EBookClubs

Read Books & Download eBooks Full Online

EBookClubs

Read Books & Download eBooks Full Online

Book Mass Persuasion Method

Download or read book Mass Persuasion Method written by Bushra Azhar and published by Best Seller Publishing, LLC. This book was released on 2017 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Weapons of Mass Persuasion

    Book Details:
  • Author : Paul Rutherford
  • Publisher : University of Toronto Press
  • Release : 2004-12-15
  • ISBN : 1442656042
  • Pages : 238 pages

Download or read book Weapons of Mass Persuasion written by Paul Rutherford and published by University of Toronto Press. This book was released on 2004-12-15 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: With nearly sixty percent of Americans initially against a pre-emptive war without sanction from the United Nations, and even higher anti-war numbers in most other nations of the world, the 2003 war against Iraq quickly became an enormous public relations challenge for the George W. Bush administration. The subject of Weapons of Mass Persuasion is a war in which American patriotism became so mired in commercial jingoism that the demarcations between entertainment and political conduct disappeared completely. In this engaging and disturbing book, Paul Rutherford shows how the marketing campaign for the war against Iraq was constructed and carried out. He argues that not only was the campaign a new chapter in the presentation of real-time war as pop culture, but that its deeper implications have now come to constitute part of the history of modern democracy. Situating the war against Iraq within an existing tradition of war as narrative, spectacle, and, more broadly, commodity, Rutherford offers a brief overview of the history of civic advertising and propaganda, then examines in detail the different dimensions of three weeks of war presented to North Americans as it became a branded conflict, processed and cleansed to appeal to the well-established tastes of veteran consumers of popular culture. Including incisive analyses of visual material - speeches, editorial cartoons, and media political commentary, but particularly news reports of such sound bite events as the bombing of Baghdad, the toppling of the Hussein statue, and the rescue of captured soldier Private Jessica Lynch - as well as extensive polling data from around the world and interviews with the actual consumers of war, Weapons of Mass Persuasion chronicles the making of a Hollywood war: fast-paced and heroic, pitting the forces of good against the forces of evil to achieve a triumphant, sanitized, and commodified outcome. Not since Naomi Klein's No Logo have the gods of marketing and the art of commercialism been so thoroughly disrobed. Electronic Format Disclaimer: Images removed at the request of the rights holder.

Book Propaganda and Mass Persuasion

Download or read book Propaganda and Mass Persuasion written by Nicholas J. Cull and published by Bloomsbury Publishing USA. This book was released on 2003-07-15 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: A truly international, authoritative A–Z guide to five centuries of propaganda, in both wartime and peacetime, which covers key moments, techniques, concepts, and some of the most influential propagandists in history. This fascinating survey provides a comprehensive introduction to propaganda, its changing nature, its practitioners, and its impact on the past five centuries of world history. Written by leading experts, it covers the masters of the art from Joseph Goebbels to Mohandas Gandhi and examines enormously influential works of persuasion such as Uncle Tom's Cabin, techniques such as films and posters, and key concepts like black propaganda and brainwashing. Case studies reveal the role of mass persuasion during the Reformation, and wars throughout history. Regional studies cover propaganda superpowers, such as Russia, China, and the United States, as well as little-known propaganda campaigns in Southeast Asia, Ireland, and Scandinavia. The book traces the evolution of propaganda from the era of printed handbills to computer fakery, and profiles such brilliant practitioners of the art as Third Reich film director Leni Riefenstahl and 19th-century cartoonist Thomas Nast, whose works helped to bring the notorious Boss Tweed to justice.

Book Weapons of Mass Persuasion

Download or read book Weapons of Mass Persuasion written by Steven R. Corman and published by Peter Lang. This book was released on 2008 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: These collected essays apply human communication concepts and theories to the communication problems encountered by nations, communities, and individuals to move beyond critique of the failed U.S. communication campaigns and strategies in the war on terror.

Book Affect  Emotion  and Rhetorical Persuasion in Mass Communication

Download or read book Affect Emotion and Rhetorical Persuasion in Mass Communication written by Lei Zhang and published by Routledge. This book was released on 2018-10-09 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines. Contributions from a wide range of scholars feature theoretical overviews and critical perspectives on the movement commonly referred to as "the affective turn" as well as case studies. Critical investigations of the rhetorical strategies behind the 2016 United States presidential election, public health and antiterrorism mass media campaigns, television commercials, and the digital spread of fake news, among other issues, will prove to be both timely and of enduring value. This book will be of use to advanced undergraduates, graduate students, and active researchers in communication, rhetoric, political science, social psychology, sociology, and cultural studies.

Book Dark Persuasion

    Book Details:
  • Author : Joel E. Dimsdale
  • Publisher : Yale University Press
  • Release : 2021-08-10
  • ISBN : 0300247176
  • Pages : 301 pages

Download or read book Dark Persuasion written by Joel E. Dimsdale and published by Yale University Press. This book was released on 2021-08-10 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: A harrowing account of brainwashing’s pervasive role in the twentieth and twenty-first centuries This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control. Tracing these developments through many of the past century’s major conflagrations, Dimsdale narrates how when World War II erupted, governments secretly raced to develop drugs for interrogation. Brainwashing returned to the spotlight during the Cold War in the hands of the North Koreans and Chinese. In response, a huge Manhattan Project of the Mind was established to study memory obliteration, indoctrination during sleep, and hallucinogens. Cults used the techniques as well. Nobel laureates, university academics, intelligence operatives, criminals, and clerics all populate this shattering and dark story—one that hasn’t yet ended.

Book Weapons of Mass Persuasion

Download or read book Weapons of Mass Persuasion written by Paul Rutherford and published by University of Toronto Press. This book was released on 2004-01-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Weapons of Mass Persuasion chronicles the making of a Hollywood war: fast-paced and heroic, pitting the forces of good against the forces of evil to achieve a triumphant, sanitized, and commodified outcome.

Book Mass Persuasion Secrets

Download or read book Mass Persuasion Secrets written by RD king and published by 大賢者外語. This book was released on with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the mass persuasion secrets and learn how to get customers to know, like, & trust you! If small businesses want to succeed against a continuously growing pool of competition, they have to find a way to gain more customers. It doesn’t matter if you have the greatest product to sell, if customers don’t know and like you, you will never be able to gain their trust. Understanding human behavior and how to utilize psychology in your business can help you learn how to become more persuasive in selling your products. The key to getting more customers to know, like, and trust you is learning how to use mass persuasion techniques in your marketing efforts.

Book Mass persuasion in history

Download or read book Mass persuasion in history written by Oliver Thomson and published by . This book was released on 1975 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Media and Science Religion Conflict

Download or read book Media and Science Religion Conflict written by Thomas Aechtner and published by Routledge. This book was released on 2020-01-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines why the religion-science skirmishes known as the Evolution Wars have persisted into the 21st century. It does so by considering the influences of mass media in relation to decision-making research and the Elaboration Likelihood Model, one of the most authoritative persuasion theories. The book’s analysis concentrates on the expression of cues, or cognitive mental shortcuts, in Darwin-sceptic and counter-creationist broadcasts. A multiyear collection of media generated by the most prominent Darwin-sceptic organizations is surveyed, along with rival publications from supporters of evolutionary theory described as the pro-evolutionists. The analysed materials include works produced by Young Earth Creationist and Intelligent Design media makers, New Atheist pacesetters, as well as both agnostic and religious supporters of evolution. These cues are shown to function as subtle but effective means of shaping public opinion, including appeals to expertise, claims that ideas are being censored, and the tactical use of statistics and technical jargon. Contending that persuasive mass media is a decisive component of science-religion controversies, this book will be of keen interest to scholars of Religion, Science and Religion interactions, as well as researchers of Media and Communication Studies more generally.

Book Persuasive Technology

    Book Details:
  • Author : Harri Oinas-Kukkonen
  • Publisher : Springer
  • Release : 2008-06-29
  • ISBN : 3540685049
  • Pages : 300 pages

Download or read book Persuasive Technology written by Harri Oinas-Kukkonen and published by Springer. This book was released on 2008-06-29 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Third International Conference on Persuasive Technology, PERSUASIVE 2008, held in Oulu, Finland, in June 2008. The 17 revised full papers and 12 revised short papers presented together with 3 keynote papers were carefully reviewed and selected from 63 submissions. The papers are organized in topical sections on social network systems, knowledge management, applications, conceptual frameworks, perspectives on persuasive technology, peer-to-peer and social networks, self-persuasion and timing, well-being applications, and theoretical considerations.

Book All Fall Down

    Book Details:
  • Author : William Thomas
  • Publisher : Essence Publishing (ON)
  • Release : 2002
  • ISBN : 9780968919927
  • Pages : 232 pages

Download or read book All Fall Down written by William Thomas and published by Essence Publishing (ON). This book was released on 2002 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: All Fall Down: The Politics of Terror and Mass Persuasion is the most comprehensive and up-to-the-minute look at the agents and agendas behind Sept. 11, media spin and America's War On Terror. All Fall Down takes readers through first-person accounts from the front lines of terror, presenting evidence of hidden agendas, and asking questions the U.S. media refuses to discuss.

Book Mass Persuasion in History

Download or read book Mass Persuasion in History written by Oliver Thomson and published by Edinburgh : Paul Harris. This book was released on 1977 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Propaganda and Democracy

Download or read book Propaganda and Democracy written by J. Michael Sproule and published by Cambridge University Press. This book was released on 1997 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of propaganda in relation to twentieth-century democracy.

Book Mass Persuasion

    Book Details:
  • Author : Robert King Merton
  • Publisher :
  • Release : 2004
  • ISBN : 9780865274402
  • Pages : 0 pages

Download or read book Mass Persuasion written by Robert King Merton and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Persuasion

Download or read book Persuasion written by William Rogers and published by . This book was released on 2007 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development and covers contemporary research on persuasive effects and theories. Filled with practical guidelines, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric.

Book Age of Propaganda

Download or read book Age of Propaganda written by Anthony R. Pratkanis and published by Macmillan. This book was released on 2001-03-14 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion.