Download or read book Masters of Advertising Copy written by Justus George Frederick and published by . This book was released on 1925 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Masters of Advertising Copy RLE Marketing written by J. George Frederick and published by Taylor & Francis. This book was released on 2020-03-27 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

Download or read book Masters of Advertising Copy written by Justus George Frederick and published by . This book was released on 1925 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Industrial Advertising Copy RLE Marketing written by R. Bigelow Lockwood and published by Routledge. This book was released on 2014-10-03 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.

Download or read book Masters of Advertising Copy written by Justus George Frederick and published by . This book was released on 2015 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Masters of Advertising Copy written by J. G. Frederick and published by . This book was released on 1946 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Masters of Advertising Copy written by Justus George Frederick and published by . This book was released on 1936 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How to Write Ad Copy That Works Masters of Marketing Secrets A Course In Classic Copywriting written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.

Download or read book Masters of Advertising Copy written by J. George Frederick and published by . This book was released on 1977-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How to Write a Good Ad Masters of Marketing Secrets A Short Course In Copywriting written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-30 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. ""As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' ""So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective."" Get your copy today - and learn the secrets of writing ads from the Masters...

Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2005 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.

Download or read book The What How and Why of Advertising Masters of Marketing Secrets Unknown Basics That Shape Ad Response written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-29 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: "ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. "But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. "Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. "When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.' And, 'General Publicity' admittedly claims only to 'Keep the Name before the People,' — to produce a 'General impression on the Trade,' and to 'Influence Sales' for the salesmen. "The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost." Get this copy for yourself and learn these Secrets...

Download or read book Industrial Advertising Copy written by R. Bigelow Lockwood and published by . This book was released on 2015 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published.

Download or read book 30 Practical Lessons in Advertising and Selling written by Billy Champion and published by OCUBOX Studios Publishing. This book was released on 2022-02-27 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nike, a Billion Dollar Marketing Powerhouse, uses one of the ideas contained in these 30 Lessons, gained from Practical Adverting and Selling experience; an idea which can be used to successfully market everyday commodities like shoes, watches, clothing, food, pianos etc The wisdom in these ‘no-fluff added’ practical lessons, in Advertising and Selling, can easily be listened to during your commutes, while exercising, cooking and in-between slots like time on the John, or brushing your teeth. And then put them to work immediately after, for you or your clients' business. These 30 Lessons are presently in order, to get you fully immersed in the way you'll market your wares/products/services, from now on, which will allow you to: Stop advertising for your competitors. (This is crazy, but there are so many examples like Tesco/Sainsbury's Advertising for Aldi, IN their supermarket; where the customer is in the ultimate buying mood, or the USA for the Russian Space Program) Get business from the people that see your Ads. (That's why you're spending money right?) Use these ideas, and become effective in your marketing efforts. (That's my goal for you) These value-packed lessons will instruct you step by step: 1) How to effectively spend your small/large advertising Dollars. 2) Advertise so that people come to your online (brick-and-mortar) store to buy what you advertise, not go buy something similar from your competitor; thanks to your advertising reminding them! (This is Huge) 3) Use the profits that you will now rake in, to improve sales results, going forward. Because you also learn how to track your advertising spend, so you know the true effectiveness of your marketing efforts. Something most Advertising agencies, will not want to talk about. Return on your Ad Spends' Effectiveness. 4) Quit the Advertising Club where 70 - 100, yes 100% of Marketing spend go to die. (Imagine spending $5M, Five Flipping Million Dollars, and getting ZERO Sales, this is no joke) Get reading and Start reaching people in the most beneficial way for you or your clients business. Then go change the world for the better with your profits. Not Familiar with Ad Legend Guy R. Hubbart? This book contains Wisdom from Tested, Practical advertising and Selling experience, of a Master, who in this book with expert clarity and passion, demystifies all the cloud and “shrouded secrecy” in retail (direct to consumer) selling. Takes you through what an Ad Agency would do for you. Which means you'll learn how to get your copy material, in the proper format, to a printer if you'd like to make use of Print Ads like Newspapers and Magazines, as opposed to just digital (online) ads. His experience with the selling and merchandising, means, you can simply utilise these lessons in you or your clients' business today, knowing they work. Every business owner, whether in physical brick and mortar stores, or selling directly to your customers in web stores online. Should read this book, and put these lessons to work. What I love about creativity in advertising, is it levels the playing field. Whether you are a small business owner, or a humongous world dominating billion dollar company. As Guy says, the copywriter of a 'small store,' has no excuse to write bad copy just because they’re writing copy for a 'small' business. Remember, people are people. We all want, and desire safety, money, romance, status etc. So, use these practical lessons to finally advertise and sell and merchandise, with results. Stop the waste of 70 to 100% of your marketing and Advertising Dollars. Use these ideas, and become more effective in your marketing efforts. All the best! -Billy

Download or read book Marketing communications written by and published by . This book was released on 1921 with total page 2192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising written by George Felton and published by W. W. Norton. This book was released on 2006 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A time-tested text, George Felton? Advertising: Concept and Copy, Second Edition, is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads?rom what to say to how to say it. Part 1, Strategies, operates on the premise that the idea beneath an ad? surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic analysis into specific advertising objectives. Part 2, Executions, explains how to put strategies into play. It discusses the tools at a copywriter? command, from the elements of print advertising?eadlines, visuals, body copy?o the wide variety of media and advertising genres available to advertisers. But creating great executions is never easy. So Part 3, the Toolbox, gives advice about how to think creatively, then presents an array of problem-solving tools, a series of techniques that advertisers have used repeatedly to produce exceptional work. In brief, this book shows how to find strong selling ideas, then how to express them in fresh, memorable, persuasive ways. Over 200 ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. This Second Edition features new sections on guerrilla advertising, interactive media, international and multicultural advertising, and postmodern advertising, as well as more material on the art of headlines, theme lines, slogans, and naming. Advertising: Concept and Copy is the most comprehensive text in its field, combining substantial discussion of both strategy and technique with an emphasis on the craft of writing not found elsewhere. It is truly a writer's copywriting text.

Download or read book Copywriting Mastery written by Devon Wilcox and published by Createspace Independent Publishing Platform. This book was released on 2014-11-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Amazon Bestseller: The Ultimate Guide To Creating Amazing Copy That Can Be Used For Any & Every Business What is so important about copy? Isn't it just a verbiage created to explain a product? Sure, copy can be used simply as a filler, something to take up the space, a general unenthusiastic explanation of who you are or what you have to offer. Used correctly, however, effective copy can make all the difference in a product or business and can turn a browser into a buyer with just a few words. What makes copy, copy and why is it so important? Simply put, copy is text that serves a purpose other than informative. Its objective is to sell a product, business or idea to the reader and it can exist in almost any type of media. Copy is all around us. It's on billboards, its in commercials, the back of books and at this very moment, it is right in front of your eyes. The role copy plays in the marketing and advertising of your product or business should not be overlooked. It's purpose is it draw in attention and capture it long enough to make an impact on the reader. If positioned correctly (which I'll show you in the book) that impact will directly lead to a positive impact on your business, be that measured in sales, subscribers or visits. It is important to recognize the uniqueness of copywriting and understand that it is a SKILL. A skill that must be learnt, practiced and perfected if you wish to make the most of often limited and restricted space. My goal is simple. I'm going to teach you exactly how to become a Copywriting MASTER that will be able to generate effective, well-crafted content for just about anything. By utilizing a few sneaky tricks that will literally put you in control of your audience, you'll have the direct impact from your marketing that you have always wanted. This book will become your Copywriting BIBLE. After implementing the techniques and strategies I outline in this book, I guarantee you will begin to experience measurable results almost instantaneously. Quit throwing money down the drain creating marketing and advertising media that is not optimized with effective copy and learn how to write copy like a pro with this book TODAY! Here Is A Preview Of What You'll Learn... Why Copy Is So Important To Your Product or Business Location, Location, Location - Where To Place Your Copy & How Copywriting Outline Creation - How To Map Out the Implementation of Your Copy Sneaky Tricks To Turn Browser Into Buyers With Just a Few Words Copywriting For Building Brand Loyalty - Next Level Copy Our Personal Guarantee We are so confident that the methods outlined in this book will help you successfully create awesome copy that if you are not fully satisfied with your results, simply let us know and we will provide a 100% full refund. That's right, a 100% Money-Back Guarantee! What reason do you have to not give this book a try? Scroll Up & Click The "Add To Cart" Icon On The Right Side Right Now! ClydeBank Media LLC All Rights Reserved