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Book MEASUREMENT OF ATTITUDE

    Book Details:
  • Author : L. L. THURSTONE
  • Publisher :
  • Release : 2018
  • ISBN : 9781033143940
  • Pages : 0 pages

Download or read book MEASUREMENT OF ATTITUDE written by L. L. THURSTONE and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book A Technique for the Measurement of Attitudes

Download or read book A Technique for the Measurement of Attitudes written by Rensis Likert and published by . This book was released on 1987 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Implicit Measures of Attitudes

Download or read book Implicit Measures of Attitudes written by Bernd Wittenbrink and published by Guilford Press. This book was released on 2007-01-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.

Book Attitude Research in Science Education

Download or read book Attitude Research in Science Education written by Dr. Issa M. Saleh and published by IAP. This book was released on 2011-02-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research into how students’ attitudes affect their learning of science related subjects has been one of the core areas of interest by science educators. The development in science education records various attempts in measuring attitudes and determining the correlations between behavior, achievements, career aspirations, gender identity and cultural inclination. Some researchers noted that attitudes can be learned and teachers can encourage students to like science subjects through persuasion. But some view that attitude is situated in context and has much to do with upbringing and environment. The critical role of attitude is well recognized in advancing science education, in particular designing curriculum and choosing powerful pedagogies and nurturing students. Since Noll’s (1935) seminal work on measuring the scientific attitudes, a steady stream of research papers describing the development and validation of scales have appeared in scholarly publications. Despite these efforts, the progress in this area has been stagnated by limited understanding of the conception of attitude, dimensionality and inability to determine the multitude of variables that made up such concept. This book makes an attempt to take stock and critically examine classical views on science attitudes and explore contemporary attempts in measuring science-related attitudes. The chapters in this book are a reflection of researchers who work tirelessly in promoting science education and highlight the current trends and future scenarios in attitude measurement.

Book Questionnaire Design  Interviewing and Attitude Measurement

Download or read book Questionnaire Design Interviewing and Attitude Measurement written by A. N. Oppenheim and published by Bloomsbury Publishing. This book was released on 2000-10-17 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys.

Book Readings in Attitude Theory and Measurement

Download or read book Readings in Attitude Theory and Measurement written by Martin Fishbein and published by . This book was released on 1967 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Social Information Processing and Survey Methodology

Download or read book Social Information Processing and Survey Methodology written by Hans-J. Hippler and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Survey researchers have long been aware that the way in which questions are asked determines the obtained responses. However, the exact processes that mediate response effects remained elusive. In the present volume, cognitive psychologists and survey methodologists explore the cognitive processes that underlie respondents' answers to survey questions. The contributors provide an introduction to information processing theories for survey researchers, review current knowledge of response effects in the light of recent theorizing in cognitive psychology, and report a number of experimental studies on question context and question wording. In combination, the chapters provide a theoretical framework for the analysis of response effects in surveys and raise a number of applied and theoretical issues that have so far not been addressed in cognitive psychology.

Book Social Psychology  A Practical Manual

Download or read book Social Psychology A Practical Manual written by Glynis M. Breakwell and published by Springer. This book was released on 1982-07-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Attitudes and Attitude Change

Download or read book Attitudes and Attitude Change written by Gerd Bohner and published by Psychology Press. This book was released on 2014-03-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are attitudes, how do we form them and how can they be modified? This book provides the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes. Drawing on research from Europe and the USA it presents up-to-date coverage of the key issues that will be encountered in this area, including attitude formation and change, functions of attitudes, attitude measurement, attitudes as temporary constructs, persuasion processes and prediction of behaviour from attitudes.

Book Key Concepts in Social Research

Download or read book Key Concepts in Social Research written by Geoff Payne and published by SAGE. This book was released on 2004-03-18 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This clearly written and user-friendly book is ideal for students or researchers who wish to get a basic, but solid grasp of a topic and see how it fits with other topics. By following the links a student can easily and efficiently build up a clear conceptual map of social research′ - Malcolm Williams, Reader in Sociology, Cardiff University `This is a really useful book, written in an accessible manner for students beginning their study of social research methods. It is helpful both as an introductory text and as a reference guide for more advanced students. Most of the key topics in methods and methodology are covered and it will be suitable as a recommended text on a wide variety of courses′ - Clive Seale, Brunel University At last, an authoritative, crystal-clear introduction to research methods which really takes account of the needs of students for accessible, focused information to help with undergraduate essays and exams. The key concepts discussed here are based on a review of teaching syllabi and the authors′ experience of many years of teaching. Topics range over qualitative and quantitative approaches and combine practical considerations with philosophical issues. They include several new topics, like internet and phone polling, internet searches, and visual methods. Each section is free-standing, can be tackled in order, but with links to other sections to enable students to cross-reference and build up a wider understanding of central research methods. To facilitate comprehension and aid study, each section begins with a definition. It is followed by a summary of key points with key words and guides to further reading and up-to-date examples. The book is a major addition to undergraduate reading lists. It is reliable, allows for easy transference to essays and exams and easy to use, and exceptionally clearly written for student consumption. The book answers the needs of all those who find research methods daunting, and for those who have dreamt of an ideal introduction to the subject.

Book The Handbook of Attitudes

Download or read book The Handbook of Attitudes written by Dolores Albarracin and published by Psychology Press. This book was released on 2014-04-04 with total page 1289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs, behavior, and affect; and a final one that integrates these relations into the broader areas of cognitive processes, communication and persuasion, social influence, and applications, the handbook also features an innovative chapter on implicit versus explicit attitudes. With contributions from the top specialists, this handbook features unique collaborations between researchers, some who have never before worked together. Every writer was encouraged to work from as unbiased a perspective as possible. A "must have" for researchers in the areas of social, political, health, clinical, counseling, and consumer psychology, marketing, and communication, the handbook will also serve as an excellent reference for advanced courses on attitudes in a variety of departments.

Book Attitude Strength

    Book Details:
  • Author : Richard E. Petty
  • Publisher : Psychology Press
  • Release : 2014-01-14
  • ISBN : 1317782364
  • Pages : 531 pages

Download or read book Attitude Strength written by Richard E. Petty and published by Psychology Press. This book was released on 2014-01-14 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area. The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.

Book The Psychology of Attitudes and Attitude Change

Download or read book The Psychology of Attitudes and Attitude Change written by Gregory R. Maio and published by SAGE Publications. This book was released on 2009 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.

Book Measures of Personality and Social Psychological Attitudes

Download or read book Measures of Personality and Social Psychological Attitudes written by John P. Robinson and published by Academic Press. This book was released on 2013-10-22 with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measures of Personality and Social Psychological Attitudes: Volume 1 in Measures of Social Psychological Attitudes Series provides a comprehensive guide to the most promising and useful measures of important social science concepts. This book is divided into 12 chapters and begins with a description of the Measures of Personality and Social Psychological Attitudes Project's background and the major criteria for scale construction. The subsequent chapters review measures of "response set"; the scales dealing with the most general affective states, including life satisfaction and happiness; and the measured of self-esteem. These topics are followed by discussions of measures of social anxiety, which is conceived a major inhibitor of social interaction, as well as the negative states of depression and loneliness. Other chapters examine the separate dimensions of alienation, the predictive value of interpersonal trust and attitudes in studies of occupational choice and racial attitude change, and the attitude scales related to locus of control. The final chapters look into the measures related to authoritarianism, androgyny, and values. This book is of great value to social and political scientists, psychologists, nurses, social workers, non-academic professionals, and students.

Book The Measurement of Meaning

    Book Details:
  • Author : Charles Egerton Osgood
  • Publisher : University of Illinois Press
  • Release : 1957
  • ISBN : 9780252745393
  • Pages : 358 pages

Download or read book The Measurement of Meaning written by Charles Egerton Osgood and published by University of Illinois Press. This book was released on 1957 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The logic of semantic differentation; The dimensionality of the semantic space; The semantic differential as a measuring instrument; Evaluation of the semantic differential; Attitude measurement and the principle of congruity; Semantic measurement in personality and psychotherapy research; Semantic measurement in communications research.

Book Measures of Political Attitudes

Download or read book Measures of Political Attitudes written by John P. Robinson and published by Emerald Group Publishing. This book was released on 1999 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measures of Political Attitudes provides political and social scientists with the necessary information to best measure political attitudes and data. Containing side-by-side comparisons of relevant measures, coverage includes political ideology, democratic values, political tolerance, racial-ethnic attitudes, political trust, party identification, and more. Information in each chapter includes a systematic review of reliability and validity evidence as well as placing the scales into a broad historical and research context.

Book Studies in Public Opinion

Download or read book Studies in Public Opinion written by Willem E. Saris and published by Princeton University Press. This book was released on 2004 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on and reaching beyond themes in the work of Philip Converse, one of the pioneers in the study of public opinion, Studies in Public Opinion brings together a group of leading American and European social scientists to explore a number of new factors, with a particular emphasis on the structure of political choices. In twelve chapters that reflect different perspectives on how people form political opinions and how these opinions are manipulated, this book offers an unparalleled view of the state-of-the-art research on these important questions as it has developed on two continents.