Download or read book Becoming a Media Mentor written by Cen Campbell and published by American Library Association. This book was released on 2016-07-29 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guiding children's librarians to define, solidify, and refine their roles as media mentors, this book in turn will help facilitate digital literacy for children and families.
Download or read book Science Technology and Innovation for Sustainable Development Goals written by Ademola A. Adenle and published by Oxford University Press. This book was released on 2020-07-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: After the United Nations adopted the 17 Sustainable Development Goals (SDGs) to "end poverty, protect the planet, and ensure prosperity for all," researchers and policy makers highlighted the importance of targeted investment in science, technology, and innovation (STI) to make tangible progress. Science, Technology, and Innovation for Sustainable Development Goals showcases the roles that STI solutions can play in meeting on-the-ground socio-economic and environmental challenges among domestic and international organizations concerned with the SDGs in three overlapping areas: agriculture, health, and environment/energy. Authors and researchers from 31 countries tackle both big-picture questions, such as scaling up the adoption and diffusion of new sustainable technologies, and specific, localized case studies, focusing on developing and middle-income countries and specific STI solutions and policies. Issues addressed include renewable energy, automated vehicles, vaccines, digital health, agricultural biotechnology, and precision agriculture. In bringing together diverse voices from both policy and academic spheres, this volume provides practical and relevant insights and advice to support policy makers and managers seeking to enhance the roles of STI in sustainable development.
Download or read book A Guide to Working with the Media written by and published by . This book was released on 2001 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Writing written by Charles Marsh and published by Routledge. This book was released on 2020-11-16 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. Strategic Writing takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources, Strategic Writing offers instructors a complete, ready-to-use course. It is an essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary and multimedia approach. Strategic Writing is ideally suited for online courses. In addition to syllabi for both online and traditional courses, the instructor’s manual includes Tips for Teaching Strategic Writing Online. Those tips include easy guidelines for converting the book’s PowerPoint slides to videos with voiceovers for online lectures. The book’s recipe-with-examples approach enhances student self-instruction, particularly when combined with the companion website’s sample assignments and grading rubrics for every document. Visit the site at www.routledge.com/cw/marsh.
Download or read book Official Gazette written by Philippines and published by . This book was released on 1973 with total page 1138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media Capture written by Anya Schiffrin and published by Columbia University Press. This book was released on 2021-06-22 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who controls the media today? There are many media systems across the globe that claim to be free yet whose independence has been eroded. As demagogues rise, independent voices have been squeezed out. Corporate-owned media companies that act in the service of power increasingly exercise soft censorship. Tech giants such as Facebook and Google have dramatically changed how people access information, with consequences that are only beginning to be felt. This book features pathbreaking analysis from journalists and academics of the changing nature and peril of media capture—how formerly independent institutions fall under the sway of governments, plutocrats, and corporations. Contributors including Emily Bell, Felix Salmon, Joshua Marshall, Joel Simon, and Nikki Usher analyze diverse cases of media capture worldwide—from the United Kingdom to Turkey to India and beyond—many drawn from firsthand experience. They examine the role played by new media companies and funders, showing how the confluence of the growth of big tech and falling revenues for legacy media has led to new forms of control. Contributions also shed light on how the rise of right-wing populists has catalyzed the crisis of global media. They also chart a way forward, exploring the growing need for a policy response and sustainable models for public-interest investigative journalism. Providing valuable insight into today’s urgent threats to media independence, Media Capture is essential reading for anyone concerned with defending press freedom in the digital age.
Download or read book Becoming a Public Relations Writer written by Ronald D. Smith and published by Routledge. This book was released on 2016-08-05 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
Download or read book Getting Out Your Message written by and published by DIANE Publishing. This book was released on with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations Writing written by Valerie Fields and published by SAGE Publications. This book was released on 2024-09-17 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field.
Download or read book Weird and Wacky Holiday Marketing Guide written by Ginger Marks and published by Ginger Marks. This book was released on 2010-12-13 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Present Day Corporate Communication written by Rudolf Beger and published by Springer. This book was released on 2018-06-22 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as an easy-to-read, up-to-date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot find a lot of educational literature about corporate communication in the market. Therefore, this guidebook closes that gap. In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying). This is triggered not only by the recent high profile and success of targeted (political) communication in the USA, but also by the notorious export-orientation of many Asian companies and their increasingly multi-national orientation (fostered by M&A and foreign investments). In addition, the increasing importance of online communication and digital/social media is an important reason why existing guidebooks on corporate communication have to be reassessed and modernized. This book focuses on all major aspects of modern corporate communication, including online / digital communication, and covers new developments, such as “fake news”, “post-truths”, “political correctness”, “the art of bridging” and other new phenomena in the world of (corporate) communication. Simple cartoon-style drawings supplement the text in order to facilitate reading and learning. Corporate communication professional, as well as students and professors in business/management programs, will be given tools to effectively and successfully plan and implement corporate communication strategies and tactics in all major areas.
Download or read book Public Relations Planning written by Edward T. Vieira, Jr. and published by Taylor & Francis. This book was released on 2024-06-10 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality, and preparing them for the workplace. At the same time, the book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest technological tools and techniques, as well as the ever-changing landscape of social media; and examines the role of data analytics in the PR decision-making process. Examples and vignettes have been updated so that they reflect the current state of the global PR environment, whilst learning objectives, key term definitions, and chapter exercises facilitate comprehension. Providing a solid foundation to the PR planning process, this text is core reading for advanced undergraduate, postgraduate, and executive education students studying Public Relations Strategy, Public Relations Campaigns, and Strategic Communications. Online resources include PowerPoint lecture slides, a test bank, answers for end-of-chapter questions, and instructor notes for the case studies. Public Relations Planning is featured on the International Public Relations Association website.
Download or read book Fire and Life Safety Educator written by Marsha P Giesler and published by Jones & Bartlett Learning. This book was released on 2024-09 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 106 2 Hearings Agriculture Rural Development Food And Drug Administration And Related Agencies Appropriations For 2001 Part 6 March 1 2000 written by and published by . This book was released on 2000 with total page 1150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book COP Talk written by Virginia Venable Kidd and published by Rowman & Littlefield. This book was released on 1999 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for police officers who want to improve their communication skills in the context of implementing the goals and objectives of community policing. The first chapter discusses basic communication principles that explain how a message is sent and received. It examines the content and relational message components, communication context, verbal and nonverbal codes, channel, and feedback. Chapter 2 is designed to improve an officer's interpersonal communication, as community policing increases the number of interactions between an officer and the community. Chapter 3 considers the dynamics of work groups. Step-by-step instructions are provided for planning and leading a small, task-oriented group meeting. Chapter 4 focuses on public speaking, as it teaches officers how to prepare and deliver a talk before a group; and Chapter 5 instructs officers in how to prepare for and lead a community meeting. Topics cover selecting a presentation format, planning the details of your meeting, and dealing with a hostile audience. Remaining chapters focus on creative problem-solving techniques, ways to convince others to support a creative solution and become involved in an action plan for change, and ways to publicize a program through the media and other means.
Download or read book Bite Sized Marketing written by Nancy Dowd and published by American Library Association. This book was released on 2010 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Download or read book 19 Tips for Successful Public Relations written by and published by Brant Skogrand. This book was released on with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
