Download or read book A Japanese Advertising Agency written by Brian Moeran and published by Routledge. This book was released on 2013-09-13 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
Download or read book Media and Advertising in Japan written by Brian Moeran and published by . This book was released on 1991 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Postmodern Advertising in Japan written by Ory Bartal and published by Dartmouth. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major study of postmodern developments in Japanese advertising and art
Download or read book Media and Politics in Japan written by Susan Pharr and published by University of Hawaii Press. This book was released on 1996-03-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan is one of the most media-saturated societies in the world. The circulations of its "big five" national newspapers dwarf those of any major American newspaper. Its public service broadcasting agency, NHK, is second only to the BBC in size. And it has a full range of commercial television stations, high-brow and low-brow magazines, and a large anti-mainstream media and mini-media. Japanese elites rate the mass media as the most influential group in Japanese society. But what role do they play in political life? Whose interests do the media serve? Are the media mainly servants of the state, or are they watchdogs on behalf of the public? And what effects do the media have on the political beliefs and behavior of ordinary Japanese people? These questions are the focus of this collection of essays by leading political scientists, sociologists, social psychologists, and journalists. Japan's unique kisha (press) club system, its powerful media business organizations, the uses of the media by Japan's wily bureaucrats, and the role of the media in everything from political scandals to shaping public opinion, are among the many subjects of this insightful and provocative book.
Download or read book Advertising Media written by United States. Bureau of International Business Operations and published by . This book was released on 1962 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Women Media and Consumption in Japan written by Brian Moeran and published by Routledge. This book was released on 2013-12-16 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.
Download or read book Advertising in the Aging Society written by Florian Kohlbacher and published by Springer. This book was released on 2016-04-08 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
Download or read book Comparing and Contrasting Marketing Assumptions and Advertising Strategies in Japan and the United States written by Joseph P. Helgert and published by . This book was released on 2005 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study explores the practice and dynamics of advertising in the second largest democratic economy in the world - Japan. The work examines advertising practices through seven case studies, dramatically framed by individual vignettes written in the style of the Japanese business novel. The case problems and chosen solutions illustrate successful Japanese adaptations of advertising from around the world in addition to advertising practices that are culturally unique to Japan.
Download or read book Perceptions of Japanese Advertising written by Fritz Cropp and published by . This book was released on 1996 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previously, studies of advertising in Japan have been conducted using content analysis, with little attention to attitudes about advertising and advertising strategy. This study examines perceptions of changes in Japanese advertising among advertising professionals in Japan, probing advertising issues that have not previously been scientifically explored. A review of the existing literature about advertising in Japan and interviews with professionals at advertising agencies in Japan yielded four primary dimensions that appear to be affecting advertising in Japan. These dimensions are, the "soft sell" or comparatively more emotional appeal of Japanese advertisements, which contrasts with more attribute-oriented or "hard sell" Western advertising; advertising strategy issues, which focus primarily on the intent of advertising in Japan; economic issues, which address changes in the Japanese distribution system and other economic issues that directly affect advertising; and cultural factors that affect advertising in Japan, which include differences in customs, mores, and language. Q-methodology was used to isolate different types of advertising professionals in Japan. Thirty-four advertising executives were asked to sort forty statements regarding advertising strategy in Japan and the United States. Each of the statements involved one of the four factors that appear to be shaping advertising in Japan. Three distinct types of advertising professionals emerged. The Establishment Type, comprised exclusively of Japanese advertising executives, contends that the advertising climate in Japan is similar to that in the West. He sees minor changes in advertising in Japan, but not dramatic changes precipitated by difficult economic times. The Emigrant Type, comprised exclusively of advertising professionals from the United States, Great Britain and Australia, sees advertising as an extension of the competitive marketplace but believes that cultural factors preclude major change in the advertising climate in Japan. The Change Agent Type, which includes both Japanese and Western professionals, foresees dramatic change in advertising in Japan, precipitated by difficult economic times and fierce competition. Conclusions and implications of these findings are discussed
Download or read book Information Media Trends in Japan 2019 written by Dentsu Media Innovation Lab and published by ダイヤモンド社. This book was released on 2019-08-26 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2019 26th fifth This book summarizes a carefully selected set of basic data to give readers an overview of the information media environment in Japan. Commentaries are provided for data in the following eight fields: Print, Broadcasting, Telecommunications, Films and Videos, Pop Culture, Games, Online Services and Advertising, including 70 charts and graphs. This is the digest version in English of “A Research for the Information and Media Society of Japan” edited by Dentsu Media Innovation Lab . * The original Japanese edition, which offers a wide range of data sets and in-depth commentaries for key industries, has served as a very good reference book for all those interested in grasping the landscapes of information and media industries in Japan. Published every year, the latest 2019 edition marks the 26th publication. The English edition is reorganized from the Japanese and has been released for the fifth time as an e-book, with the first release being in 2014. * Dentsu Media Innovation Lab is the think-tank department of Japan’s largest advertising agency, Dentsu Inc. Media Innovation Lab conducts original and proprietary studies on a variety of fields related to media, publishes key findings and insights, and offers advisory and consulting services to the clients involved in the information and media industries.
Download or read book Information Media Trends in Japan 2018 written by Dentsu Media Innovation Lab and published by ダイヤモンド社. This book was released on 2018-08-27 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book summarizes a carefully selected set of basic data to give readers an overview of the information media environment in Japan. Commentaries are provided for data in the following eight fields: Print, Broadcasting, Telecommunications, Films and Videos, Pop Culture, Games, Online Services and Advertising, including 70 charts and graphs. This is the digest version in English of “A Research for the Information and Media Society of Japan” edited by Dentsu Media Innovation Lab .* The original Japanese edition, which offers a wide range of data sets and in-depth commentaries for key industries, has served as a very good reference book for all those interested in grasping the landscapes of information and media industries in Japan. Published every year, the latest 2018 edition marks the 25th publication. The English edition is reorganized from the Japanese and has been released for the fourth time as an e-book, with the first release being in 2014. * Dentsu Media Innovation Lab is the think-tank department of Japan’s largest advertising agency, Dentsu Inc. Media Innovation Lab conducts original and proprietary studies on a variety of fields related to media, publishes key findings and insights, and offers advisory and consulting services to the clients involved in the information and media industries.
Download or read book Japan 2001 Marketing Advertising Yearbook written by 電通広報室出版部 and published by 電通. This book was released on 2001-01-05 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media Theory in Japan written by Marc Steinberg and published by Duke University Press. This book was released on 2017-03-09 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an overview of Japanese media theory from the 1910s to the present, this volume introduces English-language readers to Japan's rich body of theoretical and conceptual work on media for the first time. The essays address a wide range of topics, including the work of foundational Japanese thinkers; Japanese theories of mediation and the philosophy of media; the connections between early Japanese television and consumer culture; and architecture's intersection with communications theory. Tracing the theoretical frameworks and paradigms that stem from Japan's media ecology, the contributors decenter Eurocentric media theory and demonstrate the value of the Japanese context to reassessing the parameters and definition of media theory itself. Taken together, these interdisciplinary essays expand media theory to encompass philosophy, feminist critique, literary theory, marketing discourse, and art; provide a counterbalance to the persisting universalist impulse of media studies; and emphasize the need to consider media theory situationally. Contributors. Yuriko Furuhata, Aaron Gerow, Mark Hansen, Marilyn Ivy, Takeshi Kadobayashi, Keisuke Kitano, Akihiro Kitada, Thomas Looser, Anne McKnight, Ryoko Misono, Akira Mizuta Lippit, Miryam Sas, Fabian Schäfer, Marc Steinberg, Tomiko Yoda, Alexander Zahlten
Download or read book Japan Online Advertising written by Datamonitor and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations in Japan written by Tomoki Kunieda and published by Routledge. This book was released on 2018-09-21 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.
Download or read book Advertising and Media in Japan written by Brian Moeran and published by . This book was released on 1994 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in Japan written by Ian Melville and published by Routledge. This book was released on 2012-05-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
