Download or read book Mass Communication in Agricultural Extension written by Dileep Kumar and published by . This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Communication Technologies In Agriculture written by P. Jaisridhar and published by New India Publishing Agency. This book was released on 2019-09-04 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agricultural Extension is one of the youngest disciplines that focus on enhancing agriculture and rural livelihood through improved information and communication (ICT) processes.The discipline primarily involves conceptualization, design, development, evaluation and application of innovative ways to use ICT in transfer of research output to the end users. Many ICT interventions developed and tested around the world have improvedfarmers livelihood, increased agricultural productivity and income, and reducedfarm risks. Within ICT, Communication is a broad term that needs to be understood very objectively by the scholars and practitioners so that their approach to the whole extension education process could be analytical and one that could draw synergies of technologies, concepts and philosophies which are getting added to already existing knowledge base. In the light of all the above this text book“Communication Technologies in Agriculture”will be a comprehensive book with 24 chapters which covers the old wisdom and also the new horizons in innovations and trends in Agricultural Extension for all those who are associated with Agricultural Extension as a student, scholar, researcher and practitioner.This book would serve to the information needs of all the stake holders in the change process. More fittingly, the Under Graduate students of Agriculture and Horticulture and Post Graduate students of Agricultural Extension, Mass Communication and Rural Development who would use it for enriching their theoretical requirements.

Download or read book Mass Media in Agricultural Extension written by Biswajit Lahiri and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Communication Technologies In Agriculture written by Jai Sridhar and published by Nipa. This book was released on 2023-06-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agricultural Extension is one of the youngest disciplines that focus on enhancing agriculture and rural livelihood through improved information and communication (ICT) processes.The discipline primarily involves conceptualization, design, development, evaluation and application of innovative ways to use ICT in transfer of research output to the end users. Many ICT interventions developed and tested around the world have improvedfarmers livelihood, increased agricultural productivity and income, and reducedfarm risks. Within ICT, Communication is a broad term that needs to be understood very objectively by the scholars and practitioners so that their approach to the whole extension education process could be analytical and one that could draw synergies of technologies, concepts and philosophies which are getting added to already existing knowledge base. In the light of all the above this text book"Communication Technologies in Agriculture"will be a comprehensive book with 24 chapters which covers the old wisdom and also the new horizons in innovations and trends in Agricultural Extension for all those who are associated with Agricultural Extension as a student, scholar, researcher and practitioner.This book would serve to the information needs of all the stake holders in the change process. More fittingly, the Under Graduate students of Agriculture and Horticulture and Post Graduate students of Agricultural Extension, Mass Communication and Rural Development who would use it for enriching their theoretical requirements.

Download or read book Communication for Rural Innovation written by Cees Leeuwis and published by John Wiley & Sons. This book was released on 2013-04-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.

Download or read book Factors that Influenced Local Mass Media Communication Products of Agriculture and Natural Resources Extension Agents in Urban Counties written by Heather Noelle Kolich and published by . This book was released on 2016 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cooperative Extension provides research-based community education related to agriculture and other topics. Mass communication is a traditional means of informing county clients, but several previous studies identified limitations with Extension mass media publications. The purpose of this study was to examine how Cooperative Extension Agriculture and Natural Resources county agents interpreted research-based agricultural information into written mass media communication articles for urban audiences. Data were collected using mixed methods to examine: 1) Factors that influenced article topic selection; 2) Factors that influenced how information was presented; and 3) Reading levels of articles written by urban ANR Extension agents. Findings indicated that client questions and agent assumptions about clients influenced topic selection and content creation. Based on the Flesch Reading Ease formula, articles were within the estimated reading levels of most adult county residents.

Download or read book Communications Research and Paper Series written by and published by . This book was released on 1972* with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Agricultural Communications written by Kristina Boone and published by Wiley-Blackwell. This book was released on 2000 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Professional perspectives of prominent agricultural journalists and Nexus Points throughout the book encourage additional discussion and debate among students, academicians and practioners."--BOOK JACKET.

Download or read book Relative Effectiveness of Radio and Television as Mass Communication Media in Dissemination of Agricultural Information written by P.K. Dey and published by . This book was released on 1978 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Communication Techniques in Farm Extension written by T. Rathakrishnan and published by Scientific Publishers. This book was released on 2010-02-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprehensively covers three broad areas which one could not find from any single source. The major areas includes Farm Journalism which deals with basic concept and dimensions, principles, genesis and growth, journalism and mass media, ideals, functions and canons of journalism, ethics of journalism, art of speech, readability meaning, definition and formula for readability, newspaper makeup, E-journalism - online journalism, types of leads, writing feature stories, news, types of news, photo journalism, reporting - qualities of a good reporter, reporting skills, editing, balancing news paper. The cyber extension, information and communication technology (ICTs) covers genesis with development of instructional technologies, application of multimedia in agricultural extensions, Interactive video disc, cyber extension, information and communication technologies (ICTs), expert system, agri-portal, tele conferencing and its application, audio conferencing, video conferencing, trends of development in ICT. Finally, the new topic which is not covered in any of the text book of this nature is transfer of technology efforts - problems tree analysis. It will be of immense helpful to the field level extension functionaries and students communities to strengthen their communication skills. With rapid strides in agricultural sciences virtually, there is an information explosion. Mass media including newspaper, magazine, radio, TV are coming out with more and more agricultural information support programmes. This book act as an interface between media managers and professionals for the development of agricultural front.

Download or read book Study of Effectiveness of Radio as a Mass Communication Medium in Dissemination of Agricultural Information written by D. Kishore and published by . This book was released on 1968 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mass Media written by Jaya Patil and published by . This book was released on 1994 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Communication in Extension written by Harry A. Carey and published by Food & Agriculture Org.. This book was released on 1999 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The effectiveness of an extension service relies on the knowledge and communication skills of the field staff who lead discussions with farmers in order to help them identify their own problems and train them in the available solutions. Communication in extension plays an important role in technology transfer, however, many field extension workers are poorly trained in this particular area and also in the development of educational materials. This publication was prepared as a teaching and learning guide for all those working in rural communities. It can be considered as an 'extension methodology tool-box' to train extension field staff in their work at the village level.

Download or read book Agriculture Extension and Mass Communication written by A. K. Singh (Agriculturist) and published by . This book was released on 2014 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Development Communication for Agriculture written by Ranajit Kumar Samanta and published by . This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advisors Perceptions of Changes in Extension Communication Methods in Five Fast Growing and Five Slow Growing California Counties written by Howard M. Dail and published by . This book was released on 1960 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mass media basic education and agricultural extension written by H. D. Perraton and published by . This book was released on 1982 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: