Download or read book McLuhan en la era de Google Memorias y profec as de la Aldea Global 2 edici n ampliada written by Pedro Sempere and published by Lulu.com. This book was released on 2015-04-06 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un excitante viaje por la cultura popular de la Era Digital. Sugiere nuevos puntos de vista y proporciona herramientas nuevas para percibir lo que aún no habíamos percibido. Un mapa inteligente para caminar por el futuro.
Download or read book La aldea global written by Marshall McLuhan and published by Editorial GEDISA. This book was released on 2020-09-07 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro fue la culminación de los estudios de Marshall McLuhan en relación a la red electrónica universal de finales del s.XX. Cuando McLuhan publicó Understanding Media en 1964, no existían los medios de comunicación tal como los conocemos en la actualidad, ni tal como eran a finales del s.XX. Sin embargo, la tesis de McLuhan sobreque las extensiones tecnológicas de la conciencia humana se adelantaban a nuestra capacidad para las comprender las consecuencias, nunca ha sido tan adecuada. Si el medio es el mensaje, el mensaje se está volviendo casi imposible de descifrar. En La aldea global, McLuhan y Bruce R. Powers proponen un marco conceptual detallado en cuyos términos pueden comprenderse los avances tecnológicos de las tres últimas décadas. Como núcleo desarrollan de su teoría de que los usuarios de la tecnología están condicionados por dos formas distintas de percibir el mundo. Por un lado, está lo que ellos llaman Espacio Visual (la forma de percepción lineal, cuantitativa, característica del mundo occidental); y por el otro, el Espacio Acústico (el razonamiento holístico, cualitativo, de Oriente). Según ellos, los nuevos medios tecnológicos estimulaban el Espacio Acústico y consideraban que la llegada de la globalización no sería gradual y equitativa en todas partes. McLuhan y Powers vuelven en este libro a mostrar que su espíritu visionario con las nuevas tecnologías fue una vez más acertado. Y nos plantean desde el pasado una reflexión interesante sobre los medios actuales
Download or read book The Global Village written by Marshall McLuhan and published by New York : Oxford University Press. This book was released on 1989 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a model for studying the structural impact of video-related technologies on global society.
Download or read book La aldea global written by Marshall McLuhan and published by . This book was released on 2015 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comprender los medios de comunicaci n written by Marshall McLuhan and published by Grupo Planeta (GBS). This book was released on 2009-02-05 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Algunas de las expresiones creadas hace unos años por Marshall McLuhan, como “aldea global” o “el medio es el mensaje”, han pasado ya a formar parte de nuestro vocabulario habitual. Y, del mismo modo, sus teorías siguen desafiando nuestra sensibilidad y nuestros supuestos acerca de cómo y qué comunicamos. Lo que mucha gente no sabe, sin embargo, es que todo ello partió del libro que el lector tiene en sus manos: un clásico de la comunicación de masas que hoy en día, en un nuevo contexto, pide ya una nueva definición. Precisamente, este es el objetivo de esta cuidada reedición: no sólo aprovechar el notable resurgimiento del interés por la obra de McLuhan para relacionarla con los últimos avances en el citado campo -de la televisión por cable a los últimos inventos en el campo de la telefonía, pasando por el desarrollo de nuevas ecologías de la información y la aparición de revistas especializadas-, sino volver a evaluar el texto a la luz de los cambios tecnológicos, políticos y sociales que se han producido en los albores del siglo XXI, lo que queda perfectamente reflejado en la nueva introducción de Lewis H. Lapham.
Download or read book McLuhan s Global Village Today written by Angela Krewani and published by Routledge. This book was released on 2015-10-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan was one of the leading media theorists of the twentieth century. This collection of essays explores the many facets of McLuhan’s work from a transatlantic perspective, balancing applied case studies with theoretical discussions.
Download or read book Understanding Media Today written by Matteo Ciastellardi and published by Editorial UOC. This book was released on 2011-12-01 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Media, Today. McLuhan in the Era of Convergence Culture
Download or read book Understanding Media written by Marshall McLuhan and published by Corte Madera, CA : Gingko Press. This book was released on 2003 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reissue of McLuhan's expose from 1964 on the state of the then emerging phenomenon of mass media
Download or read book International Journal of McLuhan Studies written by Matteo Ciastellardi and published by Editorial UOC. This book was released on 2011-12-16 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Media, Today. McLuhan in the Era of Convergence Culture
Download or read book Guerra y paz en la aldea global written by Marshall McLuhan and published by México : Ediciones Martínez Roca. This book was released on 1971 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book El medio es el masaje written by Marshall McLuhan and published by Grupo Planeta (GBS). This book was released on 1988 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro aborda la experiencia de la renovación desde un punto de vista eminentemente renovador. A partir de la idea del cambio -de la persona, la familia, la educación, los barrios, los gobiernos o las relaciones-, McLuhan y Fiore exploran, sondean y analizan nuestro mundo con sagacidad, ejemplos y humor, mirando ávidamente a su alrededor para ver qué ha pasado y por qué. La conclusión, finalmente, acaba revelando cómo el medio, o el proceso de nuestro tiempo -la tecnología electrónica-, ha remodelado y reestructurado los patrones de la interdependencia social y todos los aspectos de la vida privada.
Download or read book The Global Village Transformations in World Life and Media in the 21st Century written by Marshall McLuhan and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Understanding Me written by Herbert Marshall Mcluhan and published by McClelland & Stewart. This book was released on 2010-06-25 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unbuttoned McLuhan! An intimate exploration of Marshall McLuhan’s ideas in his own words In the last twenty years of his life, Marshall McLuhan published – often in collaboration with others – a series of books that established his reputation as the pre-eminent seer of the modern age. It was McLuhan who made the distinction between “hot” and “cool” media. It was he who observed that “the medium is the message” and who tossed off dozens of other equally memorable phrases from “the global village” and “pattern recognition” to “feedback” and “iconic” imagery. McLuhan was far more than a pithy-phrase maker, however. He foresaw – at a time when the personal computer was a teckie fantasy – that the world would be brought together by the internet. He foresaw the transformations that would be wrought by digital technology. He understood, before any of his contemporaries, the consequences of the revolution that television and the computer were bringing about. In many ways, we’re still catching up to him. In Understanding Me, Stephanie McLuhan and David Staines have brought together eighteen previously unpublished lectures and interviews by or involving Marshall McLuhan. They have in common the informality and accessibility of the spoken word. In every case, the text is the transcript taken down from the film, audio, or video tape of the actual encounters – this is not what McLuhan wrote but what he said. The result is a revelation: the seer who often is thought of as aloof and obscure is shown to be funny, spontaneous, and easily understood.
Download or read book The Legacy of McLuhan written by Lance Strate and published by Hampton Press (NJ). This book was released on 2005 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marshall McLuhan, a central figure in the fields of communication studies and media ecology, is one of the most important and influential intellectuals of the twentieth century. This volume of original essays brings together 29 leading experts from a wide variety of academic disciplines, and from the media professions, to explore, assess, critique, and extend McLuhan's rich and controversial legacy. The contributors to this anthology address such diverse areas as communication studies, journalism, literature, art and art history, archeology, computer science, digital media, philosophy, theology, law, history, psychology, sociology, political science, and cultural studies. The Legacy of McLuhan goes further than any previous study in showing the broad and far-reaching impact of the thought, the publication and the life of Herbert Marshall McLuhan."--BOOK JACKET.
Download or read book The Medium is the Massage written by Marshall McLuhan and published by Penguin Modern Classics. This book was released on 2008 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'global village' have proved decades ahead of their time.
Download or read book Understanding Media written by Marshall McLuhan and published by Signet Book. This book was released on 1966-10 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marshall McLuhan and Virtuality written by Chris Horrocks and published by Cambridge : Icon. This book was released on 2001 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that radical transformations in media and technology have reinvigorated debate about McLuhan's famous dictum, 'the medium is the message'.
