Download or read book Maxi fiches de Marketing written by Éva Delacroix and published by . This book was released on 2009-07-22 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sous forme de fiches synthétiques, claires et structurées, cet ouvrage présente les 40 concepts essentiels du marketing articulés autour de six grands axes : Introduction au marketing; De l'étude du marché à l'élaboration d'une stratégie marketing; L'élaboration de l'offre; La diffusion de l'offre; La communication de l'offre; Les applications spécifiques du marketing. Chaque fiche peut être étudiée séparément et propose les points clefs, les concepts de base illustrés d'exemples concrets et un développement pour approfondir le sujet ou présenter l'éclairage d'un praticien. Un outil indispensable pour retenir l'essentiel, réviser facilement et réussir les examens.

Download or read book Maxi fiches marketing written by Éva Delacroix and published by . This book was released on 2014 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage présente les thèmes essentiels du marketin en 40 Fiches synthétiques, claires et structurées. Il se destine à un public d'étudiants inscrits dans un cours d'introduction au marketing, et/ou désireux d'acquérir rapidement les connaissances élémentaires. Chaque fiche peut être étudiée séparément. Chaque thème est introduit par un mini encadré (Point clé) et clôturé par « L'oeil du professionnel » qui donne un éclairage professionnel sur les notions présentées dans la fiche. Cette 2e édition constitue un outil indispensable pour acquérir les notions de base du marketing.

Download or read book Maxi fiches de Marketing 2e d written by Éva Delacroix and published by Dunod. This book was released on 2014-06-25 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage présente les thèmes essentiels du marketin en 40 Fiches synthétiques, claires et structurées. Il se destine à un public d'étudiants inscrits dans un cours d'introduction au marketing, et/ou désireux d'acquérir rapidement les connaissances élémentaires. Chaque fiche peut être étudiée séparément. Chaque thème est introduit par un mini encadré (Point clé) et clôturé par « L'oeil du professionnel » qui donne un éclairage professionnel sur les notions présentées dans la fiche. Cette 2e édition constitue un outil indispensable pour acquérir les notions de base du marketing.

Download or read book Marketing written by Inès Gicquel and published by Vuibert. This book was released on 2015-05-18 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un outil complet de révision du cours de marketing : fiches de cours, QCM commentés et exercices corrigés. Organisé en vingt-deux fiches thématiques, l'ouvrage propose de réviser les fondamentaux du marketing. Chaque fiche comprend l'essentiel des connaissances au programme, un QCM dont le corrigé est l'occasion de rappeler les notions incontournables, et des exercices corrigés. Cette deuxième édition comprend de nombreuses mises à jour.

Download or read book Marketing written by Ulrike Mayrhofer and published by Bréal. This book was released on 2023-11-24 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cette nouvelle édition mise à jour fournit sous forme de fiches une synthèse des principaux concepts et techniques du marketing. Il présente les composantes de l'analyse de marché, de la stratégie marketing et du marketing-mix. Cette 7e édition mise à jour est structurée en une cinquantaine de fiches et intègre les évolutions récentes du marketing (analyse de marché, stratégie marketing et marketing-mix). Les outils étudiés sont illustrés à l’aide de nombreux exemples pratiques. L’ouvrage s’adresse principalement aux étudiants de BTS, BUT ainsi qu’à ceux en école de commerce ou à l’université (licence, master). Il aidera également les personnes en formation continue et tous ceux qui souhaitent maîtriser les aspects fondamentaux du marketing. Ulrike MAYRHOFER, est professeur des universités en sciences de gestion à l'IAE Nice, Université Côte d'Azur.

Download or read book La logistique durable written by MORANA Joëlle and published by Lavoisier. This book was released on 2013-04-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: La mondialisation, la question environnementale et les mutations de la société imposent à chaque entreprise d’être toujours innovante, tant sur le plan technologique qu’organisationnel. La modernisation de la chaîne d’approvisionnement constitue la suite logique de l’évolution de la logistique d’entreprise depuis les années 1950. Cet ouvrage présente les éléments nécessaires à la mise en place d’une logistique durable : - la prise en compte de la dimension économique qui met en exergue les poids et rôle des connexions intra et inter-organisationnelles. C’est la remise en cause des notions de logistique amont, interne, aval, de mutualisation des transports, de prestations logistiques, de traçabilité et de systèmes d’information ; - la dimension environnementale qui s’intéresse à des aspects tels que l’éco-conception, la re-production, la gestion des déchets, la logistique des retours ou encore le transport « vert » ; - la dimension sociale/sociétale qui permet de poser un regard sur les ressources humaines internes et externes. Pour assurer une bonne mesure de la performance, La logistique durable propose l’élaboration d’un tableau de bord logistique.

Download or read book Sustainable Supply Chain Management written by Joëlle Morana and published by John Wiley & Sons. This book was released on 2013-05-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is commonly recognized that logistics has become a major strategic issue for all companies, whether they are part of the primary, secondary or tertiary sector. Faced with the external pressures of globalization and competition, logistics optimizes processes and reduces production and delivery cycles. The use of Sustainable Supply Chain Management (SuSCM) is now increasingly at the center of thought, due to the numerous factors favoring its implementation: requests from various stakeholders, governmental pressures (decrees, laws, regulations, etc.), environmental pressures (pollution, disappearance of fuel fossils, etc.) and societal pressures (reputation/image, protection, etc.). However, there are still obstacles to the implementation of SuSCM, including significant costs, the complexity of coordination and the lack of communication within the whole supply chain. Nevertheless, it should nowadays be included by any organization in its decisions towards a strategic approach towards sustainability. This book presents each economic, environmental and societal aspect of SuSCM. By considering each of these dimensions separately, the primary objective is to facilitate the implementation of the elements that make it up. Readers are also provided with several “strategic interpretive lenses” to be able to perform audits and diagnostics of each component. Contents: 1. The Economic Aspect of Sustainable Supply Chain Management. 2. The Environmental Aspect of Sustainable Supply Chain Management. 3. The Social/Societal Aspect of Sustainable Supply Chain Management. 4. Sustainable Supply Chain Management Balanced Scorecard. About the Authors Joëlle Morana is Lecturer in management science, attached to the Laboratoire d’Economie des Transports (Transport Economy Laboratory) at University Lumière Lyon II in France. Her fields of research concern economic, environmental and societal logistics.

Download or read book Marketing en 29 fiches written by Daniel Durafour and published by . This book was released on 2009 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Des principes aux applications. Comment aller à l'essentiel, comprendre les méthodes et les démarches avant de les mettre en application ? Conçue pour faciliter aussi bien l'apprentissage que l'entraînement, la collection « EXPRESS » vous propose une présentation simple et concise du marketing en 29 fiches pédagogiques. Chaque fiche comporte quatre rubriques : Principes clés, les trois ou quatre idées essentielles ; Méthode, précise les démarches fondamentales ; Compléments, pour aborder les cas particuliers ; Application, un exercice et son corrigé.

Download or read book Marketing 2 me dition written by Daniel Durafour and published by . This book was released on 2001 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Des principes aux applications. Comment aller à l'essentiel, comprendre les méthodes et les démarches avant de les mettre en application ? Conçue pour faciliter aussi bien l'apprentissage que la révision, la collection " EXPRESS " vous propose une présentation simple et concise du marketing en 29 fiches pédagogiques. Chaque fiche comporte quatre rubriques : • Principes clés, les trois ou quatre idées essentielles ; • Méthode, précise les démarches fondamentales ; • Compléments, pour aborder les cas particuliers ; • Application, un exercice et son corrigé.

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Download or read book Delivery System Handbook for Personal Care and Cosmetic Products written by Meyer Rosen and published by William Andrew. This book was released on 2005-09-23 with total page 1097 pages. Available in PDF, EPUB and Kindle. Book excerpt: Novel delivery systems designed to facilitate the use of ôfountain of youthö and other functional actives is an idea whose time has come. In a rapidly growing global market eager for products that really work, accelerating market pull forces and technology push have set the stage for this foundation text. This ômust haveö book has been carefully designed for training, development and synergistic technology transfer across the personal care, cosmetic and pharmaceutical industries. It is not only intended for scientists and technologists but will also be of high interest to market development and business personnel. This book will cause a breakthrough in effective interaction among technology and marketing. It is a showcase for understanding, using and marketing the technology of why and how delivery systems work as well as current, emerging/potential applications and working formulations. Each chapter is written by one or more experts in the field. A wide range of companies serving the global marketplace are represented. These companies offer numerous types of delivery systems containing highly desirable functional actives, delivery system technology development services, and opportunities for technology licensing, mergers and acquisitions. A unique feature of the book is the use of Mind MapÖ technology to capture and present the essence of the thinking of over 80 authors in a ôBook-at-a-Glanceö Executive Overview section. This section has been specifically designed to empower decision making leading to the development of innovative product differentiation in a global context.

Download or read book Punched Card Systems and the Early Information Explosion 1880 1945 written by Lars Heide and published by JHU Press. This book was released on 2009-04-27 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when Internet use is closely tracked and social networking sites supply data for targeted advertising, Lars Heide presents the first academic study of the invention that fueled today’s information revolution: the punched card. Early punched cards helped to process the United States census in 1890. They soon proved useful in calculating invoices and issuing pay slips. As demand for more sophisticated systems and reading machines increased in both the United States and Europe, punched cards served ever-larger data-processing purposes. Insurance companies, public utilities, businesses, and governments all used them to keep detailed records of their customers, competitors, employees, citizens, and enemies. The United States used punched-card registers in the late 1930s to pay roughly 21 million Americans their Social Security pensions, Vichy France used similar technologies in an attempt to mobilize an army against the occupying German forces, and the Germans in 1941 developed several punched-card registers to make the war effort—and surveillance of minorities—more effective. Heide’s analysis of these three major punched-card systems, as well as the impact of the invention on Great Britain, illustrates how different cultures collected personal and financial data and how they adapted to new technologies. This comparative study will interest students and scholars from a wide range of disciplines, including the history of technology, computer science, business history, and management and organizational studies.

Download or read book The Advertising News written by and published by . This book was released on 1917 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Squatting in Europe written by Squatting Europe Kollective and published by . This book was released on 2012-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Squatting offers a radical but simple solution to the crises of housing, homelessness, and the lack of social space that mark contemporary society: occupying empty buildings and rebuilding lives and communities in the process. Squatting has a long and complex history, interwoven with the changing and contested nature of urban politics over the last forty years. Squatting can be an individual strategy for shelter or a collective experiment in communal living. Squatted and self-managed social centres have contributed to the renewal of urban struggles across Europe and intersect with larger political projects. However, not all squatters share the same goals, resources, backgrounds or desire for visibility. Squatting in Europe aims to move beyond the conventional understandings of squatting, investigating its history in Europe over the past four decades. Historical comparisons and analysis blend together in these inquiries into squatting in the Netherlands, Italy, Spain, France, Germany and England. In it members of SqEK (Squatting Europe Kollective) explore the diverse, radical, and often controversial nature of squatting as a form of militant research and self-managed knowledge production"--Publisher's description

Download or read book School Business Affairs written by and published by . This book was released on 1978 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Report of the Librarian of Congress written by Library of Congress and published by . This book was released on 1904 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Maritime Spatial Planning written by Jacek Zaucha and published by Springer. This book was released on 2018-01-01 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC BY 4.0 license Maritime or marine spatial planning has gained increasing prominence as an integrated, common-sense approach to promoting sustainable maritime development. A growing number of countries are engaged in preparing and implementing maritime spatial plans: however, questions are emerging from the growing body of MSP experience. How can maritime spatial planning deal with a complex and dynamic environment such as the sea? How can MSP be embedded in multiple levels of governance across regional and national borders – and how far does the environment benefit from this new approach? This open access book is the first comprehensive overview of maritime spatial planning. Situated at the intersection between theory and practice, the volume draws together several strands of interdisciplinary research, reflecting on the history of MSP as well as examining current practice and looking towards the future. The authors and contributors examine MSP from disciplines as diverse as geography, urban planning, political science, natural science, sociology and education; reflecting the growing critical engagement with MSP in many academic fields. This innovative and pioneering volume will be of interest and value to students and scholars of maritime spatial planning, as well as planners and practitioners. Jacek Zaucha is Professor of Economics at Gdánsk University, Poland. He is long experienced in maritime spatial planning, and is currently leading the team preparing the first plan for Polish waters. Kira Gee is Research Associate at the Centre for Materials and Coastal Research (Helmholtz-Zentrum Geesthacht), Germany. She has been involved in MSP research and practice for over 20 years, and has participated in numerous national and transnational European MSP projects.