Download or read book McLuhan For Beginners written by W. Terrence Gordon and published by Red Wheel/Weiser. This book was released on 2012-10-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan was one of the most brilliant and original thinkers of the 20th century. He was so far ahead of his time that he predicted the future and offered a critique of human behavior in a media saturated world that is perhaps more valuable in today’s Internet age than it was in his own time. McLuhan pioneered the study of Media, unified Art and Science, and warned us about the perils of a televised, computerized, famous-for-15-minutes, social media world. A world where we would live in each other’s faces, and become so alike, so isolated, so anonymous that violence would become a scream of identity, a way of saying, “I am not invisible.” McLuhan tried to teach us to guard against these dehumanizing, debasing effects of technology, and a thousand other things, but we got reality television anyway. The centennial celebration of McLuhan’s life and the re-release of his books has led to a surge of new interest in his thinking and teachings. McLuhan For Beginners provides an essential introduction that is clear, comprehensive, and easy to remember. It is full of wise and witty art by Susan Willmarth that is a perfect match to W. Terrence Gordon’s writing. McLuhan envisioned the media generated Global Village before it existed, and no one since McLuhan has described its allure and pitfalls better.
Download or read book McLuhan A Guide for the Perplexed written by W. Terrence Gordon and published by A&C Black. This book was released on 2010-02-25 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.
Download or read book Joyce for Beginners written by Terrance Gordon and published by For Beginners. This book was released on 2021-02-16 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The works of James Joyce are part of the literary canon worldwide--and the need to have his works broken out into palatable pieces, even for the most avid of fans, is known the world over as well. In Joyce For Beginners, W. Terrence Gordon does just that. With the assistance of Lynsey Hutchinson's humorous illustrations throughout, Gordon successfully captures bits and pieces of Joyce's works and reconstructs them in a picturesque way for the reader to visualize the stories. Gordon also examines Joyce's passion for music and how it materializes in his writing. This will be the perfect addition to any Joyce lover's library.
Download or read book Marshall Mcluhan written by W. Terrence Gordon and published by Gingko Press. This book was released on 2004-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than just a detailed life story, this fine and carefully written biography actually does justice to McLuhan's ideas. Gordon evocatively portrays McLuhan's central place in the ferment of the 1960s and explains the formation of his brilliant insights into the media. Escape Into Understanding is a discriminating and passionate portrait of one of the 20th Century's truly great men. It traces McLuhan's life from its beginning in the prairie city of Edmonton, Alberta, through his education at Cambridge and his teaching career in America to his startling breakthroughs in communication while at the University of Toronto. Wherever he went, McLuhan left the indelible memory of his passion for learning as a vital legacy among colleagues, friends and acquaintances. This is the man Gordon successfully evokes in this superb biography.
Download or read book CNBC 24 7 Trading written by Barbara Rockefeller and published by John Wiley & Sons. This book was released on 2002-02-28 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marshall McLuhan said, 'We have become a global village,' CNBC has helped lead the way in creating a global village for the financial markets. Readers will finish CNBC 24/7 Trading feeling smarter about the markets and really understanding how important it is to be in the information flow." -Mary Meeker, Managing Director, Morgan Stanley Dean Witter "CNBC 24/7 Trading unlocks the mystery of how individual investors can invest and trade everywhere all the time. This book will become the investment bible that levels the playing field between Wall Street and Main Street." -Robert J. Froehlich, Vice Chairman, Kemper Funds Group Managing Director, Scudder Kemper Investments "TD Waterhouse has operations in eight countries, so we see that growth in international investing is accelerating. To be successful investing around the globe, investors need both information and insight. CNBC 24/7 Trading covers what individual investors need to know in a thorough, easy to understand way." -Steve McDonald, CEO, TD Waterhouse From the Foreword "CNBC 24/7 Trading . . . embraces the reality that the markets never stand still . . . this book is a guide to the emerging 24/7 marketplace, a road map to the potential rewards for investors who can grasp that marketplace's opportunities and understand its risks."-Sue Herera "This definitive book on investing in the 24/7 markets provides the comprehensive tools for active investors and market pros alike. Offering information and advice on trading, obtaining research, measuring market volatility, and assessing local market risk, no smart investor should venture without it." -Linda R. Killian, CFA, Principal, Renaissance Capital
Download or read book Linguistics for Beginners written by W. Terrence Gordon and published by For Beginners (For Beginners). This book was released on 2008 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Terrence Gordon begins with a lucid definition of language and proceeds to examine how language becomes the subject matter of linguisitics. Topics include the contrast between writing and speech and elementary lessons in different levels of analysis from sounds to sentences. Here, absurd fictions are explored and the borderlands between linguistics and philosophy are investigated.
Download or read book Media Studies written by Dan Laughey and published by Oldacastle Books. This book was released on 2010-08-01 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: With TV, internet, phone, radio, movies, music, magazines, and newspapers—just to name a few—how does one begin to understand today’s all-embracing media culture? In this book, all the key issues and debates in media studies are covered in a lively and accessible style, including the main features of global media corporations and approaches to the study of media effects, consumer power, celebrity, journalism, and new media. From surveillance to simulation, genre to gender, political economy to the postmodern, the reader will be guided through a matrix of intellectual endeavor on all media matters. Whether for a student, researcher, or practitioner, this handy reference guide offers a journey through a complex but fascinating subject.
Download or read book Saussure For Beginners written by W. Terrence Gordon and published by Red Wheel/Weiser. This book was released on 2015-07-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise, accessible introduction to the great linguist who shaped the study of language for the 20th century, Saussure for Beginners puts the challenging ideas of Ferdinand de Saussure (1857-1913) into clear and illuminating terms, focusing on the unifying principles of his teachings and showing how his thoughts on linguistics migrated to anthropology. Ferdinand de Saussure’s work is so powerful that it not only redefined modern linguistics, it also opened our minds to new ways of approaching anthropology, literary criticism, and psychoanalysis. Saussure felt that 19th century linguistics avoided hard questions about what language is and how it works. By 1911, he had taught a general linguistics course only three times. Upon his death, however, his students were so inspired by his teachings that they published them as the “Course in General Linguistics.” Saussure For Beginners takes you through this course, points out the unifying principles, and shows how these ideas migrated from linguistics to other subjects.
Download or read book Playing the Future written by Douglas Rushkoff and published by Berkley. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Makes dazzling links between chaos theory and Rodney King, snow boarding and William Gibson, race culture and Star Wars--the literary equivalent of U2's Zoo TV--Rushkoff is courageous enough to stand up against fashionable gloom by putting his faith in today's 'screenagers.
Download or read book Artificial Intelligence written by Blay Whitby and published by Ellis Horwood. This book was released on 1988 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses controversial issues that have been raised by the emergence and growth of artificial intelligence, providing discussion of the effects of funding from military sources, legal aspects of AI, the effect of AI in the workplace, and the Code for Professional Conduct for AI workers. Acidic paper. Annotation copyrighted by Book News, Inc., Portland, OR
Download or read book Transforming McLuhan written by Paul Grosswiler and published by Peter Lang. This book was released on 2010 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Transforming McLuhan explores the radical, humanist line of descent in interpreting Canadian media and culture theorist Marshall McLuhan's work, rejecting the dominant view of McLuhan as a conservative, uncritical herald of technological determinism and capitalism. This McLuhan is the oppositional critic of modernity, resisting uncontrolled technological change, who seeks new media forms with a human face. Contributors from diverse international and academic perspectives include Douglas Kellner, Nick Stevenson, Gary Genosko, Richard Cavell, Lance Strate, Glenn Willmott, Patrick Brantlinger, Donna Flayhan, and Bob Hanke." ""Marshall McLuhan was the first to theorize and to develop a concept of media, indicating their importance to all areas of society and culture. Today media are far more pervasive than in the 1950s and 1960s when he wrote. Yet his work has still not received its due attention. Transforming McLuhan will begin to correct this oversight."---Mark Poster, University of California-Irvine; Author of What's the Matter with the Internet? and Information Please" ""Transforming McLuhan re-reads the McLuhan phenomenon in light of today's media-saturated, 24/7 news and smartphone world. Here we meet again with the visionary Tiresias in the Underworld whose dark sayings once lit the late afternoon of the twentieth century. These critical readings create a time-out to question him again and to open space-time interstices for alternate thoughts and alternate actions." ---Michael Heim, Mount St. Mary's College, Los Angeles; Author of The Metaphysics of Virtual Reality and Virtual Realism" ""Transforming McLuhan offers a rich and textured reconsideration of Marshall McLuhan's ideas, demonstrating how McLuhan's work is a better match for current multi-dimensional and ambivalent understandings of media and culture than it was for the narrower conceptions that guided those who dismissed McLuhan in his own time. These provocative and well-written essays persuasively engage in what I have called morphing' McLuhan with other key theoretical frameworks. As a resuit, Transforming McLuhan illustrates that cultural theorists have much to learn from McLuhanism, but that McLuhan's perspective also has much room for enrichment t from critical media studies." ---Joshua Meyrowitz, University of New Hampshire; Author of No Sense of Place: The Impact of Media on Social Behavior"--BOOK JACKET.
Download or read book Introducing Intercultural Communication written by Shuang Liu and published by SAGE. This book was released on 2010-11-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Books on intercultural communication are rarely written with an intercultural readership in mind. In contrast, this multinational team of authors has put together an introduction to communicating across cultures that uses examples and case studies from around the world. The book further covers essential new topics, including international conflict, social networking, migration, and the effects technology and mass media play in the globalization of communication. Written to be accessible for international students too, this text situates communication theory in a truly global perspective. Each chapter brings to life the links between theory and practice and between the global and the local, introducing key theories and their practical applications. Along the way, you will be supported with first-rate learning resources, including: • theory corners with concise, boxed-out digests of key theoretical concepts • case illustrations putting the main points of each chapter into context • learning objectives, discussion questions, key terms and further reading framing each chapter and stimulating further discussion • a companion website containing resources for instructors, including multiple choice questions, presentation slides, exercises and activities, and teaching notes. This book will not merely guide you to success in your studies, but will teach you to become a more critical consumer of information and understand the influence of your own culture on how you view yourself and others.
Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Download or read book Marshall McLuhan s Mosaic written by Elena Lamberti and published by University of Toronto Press. This book was released on 2012-01-01 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: One hundred years after Marshall McLuhan's birth, Elena Lamberti explores a fundamental, yet neglected aspect of his work: the solid humanistic roots of his original 'mosaic' form of writing. In this investigation of how his famous communication theories were influenced by literature and the arts, Lamberti proposes a new approach to McLuhan's thought. Lamberti delves into McLuhan's humanism in light of his work on media and culture, exploring how he began to perceive literature not just as a subject, but a 'function inseparable from communal existence.' Lamberti pays particular attention to the central role played by Modernism in the making of his theories, including the writings of Ford Madox Ford, James Joyce, Ezra Pound, and Wyndham Lewis. Reconnecting McLuhan with his literary past, Marshall McLuhan's Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment.
Download or read book Tesla for Beginners written by Robert Sutherland-Cohen and published by Red Wheel/Weiser. This book was released on 2016-11-08 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tesla For Beginners examines the man behind the alternating current and wireless technologies.
Download or read book Proust For Beginners written by Steve Bachmann and published by Red Wheel/Weiser. This book was released on 2016-05-17 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proust For Beginners is a compelling biography of French novelist Marcel Proust and a vivid portrait of his times. It also serves as a concise guide and critical review of In Search of Lost Time (À la recherche du temps perdu, 7 volumes, 1913–1927), one of the most difficult—yet widely taught—works of French literature. With extensive passages from In Search of Lost Time and other essential works, Proust For Beginners highlights the defining themes and unique literary style of a modern master whom many have heard about but few fully fathom. It portrays Proust and the milieu in which he wrote in vivid detail, bringing to life the “Proustian moments” at the heart of his greatest work—and our own everyday experience. Proust’s masterpiece “begins in a series of rooms in which he unlocks themes, styles, references, and foreshadows,” writes Harold Augenbraum in the foreword. Proust For Beginners will provide the key.
Download or read book Libertarianism for Beginners written by Todd Seavey and published by Red Wheel/Weiser. This book was released on 2016-01-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libertarianism isn't about winning elections; it is first and foremost a political philosophy - a description of how, in the opinion of libertarians, free people ought to treat one another, at least when they use the law, which they regard as potentially dangerous. If libertarians are correct, the law should intrude into people's lives as little as possible, rarely telling them what to do or how to live. A political and economic philosophy as old as John Locke and John Stuart Mill, but as alive and timely as Rand Paul, the Tea Party, and the novels of Ayn Rand, libertarianism emphasizes individual rights and calls for a radical reduction in the power and size of government. Libertarianism For Beginners lays out the history and principles of this often-misunderstood philosophy in lucid, dispassionate terms that help illuminate today's political dialogue.
