Download or read book McLaren Vale Winemakers Marketing Plan 2000 2005 written by McLaren Vale Winemaker's Association and published by . This book was released on 2000* with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Strategy 2000 2005 written by Richard Mitchell and published by . This book was released on 2000 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Planning for Wine written by Tony Spawton and published by . This book was released on 1991 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Australian Hotelier written by and published by . This book was released on 2007-07 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Australian Viticulture written by and published by . This book was released on 1996 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Sommelier Prep Course written by Michael Gibson and published by John Wiley & Sons. This book was released on 2010-04-20 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the subject of wine, beer, and spirits continues to grow in popularity, there are very few books that approach the subject in an accessible manner and that also contain the pedagogical features needed by instructors. In addition, most books cover the subject of wine only, while hospitality students need a broader base on knowledge that also includes beer and spirits. After finishing the book, readers will be prepared to take the introductory certification exams of the Court of Master Sommeliers, International Sommelier Guild, and Society of Wine Educators and receive a first-level certification. Divided into five parts, Gibson covers wine, beer, and spirits. Along with a history of each type of beverage, he also covers how these beverages are produced and manufactured, varieties and styles of these beverages, and food pairings. Most importantly, Gibson covers costing, pricing, merchandising, marketing, and storing wine, along with creating a balanced wine list and table service.
Download or read book Wine Business Monthly written by and published by . This book was released on 2005 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Australian New Zealand Wine Industry Journal written by and published by . This book was released on 1986 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Wine and Society written by Stephen Charters and published by Routledge. This book was released on 2006 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is consumed. It's divided into four parts and illustrated by case studies from around the world."--BOOK JACKET.
Download or read book A Year in the Life of Grange written by Philip White and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark in Australian wine publishing. Superbly crafted and uncompromisingly presented, this limited-edition collectors' item of original photographs and words lives the story of one of the world's most celebrated wines.
Download or read book Hospitality written by and published by . This book was released on 2009 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Australian New Zealand Wine Industry Directory written by and published by . This book was released on 1987 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Grape a hol written by Michael Frederick Spratt and published by Dog Ear Publishing. This book was released on 2012 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is awash with wine - nearly 30 billion liters are produced every year. But how much is truly fine wine? Vastly less than what is claimed to be. By coining the term "Grape-a-hol" and defining it as "an alcoholic beverage made from fermented grape juice and passed off as a substitute for fine wine," this book exposes the questionable practices of big business and the regulatory myopia of governments that are subverting artisan wine making, altering consumer tastes, and sabotaging the future of fine wine. Industry insiders themselves, the authors draw on their intimate knowledge of both the U.S. and New Zealand wine industries to reveal how the line between fine wine and bulk wine has become dangerously blurred. But it is not too late. Grape-a-hol is a rallying cry to everyone who believes it is only art - not economics - that can create truly fine wine. MICHAEL F. SPRATT, Ph.D. is a founder and owner of Destiny Bay Vineyards. Michael currently serves as President of the Waiheke Winegrowers Association, is a Director of New Zealand Winegrowers, and a founding member of The Specialist Winegrowers of New Zealand. Prior to launching Destiny Bay in 2000, he was a partner in mergers & acquisitions consulting for PricewaterhouseCoopers in their San Francisco office. In addition to his 20 year career as an international management consultant, he spent nearly a decade in production and business management in the micro-electronics industry in Silicon Valley. Michael holds a Ph.D. in Psychology from the University of California at Berkeley. He has written a number of articles on wine industry issues in New Zealand. MARK L. FELDMAN, Ph.D. is the CEO of Destiny Bay Wine Imports. Mark has been instrumental in the marketing and branding of Destiny Bay Vineyards since its founding in 2000. His experience as the U.S. importer and distributor of New Zealand's highest rated artisan wine has made his presentations on luxury branding a featured attraction at private tasting events. He also is a former CEO of Space-Time Insight, a founding partner of Start Up Farms International, a Senior Vice President of Strategy at Virsa Systems and a Senior Vice President at SAP Labs. Earlier in his career he was a partner and global practice leader for mergers & acquisitions consulting at PricewaterhouseCoopers. Mark holds a Ph.D. in Communications from Northwestern University and is a frequently quoted speaker who has addressed audiences throughout the world on industry-transforming events. Grape-a-hol is the second book written by Spratt and Feldman. Their first, Five Frogs on a Log: A CEO's Guide to Accelerating the Transition in Mergers, Acquisitions, and Gut-Wrenching Change, remains a business favorite in five languages.
Download or read book The Wine Bible written by Karen MacNeil and published by Workman Publishing Company. This book was released on 2015-10-13 with total page 2408 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one can describe a wine like Karen MacNeil. Comprehensive, entertaining, authoritative, and endlessly interesting, The Wine Bible is a lively course from an expert teacher, grounding the reader deeply in the fundamentals—vine-yards and varietals, climate and terroir, the nine attributes of a wine’s greatness—while layering on tips, informative asides, anecdotes, definitions, photographs, maps, labels, and recommended bottles. Discover how to taste with focus and build a wine-tasting memory. The reason behind Champagne’s bubbles. Italy, the place the ancient Greeks called the land of wine. An oak barrel’s effect on flavor. Sherry, the world’s most misunderstood and underappreciated wine. How to match wine with food—and mood. Plus everything else you need to know to buy, store, serve, and enjoy the world’s most captivating beverage.
Download or read book Wine written by Liz Thach and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Wine Tourism Destination Management and Marketing written by Marianna Sigala and published by Springer. This book was released on 2019-06-25 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Download or read book The Australian New Zealand Grapegrower Winemaker written by and published by . This book was released on 2005 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt:
