Download or read book Battle of Symbols written by John Fraim and published by Daimon. This book was released on 2003 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a focus on the three-month period following the terrorist attacks of September 11, 2001, marketing consultant Fraim explains how American symbols are created, communicated, managed, and understood. He discusses the emergence of symbols from their traditional residence in religion, art, dreams, and particular cultures to a new ubiquitous global status and argues that future wars will be increasingly fought over and won through the use of symbols. Distributed by Continuum. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).
Download or read book Communication in History written by Peter Urquhart and published by Routledge. This book was released on 2018-09-03 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 7th edition, Communication in History reveals how media has been influential in both maintaining social order and as powerful agents of change. Thirty-eight contributions from a wide range of voices offer instructors the opportunity to customize their courses while challenging students to build upon their own knowledge and skill sets. From stone-age symbols and early writing to the Internet and social media, readers are introduced to an expansive, intellectually enlivening study of the relationship between human history and communication media.
Download or read book How To Design Logos Symbols And Icons written by Gregory Thomas and published by Adams Media. This book was released on 2003-04-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. the award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures.
Download or read book The Picture Communication Symbols Combination Book written by Roxanna Mayer-Johnson and published by . This book was released on 1995 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Decoding Design written by Maggie Macnab and published by HOW Books. This book was released on 2008-02-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the Significance of Symbols in Your Design Work Our world is comprised of a handful of very simple patterns that have been a part of human design since the beginning of time and have eternal significance. Decoding Design reveals how common symbols and shapes - like circles, squares and triangles - resonate at a gut level and can lend greater meaning to a design. By deconstructing famous logos and other sample designs, you'll learn how to communicate complex information quickly and intuitively with universal and meaningful patterns. You'll also uncover how other disciplines, such as philosophy, math, and physics, influence great design and can help you present ideas in a holistic and compelling manner. Whether you're a designer, student, or marketing professional, Decoding Design will show you the deeper meaning behind the symbols you encounter everyday, and how to better use those symbols to create an impactful relationship with the viewer.
Download or read book Communication in History written by David Crowley and published by Routledge. This book was released on 2015-09-30 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in a new 6th edition, Communication in History reveals how media has been influential in both maintaining social order and as powerful agents of change. With revised new readings, this anthology continues to be, as one reviewer wrote, "the only book in the sea of History of Mass Communication books that introduces readers to a more expansive, intellectually enlivening study of the relationship between human history and communication history". From print to the Internet, this book encompasses a wide-range of topics, that introduces readers to a more expansive, intellectually enlivening study of the relationship between human history and communication history.
Download or read book Interaction of Media Cognition and Learning written by Gavriel Salomon and published by Routledge. This book was released on 2012-12-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The educational use of television, film, and related media has increased significantly in recent years, but our fundamental understanding of how media communicate information and which instructional purposes they best serve has grown very little. In this book, the author advances an empirically based theory relating media's most basic mode of presentation -- their symbol systems -- to common thought processes and to learning. Drawing on research in semiotics, cognition and cognitive development, psycholinguistics, and mass communication, the author offers a number of propositions concerning the particular kinds of mental processes required by, and the specific mental skills enhanced by, different symbol systems. He then describes a series of controlled experiments and field and cross-cultural studies designed to test these propositions. Based primarily on the symbol system elements of television and film, these studies illustrate under what circumstances and with what types of learners certain kinds of learning and mental skill development occur. These findings are incorporated into a general scheme of reciprocal interactions among symbol systems, learners' cognitions, and their mental activities; and the implications of these relationships for the design and use of instructional materials are explored.
Download or read book Messages Meanings and Symbols written by Charles T. Meadow and published by Scarecrow Press. This book was released on 2006-03-03 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deep and penetrating exploration of the key concepts of information and communications sciences by one of its founders, this book covers everything in its subject that you want to know more about including the bedrock topics of signs, symbols, information, and communication, all considered from an historical and foundational perspective that is satisfying to the beginning student and worthwhile for practitioners of long standing. All the major players are given their role, from Shannon and Weaver to Tim Berners-Lee, with Marshall McLuhan an engaging participant. Communication in all its forms—be it print or electronic media, mass communication as well as person-to-person messaging, whether by mail, telephone, gesture, or email—is thoroughly examined in this book, which can serve as either an introductory text to undergraduates in information science, an interesting read for the layman, or as a refresher for the communications professional.
Download or read book Connections and Symbols written by Steven Pinker and published by MIT Press. This book was released on 1988 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connections and Symbols provides the first systematic analysis of the explosive new field of Connectionism that is challenging the basic tenets of cognitive science. Does intelligence result from the manipulation of structured symbolic expressions? Or is it the result of the activation of large networks of densely interconnected simple units? Connections and Symbols provides the first systematic analysis of the explosive new field of Connectionism that is challenging the basic tenets of cognitive science. These lively discussions by Jerry A. Fodor, Zenon W. Pylyshyn, Steven Pinker, Alan Prince, Joel Lechter, and Thomas G. Bever raise issues that lie at the core of our understanding of how the mind works: Does connectionism offer it truly new scientific model or does it merely cloak the old notion of associationism as a central doctrine of learning and mental functioning? Which of the new empirical generalizations are sound and which are false? And which of the many ideas such as massively parallel processing, distributed representation, constraint satisfaction, and subsymbolic or microfeatural analyses belong together, and which are logically independent? Now that connectionism has arrived with full-blown models of psychological processes as diverse as Pavlovian conditioning, visual recognition, and language acquisition, the debate is on. Common themes emerge from all the contributors to Connections and Symbols: criticism of connectionist models applied to language or the parts of cognition employing language like operations; and a focus on what it is about human cognition that supports the traditional physical symbol system hypothesis. While criticizing many aspects of connectionist models, the authors also identify aspects of cognition that could he explained by the connectionist models. Connections and Symbols is included in the Cognition Special Issue series, edited by Jacques Mehler.
Download or read book Symbols in Graphic Design written by Sendpoints and published by Sendpoints. This book was released on 2017-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern-day cryptic symbols and mysterious codes are no longer just the tools of secret societies and spies; skilled graphic designers use them constantly, creating new visual languages for branding, logotypes, and company identities. Symbols in Graphic Design is your own illustrated codebook to these logos, glyphs, and other motifs. This exhaustive resource lays out basic symbols, their meanings, and their histories before delving into a collection of modern projects ranging from restaurant and clothing identities to personal brands, promotional materials, and even city branding projects.
Download or read book Symbols that Stand for Themselves written by Roy Wagner and published by University of Chicago Press. This book was released on 1986 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important new work by Roy Wagner is about the autonomy of symbols and their role in creating culture. Its argument, anticipated in the author's previous book, The Invention of Culture, is at once symbolic, philosophical, and evolutionary: meaning is a form of perception to which human beings are physically and mentally adapted. Using examples from his many years of research among the Daribi people of New Guinea as well as from Western culture, Wagner approaches the question of the creation of meaning by examining the nonreferential qualities of symbols—such as their aesthetic and formal properties—that enable symbols to stand for themselves.
Download or read book Propaganda Technique In World War I written by Harold D. Lasswell and published by MIT Press. This book was released on 1971-04-15 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic book on propaganda technique proposes a general theory of the strategy and tactics of propaganda. This classic book on propaganda technique focuses on American, British, French, and German experience in World War I. The book sets forth a simple classification of various psychological materials used to produce certain specific results and proposes a general theory of strategy and tactics for the manipulation of these materials. In an introduction (coauthored by Jackson A. Giddens) written for this edition, Harold Lasswell notes that this study was partially an exercise in the discovery of appropriate theory. It raised the crucial questions of how to classify the content of propaganda—for instance, a distinction is made between "value demands" (war aims, war guilt, and casting the enemy as evil personified) and "expectations" (the illusion of victory)—and how to summarize the procedures employed in organizing and carrying out propaganda operations. Propaganda Technique in World War I deals primarily with problems of internal administration and lateral coordination rather than with the relationship between policymakers and propagandists. However, Jackson Giddens enumerates procedures in the book that illustrate an underlying assumption that decision makers were deeply involved in propaganda and influenced by considerations of public opinion. He takes the study of propaganda further by elaborating on the nature and meaning of the category of "war aims" and its relation to the propagandist, for this, more than any other category of content, "is the catalyst of transnational political action." Giddens's exploration of the development of a comprehensive theory of propaganda adds another dimension to Lasswell's study while confirming its value as outstanding groundwork for continuing research.
Download or read book Public Opinion written by Walter Lippmann and published by . This book was released on 1922 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads", a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. Lippmann's conclusions are as meaningful in a world of television and computers as in the earlier period when newspapers were dominant. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists. Copyright © Libri GmbH. All rights reserved.
Download or read book Symbols Images Codes written by Pamela Jaye Smith and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explanations from myth, history, and media give you a working knowledge of the secret symbolic language used in media.
Download or read book Icons Symbols of the Borderland written by Diana Molina and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall or no wall? View the US-Mexico borderland saga through the eyes of artists who've lived it, including some of the children held in detention camps. More than 100 artworks represent a variety of mediums, from large paintings to mixed-media collage, neon, photography, and sculpture. Based on a traveling exhibit by members of the El Paso-based Juntos Art Association, the images explore the region's animal and plant ecosystems, food and religious culture, and history. The artists reflect deep roots both north and south of the border and the inherent mestizaje, a blend of indigenous, Mexican, and American heritage across the length of the bicultural, binational landscape. Their work makes vibrant personal and political statements that speak constructively about how to move forward in this fraught region. Combined with accompanying essays, this book shares a rare, close-up view of the US-Mexico crossroads at a critical point in US history.
Download or read book 1 000 Icons Symbols and Pictograms written by Blackcoffee Design Inc and published by Rockport Publishers. This book was released on 2009-02-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pictorial symbols are, in some respects, superior to words as a form of communication. If well-designed, they can be understood by people of all different cultures and can be recognized by children literally years before they learn to read. As a result, symbols are of the utmost importance to graphic designers and their ever-present challenge to create effective visual communication for their clients. This mini-collection of designs drawn from 1000 Icons, Symbols + Pictograms provides a catalog of ideas for designers to look to for inspiration
Download or read book Symbols and Artifacts written by Pasquale Gagliardi and published by Walter de Gruyter. This book was released on 2011-05-02 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Symbols and Artifacts: Views of the Corporate Landscape (de Gruyter Studies in Organization).
