Download or read book Media and the Creative Process written by Eric Williams and published by Cognella Academic Publishing. This book was released on 2013-04-23 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, successful media makers need to collaborate across platforms. To do this they need a unified vocabulary to describe and explain their artistic choices. Only then can they communicate their ideas to others, and therefore collaborate. "Media and the Creative Process" was designed to get you, the future media artist, to think about how artists from other platforms think about their work. Whether you create animation, games, narrative and documentary video, sound design projects, or music, this book is the first step toward being able to share your vision with others. Written for introductory media classes, "Media and the Creative Process" teaches media artists to communicate with each other about their own creative decisions, and demonstrates the creative overlap between fields. It also explains how storytelling and aesthetic decisions work in concert to bring a story to life regardless of the medium. By identifying, comparing, and critiquing the aesthetic elements of projects large and small, this book serves as a foundational text for media students and includes specific topics such as the importance of archetypes in storytelling, the influence of sound design on visual meaning, basics of game play design, and the process of song composition. Eric R. Williams has worked professionally in video, film and television production for more than twenty-five years. He has written, directed and produced short and long form documentaries, television series, educational media, and feature films. His work has received the "Best New Work" award from the Writers Guild of America, an Emmy Award for Interactive Media, and the Ohio Arts Council Award for Individual Excellence in Screenwriting. Beth Novak is the Associate Dean for Student Success in the Scripps College of Communication and an associate professor in the School of Media Arts and Studies at Ohio University. She holds an M.F.A. in Visual Communication Design from the Ohio State University and has produced interactive content including games, video and animation for news and entertainment outlets such as the "Chicago Tribune," the "Detroit Free Press," and America Online.

Download or read book The Creative Process Illustrated written by W. Glenn Griffin and published by Simon and Schuster. This book was released on 2010-08-05 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, answers to the question: How are big ideas born? Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea. Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea. You'll find outstanding work from an eclectic mix of agencies, including TBWA\CHIAT\DAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny. The Creative Process Illustrated represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find: Process canvases--sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising. Profiles--insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments. Practical analysis--a breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.

Download or read book Digital Media and the Creative Process written by Robert Brainard and published by auto•des*sys, Inc.. This book was released on 2009-01-15 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and the Creative Process, as the title suggests, provides a topic to discuss the challenges and the possibilities that designers en- counter as they integrate digital tools in their daily workflow. It features a number of high quality submissions of articles that insightfully address the subject.

Download or read book The Creative Process written by Todd Lubart and published by Springer. This book was released on 2018-08-29 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creative process refers to the sequence of thoughts and actions that are involved in the production of new work that is both original and valuable in its context. This book examines this process across the domains of visual art, writing, engineering, design and music. It characterizes each domain’s creative process based on evidence stemming from creators’ accounts of their own activity and a wide-range of observational material and theories specific to each field. Results from empirical research are then presented across a set of closely linked chapters, using a common set of methodologies that seek to trace the creative process as it unfolds. This highly interdisciplinary edited collection offers valuable insight into the creative process for scholars and practitioners in the fields of psychology, education, and creative studies, as well as for any other readers interested in the creative process. Todd Lubart brings together a group of authors who are themselves actively involved in their respective creative fields and invites readers to adopt a broad perspective on the creative process in order to unravel some of its mysteries.

Download or read book Zig Zag written by Keith Sawyer and published by John Wiley & Sons. This book was released on 2013-02-13 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A science-backed method to maximize creative potential in any sphere of life With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively. This science-backed, step-by step method can maximize our creative potential in any sphere of life. Offers a proven method for developing new ideas and creative problem-solving no matter what your profession Includes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey Psychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi Sawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.

Download or read book The Crossroads of Should and Must written by Elle Luna and published by Workman Publishing Company. This book was released on 2015-04-07 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are two paths in life: Should & Must. We arrive at this crossroads over and over again, and every day. And we get to choose. Starting out or starting over, making a career change or making a life change, the most life-affirming thing you can do is to honor the voice inside that says your have something special to give, and then heed the call and act. Many have traveled this road before. Here’s how you can, too. #choosemust An inspirational gift book for every recent graduate, every artist, every seeker, and every career change.

Download or read book Hot Wiring Your Creative Process written by Curt Cloninger and published by New Riders. This book was released on 2006-10-03 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design philosophies can be useful, but inspiration, creative strategies, and efficient work habits are what really get the job done. Designer, instructor, and author Curt Cloninger provides a multitude of strategies, tools, and practices that readers can use to inject a big dose of creativity into just about any design project. With illustrations drawn from 20th-century French philosophy, medieval manuscripts, punkrock posters, and more, Curt’s innovative text introduces readers to his personal toolkit for hot-wiring the creative process. You’ll learn strategies to: • Recognize and believe in your creative powers • Develop effective methods for evaluating your own work • Draw inspiration from the past • Use standard software in experimental ways, and find nonstandard applications to create new effects • Maintain a personal design playground • Mine your subconscious with the Oblique Strategies Cards, developed by Brian Eno and Peter Schmidt • Un-stick your imagination by “blitz-designing” mock-ups Curt Cloninger is an artist, designer, author, and instructor in Multimedia Arts & Sciences at the University of North Carolina at Asheville. His book Fresh Styles for Web Designers: Eye Candy from the U nderground (New Riders, 2002) is an industry standard on creative Web design solutions. Curt’s art and design work has been featured in I.D. Magazine, HOW Magazine, The New York Times, Desktop Magazine, and at digital arts festivals from Korea to Brazil. He regularly speaks at international events such as HOW Design, South by Southwest, Web Design World, and FILE. His pirate signal broadcasts from lab404.com to facilitate lively dialog.

Download or read book Using Qualitative Research in Advertising written by Margaret A. Morrison and published by SAGE. This book was released on 2012 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.

Download or read book The Art Therapist s Guide to Social Media written by Gretchen M. Miller and published by Routledge. This book was released on 2017-10-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art Therapist’s Guide to Social Media offers the art therapy community a guide that addresses content related to social media use, its growing influence, and the impact social networking has on the profession and work of art therapists. This book presents a framework of relevant theories, best practices, and examples to explore existing and emerging areas of social networking's power for art therapists as practitioners and artists. Divided into three sections that highlight the themes of connection, community, and creativity, chapters explore timely topics such as the professional use of social media, ethical considerations, potential benefits and challenges, and strategies to embrace the possibilities that social media can create for the field worldwide. Art therapists in training, art therapy educators and supervisors, and practicing art therapists will find content in this text helpful for their learning and professional practice.

Download or read book Metapsychology of the Creative Process written by Jason W. Brown and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many are fascinated by the phenomenon of genius and search for an understanding of its nature. Modern research is not especially helpful in elucidating the inner process or its relation to ordinary thought. The present work comes from clinical studies of focal brain injuries that dissect unconscious cognition to reveal sub-surface lines of processing. The outcome is a process (microgenetic) theory of the mental state that differs markedly from mainstream (cognitive) psychology, but with the potential to clarify many features of thought and imagery, normal and exceptional. Creativity is not an isolated problem but touches many central issues in philosophical psychology.

Download or read book Your Ad Here written by Michael Serazio and published by NYU Press. This book was released on 2013-04-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.

Download or read book The Creative Process written by Arthur Asa Berger and published by Cambridge Scholars Publishing. This book was released on 2021-09-16 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating and highly readable book, illustrated with many drawings by the author, uses semiotics, psychoanalytic theory, Marxist theory, and sociological theory to analyze creativity. It also includes short “inserts” by a communications scholar, a psychiatrist, a psychoanalyst, a semiotician, a humor scholar, and a media scholar offering their perspectives on the subject. The book relates creativity to humor, deals with the way Freud’s and Marx’s ideas can be applied to humor, and discusses many aspects of everyday life such as smart speakers, TikTok, hairstyles, bagels, and personal taste. It argues that creativity is not limited to a small number of people in the arts, but that everyone is, to varying degrees, creative. An unusual feature of the book is that it offers notes from the author’s journal to show his thinking processes in writing the book.

Download or read book Advertising by Design written by Robin Landa and published by John Wiley & Sons. This book was released on 2016-11-08 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. "With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)

Download or read book Creative Context written by Nissim Otmazgin and published by Springer Nature. This book was released on 2020-04-23 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this volume is to broaden scholars' analytical perspective by placing the creative industries in frameworks that compare and contrast them with other kinds of entities, organizations, and social forms that mix creativity and production. In other words, this volume aims to set out an emerging agenda for the study of creativity in the cultural and media industries. Although this work focuses on the media and cultural industries, they are investigated in the context of other groups and organizations connecting forms of creativity with an explicit emphasis on turning ideas into concrete practices and products. The originality of this book lies in (1) presenting a comparative and interdisciplinary perspective that develops a new framework and analytical concepts to understand the notion of creativity in the media and cultural industries, and (2) providing a series of fresh empirically based studies of the process of creativity in fields such as advertising, fashion, animation, and pop culture. This comparative move is taken in order to generate new insights about the particular features of the creative industries and new questions for future analysis.

Download or read book Listening to Design written by Andrew Levitt and published by Reaktion Books. This book was released on 2018-03-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Listening to Design takes readers on a unique journey into the singular psychology of design. Drawing on his experience as a teacher, architect, and psychotherapist, Andrew Levitt breaks down the entire creative process, from the first moments an idea appears to the final presentation of a project. Combining telling anecdotes, practical advice, and personal insights, this book offers a rarely seen glimpse into the often turbulent creative process of a working designer. It highlights the importance of active listening, the essential role of empathy in solving problems and overcoming obstacles, and reveals how the act of designing is a vehicle for personal development and a profound opportunity for self-transformation. With clear, jargon-free, and inspirational prose, sections on “Storytelling and the Big Idea,” “Listening and Receiving,” “Getting Stuck,” “Empathy and Collaboration,” and “Presenting and Persuading” signal a larger shift in design toward staying true to creative instincts and learning to trust the surprising power and resilience of the creative process itself. This enlightening and timely book is essential reading for designers, architects, and readers working in all creative fields.

Download or read book The Creative System in Action written by P. McIntyre and published by Springer. This book was released on 2016-05-25 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first of its kind, this book focuses on empirical studies into creative output that use and test the systems approach. The collection of work from cultural studies, sociology, psychology, communication and media studies, and the arts depicts holistic and innovative ways to understand creativity as a system in action.

Download or read book The Nature of the Creative Process in Art written by Jaroslav Havelka and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: No single factor determined the growth of this book. It may have been that as a novice researcher in Behavioral Psychology I experienced growing discontent with the direction of intellectual activity in which the accent was on methodology and measurement, with a distinct atmosphere of dogmatism, insecurity and defensiveness. The anathema of tender-mindedness was attached to any study of mental manifes tations that avoided laboratory confirmation and statistical significance. Man in his uniqueness and unpredictable potentialities remained un explored. Yet outside the systematic vivisection of variables and their measurement men of originality and genius were studying the mind in its complex yet natural interaction of aspirations, values and creative capacities. It was almost too easy for me to turn to them for the re orientation of my psychological interest, and it was not difficult to find in Freud the most daring and penetrating representant of humanistic psychology. Furthermore, it could have been the fact that Freud's thoughts on creative processes appeared to me at once starkly original and yet incomplete and fragmentary, that led me to reconsider and expand on them. Freud's fascination with culture and creativity, although frank and serious, led him to a peculiar indecisiveness and overcautiousness which was radically different from the dramatic boldness of his thera peutic methods and the depth of his personality theories.