Download or read book Mastering Web 2 0 written by Susan Rice Lincoln and published by Kogan Page Publishers. This book was released on 2009-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.
Download or read book Mastering Online Marketing written by Mitch Meyerson and published by Entrepreneur Press. This book was released on 2008 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents a proven 12-step program for e-commerce success. Forgoing get-rich-quick hype for best practices and solid marketing principles, two online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business.
Download or read book Marketing Libraries in a Web 2 0 World written by Dinesh Gupta and published by Walter de Gruyter. This book was released on 2011-07-14 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Download or read book Advances in Intelligent Web Mastering 2 written by Vaclav Snášel and published by Springer Science & Business Media. This book was released on 2009-12-24 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the 6th Atlantic Web Intelligence Conference (AWIC 2009), to be held during September 9-11, 2009 in Prague, Czech Republic. The conference will be held at the Faculty of Mathematics and Physics of the Charles University, Prague. This building has a convenient location in the historical city center, in the area called Lesser Town close to local attractions like Charles Bridge and Prague Castle. The Atlantic Web Intelligence Conferences bring together scientists, engineers, computer users, and students to exchange and share their experiences, new ideas, and research results about all aspects (theory, applications and tools) of intelligent methods applied to Web based systems, and to discuss the practical challenges encountered and the solutions adopted. Previous AWIC events were held in Spain - 2003, Mexico - 2004, Poland - 2005, Israel - 2006 and France - 2007.
Download or read book The Secret Reasons Why Teachers Are Not Using Web 2 0 Tools and What School Librarians Can Do about It written by Peggy Milam Creighton Ph.D. and published by Bloomsbury Publishing USA. This book was released on 2012-04-13 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: School librarians need a simple action plan for overcoming the barriers to adopting School Library 2.0. This book provides one, and describes how fully integrating technology would dramatically benefit 21st-century schools. Web 2.0 and its associated tools have the power to substantially increase student achievement. This book has two straightforward primary purposes: to detail the research-based reasons classroom teachers fail to incorporate Web 2.0 tools into their instruction and collaboration with other educators; and to provide actionable strategies to rectify these omissions. The Secret Reasons Why Teachers Are Not Using Web 2.0 Tools and What School Librarians Can Do about It provides authoritative definitions of Web 2.0, explains the types of Web 2.0 tools suited for use in educational settings, examines the research-based reasons they are underutilized, and offers strategies for school librarians to model the use of technology-enabled tools—and for teaching others to do so. This book will benefit anyone wishing to effect a positive social change in improving student achievement: practicing K–12 librarians and educators, K–12 school and district administrators, and researchers in the field of K–12 education.
Download or read book Mastering Modern Web Penetration Testing written by Prakhar Prasad and published by Packt Publishing Ltd. This book was released on 2016-10-28 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of conducting modern pen testing attacks and techniques on your web application before the hacker does! About This Book This book covers the latest technologies such as Advance XSS, XSRF, SQL Injection, Web API testing, XML attack vectors, OAuth 2.0 Security, and more involved in today's web applications Penetrate and secure your web application using various techniques Get this comprehensive reference guide that provides advanced tricks and tools of the trade for seasoned penetration testers Who This Book Is For This book is for security professionals and penetration testers who want to speed up their modern web application penetrating testing. It will also benefit those at an intermediate level and web developers who need to be aware of the latest application hacking techniques. What You Will Learn Get to know the new and less-publicized techniques such PHP Object Injection and XML-based vectors Work with different security tools to automate most of the redundant tasks See different kinds of newly-designed security headers and how they help to provide security Exploit and detect different kinds of XSS vulnerabilities Protect your web application using filtering mechanisms Understand old school and classic web hacking in depth using SQL Injection, XSS, and CSRF Grasp XML-related vulnerabilities and attack vectors such as XXE and DoS techniques Get to know how to test REST APIs to discover security issues in them In Detail Web penetration testing is a growing, fast-moving, and absolutely critical field in information security. This book executes modern web application attacks and utilises cutting-edge hacking techniques with an enhanced knowledge of web application security. We will cover web hacking techniques so you can explore the attack vectors during penetration tests. The book encompasses the latest technologies such as OAuth 2.0, Web API testing methodologies and XML vectors used by hackers. Some lesser discussed attack vectors such as RPO (relative path overwrite), DOM clobbering, PHP Object Injection and etc. has been covered in this book. We'll explain various old school techniques in depth such as XSS, CSRF, SQL Injection through the ever-dependable SQLMap and reconnaissance. Websites nowadays provide APIs to allow integration with third party applications, thereby exposing a lot of attack surface, we cover testing of these APIs using real-life examples. This pragmatic guide will be a great benefit and will help you prepare fully secure applications. Style and approach This master-level guide covers various techniques serially. It is power-packed with real-world examples that focus more on the practical aspects of implementing the techniques rather going into detailed theory.
Download or read book Mastering the Instructional Design Process written by William J. Rothwell and published by John Wiley & Sons. This book was released on 2015-12-29 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive framework for effective real-world instructional design Mastering the Instructional Design Process provides step-by-step guidance on the design and development of an engaging, effective training program. The focus on core competencies of instructional system design helps you develop your skills in a way that's immediately applicable to real-world settings, and this newly updated fifth edition has been revised to reflect the new IBSTPI Competencies and Standards for Instructional Design. With a solid foundation of researched and validated standards, this invaluable guide provides useful insight and a flexible framework for approaching instructional design from a practical perspective. Coverage includes the full range of design considerations concerning the learners, objectives, setting, and more, and ancillaries include design templates, PowerPoint slides, lecture notes, and a test bank help you bring these competencies to the classroom. Instructional design is always evolving, and new trends are emerging to meet the ever-changing needs of learners and exploit the newest tools at our disposal. This book brings together the latest developments and the most effective best practices to give you a foolproof framework for successfully managing instructional design projects. Detect and solve human performance problems Analyze needs, learners, work settings, and work Establish performance objectives and measurements Deliver effective instruction in a variety of scenarios Effective training programs don't just happen. Instructional design is a complex field, and practitioners must be skilled in very specific areas to deliver a training program that engages learners and makes the learning 'stick.' Mastering the Instructional Design Process is a comprehensive handbook for developing the skillset that facilitates positive training outcomes.
Download or read book Mastering OAuth 2 0 written by Charles Bihis and published by Packt Publishing Ltd. This book was released on 2015-12-15 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create powerful applications to interact with popular service providers such as Facebook, Google, Twitter, and more by leveraging the OAuth 2.0 Authorization Framework About This Book Learn how to use the OAuth 2.0 protocol to interact with the world's most popular service providers, such as Facebook, Google, Instagram, Slack, Box, and more Master the finer details of this complex protocol to maximize the potential of your application while maintaining the utmost of security Step through the construction of a real-world working application that logs you in with your Facebook account to create a compelling infographic about the most important person in the world—you! Who This Book Is For If you are an application developer, software architect, security engineer, or even a casual programmer looking to leverage the power of OAuth, Mastering OAuth 2.0 is for you. Covering basic topics such as registering your application and choosing an appropriate workflow, to advanced topics such as security considerations and extensions to the specification, this book has something for everyone. A basic knowledge of programming and OAuth is recommended. What You Will Learn Discover the power and prevalence of OAuth 2.0 and use it to improve your application's capabilities Step through the process of creating a real-world application that interacts with Facebook using OAuth 2.0 Examine the various workflows described by the specification, looking at what they are and when to use them Learn about the many security considerations involved with creating an application that interacts with other service providers Develop your debugging skills with dedicated pages for tooling and troubleshooting Build your own rich, powerful applications by leveraging world-class technologies from companies around the world In Detail OAuth 2.0 is a powerful authentication and authorization framework that has been adopted as a standard in the technical community. Proper use of this protocol will enable your application to interact with the world's most popular service providers, allowing you to leverage their world-class technologies in your own application. Want to log your user in to your application with their Facebook account? Want to display an interactive Google Map in your application? How about posting an update to your user's LinkedIn feed? This is all achievable through the power of OAuth. With a focus on practicality and security, this book takes a detailed and hands-on approach to explaining the protocol, highlighting important pieces of information along the way. At the beginning, you will learn what OAuth is, how it works at a high level, and the steps involved in creating an application. After obtaining an overview of OAuth, you will move on to the second part of the book where you will learn the need for and importance of registering your application and types of supported workflows. You will discover more about the access token, how you can use it with your application, and how to refresh it after expiration. By the end of the book, you will know how to make your application architecture robust. You will explore the security considerations and effective methods to debug your applications using appropriate tools. You will also have a look at special considerations to integrate with OAuth service providers via native mobile applications. In addition, you will also come across support resources for OAuth and credentials grant. Style and approach With a focus on practicality and security, Mastering OAuth 2.0 takes a top-down approach at exploring the protocol. Discussed first at a high level, examining the importance and overall structure of the protocol, the book then dives into each subject, adding more depth as we proceed. This all culminates in an example application that will be built, step by step, using the valuable and practical knowledge you have gained.
Download or read book Marketing and Consumer Behavior Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Download or read book Web 2 0 Heroes written by Bradley L. Jones and published by John Wiley & Sons. This book was released on 2008-03-31 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history. Today?s Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge to prepare you for a Web where users rule.
Download or read book Creating and Promoting Lifelong Learning in Public Libraries written by Donna L. Gilton and published by Rowman & Littlefield. This book was released on 2016-06-21 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating and Promoting Lifelong Learning in Public Libraries: Tools and Tips For Practitioners is the sequel to Lifelong Learning in Public Libraries: Principles, Programs, and People. On the one hand, Lifelong Learning in Public Libraries focuses on the information needs and the developmental and psychological characteristics of diverse library users of all ages. It endorses the use of ILI to promote lifelong learning in public libraries, both by borrowing techniques from academic and school libraries and by building on existing public library traditions of programming and outreach. This book also compares lifelong learning in public libraries to informal and nonformal education in museums, community organizations and agencies, places of worship, and other organizations. In addition, Lifelong Learnng in Public Libraries describes basic steps that librarians can execute in order to get started. On the other hand, Creating and Promoting Lifelong Learning in Public Libraries focuses much more on how public librarians can specifically plan and implement their instruction with chapters on planning for instruction, using teaching methodologies, teaching with and about technology, and bringing ILI together with more traditional public library services, programming, and activities, such as reference and Readers’ Advisory services, bibliotherapy, and cultural and literacy programming. Changes in ILI standards and comparisons of ILI with basic reading, media, digital, and cultural literacies are also described. Both books together should act as basic manuals for public librarians who promote lifelong learning. Creating and Promoting Lifelong Learning in Public Libraries also have helpful teaching hints for all librarians and other professionals who teach in a variety of settings.
Download or read book Web 2 0 Based E Learning Applying Social Informatics for Tertiary Teaching written by Lee, Mark J.W. and published by IGI Global. This book was released on 2010-07-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book deals with Web 2.0 and how social informatics are impacting higher education practice, pedagogical theory and innovations"--Provided by publisher.
Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Download or read book Reference and Information Services written by Kay Ann Cassell and published by American Library Association. This book was released on 2013 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search skills of today bear little resemblance to searches through print publications. Reference service has become much more complex than in the past, and is in a constant state of flux. Learning the skill sets of a worthy reference librarian can be challenging, unending, rewarding, and-- yes, fun.
Download or read book Handbook of Research on Narrative Advertising written by Yilmaz, Recep and published by IGI Global. This book was released on 2019-06-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Download or read book Organizations and Social Networking Utilizing Social Media to Engage Consumers written by Li, Eldon Y. and published by IGI Global. This book was released on 2013-05-31 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
Download or read book Social Media in Travel Tourism and Hospitality written by Evangelos Christou and published by Routledge. This book was released on 2016-04-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
