Download or read book New and Improved written by Richard S. Tedlow and published by Harvard Business Review Press. This book was released on 1996 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a fascinating history of corporate combat, Tedlow recounts the path America chose to become the world's first and foremost consumer society. He describes the confrontations between Coke and Pepsi, Ford and GM, Sears and Montgomery Ward, and others. Illustrated.
Download or read book Mass Market Publishing in America written by Allen Billy Crider and published by Hall Reference Books. This book was released on 1982 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Between Covers written by John William Tebbel and published by New York : Oxford University Press. This book was released on 1987 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortened version of the author's four-volume A history of book publishing in the United States.
Download or read book Meddling Kids written by Edgar Cantero and published by Anchor. This book was released on 2017-07-11 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER "Freaky pleasure...it scratches a nostalgic itch for those who grew up on Saturday morning Scooby-Doo cartoons and sugar-bombed breakfast cereal" --USA Today "Deliriously wild, funny and imaginative. Cantero is an original voice." --Charles Yu, author of How to Live in a Science Fictional Universe With raucous humor and brilliantly orchestrated mayhem, Meddling Kids subverts teen detective archetypes like the Hardy Boys, the Famous Five, and Scooby-Doo, and delivers an exuberant and wickedly entertaining celebration of horror, love, friendship, and many-tentacled, interdimensional demon spawn. SUMMER 1977. The Blyton Summer Detective Club (of Blyton Hills, a small mining town in Oregon’s Zoinx River Valley) solved their final mystery and unmasked the elusive Sleepy Lake monster—another low-life fortune hunter trying to get his dirty hands on the legendary riches hidden in Deboën Mansion. And he would have gotten away with it too, if it weren’t for those meddling kids. 1990. The former detectives have grown up and apart, each haunted by disturbing memories of their final night in the old haunted house. There are too many strange, half-remembered encounters and events that cannot be dismissed or explained away by a guy in a mask. And Andy, the once intrepid tomboy now wanted in two states, is tired of running from her demons. She needs answers. To find them she will need Kerri, the one-time kid genius and budding biologist, now drinking her ghosts away in New York with Tim, an excitable Weimaraner descended from the original canine member of the club. They will also have to get Nate, the horror nerd currently residing in an asylum in Arkham, Massachusetts. Luckily Nate has not lost contact with Peter, the handsome jock turned movie star who was once their team leader . . . which is remarkable, considering Peter has been dead for years. The time has come to get the team back together, face their fears, and find out what actually happened all those years ago at Sleepy Lake. It’s their only chance to end the nightmares and, perhaps, save the world. A nostalgic and subversive trip rife with sly nods to H. P. Lovecraft and pop culture, Edgar Cantero’s Meddling Kids is a strikingly original and dazzling reminder of the fun and adventure we can discover at the heart of our favorite stories, no matter how old we get.
Download or read book Mass Market Publishing in America written by Allen Billy Crider and published by Hall Reference Books. This book was released on 1982 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Book Publishing Industry written by Albert N. Greco and published by Taylor & Francis. This book was released on 2004-11-16 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in
Download or read book The Mass Marketing of Politics written by Bruce I. Newman and published by SAGE. This book was released on 1999-07-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
Download or read book Under Cover written by Thomas L. Bonn and published by Harmondsworth, Middlesex, England ; New York : Penguin Books. This book was released on 1982 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A short history of the American paperback, includes a number of cover reproductions including several color sections. Nice history of paperbacks from its early beginnings up to the mid 1970s. Includes chapters on collecting.
Download or read book How Books Came to America written by John Hruschka and published by Penn State Press. This book was released on 2015-06-17 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone who pays attention to the popular press knows that the new media will soon make books obsolete. But predicting the imminent demise of the book is nothing new. At the beginning of the twentieth century, for example, some critics predicted that the electro-mechanical phonograph would soon make books obsolete. Still, despite the challenges of a century and a half of new media, books remain popular, with Americans purchasing more than eight million books each day. In How Books Came to America, John Hruschka traces the development of the American book trade from the moment of European contact with the Americas, through the growth of regional book trades in the early English colonial cities, to the more or less unified national book trade that emerged after the American Civil War and flourished in the twentieth century. He examines the variety of technological, historical, cultural, political, and personal forces that shaped the American book trade, paying particular attention to the contributions of the German bookseller Frederick Leypoldt and his journal, Publishers Weekly. Unlike many studies of the book business, How Books Came to America is more concerned with business than it is with books. Its focus is on how books are manufactured and sold, rather than how they are written and read. It is, nevertheless, the story of the people who created and influenced the book business in the colonies and the United States. Famous names in the American book trade—Benjamin Franklin, Robert Hoe, the Harpers, Henry Holt, and Melvil Dewey—are joined by more obscure names like Joseph Glover, Conrad Beissel, and the aforementioned Frederick Leypoldt. Together, they made the American book trade the unique commercial institution it is today.
Download or read book Literary Dollars and Social Sense written by Ronald J. Zboray and published by Routledge. This book was released on 2013-10-08 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prior to the Civil War, publishing in America underwent a transformation from a genteel artisan trade supported by civic patronage and religious groups to a thriving, cut-throat national industry propelled by profit. Literary Dollars and Social Sense represents an important chapter in the historical experience of print culture, it illuminates the phenomenon of amateur writing and delineates the access points of the emerging mass market for print for distributors consumers and writers. It challenges the conventional assumptions that the literary public had little trouble embracing the new literary marketing that emerged at mid-century. The book uncover the tensions that author's faced between literature's role in the traditional moral economy and the lure of literary dollars for personal gain and fame. This book marks an important example in how scholars understand and conduct research in American literature.
Download or read book America Becomes a World Power 1890 1930 written by Saddleback Educational Publishing and published by Saddleback Educational Publishing. This book was released on 2010-09-01 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast-paced and easy-to-read, these graphic U.S. history titles teach student about key historical events in American history from 1500 to the present. Dramatic and colorful graphics highlights the text with easy transitions, which avoids a choppy narrative. These history titles offer a variety of rich material to support teaching to the standards. Book features include: Four-color throughout; speech bubbles and illustrations allow struggling readers multiple access points to the text; speech bubbles (in yellow) are clearly separated from nonfiction (in blue).
Download or read book Breaking Up America written by Joseph Turow and published by University of Chicago Press. This book was released on 2007-12-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
Download or read book Eleanor Park written by Rainbow Rowell and published by St. Martin's Griffin. This book was released on 2013-02-26 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Best Seller! "Eleanor & Park reminded me not just what it's like to be young and in love with a girl, but also what it's like to be young and in love with a book."-John Green, The New York Times Book Review Bono met his wife in high school, Park says. So did Jerry Lee Lewis, Eleanor answers. I'm not kidding, he says. You should be, she says, we're 16. What about Romeo and Juliet? Shallow, confused, then dead. I love you, Park says. Wherefore art thou, Eleanor answers. I'm not kidding, he says. You should be. Set over the course of one school year in 1986, this is the story of two star-crossed misfits-smart enough to know that first love almost never lasts, but brave and desperate enough to try. When Eleanor meets Park, you'll remember your own first love-and just how hard it pulled you under. A New York Times Best Seller! A 2014 Michael L. Printz Honor Book for Excellence in Young Adult Literature Eleanor & Park is the winner of the 2013 Boston Globe Horn Book Award for Best Fiction Book. A Publishers Weekly Best Children's Book of 2013 A New York Times Book Review Notable Children's Book of 2013 A Kirkus Reviews Best Teen Book of 2013 An NPR Best Book of 2013
Download or read book Stoughton written by David Allen Lambert and published by Arcadia Publishing. This book was released on 2009 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The town of Stoughton was an agricultural community that transformed in the early 19th century into a booming shoe industry. Later known for high-quality rubber-made goods, ladies shoes, sporting goods, and screw machine products, this community has continued to evolve with growing industry and technology into the 21st century. The images in Stoughton show many familiar town landscapes and buildings and some that have passed on into the pages of history. The dirt roads and trolley tracks of the townas past come alive in penny postcards, and images of factories, schools, churches, Stoughton square, and historic Glen Echo Park illustrate Stoughtonas rich history. Many of these postcards have been selected from the authoras personal postcard collection.
Download or read book Every Woman Needs a Wife written by Naleighna Kai and published by Simon and Schuster. This book was released on 2011-03-01 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bursting with originality and controversy, author Naleighna Kai has created a provocative, and at times heart-warming tale about an age-old problem that will strike a chord with all women. Every Woman Needs a Wife is the hilarious, but thought-provoking story of a wife who does the "unthinkable." Strolling in on Vernon and his mistress one night, Brandi Spencer insists that the new woman in his life come home and earn her keep the honest way—on her feet helping the wife clean the house, keep the children and pay the bills, instead of laying on her back servicing the husband. Tanya Kaufman has had one shock too many—one minute she's a fiancée, the next she finds out she's been the mistress all along. When Tanya shows up during the surprise anniversary party to take Brandi up on her offer, the women seize the opportunity to teach Vernon that infidelity will no longer come at the expense of the women's time, money, and happiness. Vernon fights back by launching a high-profile court battle that doesn't have a thing to do with splitting the money, keeping the house, or visitation rights. Had any married couple ever fought for custody of...the mistress?
Download or read book The Novel Cure written by Ella Berthoud and published by Penguin Canada. This book was released on 2013-10-08 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: A novel is a story, a collection of experiences transmitted from the mind of one to the mind of another. It offers a way to unwind, a way to focus, a way to learn about life—distraction, entertainment, and diversion. But it can also be something much more powerful. When read at the right time in your life, a novel can—quite literally—change it. The Novel Cure is a reminder of that power. To create this apothecary, the authors have trawled through two thousand years of literature for the most brilliant minds and engrossing reads. Structured like a reference book, it allows readers to simply look up their ailment, whether it be agoraphobia, boredom, or midlife crisis, then they are given the name of a novel to read as the antidote.
Download or read book An American Bible written by Paul C. Gutjahr and published by Stanford University Press. This book was released on 1999 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An American Bible is an extremely compelling piece of cultural history that succeeds in making rich rather than schematic sense of the major dramas that lay behind the production of over 1,700 different American editions of the Bible in the century after the American Revolution. Gutjahr's book is especially powerful in demonstrating how nineteenth-century efforts to purge the Bible of textual and translational impurities in search of an 'authentic' text led ironically to the emergence of entirely new gospels like the Book of Mormon and the massive fictionalized literature dealing with the life of Christ." --Jay Fliegelman, Stanford University During the first three-quarters of the nineteenth century, American publishing experienced unprecedented, exponential growth. An emerging market economy, widespread religious revival, educational reforms, and innovations in print technology worked together to create a culture increasingly formed and framed by the power of print. At the center of this new culture was the Bible, the book that has been called "the best seller" in American publishing history. Yet it is important to realize that the Bible in America was not a simple, uniform entity. First printed in the United States during the American Revolution, the Bible underwent many revisions, translations, and changes in format as different editors and publishers appropriated it to meet a wide range of changing ideological and economic demands. This book examines how many different constituencies (both secular and religious) fought to keep the Bible the preeminent text in the United States as the country's print marketplace experienced explosive growth. The author shows how these heated battles had profound consequences for many American cultural practices and forms of printed material. By exploring how publishers, clergymen, politicians, educators, and lay persons met the threat that new printed material posed to the dominance of the Bible by changing both its form and its contents, the author reveals the causes and consequences of mutating God's supposedly immutable Word.
