Download or read book May I Have Your Attention Please Your Guide to Business Writing That Charms Captivates and Converts written by Mish Slade and published by . This book was released on 2016-01-08 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let's not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality. It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need. For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage. May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgrade In this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.

Download or read book Business and Management Consulting written by Louise Wickham and published by Pearson UK. This book was released on 2020 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Business Writing For Dummies written by Natalie Canavor and published by John Wiley & Sons. This book was released on 2013-07-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences

Download or read book Quick Painless Business Writing written by Susan Benjamin and published by Red Wheel/Weiser. This book was released on 2007-01-01 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yes, you can improve your writing without memorising endless rules, perusing checklists of do's and don'ts or revisiting the lessons of secondary school. Quick & Painless Business Writing reveals secrets that will eliminate business-writing phobias and faux pas and help you create outstanding documents that get optimal results. First, you'll learn that grammar is not a collection of stagnant rules you'd better follow (or else), but an ever-changing set of principles with plenty of choices. Then you'll discover secrets about writing your English teachers never told you: the secret power of nouns, the destructive force of innocent-seeming verbs and the way sentence structure can elicit certain responses. You'll happily replace what you learned about structure with an altogether new understanding of how to open, develop and close your messages. Even better, you'll learn how to build a cohesive message quickly, with little need for rewriting.

Download or read book The Only Business Writing Book You ll Ever Need written by Laura Brown and published by W. W. Norton & Company. This book was released on 2019-01-29 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-have guide for writing at work, with practical applications for getting your point across quickly, coherently, and efficiently. A winning combination of how-to guide and reference work, The Only Business Writing Book You’ll Ever Need addresses a wide-ranging spectrum of business communication with its straightforward seven-step method. Designed to save time and boost confidence, these easy-to-follow steps will teach you how to make clear requests, write for your reader, start strong and specific, and fix your mistakes. With a helpful checklist to keep you on track, you’ll learn to promote yourself and your ideas clearly and concisely, whether putting together a persuasive project proposal or dealing with daily email. Laura Brown’s supportive, no-nonsense approach to business writing is thoughtfully adapted to the increasingly digital corporate landscape. Complete with insightful sidebars from experts in various fields and easy-to-use resources on style, grammar, and punctuation, this book offers essential tools for success in the rapidly changing world of business communication.

Download or read book Fundamentals of Business Writing written by Joseph MANCUSO and published by AMACOM Div American Mgmt Assn. This book was released on 1992-12-14 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ground-breaking approach to writing with a greater focus on planning and revising documents. When you complete this book, you will know how to write with clarity and style, so your ideas come across clearly and quickly. You’ll become a sharp-eyed critic, constantly spurring yourself to do better. Best of all, you’ll learn by doing—by building and evaluating your own business letter. You’ll discover how to avoid writer's block by making writing a process with a beginning, middle, and end. You will learn how to: • Sharpen your competitive edge through good, clear writing • Make sure your written words say exactly what you mean • Identify words and phrases that get in the way of clear, concise communication • Quickly analyze, organize, write, and revise any document • Use expressive words; keep sentences and paragraphs short; keep thoughts simple • Use techniques that involve the reader and create the feeling of personal communication • Format documents so they're inviting to look at and easy to read. This is an ebook version of the AMA Self-Study course. If you want to take the course for credit you need to either purchase a hard copy of the course through amaselfstudy.org or purchase an online version of the course through www.flexstudy.com.

Download or read book Can Do Writing written by Daniel Graham and published by John Wiley & Sons. This book was released on 2009-04-20 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A simple, ten-step system for mastering the art of effective, persuasive business or technical writing "The Grahams' system is the best way to transform data and ideas into meaningful information necessary to make profitable decisions. Their system works every time." —Steven Laposa, PhD, MBA, Loveland Commercial Endowed Chair in Real Estate, Colorado State University "The Grahams' straightforward program helps my teams create clear and concise reports, letters, and other documents with minimal effort. I want this program to become the standard for my teams." —Bill Walter, Senior Vice President, Government and Infrastructure Division, KBR "The Can Do Writing system made my career! I used it to write a winning business plan and proposal, and now I use it every day for all communications. Can Do Writing provides valuable insights into business and management as well as writing techniques." —Christian Robey, President, DC Progress You may be an expert at what you do, but if you can't communicate effectively in writing it may not matter. For scientists, businesspeople, and professionals in fields from engineering to public relations, the art of writing well can be a vital key to professional success. Luckily, you don't need an English degree to produce top-class writing. If you're one of the millions of people who have to write clear, persuasive, understandable documents for your job, Can Do Writing is for you. Whether you're writing a business plan, a scientific paper, a press release, or anything else, this simple, straightforward guide will show you how to do it quickly, with style and confidence. You'll learn how to: Understand your audience and subject matter Develop a simple, five-part purpose statement to keep you on track Organize your main points into a coherent, sensible order Edit your work for clarity, coherence, organization, and logic Economize your words to craft a concise, powerful document Make your documents easily readable for any audience

Download or read book Schaum s Quick Guide to Great Business Writing written by Suzanne Sparks FitzGerald and published by McGraw Hill Professional. This book was released on 1999 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Schaum's Quick Guide shows students and professionals how to write for business clearly, concisely and to the point, in various kinds of communications.

Download or read book HBR Guide to Better Business Writing written by Bryan Garner and published by Harvard Business Review Press. This book was released on 2013-01-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: DON'T LET YOUR WRITING HOLD YOU BACK. When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: • Push past writer’s block • Grab—and keep—readers’ attention • Earn credibility with tough audiences • Trim the fat from your writing • Strike the right tone • Brush up on grammar, punctuation, and usage

Download or read book Business Writing Today written by Natalie Canavor and published by SAGE Publications. This book was released on 2022-10-21 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Writing Today: A Practical Guide, Fourth Edition prepares students for success in the business world by giving them the tools they need to write powerfully, no matter the situation. In this highly practical text, author Natalie Canavor shares step-by-step guidance and tips for writing more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace.

Download or read book Style Guide for Business Writing written by Michael C. Thomsett and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-04-09 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Style guides come in many shapes and sizes, usually focused toward scientific or academic use only. However, business writing is a space occupied by many individuals that has not been given the attention it deserves. The Style Guide for Business Writing, Second Edition, is designed specifically to assist business writers in both the public and private sector, including those publishing with English as a second language; authors of academic papers; business book authors; financial journalists; and writers of reports, proposals or even just e-mail and memoranda. This book provides a comprehensive guide to clear and precise writing that will help develop basic communication skills for the beginner, and refresh the basics for the experienced business writer. Major topics are arranged alphabetically and the cross references and index enable quick and easy access to information. Michael C. Thomsett is a market expert, author, speaker, and coach. His many books include Stock Market Math, Candlestick Charting, The Mathematics of Options, and A Technical Approach to Trend Analysis.

Download or read book Persuasive Business Writing written by Patrick Forsyth and published by How To Books Ltd. This book was released on 2002 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to how to achieve your objectives and raise your profile through effective business writing.

Download or read book 10 Steps to Successful Business Writing 2nd Edition written by Jack E. Appleman and published by Association for Talent Development. This book was released on 2017-11-14 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Today’s Business World, You Are What You Write Good writing can launch a career. It has the power to break through clutter and capture readers’ imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels—social media, instant messaging, blogs—we’re writing more and faster than ever. With new chapters on electronic communication, 10 Steps to Successful Business Writing is your guide to capturing readers’ attention and imagination. Writing instructor and coach, Jack Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text to hold your readers’ attention; edit yourself for grammar, tone, and excess words; and master the documents for any workplace situation. It doesn’t matter if you’re drafting a business plan, an email, or a Facebook post. Forget the shorthand, drop the exclamation points, and ditch the emojis. Learn to create concise, persuasive, and powerful text with 10 Steps to Successful Business Writing.

Download or read book Learn Good Business Writing and Communication Collection written by Natalie Canavor and published by FT Press. This book was released on 2013-08-08 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick, and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content, make your point faster, tell your readers what's in it for them, construct winning documents of every kind--print, electronic, and even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work. ¿ FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today's online media and global business challenges. The only style guide used in FranklinCovey's own renowned Writing AdvantageTM programs, it covers everything from document design and graphics to sentence style and word choice. This edition includes extensive new coverage of graphics, writing for online media, and international business English.

Download or read book The Guide to Persuasive Business Writing written by Royce Kay Murcherson and published by . This book was released on 2019-12-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Webster s New World Business Writing Handbook written by Richard Worth and published by Webster's New World. This book was released on 2002-09-05 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers instruction and guidance on format, content, grammar, and mechanics for business and technical writing, and includes tips for presentations.

Download or read book The Business Writer s Handbook Tenth Edition written by Gerald J. Alred and published by Macmillan. This book was released on 2011-11-22 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: "More than just a guide, The Business Writer's Handbook places writing in a real-world context with quick and easy access to hundreds of business writing topics and scores of sample documents. The handbook now offers up-to-date coverage of the job search, tips on professionalism, and advice about adapting to evolving workplace technologies."--Publisher's description