Download or read book Misinformation and Mass Audiences written by Brian G. Southwell and published by University of Texas Press. This book was released on 2018-01-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lies and inaccurate information are as old as humanity, but never before have they been so easy to spread. Each moment of every day, the Internet and broadcast media purvey misinformation, either deliberately or accidentally, to a mass audience on subjects ranging from politics to consumer goods to science and medicine, among many others. Because misinformation now has the potential to affect behavior on a massive scale, it is urgently important to understand how it works and what can be done to mitigate its harmful effects. Misinformation and Mass Audiences brings together evidence and ideas from communication research, public health, psychology, political science, environmental studies, and information science to investigate what constitutes misinformation, how it spreads, and how best to counter it. The expert contributors cover such topics as whether and to what extent audiences consciously notice misinformation, the possibilities for audience deception, the ethics of satire in journalism and public affairs programming, the diffusion of rumors, the role of Internet search behavior, and the evolving efforts to counteract misinformation, such as fact-checking programs. The first comprehensive social science volume exploring the prevalence and consequences of, and remedies for, misinformation as a mass communication phenomenon, Misinformation and Mass Audiences will be a crucial resource for students and faculty researching misinformation, policymakers grappling with questions of regulation and prevention, and anyone concerned about this troubling, yet perhaps unavoidable, dimension of current media systems.
Download or read book The Effects of Mass Communication written by Joseph T. Klapper and published by . This book was released on 1960 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Circuit of Mass Communication written by David Miller and published by SAGE. This book was released on 1998-01-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.
Download or read book McQuail s Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2010-02-28 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Download or read book The Mass Audience written by James Webster and published by Routledge. This book was released on 2013-11-05 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of "audience." They question the utility of the mass audience concept, characterizing it as insensitive to differences among audience members inescapably bound up with discredited notions of mass society, or serving only a narrow set of industrial interests. The authors of this volume find that these assertions are often false and unwarranted either by the historical record or by contemporary industry practice. Instead, they argue for a rediscovery of the dominant model by summarizing and critiquing the very considerable body of literature on audience behavior, and by demonstrating different ways of analyzing mass audiences. Further, they provide a framework for understanding the future of the audience in the new media environment, and suggest how the concept of mass audience can illuminate research on media effects, cultural studies, and media policy.
Download or read book The Process and Effects of mass communication written by Wilbur Schramm and published by . This book was released on 1965 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media Effects and Society written by Elizabeth M. Perse and published by Routledge. This book was released on 2016-08-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.
Download or read book McQuail s Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2005-05-20 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
Download or read book Essentials of Mass Communication Theory written by Arthur Asa Berger and published by SAGE. This book was released on 1995-07-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound
Download or read book The Future of the Mass Audience written by W. Russell Neuman and published by Cambridge University Press. This book was released on 1991-11-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication.
Download or read book Audience Analysis written by Denis McQuail and published by SAGE Publications. This book was released on 1997-07-28 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike and has entered into everyday usage; however, there is much room for differences of meaning, misunderstandings, and theoretical conflicts. In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience, and the main traditions and fields of audience research. This informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience," as well as the view "from the media." It summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. Finally, the volume concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Providing both an overview of past research and a guide to current thinking, Audience Analysis will be enlightening to academics and students in the fields of mass communication and media studies.
Download or read book Experiments on Mass Communication written by C. I. Hovland and published by Princeton University Press. This book was released on 2017-03-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume III in the series Studies in Social Psychology in World War II. The Army proved to be a worldwide laboratory for film research and research on other means of getting across both technical information and indoctrination. Findings are of direct importance to film-makers, educators. Originally published in 1971. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Download or read book Mass Communication Theories written by Melvin L. DeFleur and published by Routledge. This book was released on 2016-01-08 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Download or read book Media Logic written by David L. Altheide and published by SAGE Publications, Incorporated. This book was released on 1979-08 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes such social institutions as politics, religion, and sport as they are presented and transformed by the media to affect our shared stock of knowledge. Altheide and Snow move beyond a consideration of the reasons for the picture given by media of these institutions and the ways in which media has impact, to a more pervasive view of our culture as shaped by the media that are a part of it. 'Altheide and Snow do successfully show how a common media logic has gripped such apparently different areas as spectator politics, sport and religion. They do show how all other media tend to conform to a dominant television format.' -- The Media Reporter, Spring 1980
Download or read book The Rise and Fall of Mass Communication written by William L. Benoit and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2020 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
Download or read book Mass Media written by James B. Martin and published by Nova Publishers. This book was released on 2002 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Download or read book McQuail s Reader in Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2002-04-22 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is a companion to McQuail's Mass Communication Theory, but can be used independently. It is a resource of statements drawn from communication studies, media sociology and cultural studies.
