Download or read book Mass Communication of Public Affairs News written by Malcolm Shaw MacLean and published by . This book was released on 1954 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Affairs Reporting Now written by George Michael Killenberg and published by Taylor & Francis. This book was released on 2012-07-26 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday life, no whether the issues or events arise next-door or a continent away, raises questions and concerns that the public counts on journalists to answer and, more important, confront. More than ever before, we all rely on the news media for warnings, explanations and insights. The profession - and society - cannot afford lazy, inept, uncommitted journalists. Today's reporters must learn how to cover public affairs intelligently and thoroughly. First you must learn about the institutions and people who influence the news; understanding how a legislative conference committee functions or how a trial is conducted remain important pre-requisites. But it is not enough merely to know how to report. Journalists must also understand how they see, define and influence the news. Don't be fooled by the daily dose of fluffy stories about fads, fashions or fetishes. People love to revel in celebrity gossip or fantasize about extreme makeovers. But Donald Trump's love life or the South Beach Diet don't satisfy when people worry about a home invasion in their neighborhood or a rezoning proposal to bring a Wal-Mart super center to town or a Department of Education report that their child's school scored bottom-most in reading achievement. Public Affairs Reporting Now is intended to teach you the best practices and give you the best advice for covering what's generically known as "public affairs reporting. It's a term that's neither inspiring nor precise, but it's long been a convenient way of describing the kind of news coverage that keeps people informed as citizens and keeps our institutions, public and private, focused on the public good.
Download or read book Transparency Public Relations and the Mass Media written by Katerina Tsetsura and published by Taylor & Francis. This book was released on 2017-01-12 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its antithesis--media opacity--by analyzing extensive empirical data that the authors have collected from more than 60 countries throughout the world. The practice of purposeful media opacity, which exists to greater or lesser extents worldwide, is a powerful hidden influencer of the ostensibly impartial media gate-keepers whose publicly perceived role is to present news and other information based on these gate-keepers’ perception of this information’s truthfulness. Empirical data that the authors have collected globally illustrate the extent of media opacity practices worldwide and note its pervasiveness in specific regions and countries. The authors examine, from multiple perspectives, the complex question of whether media opacity should be categorically condemned as being universally inappropriate and unethical or whether it should be accepted—or at least tolerated—in some situations and environments.
Download or read book Transparency Public Relations and the Mass Media written by Katerina Tsetsura and published by Routledge. This book was released on 2017-01-12 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its antithesis--media opacity--by analyzing extensive empirical data that the authors have collected from more than 60 countries throughout the world. The practice of purposeful media opacity, which exists to greater or lesser extents worldwide, is a powerful hidden influencer of the ostensibly impartial media gate-keepers whose publicly perceived role is to present news and other information based on these gate-keepers’ perception of this information’s truthfulness. Empirical data that the authors have collected globally illustrate the extent of media opacity practices worldwide and note its pervasiveness in specific regions and countries. The authors examine, from multiple perspectives, the complex question of whether media opacity should be categorically condemned as being universally inappropriate and unethical or whether it should be accepted—or at least tolerated—in some situations and environments.
Download or read book The Mass Communicators written by Charles Side Steinberg and published by . This book was released on 1958 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The News and Public Opinion written by Maxwell McCombs and published by Polity. This book was released on 2011-10-10 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. The News & Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion. Although the media landscape is undergoing rapid change, key elements remain the same, and The News & Public Opinion emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduate students, as well as members of the general public who want to understand the role of the news media in our civic life.
Download or read book Setting the Agenda written by Maxwell McCombs and published by John Wiley & Sons. This book was released on 2020-11-18 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: News media strongly influence how we picture public affairs across the world, playing a significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Setting the Agenda, first published in 2004, has become the go-to textbook on this crucial topic. In this timely third edition, Maxwell McCombs – a pioneer of agenda-setting research – and Sebastián Valenzuela – a senior scholar of agenda setting in Latin America – have expanded and updated the book for a new generation of students. In describing the media's influence on what we think about and how we think about it, Setting the Agenda also examines the sources of media agendas, the psychological explanation for their impact on the public agenda, and their consequences for attitudes, opinions and behaviours. New to this edition is a discussion of agenda setting in the widened media landscape, including a full chapter on network agenda setting and a lengthened presentation on agenda melding. The book also contains expanded material on social media and the role of agenda setting beyond the realm of public affairs, as well as a foreword from Donald L. Shaw and David H. Weaver, the co-founders of agenda-setting theory. This exciting new edition is an invaluable source for students of media, communications and politics, as well as those interested in the role of news in shaping and directing public opinion.
Download or read book Public Policy and the Mass Media written by Sigrid Koch-Baumgarten and published by Routledge. This book was released on 2010-02-25 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the extent and circumstances under which the media affects public policy; and whether the political impact of the media is confined to the public representation of politics or whether their influence goes further to also affect the substance of political decisions.
Download or read book Contemporary Public Opinion written by Maxwell McCombs and published by Routledge. This book was released on 2017-06-29 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cover" -- "Half Title" -- "Title" -- "Copyright" -- "Contents" -- "Preface" -- "PART ONE INTRODUCTION" -- "Chapter One Communication and Public Opinion" -- "Chapter Two The Agenda-Setting Role of Mass Communication" -- "PART TWO EXPLORING THE NEWS" -- "Chapter Three Practices, Values, and Traditions in Journalism" -- "Chapter Four Framing the News" -- "PART THREE REPORTING THE NEWS" -- "Chapter Five Shaping the News Agenda" -- "Chapter Six Exposure to News" -- "PART FOUR IMAGINING THE NEWS" -- "Chapter Seven Knowledge of Public Affairs" -- "Chapter Eight Forming Images and Opinions" -- "Chapter Nine Participation in Public Affairs" -- "PART FIVE CREATING PUBLIC OPINION" -- "Chapter Ten The Transfer of Interests" -- "Author Index
Download or read book Journalism and PR written by John Lloyd and published by Bloomsbury Publishing. This book was released on 2014-11-18 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.
Download or read book The Two W s of Journalism written by Davis "Buzz" Merritt and published by Routledge. This book was released on 2014-04-04 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this timely volume, the authors explore public affairs journalism, a practice that lies at the core of the journalism profession. They go beyond the journalistic instruction for reporting and presenting news to reflect on why journalism works the way it does. Asking current and future journalists the critical questions, "Why do we do it?" and "What are the ways of fulfilling the goals of journalism?" their discussion stimulates the examination of contemporary practice, probing the foundations of public affairs journalism. With its detailed examination of factors influencing current journalistic practice, The Two W's of Journalism complements and expands on the skills and techniques presented in reporting, editing, and news writing textbooks. The perspectives presented here facilitate understanding of the larger role journalism has in society. As such, the volume is an excellent supplemental text for reporting and writing courses, and for introductory courses on journalism. It will also offer valuable insights to practicing journalists.
Download or read book Public Opinion the Press and Public Policy written by J David Kennamer and published by Bloomsbury Publishing USA. This book was released on 1994-09-30 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributors' volume examines the ways in which public opinion affects public policy via the news media. Insofar as the media represent or characterize the public, they represent or frame policy questions and decisions. They convey--accurately or inaccurately--the overall climate of public opinion to policymakers, and are themselves used as evidence of public opinion by policymakers. This work draws together theory and original research concerning the role of the press in shaping public policy and links the fields of journalism, mass communications, and political science. This work will be of interest to scholars and practitioners in journalism, communications studies, public policy, government, and political science.
Download or read book Dynamics of Public Relations and Journalism written by Annette Clear and published by Juta and Company Ltd. This book was released on 2002 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.
Download or read book Setting the Agenda written by Maxwell McCombs and published by John Wiley & Sons. This book was released on 2013-04-24 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.
Download or read book Real resumes for Media Newspaper Broadcasting Public Affairs Jobs written by Anne McKinney and published by PREP Publishing. This book was released on 2002 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will function as a helping hand and lifetime career resource to those who seek media jobs or who want to transition into other fields with a media background. In the resumes in this book you will see jobs such as these: Radio Account Executive, TV Account Executive, Art Director, Book Editor, Book Publisher, Broadcasting Intern, Commercial Photographer, Disc Jockey, Freelance Journalist, Graphic Designer, Morning Talk Show Host, Newspaper Journalist, Classified Advertising Manager, News Photographer, Public Affairs Director, Public Affairs Specialist, Radio & TV Producer, Television Producer, Production Assistant, and many more. All the resumes and cover letters shown were used in real job hunts by real people.
Download or read book Media of Mass Communication written by John Vivian and published by Pearson Educacion. This book was released on 2012-02-03 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Download or read book News and Public Affairs Programming by Black Radio Stations written by Kenneth Louis Eich and published by . This book was released on 1973 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
