Download or read book Mastering Your Website written by John Colascione and published by Searchen Networks Inc. This book was released on 2012-04-16 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 214-page, 31-chapter book is designed to be useful to EVERYONE from beginning website owners to intermediate and advanced website developers and marketers. The opening chapters cover the basics before Colascione dives into the more detailed information people need to build, market and maintain a successful website on Google. The progression takes readers from the starting point of registering their domain name all the way through website editing software to Search Engine Optimization for developed sites, including insight into the most sophisticated search engine algorithms like Google Panda and Google Penguin which ultimately determine how high websites are ranked. The first few chapters cover domain names and web hosting as well as, IP's, DNS, web site builders, web editing software like Dreamweaver and Photoshop, and how to get a site started. Do not let this initial simplicity fool you. After the basics are out of the way, the book covers Search Engine Optimization specifically for Google and how you should go about building and optimizing a web site. There are several chapters on text links due to the importance they play in search visibility and what to avoid (Google Penguin) as well as what to go after. After the semi intermediate topics are out of the way, the reader dives into search algorithms, advanced content marketing, reputation management, social media, some strategic ideas and touches on most of the new things Google is doing. Finally, together with the author, the reader tears deep into some Google Patents, specifically, DOCUMENT SCORING BASED ON DOCUMENT CONTENT UPDATE (Google Panda/Content Freshness) and METHOD FOR NODE RANKING IN A LINKED DATABASE (PageRank/Links), all of which are extreamly relevant to what is happening today's advanced algorithms. The book concludes with advice and predictions from the author for the future. This book is about fully understanding everything to do with your web site and what it means to Google. This book is clear, concise, backed up with factual data straight from Google's own patents, and effectively teaches you, not just what to do with your site, but exactly why you're doing it in the first place. By truly understanding your web site, search engine optimization, social media and how it all ties into your brand, you can better plan and implement strategies which will save you time, money and effort all while helping you avoid easily overlooked mistakes that could wind up costing you your entire online business. This book explains: Domain names, web hosting, IP addresses, site builders, and development tools. Explore advanced operation of organic (natural) search engines ranking, indexing, information storage and retrieval systems and PageRank algorithms with reference to patent claims. Understand Google search engine decision making process and operation of advanced Google operators, algorithms and filters. Off-page and on-page SEO techniques and Semantic web and website accessibility. Site architecture issues and website monetization. Planning in-bound linkage and effective, merit based link building. Common black hat and white hat techniques; consequences of black hat techniques. Metrics and monitoring Tools to monitor website performance, traffic and rankings. Using Google Webmaster Tools and Analytics. Social media marketing, Twitter, Facebook, Google+, Pintrest, LinkedIn, etc. Content marketing, PR, and press release marketing. Pay-per-click advertising. For basic, intermediate and highly advanced SEO. The author covered as much material as possible. Readers of this book are sure to walk away with valuable thoughts and insights which will change they way they think about their web sites.

Download or read book Mastering Shiny written by Hadley Wickham and published by "O'Reilly Media, Inc.". This book was released on 2021-04-29 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the Shiny web framework—and take your R skills to a whole new level. By letting you move beyond static reports, Shiny helps you create fully interactive web apps for data analyses. Users will be able to jump between datasets, explore different subsets or facets of the data, run models with parameter values of their choosing, customize visualizations, and much more. Hadley Wickham from RStudio shows data scientists, data analysts, statisticians, and scientific researchers with no knowledge of HTML, CSS, or JavaScript how to create rich web apps from R. This in-depth guide provides a learning path that you can follow with confidence, as you go from a Shiny beginner to an expert developer who can write large, complex apps that are maintainable and performant. Get started: Discover how the major pieces of a Shiny app fit together Put Shiny in action: Explore Shiny functionality with a focus on code samples, example apps, and useful techniques Master reactivity: Go deep into the theory and practice of reactive programming and examine reactive graph components Apply best practices: Examine useful techniques for making your Shiny apps work well in production

Download or read book Mastering the World of Marketing written by Eric Taylor and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more! A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages

Download or read book How To Get Your Website Noticed written by Filip Matous and published by Pan Macmillan. This book was released on 2016-09-08 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you. A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.

Download or read book Mastering Your Hidden Self written by Serge Kahili King and published by Quest Books. This book was released on 2012-12-16 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Huna philosophy is about learning to become a conscious cocreator with the Universe. Hawaiian shaman King uses Kahuna healing methods to help us access the hidden energy of life, develop powers of concentration, and make friends with the deepest aspect of our being. Learn how your Higher Self, or aumakua, is contacted in the dream dimension. Get in touch with the Mana, the hidden energy of life. Develop higher powers of concentration by utilizing the tikis, created images of sight, sound, and feeling in meditation. Become aware of your subconscious, an integral part of your being, which impatiently awaits communion with the ego.

Download or read book Mastering the Art of Online Sales written by RWG Publishing and published by RWG Publishing. This book was released on 2024-07-01 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving world of online commerce, standing out from the competition is crucial. Mastering the Art of Online Sales by RWG Publishing is your comprehensive guide to transforming casual browsers into loyal customers. This essential resource dives deep into the intricacies of web-based retail, addressing the core challenges of drawing traffic and converting visits into sales. From optimizing your website for search engines to creating a seamless shopping experience, this book equips you with the tools and strategies needed to thrive in the competitive online marketplace. Whether you're a seasoned e-commerce professional or just starting out, Mastering the Art of Online Sales will help you build a successful, profitable online store.

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2015-08-17 with total page 1179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected].

Download or read book WordPress for Beginners 2021 written by Dr Andy Williams and published by . This book was released on 2020-12-22 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master WordPress using our proven step-by-step visual approach (over 330 screenshots). This book is a major new release for 2021, covering the latest version of WordPress. If major changes do occur to WordPress during 2021, you can visit our updates web page for details, so you can always be up to date. Building a beautiful, professional-looking WordPress website (or a blog) is no longer the computer geeks' domain. WordPress makes it possible for anyone to create and run a website that looks great on any device - PC, Mac, tablet, and phone. Whether you want to build a business site, an affiliate site, a hobby site, or a blog, WordPress is a great choice, and this book shows you how. The primary goal of this book is to take anyone, even an absolute beginner, from zero to WordPress "guru" in a few short hours. Inside this book, veteran WordPress expert Andy Williams will start at the very beginning. You'll learn essential topics like: - The two different versions of WordPress. - How to set up web hosting and domain registrar the correct way. - Installing WordPress. - A Dashboard overview. - Cleaning out the stuff that is installed by default. - Finding and installing WordPress themes to change the look and feel of your website instantly. - Plugins. What they are and how they can add fabulous features to your site. - How to update WordPress, themes, and plugins. - Understand every single setting. You can use our suggested defaults. - How to find and use the RSS feeds to help search engines find your content. - Importance of user-profiles and assigning an image (Gravatar) to your email address. - Creating great navigation systems on your site, with custom menus, internal linking, and related posts. - Enabling and dealing with visitor comments. - Using the media library for images, video, and more. - The difference between pages and posts, and when to use each one. - Effective use of categories and tags. Misusing these can get your site penalized or even banned from search engines. - How to create content using both the Classic editor and the new Gutenberg editor. - Publish or schedule posts for a future date. - Post revisions. - Two different types of homepage. A blog-style page v a more traditional "static" homepage. - Using widgets on your site to add neat features. - Types of sites you can build with WordPress (blog, business, typical site), with videos on setting these up. We'll also cover a few vital plugins to: - Automatically take backups and get them sent to the cloud. - Automatically create important legal pages on your site, like terms and privacy policy. - Creating a contact page so visitors can contact you. - Add a related posts section to the end of every post to keep visitors on site longer. - Setup good SEO practices. - Setup social sharing buttons on your site, so visitors can easily share your pages with friends. Most people learn better when they can see what they are reading about, so this book isn't shy with screenshots. There are over 330 of them, plus additional videos, showing you precisely what you will see on your screen and prompting you to take specific actions as you learn and master WordPress. You may have heard that WordPress has a steep learning curve. With this book, you won't even notice it. Most chapters end with a "Tasks to Complete" section. By completing these tasks, you'll not only become proficient with WordPress; you'll become confident at using WordPress. By the end of the book, you'll be building great looking, professional WordPress websites that look fantastic on any device. And you'll enjoy doing it! Note: This book covers the self-hosted .org version of WordPress but contains a hack for the .com users to switch their dashboard so they can follow along.

Download or read book Master Your Computer written by Robert A. Blake and published by Robert A. Blake. This book was released on 2015-10-20 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master Your Computer guides you through your entire computer experience from end to end. From what type of computer you should actually buy, including extended warranties, to proactively securing and maintaining it, which prevents your computer from becoming slow, freezing up, and infected with viruses. Inside, it also shows you how to protect your most important assets such as your documents and family pictures and never losing them again! Step by step screenshots are included. • Learn How To Secure Your Computer The Right Way • Never Lose Another File Again • Never Get Another Virus Again • Identity Theft Prevention • Learn Computer Maintenance That Actually Works • See What Computer Stores Don't Want You To Know • And Much More! I hope you learn a lot from this eBook, I hold nothing back and give you everything you need to know to be empowered and protected in this new digital age. Thank you!!! - Spencer Timmins "WOW! It's about time a computer book came along that gives you what you need and gets straight to the point!"

Download or read book Mastering Your Mean Girl written by Melissa Ambrosini and published by Penguin. This book was released on 2016-03-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Book Authority's Best Self-Esteem eBooks of All Time Ready to live your dream life? You know that sneaky voice inside your head telling you that you’re not good enough, smart enough, pretty enough, whatever enough? That’s your Mean Girl. And she’s doing her best to keep you stuck in Fear Town, too scared to go after the life you always imagined. But enough’s enough! Melissa Ambrosini has made a life beyond her wildest dreams, all by mastering her Mean Girl, busting through limiting beliefs and karate-chopping through the fears that held her hostage for years. And now she wants to help you remember not only what you are capable of, but how amazing you truly are! In this inspiring, upbeat guide, Melissa provides a practical plan for creating your own version of a kick-ass life — one that’s wildly wealthy, fabulously healthy and bursting with love. Designed to propel you out of stuck-ness and into action, this is a must read if you’re ready to let go of your Mean Girl and start living the life of your dreams.

Download or read book Master Content Strategy written by Pamela Wilson and published by . This book was released on 2018-10-25 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: A masterclass in content marketing strategy for content creators at every stage of the journey

Download or read book Confident Web Design written by Kenny Wood and published by Kogan Page Publishers. This book was released on 2018-01-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is your ultimate beginner's guide to the skills of web design. Confident Web Design takes you on a practical journey during which you will discover the techniques to allow you to publish a basic website from scratch. Whether you want to develop web design skills to set yourself apart in a competitive job market, power your entrepreneurial pursuits by creating a new website to showcase your product or business idea, or simply boost your professional performance in your current job, Confident Web Design is the perfect beginner's resource. In Confident Web Design, each chapter is supported by exclusive online exercises to allow you to put your knowledge into practice and perfect the techniques. The book's structure is designed to break down each skill into manageable chunks, aided by helpful examples, technical term glossaries, tables and images to support you as you learn. Written in accessible and engaging language, author Kenny Wood shares his passion and enthusiasm for modern web design through this essential guide. Online Resources include practical exercises for readers to test out their new skills and consolidate their learning.

Download or read book Web Standards written by Leslie Sikos and published by Apress. This book was released on 2012-01-15 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web Standards: Mastering HTML5, CSS3, and XML provides solutions to the most common website problems, and gives you a deep understanding of web standards and how they can be applied to improve your website. You will learn how to create fully standards-compliant websites and provide search engine-optimized Web documents with faster download times, accurate rendering, correct appearance and layout, lower development cost, approved accessibility, backward and forward compatibility, and easy maintenance and content updating. The book covers all major Web standards, focusing on syntax, grammar, recommended annotations, and other standardization concerns. Web Standards: Mastering HTML5, CSS3, and XML is also a comprehensive guide to current and future standards for the World Wide Web. As a web developer, you'll have seen problems with inconsistent appearance and behavior of the same site in different browsers. Web standards can and should be used to completely eliminate these problems. Web Standards: Mastering HTML5, CSS3, and XML describes how you can make the most of web standards, through technology discussions as well as practical sample code that you can use for your own sites and web applications. It also provides a quick guide to standard website creation for Web developers. Learn techniques and best practices to achieve full standards compliance Write valid markup, styles, and news feeds from scratch or standardize websites by redesign Restrict markup to semantics and provide reliable layout

Download or read book Master Content Marketing written by Pamela Wilson and published by Big Brand Books. This book was released on 2016-10-21 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you afraid to hit publish?Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book."Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson."

Download or read book Mastering Your Mean Girl Deluxe written by Melissa Ambrosini and published by Penguin. This book was released on 2016-03-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This deluxe eBook edition features eight exclusive videos from author and self-love instructor Melissa Ambrosini, in which she leads readers through guided meditations and practices in positive affirmations. Ready to activate your dream life? You know that sneaky voice inside your head telling you that you’re not good enough, smart enough, skinny enough, whatever enough? That’s your Mean Girl. And she’s doing her best to keep you stuck in Fear Town, too scared to go after the life you always imagined. But enough’s enough! Melissa Ambrosini has made a life beyond her wildest dreams, all by mastering her Mean Girl, busting through limiting beliefs and karate-chopping through the fears that held her hostage for years. And now she wants to help you remember not only what you are capable of, but how amazing you truly are! In this inspiring, upbeat guide, Melissa provides a practical plan for creating your own version of a kick-ass life — one that’s wildly wealthy, fabulously healthy and bursting with love. Designed to propel you out of stuck-ness and into action, this is a must read if you’re ready to let go of your Mean Girl and start living the life of your dreams.

Download or read book Mastering the New Media Landscape written by Barbara Cave Henricks and published by Berrett-Koehler Publishers. This book was released on 2016-03-07 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message

Download or read book WordPress for Beginners 2020 written by Dr Andy Williams and published by . This book was released on 2019-12-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master WordPress using our proven step-by-step visual approach (over 340 screenshots). This book is a major new release for 2020, covering the latest version of WordPress. If major changes do occur to WordPress during 2020, you can visit our updates web page for details, so your copy of the book is always up to date.Building a beautiful, professional looking WordPress website (or a blog), is no longer the domain of computer geeks. WordPress makes it possible for anyone to create and run a website that looks great on any device - PC, Mac, tablet and phone. Whether you want to build a business site, an affiliate site, a hobby site or a blog, WordPress is a great choice.The primary goal of this book is to take anyone, even an absolute beginner, from zero to WordPress "guru" in a few short hours. Inside this book, veteran WordPress expert Andy Williams will start at the very beginning. You'll learn important topics like: - The two different versions of WordPress. - Website hosting and domain registrars. How to set this up the correct way. - How to install WordPress. - An overview of the Dashboard. - Cleaning out the stuff that is installed by default. - Finding and installing WordPress themes to instantly change the look and feel of your website. - Plugins. What they are and how you can use them to create magnificent websites. - How to update WordPress, themes and plugins. - Understand every single Dashboard setting and use our defaults if you want. - How to find and use the RSS feeds on your site to help search engines find your content. - The importance of user profiles, and how to assign a "Gravatar" image to your email address. - How to create great navigation systems on your site, with custom menus, internal linking and related post sections. - Enabling and dealing with visitor comments. - Using the media library for images, video and more. - The difference between pages and posts, and when to use each one. - Effective use of categories and tags. Using these incorrectly can get your site penalised or even banned from search engines. - How to create content using both the Classic editor and the new Gutenberg editor. - How to publish posts, and even schedule them so they will be published at some future date. - Using post revisions. - Two different types of homepage. A blog style page v a more traditional "static" homepage. - Using widgets on your site to add neat features. - Types of sites you can build with WordPress (blog, business, typical site), with videos on setting these up.We'll also cover those vital plugins every site need, including: - Automatically take backups and get them sent to the cloud. - Automatically create important legal pages on your site, like terms and privacy policy. - Creating a contact page so visitors can contact you. - Add a related posts section to the end of every post to keep visitors on site longer. - Setup good SEO practices. - Setup social sharing buttons on your site, so visitors can easily tell their friends about your great web pages. Most people learn better when they can actually see what they are reading about, so one thing this book isn't, is shy with screenshots. There are over 340 of them, showing you exactly what you will see on your screen, and prompting you to take specific actions as you learn and master WordPress. You may have heard that WordPress has a steep learning curve. With this book, you won't even notice it. Each chapter ends with a "Tasks to Complete" section. By completing these tasks, you'll not only become proficient with WordPress, you'll become confident at using WordPress. By the end of the book, you'll be building great looking, professional WordPress websites that look fantastic on any device... And you'll enjoy doing it!