Download or read book Game Based Marketing written by Gabe Zichermann and published by John Wiley & Sons. This book was released on 2010-03-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?

Download or read book The Global Environment of Business written by Frederick Guy and published by OUP Oxford. This book was released on 2009-03-26 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frederick Guy's The Global Environment of Business offers a multi-dimensional analysis of the environment in which international business operates. International: How do multi-national corporations, nation states, regional trade blocs, markets, and global institutions interact to shape the international economic system? Who wins and who loses when the economy internationalizes? Is internationalization leading to a global world, or a regional one? How will efforts to curtail and adapt to climate change affect international business? Technological and historical: How has the business environment been shaped by production systems, new methods of business organization, information and communication technology, transport, and the process of technological change itself? Comparative: How do institutional differences affect national specialization and economic performance? How do the business systems of Europe differ from that of the United States, or those of East Asia from those of Latin America? Why do location and face-to-face contact matter in an age of high-speed communication and cheap long-distance transportation? Why have some countries grown so fast while others remain poor? The Global Environment of Business draws on extensive research by economists, political scientists, sociologists, geographers, and business historians. There is more theory and academic debate here than in most books on the subject, but it is presented and explained clearly, and illustrated with lots of examples.

Download or read book The Art Science of Learning Design written by Marcelo Maina and published by Springer. This book was released on 2015-07-21 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an era defined by a wealth of open and readily available information, and the accelerated evolution of social, mobile and creative technologies. The provision of knowledge, once a primary role of educators, is now devolved to an immense web of free and readily accessible sources. Consequently, educators need to redefine their role not just “from sage on the stage to guide on the side” but, as more and more voices insist, as “designers for learning”. The call for such a repositioning of educators is heard from leaders in the field of technology-enhanced learning (TEL) and resonates well with the growing culture of design-based research in Education. However, it is still struggling to find a foothold in educational practice. We contend that the root causes of this discrepancy are the lack of articulation of design practices and methods, along with a shortage of tools and representations to support such practices, a lack of a culture of teacher-as-designer among practitioners, and insufficient theoretical development. The Art and Science of Learning Design (ASLD) explores the frameworks, methods, and tools available for teachers, technologists and researchers interested in designing for learning Learning Design theories arising from findings of research are explored, drawing upon research and practitioner experiences. It then surveys current trends in the practices, methods, and methodologies of Learning Design. Highlighting the translation of theory into practice, this book showcases some of the latest tools that support the learning design process itself.

Download or read book Polymer Additive Analytics written by Jan C. J. Bart and published by Firenze University Press. This book was released on 2006 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Climate of the Mediterranean Region written by P. Lionello and published by Elsevier. This book was released on 2012-04-19 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mediterranean region contains a diverse and interesting climate ranging from areas with permanent glaciers to areas of subtropical, semiarid regions. The region is potentially sensitive to climate change and its progress has environmental, social, and economic implications within and beyond the region. Produced by the Mediterranean Climate Variability and Predictability Research Networking Project, this book reviews the evolution of the Mediterranean climate over the past two millennia with projections further into the twenty-first century as well as examining in detail various aspects of the Mediterranean region's climate including evolution, atmospheric variables, and oceanic and land elements. Integrated with this, the book also considers the social and economic problems or vulnerabilities associated with the region. Written and reviewed by multiple researchers to ensure a high level of information presented clearly, Mediterranean Climate Variables will be an invaluable source of information for geologists, oceanographers, and anyone interested in learning more about the Mediterranean climate. Written by leading experts in the field Presents clear, compelling, and concise evidence Includes the latest thinking in Mediterranean climate research

Download or read book A New History of the Humanities written by Rens Bod and published by Oxford University Press, USA. This book was released on 2013 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers the first overarching history of the humanities from Antiquity to the present.

Download or read book Mediterranean Climate Variability written by P. Lionello and published by Elsevier. This book was released on 2006-08-22 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: This multi-authored book provides an updated description of climate variability in the Mediterranean basin, focusing on decadal and centennial time scales and on the results available on the impact of future emission scenarios at regional scale. The authors describs both local physical processes responsible for these variability - such as changes in the surface properties and land use- and globalprocesses - such as changes in the large scale atmospheric circulation associated to global warming, NAO, tropical monsoon and ENSO. Regional climate change issues are also addressed. Mediterranean Climate Variability aims to review the research on this region and to provide at the same time both an introduction and a reference for researchers. It covers topics typical of Climatology, Climate history, Meteorology, Oceanography, Environmental Science but the information here provided would also be useful for research in agriculture, social and economic studies. It is addressed to scientists and students interested in the Mediterranean climate and environment. Some topics have interesting connections to nearby regions: Northern Atlantic, West Africa, central and Eastern Europe. Each chapter will contain a summary meant to provide information to policy makers, researchers from other fields, and in general to a wide audience without a technical expertise on climate. * Provides an updated analysis of the Mediterranean climate features and guidelines for future research * Considers both oceanographic and atmospheric aspects * Analyzes the Mediterranean climate in a global perspective

Download or read book Climate Change and Climate Modeling written by J. David Neelin and published by Cambridge University Press. This book was released on 2010-12-16 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides students with a solid foundation in climate science, with which to understand global warming, natural climate variations, and climate models. As climate models are one of our primary tools for predicting and adapting to climate change, it is vital we appreciate their strengths and limitations. Also key is understanding what aspects of climate science are well understood and where quantitative uncertainties arise. This textbook will inform the future users of climate models and the decision-makers of tomorrow by providing the depth they need, while requiring no background in atmospheric science and only basic calculus and physics. Developed from a course that the author teaches at UCLA, material has been extensively class-tested and with online resources of colour figures, Powerpoint slides, and problem sets, this is a complete package for students across all sciences wishing to gain a solid grounding in climate science.

Download or read book Teaching Multiliteracies Across the Curriculum written by Len Unsworth and published by Open University Press. This book was released on 2001 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook outlines the basic theoretical knowledge teachers need to have about visual and verbal grammar and the nature of computer-based texts in school learning. It includes both theoretical frameworks and detailed practice guidelines.

Download or read book Teacher as Designer written by David Scott and published by Springer Nature. This book was released on 2021-02-20 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers insights into how design-based processes, principles, and mindsets can be productively employed in diverse P-16 educational spaces by a myriad of educational actors including teachers, instructional leaders, and students. It addresses concerns about the theoretical and practical implications of the still emergent emphasis of design in education. The book begins by examining a number of prominent design processes being used by educators including human-centred design, designing for authentic inquiries, and Universal Design for Learning. It then delves into how teachers, system leaders, and students can engage in educational design within the complex spaces of K-12 contexts. Finally, the book takes up design in education within a maker and making context. Each chapter includes a vignette, a series of guiding questions, along with specific design principles that can help address common challenges and issues educators encounter in their practice. This book provides both theoretical and practical elements involved in educational design and is beneficial to scholars, graduate students, educators, and pre-service teachers.

Download or read book Community in Quest written by and published by . This book was released on 1971 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanies the film: Community in quest. It analyzes a community trying to open communication between young and adults through the confrontation techniques of role playing, particularly in view to further dialogue in the area of drug abuse.

Download or read book Performance of Wind Exposed Structures Results of the PERBACCO project written by Francesco Ricciardelli and published by Firenze University Press. This book was released on 2006 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: PERBACCO (a free Italian acronym for Life-cycle Performance, Innovation and Design Criteria for Structures and Infrastructures Facing Æolian and Other Natural Hazards) is a research project partly funded by the Italian Ministry for University (MIUR) in the PRIN (Progetti di Ricerca di Interesse Nazionale) framework, for the years 2004-05.Within the project, a first attempt has been made to integrate different disciplines aiming at an overall optimization of the performance of a wide range of wind exposed structures and infrastructures, with consequent benefi cial impact on the society.The overall objectives were (a) to provide unifi ed concepts for "expected performance" and "risks induced by æolian and other natural hazards", to be applied to structures and infrastructures over their whole life-cycle, such to be acceptable to stakeholders in the construction process (i.e. from the owner to the end-user), (b) to provide models and methodologies for dynamic monitoring of the performance of structures and infrastructures, to be integrated in appropriately designed procedures, and (c) to collect, refi ne, fi le and disseminate the knowledge available on a European basis, concerning the performance of wind-exposed structures and facilities, in a way such to be of use to Construction Industry. This volume summarises the main results obtained during the Project, with each Section addressing a different class of problems, to which many research Units have contributed. A list of papers containing the main results of the research activities carried out within the Project is also provided in each Section.

Download or read book The Atmosphere and Ocean written by Neil Wells and published by Wiley-Blackwell. This book was released on 1997-06-04 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is unique in bringing together the diverse concepts and ideas of meteorologists, atmospheric physicists and oceanographers into a single coherent account of the fluid environment, with emphasis on their physical properties and inter-dependence rather than on the mathematics. It provides an up-to-date appreciation of the subject area with reference to major research programmes in Oceanography and Meteorology, and an invaluable combined perspective for undergraduates who tend to compartmentalise themselves. It also shows the way the subject is currently developing and suggests possible future research.

Download or read book The Russian Officer Corps of the Revolutionary and Napoleonic Wars written by Alexander Mikaberidze and published by Savas Beatie. This book was released on 2005-01-19 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Russian Officer Corps of The Revolutionary and Napoleonic Wars, 1795–1815 features more than 800 detailed biographies of the commanders of that era. Foreword by Professor Donald H. Horward, Institute on Napoleon and the French Revolution, Florida State University Based upon years of research in Russian archives, historian Alexander Mikaberidze’s biographies include the subject’s place of birth, family history, educational background, a detailed description of his military service, his awards and promotions, wounds, transfers, commands, and other related information, including the date and place of his death and internment, if known. In addition, an introductory chapter presents in meticulous detail the organization of the Russian military, how it was trained, the educational and cultural background of the officer corps, its awards and their history and meaning, and much more. This outstanding overview is supported and enhanced by three dozen charts, tables, and graphics that illustrate the rich history of the Russian officer corps. This study also includes an annotated bibliography to help guide students of the period through the available Russian sources. Stunning in its scope and depth of coverage, The Russian Officer Corps is essential reading for historians, scholars, genealogists, hobbyists, war gamers, and anyone working or studying late eighteenth and early nineteenth-century European history. Every student of the Revolutionary and Napoleonic Wars, as well as every academic library, will find this impressive reference work of this momentous period of history absolutely indispensable.

Download or read book Reality Is Broken written by Jane McGonigal and published by Penguin. This book was released on 2011-01-20 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: “McGonigal is a clear, methodical writer, and her ideas are well argued. Assertions are backed by countless psychological studies.” —The Boston Globe “Powerful and provocative . . . McGonigal makes a persuasive case that games have a lot to teach us about how to make our lives, and the world, better.” —San Jose Mercury News “Jane McGonigal's insights have the elegant, compact, deadly simplicity of plutonium, and the same explosive force.” —Cory Doctorow, author of Little Brother A visionary game designer reveals how we can harness the power of games to boost global happiness. With 174 million gamers in the United States alone, we now live in a world where every generation will be a gamer generation. But why, Jane McGonigal asks, should games be used for escapist entertainment alone? In this groundbreaking book, she shows how we can leverage the power of games to fix what is wrong with the real world-from social problems like depression and obesity to global issues like poverty and climate change-and introduces us to cutting-edge games that are already changing the business, education, and nonprofit worlds. Written for gamers and non-gamers alike, Reality Is Broken shows that the future will belong to those who can understand, design, and play games. Jane McGonigal is also the author of SuperBetter: A Revolutionary Approach to Getting Stronger, Happier, Braver and More Resilient.

Download or read book Global Physical Climatology written by Dennis L. Hartmann and published by Academic Press. This book was released on 1994-07-06 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Physical Climatology is an introductory text devoted to the fundamental physical principles and problems of climate sensitivity and change. Addressing some of the most critical issues in climatology, this text features incisive coverage of topics that are central to understanding orbital parameter theory for past climate changes, and for anthropogenic and natural causes of near-future changes--Key Features* Covers the physics of climate change* Examines the nature of the current climate and its previous changes* Explores the sensitivity of climate and the mechanisms by which humans are likely to produce near-future climate changes* Provides instructive end-of-chapter exercises and appendices

Download or read book Learning Design written by James Dalziel and published by Routledge. This book was released on 2015-12-07 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new field of learning design has the potential to revolutionize not only technology in education, but the whole field of teaching and learning through the application of design thinking to education. Learning Design looks inside the "black box" of pedagogy to understand what teachers and learners do together, and how the best teaching ideas can be shared on a global scale. Learning design supports all pedagogical approaches, content areas, and fields of education. The book opens with a new synthesis of the field of learning design and its place in educational theory and practice, and goes on to explore the implications of learning design for many areas of education—both practical and theoretical—in a series of chapters by Larnaca Declaration authors and other international experts.