Download or read book Marketing Your Retail Store in the Internet Age written by Bob Negen and published by Wiley + ORM. This book was released on 2010-12-28 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.

Download or read book Mastering Your Sales Process written by David Masover and published by Booksurge Publishing. This book was released on 2010-02-04 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: For salespeople at all levels, a practical guide designed to personalize the sales process, increase efficiency, maximize sales, and create satisfaction for sales staff, management, and clients alike.

Download or read book The Five Laws of Retail written by George Troy and published by Post Hill Press. This book was released on 2019-06-18 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a senior retail executive for some of the best-known and most successful retail brands in the U.S. and abroad, author George Troy understands today’s volatile retail landscape. In this time of tremendous challenge and realignment within the retail industry, retail executives and countless others are searching for answers and direction. Troy defines the underlying principles that have, for millennia, governed everything we retail—not just clothing and books, but also politics, religion, art, and other “products” and services. He explains how retailing really works and the rules for long-term success. For anyone wanting to be at the top of the retail food chain, The Five Laws of Retail brings together To Sell Is Human with The 7 Habits of Highly Effective People to give you the tools for success in today’s fast-changing world. After all, we are all selling something.

Download or read book No Thanks I m Just Looking written by Harry J. Friedman and published by John Wiley & Sons. This book was released on 2011-11-29 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's personal collection of proven selling techniques, No Thanks, I'm Just Looking includes all the tips and humorous anecdotes that have made him retail's most sought-after consultant. No Thanks, I'm Just Looking delivers the tricks of the trade from an international retail authority. Author is the most heavily attended speaker on retail selling and operational management in the world These groundbreaking high-performance training systems have been used by more than 500,000 retailers, from small independents to the likes of Neiman Marcus, Cartier, Billabong, La-Z-Boy and Godiva, to routinely deliver more sales Friedman created the number one retail sales and management system used by more retailers than any other system of its kind in the world Get proven techniques that will increase sales and elevate your staff to a high-performance sales team.

Download or read book Mastering the Essentials of Sales written by Gerhard Gschwandtner and published by McGraw-Hill Companies. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes you to the source of sales excellence: the fundamentals. A gold mine of practical wisdom for seasoned professionals and beginners alike, it helps you build a strong foundation in the basics from which to soar to dizzying new levels of professionalism and profitability.

Download or read book Power Up Your Profits written by Troy Waugh and published by John Wiley & Sons. This book was released on 2005-01-21 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules. Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.

Download or read book Sales Mastery Essentials Made Simple written by Ruth M. Farrington and published by Morgan James Publishing. This book was released on 2024-03-12 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the essentials to sales and learn how to build true wealth along the way. Sales Mastery Essentials Made Simple delivers a step-by-step process is for mastering the art of selling and becoming a top-performing sales professional in a way that is ethical and life-affirming while building inner and outer wealth and abundance. The author covers a wide range of topics, including the psychology of selling, effective communication, building rapport with clients, crafting irresistible sales offers, and consummating the sale in a way that serves the clients deepest needs and creates a cause for mutual celebration. This guide focuses on stripping ultimate sales mastery down to its essentials with real-world examples and evidence-based science. It offers a wealth of insights and strategies readers can immediately put into practice. It is written in a clear and engaging style, making it accessible to readers of all levels of experience. Sales Mastery Essentials Made Simple addresses the problems and interests of the audience by providing practical solutions to the challenges sales professionals face in every industry. It helps readers understand the psychology of selling and provides them with the tools they need to succeed in a competitive market whittled down to three basic processes and seven simple steps. It is sure to help seasoned sales professionals and those just starting out in their careers achieve their highest goals and reach their full potential.

Download or read book Mastering Recurring Revenue written by Judge Graham and published by Bookbaby. This book was released on 2019-02-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will open your eyes up to the value and importance of creating a business model that has recurring revenue. Learn the three types of recurring revenue models and how you can identify a niche in your current business or new business to create one or multiple new forms of recurring revenue that will give you predictability, stability and increase your businesses enterprise value.

Download or read book Secrets of Question Based Selling written by Thomas Freese and published by Sourcebooks, Inc.. This book was released on 2013-11-05 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: "After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."—Jim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"—Alan D. Rohrer, director of sales, Hewlett Packard For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology—and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success. How you sell has become more important than the product. With this hands-on guide, you will learn to: Penetrate more accounts Overcome customer skepticism Establish more credibility sooner Generate more return calls Motivate different types of buyers Develop more internal champions Close more sales...faster And much, much more

Download or read book Direct Sales Mastery for Authors Volume 1 written by Monica Leonelle and published by Spaulding House. This book was released on 2024-04-29 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: We believe that direct sales is more than any one platform, or any one modality. It's a network of platforms and strategies that form a foundation for your author business. When you try to define direct sales across any one axis, you lessen its impact. We didn't want to do that. We wanted to show you the full scope of what is possible with direct sales, which ended up being a lot of words. The book became so long that we actually split it into two books. When we looked at what we've already written, and what we have planned, we realized this really is the definitive guide to direct sales for authors. Direct Sales Mastery for Authors Volume 1 This volume makes the case for starting direct sales, explains the publishing trends leading to so many direct sales avenues opening up, and explains our personal philosophy on direct sales for publishing and how it may differ from other approaches in the industry. We also dive deep into our signature archetypal framework called Author Ecosystems. There are five archetypes total—Desert, Grassland, Tundra, Forest, and Aquatic—and each matches up with specific sales and marketing patterns across six key areas: Trends: How each type approaches trends in the marketplace and uses trends to their advantage in their marketing efforts Fandom: How each type approaches building both a readership and a fandom Data: How each type approaches using data vs. using a more intuitive or creative approach Stages of Audience: How each type approaches the Sales Funnel + Flywheel diagram and who they are organically good at attracting Optimization: How each type attempts to optimize their writing, publishing schedule, and marketing and sales efforts Short-Term vs. Long-Term Thinking: How each type approaches approaches sales over time, and whether they are looking for quick wins or to build a sustainable business We go through all five archetypes in detail to help you identify your most likely type, as well as your most likely career stage. We show you what your archetype should be focused on right now from a sales and marketing perspective, since you likely don't have infinite time, resources, or attention and can't implement all of direct sales at once! We also show you what strategies and approaches might work for you across many different popular publishing platforms in the direct sales space.

Download or read book How to Master the Art of Selling written by Tom Hopkins and published by Grand Central Pub. This book was released on 1988-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: After failing in sales for six months, Tom Hopkins turned his own career around and earned more than a million dollars in three years. Now he tells readers his secrets of success.

Download or read book Fire Your Sales Team Today written by Eric Keiles and published by Greenleaf Book Group. This book was released on 2012-04 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book High Profit Selling written by Mark HUNTER and published by AMACOM Div American Mgmt Assn. This book was released on 2012-02-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating marginsùshort-term strategies that are destructive to the long-term sustainability of their business. High-Profit Selling helps readers understand that their sales goal shouldn't simply be to sell more, but to sell more at a higher priceàand that success comes only to those focused on ôprofitable sales.ö This eye-opening book shows readers how to: Avoid negotiating ò Actively listen to customers ò Match the benefits of their product or service with the customer's needs and pains ò Confidently communicate value ò Successfully execute a price increase with existing customers ò Ensure prospects are serious and not shopping for price Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.

Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

Download or read book Guerrilla Retailing written by Jay Conrad Levinson and published by . This book was released on 2005 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

Download or read book Direct Sales Mastery for Authors Volume 2 written by Monica Leonelle and published by Spaulding House. This book was released on 2024-04-29 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: We believe that direct sales is more than any one platform, or any one modality. It's a network of platforms and strategies that form a foundation for your author business. When you try to define direct sales across any one axis, you lessen its impact. We didn't want to do that. We wanted to show you the full scope of what is possible with direct sales, which ended up being a lot of words. The book became so long that we actually split it into two books. When we looked at what we've already written, and what we have planned, we realized this really is the definitive guide to direct sales for authors. Direct Sales Mastery for Authors Volume 2 This volume dives deep into the StoryUrge Messaging Framework, which helps authors create strong marketing messaging that actually helps them sell a book. This goes far beyond a blurb or some ad copy. (Though it can be used to make those pieces better too!) The book then shows you how to apply the StoryUrge Messaging Framework across all five areas of direct sales: Website Landing Pages, Website Storefronts, Crowdfunding Launches, Subscriptions and Memberships, and Live Events and Signings. There are three major pieces of the StoryUrge Messaging Framework: Excitement - Why people should be excited about your project. This can include telling them about the tropes, characters, relationships, settings, special features, special offers, and more. Objections - Why people are holding back from your project. This includes general objections to your genre or niche, but can also include specific objections to you or your books. With direct sales, it is particularly important to include objections to the platform, method of sale, or business model as readers may not be as familiar with it as they are at retailers. (For example, we always advise our students to talk to their readers about why Kickstarter is not “begging for money” or similar to GoFundMe.) Psychological Triggers - Why people buy. Russell and I have extensive experience in marketing and sales and have collected these over the years. We have shared our secrets to creating exciting offers and messaging in one chapter of Get Your Book Selling on Kickstarter—Chapter 6—but we are greatly expanding on that in the second volume of Direct Sales Mastery for Authors to help answer all the awesome questions we’ve gotten on this topic in the last few years. Our psychological triggers section offers nearly 50 different buttons to push to bring people into your work across six categories: The X-Factors - These help you position yourself or your characters in a leadership position or several steps ahead of your readers Connection Deepeners - These help you position yourself or your characters as a peer to your readers (making you or your characters relatable and sympathetic) The Button-Pushers - These encourage action at a subconscious level Pleasure and Pain Inducers - These evoke visceral and resonant emotion in your readers Core Wounders and Healers - These take the audience on a transformational journey with you (for memoir), with themselves (for nonfiction), or with your characters (for fiction) Emotional Fantasies and Nightmares - These allow the audience to explore a different life in safety We teach how to use these triggers in the book itself (yes, even for fiction!), in the offer you are trying to sell, and in the marketing messaging you use to sell the offer. When all of this is in alignment, sales happen more easily!