Download or read book Brand Mascots written by Stephen Brown and published by Routledge. This book was released on 2014-06-27 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.
Download or read book Redskins written by Bruce Stapleton and published by iUniverse. This book was released on 2001 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: A firestorm of controversy swirls around Indian sports mascots. Dr. Bruce Stapleton wades through the rancor, focusing on what some say is the most egregious slur of all.
Download or read book Performance Evaluation of Complex Systems Techniques and Tools written by Maria Carla Calzarossa and published by Springer. This book was released on 2003-08-02 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the tutorial lectures given by leading experts in the area at the IFIP WG 7.3 International Symposium on Computer Modeling, Measurement and Evaluation, Performance 2002, held in Rome, Italy in September 2002.The survey papers presented are devoted to theoretical and methodological advances in performance and reliability evaluation as well as new perspectives in the major application fields. Modeling and verification issues, solution methods, workload characterization, and benchmarking are addressed from the methodological point of view. Among the applications dealt with are hardware and software architectures, wired and wireless networks, grid environments, Web services, and real-time voice and video processing.This book is intended to serve as a state-of-the-art survey and reference for students, scientists, and engineers active in the area of performance and reliability evaluation.
Download or read book Native American Issues written by Paul C. Rosier and published by Bloomsbury Publishing USA. This book was released on 2003-10-30 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents six major issues that have been divisive in and out of the Native American community. Readers will learn about the varied cultural, political, social, and economic dimensions of contemporary Native America and will be prompted to consider the complexity and complications of ethnic and cultural diversity in the United States. Where do you stand on the issue of sports teams named after Native Americans? Are tribal claims on ancestral remains and sacred objects in museums valid? The contemporary issues that Native Americans struggle with are critical concerns for all Americans. This volume presents six major issues that have been divisive in and out of the Native American community. Readers will learn about the varied cultural, political, social, and economic dimensions of contemporary Native America and will be prompted to consider the complexity and complications of ethnic and cultural diversity in the United States. Readers will ponder the very foundations of the United States and the rights of its original inhabitants' descendants. The range of issues encompasses Native Americans throughout the country, from the Mashpee Wampanoags of Massachusetts to Pacific Northwest tribes. This book incorporates views from a wide variety of sources, including newspaper op-eds, Supreme Court rulings, and more. A resource guide complementing each chapter includes an extensive listing of suggested reading plus videos/film, Web sites, and organizations.
Download or read book The Native American Mascot Controversy written by C. Richard King and published by Scarecrow Press. This book was released on 2010-10-11 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports mascots have been a tradition for decades. Along with the usual lions and tigers, many schools are represented by Native American images. Once considered a benign practice, numerous studies have proved just the opposite: that the use of Native American mascots in educational institutions has perpetuated a shameful history of racial insensitivity. The Native American Mascot Controversy provides an overview of the issues that have been associated with this topic for the past 40 years. The book provides a comprehensive and critical account of the issues surrounding the controversy, explicating the importance of anti-Indian racism in education and how it might be challenged. A collection of important primary documents and an extensive list of resources for further study are also included. Expounding the dangers and damages associated with their continued use, The Native American Mascot Controversy is a useful guide for anyone with an interest in race relations.
Download or read book Handbook of Sports and Media written by Arthur A. Raney and published by Routledge. This book was released on 2009-03-04 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: This distinctive Handbook covers the breadth of sports and media scholarship. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers, defining the full scope of the subject area, including the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media.
Download or read book Large Scale Network Centric Distributed Systems written by Hamid Sarbazi-Azad and published by John Wiley & Sons. This book was released on 2013-10-10 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: A highly accessible reference offering a broad range of topics and insights on large scale network-centric distributed systems Evolving from the fields of high-performance computing and networking, large scale network-centric distributed systems continues to grow as one of the most important topics in computing and communication and many interdisciplinary areas. Dealing with both wired and wireless networks, this book focuses on the design and performance issues of such systems. Large Scale Network-Centric Distributed Systems provides in-depth coverage ranging from ground-level hardware issues (such as buffer organization, router delay, and flow control) to the high-level issues immediately concerning application or system users (including parallel programming, middleware, and OS support for such computing systems). Arranged in five parts, it explains and analyzes complex topics to an unprecedented degree: Part 1: Multicore and Many-Core (Mc) Systems-on-Chip Part 2: Pervasive/Ubiquitous Computing and Peer-to-Peer Systems Part 3: Wireless/Mobile Networks Part 4: Grid and Cloud Computing Part 5: Other Topics Related to Network-Centric Computing and Its Applications Large Scale Network-Centric Distributed Systems is an incredibly useful resource for practitioners, postgraduate students, postdocs, and researchers.
Download or read book On the Move to Meaningful Internet Systems 2005 CoopIS DOA and ODBASE written by R. Meersman and published by Springer Science & Business Media. This book was released on 2005-10-27 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 3760/3761 constitutes the refereed proceedings of the three confederated conferences CoopIS 2005, DOA 2005, and ODBASE 2005 held as OTM 2005 in Agia Napa, Cyprus in October/November 2005. The 89 revised full and 7 short papers presented together with 3 keynote speeches were carefully reviewed and selected from a total of 360 submissions. Corresponding with the three OTM 2005 main conferences CoopIS, DOA, and ODBASE, the papers are organized in topical sections on workflow, workflow and business processes, mining and filtering, petri nets and processs management, information access and integrity, heterogeneity, semantics, querying and content delivery, Web services, agents, security, integrity and consistency, chain and collaboration mangement, Web services and service-oriented architectures, multicast and fault tolerance, communication services, techniques for application hosting, mobility, security and data persistence, component middleware, java environments, peer-to-peer computing architectures, aspect oriented middleware, information integration and modeling, query processing, ontology construction, metadata, information retrieval and classification, system verification and evaluation, and active rules and Web services.
Download or read book Web Dynamics written by Mark Levene and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Wide Web has become a ubiquitous global tool, used for finding infor mation, communicating ideas, carrying out distributed computation and conducting business, learning and science. The Web is highly dynamic in both the content and quantity of the information that it encompasses. In order to fully exploit its enormous potential as a global repository of information, we need to understand how its size, topology and content are evolv ing. This then allows the development of new techniques for locating and retrieving information that are better able to adapt and scale to its change and growth. The Web's users are highly diverse and can access the Web from a variety of devices and interfaces, at different places and times, and for varying purposes. We thus also need techniques for personalising the presentation and content of Web based information depending on how it is being accessed and on the specific user's requirements. As well as being accessed by human users, the Web is also accessed by appli cations. New applications in areas such as e-business, sensor networks, and mobile and ubiquitous computing need to be able to detect and react quickly to events and changes in Web-based information. Traditional approaches using query-based 'pull' of information to find out if events or changes of interest have occurred may not be able to scale to the quantity and frequency of events and changes being generated, and new 'push' -based techniques are needed.
Download or read book Visible written by Jennifer Clare Burke and published by Homofactus Press. This book was released on 2009 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visible: A Femmethology, the only two-volume anthology devoted to femme identity, calls the LGBTQI community on its prejudices and celebrates the diversity of individual femmes. Award-winning authors, spoken-word artists, and new voices come together to challenge conventional ideas of how disability, class, nationality, race, aesthetics, sexual orientation, gender identity and body type intersect with each contributor's concrete notion of femmedom.
Download or read book Challenges in Ad Hoc Networking written by K. Al Agha and published by Springer. This book was released on 2006-07-07 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the refereed proceedings of the Fourth Annual Mediterranean Ad Hoc Networking Workshop, Med-Hoc-Net 2005. Med-Hoc-Net 2005 consolidated the success of the previous editions of the workshop series. It aimed to serve as a platform for researchers from academia, research, laboratories, and industry from all over the world to share their ideas, views, reults, and experiences in the field of ad-hoc networking.
Download or read book Creativity in Computing and DataFlow SuperComputing written by and published by Academic Press. This book was released on 2017-01-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity in Computing and DataFlow Supercomputing, the latest release in the Advances in Computers series published since 1960, presents detailed coverage of innovations in computer hardware, software, theory, design, and applications. In addition, it provides contributors with a medium in which they can explore topics in greater depth and breadth than journal articles typically allow. As a result, many articles have become standard references that continue to be of significant, lasting value in this rapidly expanding field. Provides in-depth surveys and tutorials on new computer technology Presents well-known authors and researchers in the field Includes extensive bibliographies with most chapters Contains extensive chapter coverage that is devoted to single themes or subfields of computer science
Download or read book Performance Evaluation and Planning Methods for the Next Generation Internet written by Andre Girard and published by Springer Science & Business Media. This book was released on 2006-03-30 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: GERAD celebrates this year its 25th anniversary. The Center was created in 1980 by a small group of professors and researchers of HEC Montreal, McGill University and of the Ecole Polytechnique de Montreal. GERAD's activities achieved sufficient scope to justify its conversion in June 1988 into a Joint Research Centre of HEC Montreal, the Ecole Polytechnique de Montreal and McGill University. In 1996, the U- versite du Quebec a Montreal joined these three institutions. GERAD has fifty members (professors), more than twenty research associates and post doctoral students and more than two hundreds master and Ph.D. students. GERAD is a multi-university center and a vital forum for the devel- ment of operations research. Its mission is defined around the following four complementarily objectives: • The original and expert contribution to all research fields in GERAD's area of expertise; • The dissemination of research results in the best scientific outlets as well as in the society in general; • The training of graduate students and post doctoral researchers; • The contribution to the economic community by solving important problems and providing transferable tools.
Download or read book Native Americans and Sport in North America written by C. King and published by Routledge. This book was released on 2007-11-07 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers a considerate and critical account of the Native American sporting experience. It challenges popular images of indigenous athletes and athletics exploring social categories, particularly gender and race and their implications.
Download or read book The Praeger Handbook on Contemporary Issues in Native America written by Bruce E. Johansen and published by Bloomsbury Publishing USA. This book was released on 2007-04-30 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most Americans know very little about Native America. For many, most of their knowledge comes from an amalgam of three sources—a barely remembered required history class in elementary school, Hollywood movies, and debates in the news media over casinos or sports mascots. This two-volume set deals with these issues as well as with more important topics of concern to the future of Native Americans, including their health, their environment, their cultural heritage, their rights, and their economic sustainability. This two-volume set is one of few guides to Native American revival in our time. It includes detailed descriptions of efforts throughout North America regarding recovery of languages, trust funds, economic base, legal infrastructure, and agricultural systems. The set also includes personal profiles of individuals who have sparked renewal, from Sheila Watt-Cloutier, a leader among the Inuit whose people deal with toxic chemicals and global warming, to Ernest Benedict and Ray Fadden, who brought pride to Mohawk children long before the idea was popular. Also included are descriptions of struggles over Indian mascots, establishment of multicultural urban centers, and ravages of uranium mining among the Navajo. The set ends with a detailed development of contemporary themes in Native humor as a coping mechanism. Delving occasionally into historical context, this set includes valuable background information on present-day controversies that are often neglected by the news media. For example, the current struggles to recover Native American trust funds and languages both emerged from a cradle-to-grave control system developed by the U.S. and Canadian governments. These efforts are part of a much broader Native American effort to recover from pervasive poverty and reassert Native American economic independence. Is gambling an answer to poverty, the new buffalo, as some Native Americans have called it? The largest Native American casino to date has been the Pequots' Foxwoods, near Ledyard, Connecticut. In other places, such as the New York Oneidas' lands in Upstate New York, gambling has provided an enriched upper class the means to hire police to force anti-gambling traditionalists from their homes. Among the Mohawks at Akwesasne, people have died over the issue. This two-volume set brings together all of these struggles with the attention to detail they have always deserved and rarely received.
Download or read book Applied System Simulation written by Mohammad S. Obaidat and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simulation and molding are efficient techniques that can aid the city and regional planners and engineers in optimizing the operation of urban systems such as traffic light control, highway toll automation, consensus building, public safety, and environmental protection. When modeling transportation systems such as freeway systems, arterial or downtown grid systems, the city planner and engineer is concerned with capturing the varied interactions between drivers, automobiles, and the infrastructure. Modeling and simulation are used to effectively optimize the design and operation of all of these urban systems. It is possible that in an urban simulation community workshop, citizens can work interactively in front of computers and be able using the click of the mouse to walk up to their own front porch, looking at the proposed shopping mall alternatives across the street from virtually any angle and proposed bridge or tunnel and see how it can reduce traffic congestion. Buildings can be scaled down or taken out, their orientation can be changed in order to check the view and orientation in order to have better site with efficient energy-conservation. The stone or brick material on a building can be replaced by colored concrete, or more trees and lampposts can be placed on the site. Such flexibility in simulation and animation allows creative ideas in the design and orientation of urban sites to be demonstrated to citizens and decision makers before final realization.
Download or read book Recent Advances in Parallel Virtual Machine and Message Passing Interface written by Dieter Kranzlmüller and published by Springer. This book was released on 2003-08-02 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 9th European PVM/MPI Users'Group Meeting held in Linz, Austria in September/October 2002. The 50 revised full papers presented together with abstracts of 11 invited contributions were carefully reviewed and selected. The papers are organized in topical sections on Corss Grid, Par Sim, application using MPI and PVM, parallel algorithms using message passing, programming tools for MPI and PVM, implementations of MPI and PVM, extensions of MPI and PVM, and performance analysis and optimization.
