Download or read book Mastering Product Innovation written by Walter B. Herbst and published by Archway Publishing. This book was released on 2024-03-28 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is written for, and from, practitioners of design and development, and reveals a proven methodology for success. All of the case histories were recognized as both award-winning products, to include the prestigious Edison Awards, as well as successfully winning in the marketplace. Irrespective of your professional background or fit within an organizational structure, and whether you are a team member or an entrepreneur, this proven methodology will convert “hopes and dreams” to a formulation for commercial success.

Download or read book Mastering Disruption and Innovation in Product Management written by Christoph Fuchs and published by Springer. This book was released on 2018-09-07 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an essential guide or foundational toolkit for anyone who is involved in the process of developing, offering or selling any type of product or service. Based on how to surf on the waves of innovation and the principle of “form follows function” (System Architecture), it introduces and connects concepts like Market Understanding, Design Thinking, Design to Value, Modularization and Agility. It introduces readers to the essence of these main frameworks and provides a toolkit that explains both theoretically and practically when and how to utilize which one. The methods and processes described in this book have all been successfully tested in many industries. They apply in today’s market context of high uncertainty, complexity and turbulence, where innovation and disruption are essential. Readers will find answers to two fundamental questions: How can we implement an innovation process and environment that are conducive to successful product design? And, if our products fail to appeal to customers, how can we achieve a major turn-around with regard to product development? A wealth of examples and case studies help readers to benefit from the authors’ broad professional experience. Further, lessons learned and conceptual summaries provide valuable shortcuts to the methods and tools discussed. For today’s CEOs, enabling innovation is one of THE most complex leadership tasks. But innovation is not about theory and nice buzzwords. It’s about succeeding in the real world. This ‘hands-on’ book connects the dots and introduces the reader to some of the most relevant ideas and pragmatic concepts fitting today’s business reality. Dr. Robert Neuhauser, Executive VP and Global Head People and Leadership Development, Siemens At the most fundamental level this book brings order to chaos. It sets different and highly relevant design approaches into a complementary picture, rather than presenting them as competing ways of solving the same problem. Product designers, managers, consultants, scholars and students will surely have this valuable book within reach on a daily basis. Olivier L. de Weck, Ph.D – MIT Professor of Aeronautics and Astronautics and Engineering Systems, Editor-in-Chief Systems Engineering

Download or read book Mastering the Dynamics of Innovation written by James M. Utterback and published by . This book was released on 1994-01-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In developing this model, Utterback examines industries over long periods of time to discover patterns in the way innovation is introduced, adopted, and then replaced by yet further innovation.

Download or read book Mastering the Hype Cycle written by Jackie Fenn and published by Harvard Business Press. This book was released on 2008-10-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in. It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term. Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction. The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.

Download or read book Mastering Product Management A Step By Step Guide written by Kevin Brennan and published by Kevin Brennan. This book was released on 2019-10-25 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Product Management: A Step-by-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task. - Source new ideas that succeed - Set a compelling product vision and strategy - Search for profitable new business models - Become a market expert - Effectively manage roadmaps - Ensure a successful product launch - Understand value and price profitably - Build and manage high-performance teams - And much more! This book is a convenient reference guide that you can use throughout your workday. It’s meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.

Download or read book Mastering Digital Transformation written by Nagy K. Hanna and published by Emerald Group Publishing. This book was released on 2016-01-06 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nagy Hanna presents a systematic approach to integrate ICT into development policies and programs across sectors of economy and society. This book bridges the current disconnect between the ICT specialists and their development counterparts in various sectors so as to harness the ongoing ICT revolution to maximize development impact.

Download or read book Game Thinking written by Amy Jo Kim and published by Gamethinking.IO. This book was released on 2018-05-25 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter, and drive long-term engagement.

Download or read book Grow From Within PB written by Robert Wolcott and published by McGraw Hill Professional. This book was released on 2008-12-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Business and Generate Profits inNew Markets through Innovation! “The best account I have read about how companies can enable and support internal entrepreneurs to achieve innovation-led growth.” Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management “An essential resource for both private and public sector leaders seeking to align new business creation with an organization’s mission and strategy . . . and achieve results.” William J. Perry, former U.S. Secretary of Defense “Wolcott and Lippitz are not only insightful, they are spot on. This is exactly the book corporate leaders—from CEOs and functional executives to corporate entrepreneurial teams—need to help them navigate theexceptional challenges of organic growth and innovation.” Betsy Holden, Senior Advisor, McKinsey & Company, and former Co-CEO, Kraft Foods, Inc. About the Book: IBM reports $15 billion of annualnew revenues from 22 EmergingBusiness Opportunities. In 2008, $4 billion in revenues fromcompanywide innovation efforts allowedWhirlpool to maintain its top line, despiteglobal recession and the steep dropin housing markets. A DuPont business group leader,Ellen Kullman, backed an ambitious newbusiness creation program and laterbecame DuPont’s CEO. Each of these companies has learned how tocreate new businesses on a repeatable basis.In Grow from Within, two leading scholarsfrom the Kellogg School of Managementexplain how your company can discover theright approach to corporate entrepreneurshipand make it profitable. Taking innovation to the next level, corporateentrepreneurship is the process of buildingnew businesses within an established organization—new businesses that are distinctfrom the core company but that leveragesome of its most powerful assets.Grow from Within examines: The fundamentals of designing anew business The four dominant models ofcorporate entrepreneurship Ways to align your innovationprogram with your strategy Leadership requirements fordeveloping new businesses Innovation is critical to business successand growth, but it’s only the first step. Withoutstrategically driven processes to turninsights into growing businesses, even thebest ideas can fail. Creativity is often serendipitous;innovation management shouldnot be. Grow from Within provides the knowledgeyou need to conceive and design valuablenew businesses that breathe life into ideasand dramatically improve your top and bottomlines.

Download or read book Testing Business Ideas written by David J. Bland and published by John Wiley & Sons. This book was released on 2019-11-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Download or read book Innovation and New Product Planning written by Kenneth B. Kahn and published by Routledge. This book was released on 2020-12-28 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creative mindset necessary to drive business innovation activities in a concise, yet comprehensive manner. The book delves into the front end of innovation and formal product development activities, examining the topics of opportunity identification, concept generation and evaluation, technical development, product design, testing, launch strategies, product management, life cycle management, brand management, and vital elements for international success. There are stand-alone notes that serve to apprise readers on related topics such as the use of agile product development methodologies, the formation of business entities, and recommended best practices for new product development. The book excels at providing relevant examples and applied tools that augment the concepts to offer valuable connections to real-world product planning efforts. This book is particularly useful as a guide to learning the fundamental concepts and strategies associated with innovation and new product planning. Among student audiences, upper-level undergraduate and first-year graduate students are likely to benefit as the book embraces its position to serve as a primer on product development and management.

Download or read book The Elegant Solution written by Matthew May and published by Simon and Schuster. This book was released on 2008-09-04 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: One million. That's how many new ideas the Toyota organization receives from its employees every year. These ideas come from every level of the organization - from the factory floors to the corporate suites. And organizations all over the world want to learn how they do it. Now Matthew May, Senior Advisor to the University of Toyota, reveals how any company can create an environment of every day innovation and achieve the elegant solutions found only on the far side of complexity. A tactical guide for team-based innovation, THE ELEGANT SOLUTION delivers the formula to the three principles and ten practices that drive business creativity. Innovation isn't just about technology - it's about value, opportunity and impact. When a company embeds a real discipline around the pursuit of perfection, the sky is the limit. Dozens of case studies (from Toyota and other companies) illustrate the power and universality of these concepts; a unique 'clamshell strategy' prepares managers to ensure organizational success. At once a thought-shaper, a playmaker, and a taskmaster, THE ELEGANT SOLUTION is a practical field manual for everyone in corporate life.

Download or read book Innovating in Product Process Development written by Mikel Sorli and published by Springer Science & Business Media. This book was released on 2009-07-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovating in Product/Process Development demonstrates how to achieve true innovation in product development, and how to launch a new product in the quickest and cheapest way. The new approach to product development proposed in this book is based on the most recent research in the field. It suggests the integration of several tools that are currently only used independently, with the aim of stimulating the creation of innovative ideas in general, and specifically in the areas of product/process improvements and problem solving. Innovating in Product/Process Development explores different aspects of innovation processes in twenty-first century industry from a global economic perspective. It presents in detail several approaches to support these processes, from ICT-based systems to collaborative working environments, all of which will be of interest to MBA or advanced students; researchers; and design teams charged with the creation of new product lines.

Download or read book The Innovator s DNA written by Jeff Dyer and published by Harvard Business Press. This book was released on 2011-07-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation. In The Innovator’s DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The Innovator’s Dilemma, The Innovator’s Solution, How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting. Once you master these competencies (the authors provide a self-assessment for rating your own innovator’s DNA), the authors explain how to generate ideas, collaborate to implement them, and build innovation skills throughout the organization to result in a competitive edge. This innovation advantage will translate into a premium in your company’s stock price—an innovation premium—which is possible only by building the code for innovation right into your organization’s people, processes, and guiding philosophies. Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams who want to strengthen their innovative prowess.

Download or read book The Little Black Book of Innovation written by Scott D. Anthony and published by Harvard Business Press. This book was released on 2012 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation may be the hottest discipline around today, in business circles and beyond. And for good reason. Innovation transforms companies and markets. It is the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In this book the author draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. He presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation's key steps: (1) Finding insight, (2) Generating ideas, (3) Building businesses, and (4) Strengthening innovation prowess in workforces and organizations. Using several illustrative case studies and vignettes from a range of companies around the globe, this playbook teaches people how to turn themselves or their companies into true innovation powerhouses.

Download or read book Mastering Product Management Strategies Frameworks and Innovations for Success written by Charles Nehme and published by Charles Nehme. This book was released on with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product management is a multifaceted discipline that involves the strategic and tactical functions necessary to bring a product from conception to market and beyond. It bridges various domains, including engineering, design, marketing, sales, and customer support, ensuring that a product not only meets market needs but also aligns with the company's strategic goals. Key Aspects of Product Management Vision and Strategy: Vision: A product manager (PM) must develop a clear vision of what the product should achieve and how it fits into the company's overall mission. Strategy: This involves defining the product roadmap, setting long-term and short-term goals, and identifying key performance indicators (KPIs) to measure success. Market Research and Customer Insights: Understanding the target market and customer needs is crucial. This involves conducting market research, competitor analysis, and gathering customer feedback to inform product decisions. Product Development: Idea Generation and Validation: Brainstorming new ideas and validating them through customer feedback and market analysis. Design and Prototyping: Working with designers and engineers to create prototypes and iterate based on user testing. Development and Testing: Overseeing the product development process, ensuring that the product is built according to specifications and is rigorously tested. Go-to-Market Strategy: Positioning and Messaging: Defining how the product should be positioned in the market and developing clear messaging that resonates with the target audience. Launch Planning: Coordinating with marketing, sales, and other teams to plan and execute a successful product launch. Lifecycle Management: Managing the product throughout its lifecycle, from initial launch to growth, maturity, and eventual decline. This includes making decisions about product updates, pricing, and discontinuation. Cross-Functional Leadership: A PM acts as a bridge between various departments, ensuring alignment and effective communication across the organization. They must lead without formal authority, relying on influence and persuasion. Metrics and Analytics: Tracking and analyzing product performance through metrics and analytics. This data-driven approach helps PMs make informed decisions and iterate on the product. The Role of a Product Manager A product manager is often described as the "CEO of the product," though this analogy can be misleading. Unlike a CEO, a PM does not have direct control over most resources and must lead through influence and collaboration. Key responsibilities of a PM include: Defining the product vision and strategy. Gathering and prioritizing product and customer requirements. Working closely with engineering, sales, marketing, and support to ensure revenue and customer satisfaction goals are met. Ensuring that the product supports the company's overall strategy and goals. Skills Required for Product Management Successful product managers possess a blend of skills: Strategic Thinking: Ability to see the big picture and set long-term goals. Analytical Skills: Proficiency in data analysis to make informed decisions. Communication and Leadership: Strong interpersonal skills to lead cross-functional teams. Technical Knowledge: Understanding of the technical aspects of product development. Customer Focus: Deep empathy for customers and the ability to translate their needs into product features. Conclusion Product management is a dynamic and challenging field that requires a combination of strategic vision, technical acumen, and strong leadership skills. By understanding market needs and aligning them with company goals, product managers play a crucial role in driving the success of their products and, ultimately, the organization. Audience The audience for "Mastering Product Management: Strategies, Frameworks, and Innovations for Success" would typically include: Product Managers: Professionals responsible for overseeing the development, launch, and lifecycle management of products or services within organizations. Product Owners: Individuals tasked with defining and prioritizing product features and requirements to ensure alignment with business goals and customer needs. Entrepreneurs and Startup Founders: Those seeking to understand best practices in product development, market strategy, and innovation to drive growth and success. Business Leaders and Executives: Decision-makers interested in leveraging product management principles to enhance business strategy, innovation, and market competitiveness. Cross-Functional Teams: Professionals from disciplines such as marketing, engineering, design, and sales who collaborate with product managers to bring products to market successfully. Students and Academics: Individuals studying business, marketing, entrepreneurship, or related fields who want to deepen their knowledge of product management concepts and strategies. Consultants and Advisors: Experts providing guidance and insights to organizations on product strategy, innovation, and market positioning. The book aims to cater to a diverse audience interested in mastering the intricacies of product management, from foundational principles to advanced strategies and innovations driving success in today's competitive business landscape.

Download or read book Product Innovation and Technology Strategy written by Robert G. Cooper and published by Stage-Gate International. This book was released on 2009 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.

Download or read book Mastering the Dynamics of Innovation written by James M. Utterback and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: