Download or read book McDonald s Russia Managing a Crisis written by David Molch and published by GRIN Verlag. This book was released on 2009-08-13 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Mittweida, language: English, abstract: The purpose of this thesis is to provide an international management exercise, derived from a case study, that tests the ability of students to overcome cultural obstacles and structure an integrative marketing agreement. The existing thesis examined and judged the case study, which was written by Youngme Moon and Kerry Herman from Harvard Business School (HBS). It will describe the business plan as well as possible solutions of McDonald’s in Russia during the financial crisis, which ones judged in the case study of the HBS. After an introduction to the history of the McDonald’s worldwide and McDonald’s Russia, the „Big Mac Index” defines. The second chapter of this thesis is the description of the strategic situation. The construction of strategic planning, the market entry forms and marketing concepts of McDonald’s follows, which ones being examined in detail. Furthermore the second chapter contains the opening of the first McDonald’s restaurant in Russia. The descriptions of the problems in the year 1998 as well as McDonald’s approach of the crisis are carried out to counteract as another point of this thesis. The outline of the possible solutions of one's own like environmental analysis or the „Best Mix of 4P ́s” forms the quintessence of this thesis. Different suggestions have been discussed recently, and experienced partners and personal contacts is one of those impressive ones. Last, a short summary is given to the factors of success of McDonald’s Russia and an outlook, what one can expect from the Russian market in future.
Download or read book The Piratization of Russia written by Marshall I. Goldman and published by Routledge. This book was released on 2003-04-10 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the debacle of Russian reform, especially the emergence of oligarchs accused of using guile, intimidation and violence to reap riches. Explains Russia's problems and how they could have been avoided.
Download or read book McDonald s Russi written by David Molch and published by GRIN Verlag. This book was released on 2009-08 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Applied Sciences Mittweida, language: English, abstract: The purpose of this thesis is to provide an international management exercise, derived from a case study, that tests the ability of students to overcome cultural obstacles and structure an integrative marketing agreement. The existing thesis examined and judged the case study, which was written by Youngme Moon and Kerry Herman from Harvard Business School (HBS). It will describe the business plan as well as possible solutions of McDonald's in Russia during the financial crisis, which ones judged in the case study of the HBS. After an introduction to the history of the McDonald's worldwide and McDonald's Russia, the "Big Mac Index" defines. The second chapter of this thesis is the description of the strategic situation. The construction of strategic planning, the market entry forms and marketing concepts of McDonald's follows, which ones being examined in detail. Furthermore the second chapter contains the opening of the first McDonald's restaurant in Russia. The descriptions of the problems in the year 1998 as well as McDonald's approach of the crisis are carried out to counteract as another point of this thesis. The outline of the possible solutions of one's own like environmental analysis or the "Best Mix of 4P s" forms the quintessence of this thesis. Different suggestions have been discussed recently, and experienced partners and personal contacts is one of those impressive ones. Last, a short summary is given to the factors of success of McDonald's Russia and an outlook, what one can expect from the Russian market in future.
Download or read book Punishing Putin written by Stephanie Baker and published by Simon and Schuster. This book was released on 2024-09-10 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth, authoritative, and timely look at the unprecedented economic war the US and its European allies are waging against Russia after Putin’s invasion of Ukraine—written by a veteran journalist with unparalleled access to Western and Russian sources. Undeterred by eight years of timid US sanctions, Vladimir Putin ordered his full-scale assault on Ukraine on February 24, 2022. In the hours that followed across the world, Western leaders weaponized economic tools to counter an unprecedented land grab by a nuclear-armed power. What followed was an undeniably world-changing financial experiment that risked throwing the world into a devastating recession. The end goal was simple: to sap the strength of Putin’s war machine and damage the Russian economy—once the eleventh largest on the planet. Here, Russian expert and veteran journalist Stephanie Baker explains in fascinating detail how this furious shadow-war unfolded: its causes, how it is being executed, and its ability to affect Russia and the course of history. From seizing superyachts to manipulating the global price of oil to trying to block the sale of military technology to Russia, we learn how the White House coordinated with top officials in London and Brussels to freeze a staggering $300 billion in foreign currency reserves accumulated in the West by Russia’s central bank. Mobilizing an army of white collar-crime investigators and experts on international law, Baker explores how the West has cracked down on illicit Russian money by targeting oligarchs, one superyacht at a time, and their enablers around the world. Filled with propulsive, fly-on-the-wall details, Punishing Putin takes us into the frantic backroom deliberations that led to a whole new era of carefully calculated “economic statecraft” and shows how these new strategies are already radically rearranging global alliances that will influence the world order today, and for generations to come.
Download or read book Consumer Culture Branding and Identity in the New Russia written by Graham H.J. Roberts and published by Routledge. This book was released on 2016-04-14 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.
Download or read book Assisting Russia written by United States. Congress. House. Committee on International Relations and published by . This book was released on 1999 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book To Russia with Fries written by George Cohon and published by McClelland & Stewart. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You might think that an autobiography by the senior chairman of McDonald's in Canada and Russia would be a modestly boastful, ho-hum business story of expansion and board-room debates, wrapped in some nice reminiscences about his family. You would be very wrong. Because this is George Cohon's autobiography, and George Cohon ("Call me George, please!") is not an ordinary man...not in his approach to business and not in his approach to telling his life story. It's true that George Cohon is one of the most successful businessmen of his generation and that he's also one of the most colourful. But the man you'll meet in the pages of "To Russia With Fries is considerably more complex than that description suggests. Here, you'll encounter a man who not only dreamed the impossible dream of opening a McDonald's restaurant in the heart of the Soviet Union (of all places), but had the patience, the persistence, and above all the good humour to navigate the maze of obstacles set in his course by a scornful communist bureaucracy. You'll meet a man whose heart is bigger than his assets (he's donating all the royalties from this book to charity); a man with a serious sense of fun, who loves (and is frequently on the receiving end of) practical jokes; a man whose life so far has been extraordinary by any standard. You'll discover a man who is a natural and creative entrepreneur and an acknowledged expert on starting a business in Russia. He's been there and done that - long before the crash of the Iron Curtain. From a man who can think and do six things at once (he's been told he has a mind like a butterfly), comes a very lively and hugely entertaining story that has universal appeal.
Download or read book Russia s Carnival written by Christoph Neidhart and published by Rowman & Littlefield Publishers. This book was released on 2002-11-13 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This colorfully drawn and acutely observed book explores Russia by engaging all our senses. Today's Russia smells different from the Soviet Union. The country looks and sounds different, its touch is different and its food tastes different. Thus, Christoph Neidhart argues, Russia is truly a changed country from the Soviet Union it was, little more than a decade ago. Russian society is rapidly urbanizing and modernizing, as can be perceived by all senses, including the awareness of space and the conception of time. After almost a century, space can be privately owned and freely traded; time too has become commodified. New role models and new ways to express social status are emerging. Russia has become a 'monetized' economy as the old Soviet practice of provision by networking has grown obsolete. Russia thus readies itself gradually to grow into a Western-style, middle-class society with a free market and democratic polity. The author assesses these rapid changes using the evocative metaphor of the carnival to understand the chaotic inversion of the Communist structure of society. He explores the transition's traps and shortcomings—such as the privatization of politics and the looting of the state's assets—and compares this process to the modernization Western society underwent a century earlier.
Download or read book United Government and Foreign Policy in Russia 1900 1914 written by David MacLaren McDonald and published by Harvard University Press. This book was released on 1992 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1904 a small, distant war brought Russia to the brink of internal collapse - and yet within ten years the country embroiled itself in an incomparably larger conflict close to home. How the war with Japan and its aftermath actually steered Russia toward such an unlikely, fateful decision is the subject of David McDonald's book, an analysis of Russian foreign policy on the eve of World War I.
Download or read book Goodbye Globalization written by Elisabeth Braw and published by Yale University Press. This book was released on 2024-02-13 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bold new account of the state of globalization today—and what its collapse might mean for the world economy After the Cold War, globalization accelerated at breakneck speed. Manufacturing, transport, and consumption defied national borders, companies made more money, and consumers had access to an ever-increasing range of goods. But in recent years, a profound shift has begun to take place. Business executives and politicians alike are realising that globalization is no longer working. Supply chains are imperilled, Russia has been expelled from the global economy after its invasion of Ukraine, and China is using these fissures to leverage a strategic advantage. Given these pressures, what will the future of our world economy look like? In this groundbreaking account, Elisabeth Braw explores the collapse of globalization and the profound challenges it will bring to the West. Drawing on interviews with prominent executives and policymakers from around the world, Braw poses the difficult questions all businesses and economies will face—and traces the intricate story of globalization from the exuberant ’90s to the embattled present.
Download or read book To Russia with Fries written by George Cohon and published by McClelland & Stewart. This book was released on 2012-11-13 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: You might think that an autobiography by the senior chairman of McDonald’s in Canada and Russia would be a modestly boastful, ho-hum business story of expansion and board-room debates, wrapped in some nice reminiscences about his family. You would be very wrong. Because this is George Cohon’s autobiography, and George Cohon (“Call me George, please!”) is not an ordinary man…not in his approach to business and not in his approach to telling his life story. It’s true that George Cohon is one of the most successful businessmen of his generation and that he’s also one of the most colourful. But the man you’ll meet in the pages of To Russia With Fries is considerably more complex than that description suggests. Here, you’ll encounter a man who not only dreamed the impossible dream of opening a McDonald’s restaurant in the heart of the Soviet Union (of all places), but had the patience, the persistence, and above all the good humour to navigate the maze of obstacles set in his course by a scornful communist bureaucracy. You’ll meet a man whose heart is bigger than his assets (he’s donating all the royalties from this book to charity); a man with a serious sense of fun, who loves (and is frequently on the receiving end of) practical jokes; a man whose life so far has been extraordinary by any standard. You’ll discover a man who is a natural and creative entrepreneur and an acknowledged expert on starting a business in Russia. He’s been there and done that – long before the crash of the Iron Curtain. From a man who can think and do six things at once (he’s been told he has a mind like a butterfly), comes a very lively and hugely entertaining story that has universal appeal.
Download or read book International Management written by P.N. Gooderham and published by Edward Elgar Publishing. This book was released on 2013 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔThis book focuses on the challenges facing MNCs who are Òplaying away from homeÓ in different institutional frameworks and complex cultural contexts. In each chapter the authors provide a clear exposition and critique of the current literature followed by a sophisticated case study that highlights the key challenges and dilemmas faced by MNCs in dynamic environments. Through a combination of solid theory and rich cases this book provides a fresh and important contribution to the discipline and will be invaluable for academics, postgraduate students and practitioners.Õ Ð Pauline Stanton, Victoria University Melbourne, Australia ÔThe textbook addresses crucial challenges facing managers of MNCs. The topics are introduced systematically, with suitable theoretical grounding and accompanied with rich insights from case studies. It is very well customized to students in international management providing not only a broad overview but also in depth knowledge of real world challenges in a globalised business world.Õ Ð Rÿdiger Kabst, Justus-Liebig-UniversitŠt Gie§en, Germany ÔThis excellent book covers the field of international business and particularly international management and is written in a way that cuts through these complex concepts and makes them understandable without losing any of the nuances. The substantial case studies attached to each topic and chapter can be mined by teachers and students in a variety of different ways. The book is ideal for Masters students, but many of their teachers can gain a lot from it too. . .Õ Ð Chris Brewster, University of Reading, UK This timely and accessible MBA textbook explores the challenges faced by todayÕs multinational corporations. What is the optimal balance between local responsiveness and global integration? How can a common culture be developed in the face of profound cultural differences? What employment policies are legitimate in a world of differing standards? Through a combination of well-researched theory and illustrative case studies, International Management creates a platform for informed and lively debate on these, and many other issues. Comprehensive and insightful, this important textbook will be an invaluable resource for MBA students, as well as academics and managers faced with the daily challenges of managing international organisations.
Download or read book Working for McDonald s in Europe written by Tony Royle and published by Routledge. This book was released on 2004-08-02 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The McDonald's Corporation is not only the largest system-wide sales service in the world, it is a phenomenon in its own right, and is now recognized as the most famous brand in the world. By providing a detailed analysis of the extent to which the McDonald's Corporation adapts or imposes its labour relations policies in Europe, this volume represents a real life case study revealing the interaction between a global multi-national enterprise and the regulatory systems of a number of different European countries. Key features include: * an overview of the McDonald's Corporation's development and structure * an analysis of its corporate culture and the issues of franchising * an examination of key union strategies, including systems of co-determination, consultation and collective-bargaining * a chapter dealing specifically with European legislation, in particular the McDonald's European Works Council The author systematically analyzes the conflict between the McDonald's Corporation and the industrial relations systems of the European countries within which it operates, and exposes this conflict as an 'unequal struggle' between economic liberalism and collectivism.
Download or read book Food Policy and Food Security written by Stephen K. Wegren and published by Lexington Books. This book was released on 2018-03-28 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive analysis of Russian food policy. Food policy is defined as the way government policy influences food production and distribution. Russia’s food policy is important for several reasons. The first and most obvious reason is that a dysfunctional food policy is symptomatic of larger political and societal problems. A failing food policy is often the precursor to political instability. Russian food policy is also important is due to the agricultural recovery since 2004 that has allowed Russia to become self-sufficient in grain production. Being food-sufficient in grain means that Russia is not drawing upon global grain supply. Even more important, Russia now produces surpluses and has become a global grain supplier. Moreover, the agricultural recovery has made the country food secure, traditionally defined as having enough food for a healthy life. An analysis of food policy reveals that the structure of food production has changed with the emergence of mega-farms called agroholdings that are horizontally and vertically integrated. Agroholdings represent a concentration of capital and land, with a small number of farms producing large percentages of total food output. The book explores alternatives to the industrial agricultural model by discussing different variants of sustainable agriculture. A final importance of Russian food policy concerns food trade. Russia has become more protectionist since 2012. The food embargo against Western nations (2014-2017) is one example, so too is import substitution that is a core component of food policy. The book demonstrates the politicalization of external food trade. Food trade and denial of access to the Russian market is used as an instrument of foreign policy to punish countries with whom Russia has disagreements. Current Russian policymakers have food resources to augment, support, and extend national interests abroad. Russia historically has cycled through periods of integration and isolation from the West. This book raises the question whether a new normal has arisen that is characterized by the permanent withdrawal from integration, as evidenced by its nationalist and protectionist food policy. The book is entirely original, rich in detail and broad in scope. It is based on field work, survey data, a wide reading of primary sources and the secondary literature, all of which are linked to important policy questions in development studies and food studies. It is destined to become a classic book on Russian food policy.
Download or read book Drive Thru Dreams written by Adam Chandler and published by Flatiron Books. This book was released on 2019-06-25 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This is a book to savor, especially if you’re a fast-food fan.”—Bookpage "This fun, argumentative, and frequently surprising pop history of American fast food will thrill and educate food lovers of all speeds." —Publishers Weekly Most any honest person can own up to harboring at least one fast-food guilty pleasure. In Drive-Thru Dreams, Adam Chandler explores the inseparable link between fast food and American life for the past century. The dark underbelly of the industry’s largest players has long been scrutinized and gutted, characterized as impersonal, greedy, corporate, and worse. But, in unexpected ways, fast food is also deeply personal and emblematic of a larger than life image of America. With wit and nuance, Chandler reveals the complexities of this industry through heartfelt anecdotes and fascinating trivia as well as interviews with fans, executives, and workers. He traces the industry from its roots in Wichita, where White Castle became the first fast food chain in 1921 and successfully branded the hamburger as the official all-American meal, to a teenager's 2017 plea for a year’s supply of Wendy’s chicken nuggets, which united the internet to generate the most viral tweet of all time. Drive-Thru Dreams by Adam Chandler tells an intimate and contemporary story of America—its humble beginning, its innovations and failures, its international charisma, and its regional identities—through its beloved roadside fare.
Download or read book Russia Survival Guide written by Alexander Rodionov & Maya Krivchenia and published by Xlibris Corporation. This book was released on 2013-12 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to help people understand Russia better and to have a better experience while they are here. We wanted to write something that would help people fall in love with Russia, as much as we have, by sharing our experiences and funny stories about our life as an expat in St. Petersburg (Maya Krivchenia) and travel professional organizer (Alexander Rodionov). Russia is an exciting, interesting, and dynamic country, but sometimes the differences that people come across are extremely frustrating and confusing. Our goal is to explain some of Russia's unique qualities so that our friends, clients, tourist, and all others can appreciate this amazing country. Hopefully this will help answer some of the many questions you already have about Russia while planning your trip. By traveling to Russia you will certainly have a unique experience and hopefully by reading this you will get to experience Russia to the fullest!
Download or read book Russia s Food Revolution written by Stephen K. Wegren and published by Routledge. This book was released on 2020-09-21 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the food revolution that has occurred in Russia since the late 1980s, documenting the transformation in systems of production, supply, distribution, and consumption. It examines the dominant actors in the food system; explores how the state regulates food; considers changes in patterns of food trade interactions with other states; and discusses how all this and changing habits of consumption have impacted consumers. It contrasts the grim food situation of 1980s and 1990s with the much better food situation that prevails at present and sets the food revolution in the context of the wider consumer revolution, which has affected fashion, consumer electronics, and other sectors of the economy.
