and becoming a critical consumer of the media is vitally important, especially now as the media are under siege and the lines between fact and fiction are being continuously blurred. Media & Culture reaches students where they are and puts the media industries into perspective historically and culturally, helping them to become more informed citizens who use critical thinking and media literacy skills in their daily lives, even as they are bombarded by information, in a variety of ways and via a variety of media. The Twelfth Edition of Media & Culture digs deeper than ever before into the worldwide reach and ethical implications of today’s media by highlighting global issues, such as foreign interference in social media; augmented reality gaming around the world; the effect of international box office revenue on decisions made by the domestic film industry; newspaper and television consumption around the globe; China’s dominant media corporations; new bias around the globe; and international media research; and ethical considerations such as the coverage of recent mass shootings; #MeToo and the fight against sexual harassment across the media industries; gender problems in digital gaming; breaking through Hollywood’s race barrier; contemporary politics reviving interest in classic novels; and public relations and "alternative facts".

Download or read book Visual Journalism written by Christopher R. Harris and published by Allyn & Bacon. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses important topics in the growing visual communication field. Visual Journalism discusses the growing visual communication field, making it the first book to combine all of the information necessary to start anyone on a visual communication career. This text examines the historical context of visual journalism while providing insights into modern-day applications of new media processes for the new media professional. It consolidates information from various sectors of graphics to aid the "new media" practitioner, providing practical insight into the changing visual profession. By discussing topics such as visual literacy, ethical considerations, reporting and writing, typography and graphic design, and Internet research, it is of value in any course in which students are asked to create and use visual messages - including graphics, photography, Web design, typography, audio, and video.

Download or read book Mastering Visual Communication written by Osman Karakas and published by Independently Published. This book was released on 2023-09-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering Visual Communication: Tips, Mistakes, and Case Studies" is your comprehensive roadmap to becoming a visual communication expert. From design principles to emerging trends, this book covers it all, offering a treasure trove of knowledge and practical insights. Delve into the core principles of graphic design, typography, and layout, and discover how to create visuals that not only inform but also captivate and evoke emotions. This book takes you on a journey through the fascinating history of visual communication, providing a deep understanding of its evolution and impact on society. Learn the art of storytelling through visuals and gain the skills to craft compelling narratives that resonate with your audience. Explore the world of data visualization, infographics, and motion graphics, and harness their power to convey complex information with clarity and effectiveness. Discover the tools and software used by industry professionals and understand the best practices that set you on a path to success. With real-world case studies and examples, this book guides you through common mistakes in visual design, helping you avoid pitfalls and elevate your work. Whether you're designing for print, web, social media, or emerging technologies, "Mastering Visual Communication" equips you with the knowledge and expertise to excel in your field. It's a comprehensive resource that not only covers the fundamentals but also explores the cutting-edge trends shaping the future of visual communication. Prepare to embark on a transformative journey, unleashing your creative potential and leaving a lasting impact in the world of visual storytelling. "Mastering Visual Communication" is your ultimate guide to mastering the art and science of conveying ideas, information, and emotions through visuals.

Download or read book Visual Culture for a Global Audience written by Robert E. Gutsche (Jr.) and published by Cognella Academic Publishing. This book was released on 2015-12-31 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The anthology Visual Culture for a Global Audience takes a conceptually progressive approach to visual images and examines the role of control in visuals and images of gender, science, technology, and race. The material connects practical visual issues to critical, cultural studies. Images at the focus of this book are related to militarization, state violence, control, and masculinity in entertainment, journalism, advertising, and more. The text features imagery from around the globe, including that of regional indigenous populations. Introductions to each main section highlight key concepts that provide readers with the language and perspectives necessary for critical interpretation. These introductions also feature guiding questions that prepare students for the subsequent chapters. Editors' comments throughout the text offer additional description. Each chapter includes references and recommended readings. Visual Culture for a Global Audience is ideal for undergraduate and graduate classes related to visual communication, design, media and journalism, and courses focused on meanings of media and new technologies. The book is relevant to those interested in interpreting the meanings of advertising, politics, international relations, current events, journalism, and images. Robert E. Gutsche, Jr., Ph.D., teaches journalism and visual communication at Florida International University, Miami. A journalist since 1996, his scholarship focuses on news, culture, and power. The author of three books, his work also appears in Visual Communication, Visual Communication Quarterly, and Journalism & Mass Communication Quarterly. Alina Rafikova, M.S., is a scholar and Fulbright grantee who studies place branding and intercultural relations. She has interned at the United Nations. She also participated in the organization of G20 and AsiaPacific Economic Cooperation events in Russia and served as a graduate research assistant at Florida International University."

Download or read book Handbook of Visual Communication written by Sheree Josephson and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. Thriteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium.

Download or read book Visual Ethics written by Paul Martin Lester and published by Taylor & Francis. This book was released on 2022-03-31 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable guide to visual ethics, this book addresses the need for critical thinking and ethical behavior among students and professionals responsible for a variety of mass media visual messages. Written for an ever-growing discipline, authors Paul Martin Lester, Stephanie A. Martin, and Martin Rodden-Smith give serious ethical consideration to the complex field of visual communication. The book covers the definitions and uses of six philosophies, analytical methods, cultural awareness, visual reporting, documentary, citizen journalists, advertising, public relations, typography, graphic design, data visualizations, cartoons, motion pictures, television, computers and the web, augmented and virtual reality, social media, the editing process, and the need for empathy. At the end of each chapter are case studies for further analysis and interviews with thoughtful practitioners in each field of study, including Steven Heller and Nigel Holmes. This second edition has also been fully revised and updated throughout to reflect on the impact of new and emerging technologies. This book is an important resource for students of photojournalism, photography, filmmaking, media and communication, and visual communication, as well as professionals working in these fields.

Download or read book Exploring Media Culture written by Michael R. Real and published by SAGE Publications. This book was released on 1996-09-26 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique textbook provides a fresh interpretation of media analysis and cultural studies. Each chapter focuses on a particular aspect of American popular culture - including Hollywood cinema, presidential elections and the Super Bowl - to demystify complex concepts such as ritual, postmodernism and political economy. This use of popular culture texts, narratives and interpretations will enable readers to understand more about this important yet esoteric debate. Exploring Media Culture synthesizes a wealth of information and research and presents this in an engaging and accessible format.

Download or read book The Media Studies Book written by David Lusted and published by Routledge. This book was released on 2013-06-17 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing media criticism as well as teaching about the media, in inter-disciplinary and 'across the curriculum' teaching, this is the first critical reference book on the important curriculum initiatives taking place in media education. The core of the book is a collection of essays on key concepts from media studies, including 'language', 'narrative', 'institution', 'audience', 'representation', and 'the production process'. Written by teachers for teachers, these essays organise ideas through classroom activities, with a full listing of teaching materials , resources, agencies, and publications in media education. Contributors: Tim Blanchard, Gill Branston, David Buckingham, Jenny Grahame, Karen Manzi and Allan Rowe, Ben Moore, Gillian Swanson, Adrian Tilley, and Tana Wollen.