Download or read book The News and Public Opinion written by Maxwell McCombs and published by Polity. This book was released on 2011-10-10 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. The News & Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion. Although the media landscape is undergoing rapid change, key elements remain the same, and The News & Public Opinion emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduate students, as well as members of the general public who want to understand the role of the news media in our civic life.
Download or read book The SAGE Handbook of Public Opinion Research written by Wolfgang Donsbach and published by SAGE. This book was released on 2007-12-18 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
Download or read book Setting the Agenda written by Maxwell McCombs and published by John Wiley & Sons. This book was released on 2013-05-09 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.
Download or read book The Oxford Handbook of American Public Opinion and the Media written by Robert Y. Shapiro and published by OUP Oxford. This book was released on 2013-05-23 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: With engaging new contributions from the major figures in the fields of the media and public opinion The Oxford Handbook of American Public Opinion and the Media is a key point of reference for anyone working in American politics today.
Download or read book Media and Non media Effects on the Formation of Public Opinion written by American Institute for Political Communication and published by . This book was released on 1969 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book On the Interactions of News Media Interpersonal Communication Opinion Formation and Participation written by Joohoan Kim and published by Universal-Publishers. This book was released on 1997-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deliberative democracy can be defined as a political system based on citizens' voluntary and free discussions on public issues. Most scholars have discussed deliberative democracy within normative boundaries. However, based primarily on Katz's interpretation of Tarde, this study finds the concept of public sphere a useful framework for operationalizing the normative concept of deliberative democracy, since the four components of the public sphere-news media use, interpersonal communication, opinion formation, and political participation-provide us with empirically testable categories. This study tests the validity of theories of deliberative democracy through examining the inter-relationships among the four components of the public sphere. Methodologically, it includes a set of 63 items to probe where people talk and what they talk about in their daily life. An experimental treatment (a "stop-and-talk" question) is also included in the survey to simulate the effects of real conversation. Through a set of data gathered from a nationwide survey, sufficient evidence was found to support the basic hypotheses: (1) news media use encourages people to have political conversation, (2) news media use and political conversation tend to enhance the quality of opinions (measured by consistency, opinionation, and consideredness), (3) news media use, political conversation, and enhanced opinions encourage political participation. The significance of this study is that: (1) unlike other media effects studies, its dependent variables are not just of opinion positions or attitude changes, but also opinion quality; (2) it does not consider media alone, but deals with the combined effects of interpersonal communication (conversation) and mass media (news media use); (3) it combines an experimental design with a nationwide survey; and (4) it assumes that the effects of mass media do not stop at people's attitudes, but are extended to their activities.
Download or read book Public Opinion written by Walter Lippmann and published by . This book was released on 1922 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads", a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. Lippmann's conclusions are as meaningful in a world of television and computers as in the earlier period when newspapers were dominant. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists. Copyright © Libri GmbH. All rights reserved.
Download or read book Media affected political elections and shaping public opinion written by Joyce Ho and published by GRIN Verlag. This book was released on 2012-09-24 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Communications - Mass Media, grade: A, , language: English, abstract: Political elections are seen to be very important to every country, so in the agenda setting, media gate-keepers tends to rank it very high and show on prime time to attract audiences. Attractive pictures, figures and larger fonts are adopted in order to around public awareness. The images of candidates are all depends on how media shape them and the way of reporting. Public opinions will then form after audiences receiving different kind of information from media. In a certain extent, I believe the effect of media in political elections is influential to voters. Media has bias in transmitting the message and thus attract different group of political elections voters. In advertisements of elections, the quantity, use of words and variation of targeted voters can affect voters’ selections in political elections. Yet, accumulated believes and value system is not easy to change under the perceived predisposition. The selective perception and selective retention set limits towards the effect of mass media.
Download or read book American Government 3e written by Glen Krutz and published by . This book was released on 2023-05-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. American Government 3e aligns with the topics and objectives of many government courses. Faculty involved in the project have endeavored to make government workings, issues, debates, and impacts meaningful and memorable to students while maintaining the conceptual coverage and rigor inherent in the subject. With this objective in mind, the content of this textbook has been developed and arranged to provide a logical progression from the fundamental principles of institutional design at the founding, to avenues of political participation, to thorough coverage of the political structures that constitute American government. The book builds upon what students have already learned and emphasizes connections between topics as well as between theory and applications. The goal of each section is to enable students not just to recognize concepts, but to work with them in ways that will be useful in later courses, future careers, and as engaged citizens. In order to help students understand the ways that government, society, and individuals interconnect, the revision includes more examples and details regarding the lived experiences of diverse groups and communities within the United States. The authors and reviewers sought to strike a balance between confronting the negative and harmful elements of American government, history, and current events, while demonstrating progress in overcoming them. In doing so, the approach seeks to provide instructors with ample opportunities to open discussions, extend and update concepts, and drive deeper engagement.
Download or read book Media Effects and Society written by Elizabeth M. Perse and published by Routledge. This book was released on 2016-08-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.
Download or read book Politicians Don t Pander written by Lawrence R. Jacobs and published by University of Chicago Press. This book was released on 2000-06-21 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative and engagingly written book, the authors argue that politicians seldom tailor their policy decisions to "pander" to public opinion. In fact, they say that when not facing election, contemporary presidents and members of Congress routinely ignore the public's preferences and follow their own political philosophies. 37 graphs.
Download or read book Public Policy and the Mass Media written by Sigrid Koch-Baumgarten and published by Routledge. This book was released on 2010-02-25 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the extent and circumstances under which the media affects public policy; and whether the political impact of the media is confined to the public representation of politics or whether their influence goes further to also affect the substance of political decisions.
Download or read book The Nature and Origins of Mass Opinion written by John Zaller and published by Cambridge University Press. This book was released on 1992-08-28 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.
Download or read book The Media Effect written by Jim Willis and published by Praeger. This book was released on 2007-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the ways in which the news media affect American political actions and policies, from the timing of going to war to the fortunes of presidential campaigns.
Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes
Download or read book A Networked Self written by Zizi Papacharissi and published by Routledge. This book was released on 2010-09-10 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Networked Self examines self presentation and social connection in the digital age. This collection brings together new work on online social networks by leading scholars from a variety of disciplines. The volume is structured around the core themes of identity, community, and culture—the central themes of social network sites. Contributors address theory, research, and practical implications of the many aspects of online social networks.
Download or read book Pluralistic Ignorance and Third person Effect of the Mass Media in the Process of Public Opinion Formation written by Joung-Soon Park and published by . This book was released on 1985 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
