Download or read book Married to the Brand written by William J. McEwen and published by Simon and Schuster. This book was released on 2005-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using sixty years of global research from Gallup as well as many consumer stories, the author shows why most advertising fails and identifies the qualities ahat make an ad connect with consumers. 50,000 first printing.
Download or read book Married to the Brand Why Consumers Bond With Some Brands for Life written by and published by . This book was released on 19?? with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.
Download or read book Contemplating Corporate Marketing Identity and Communication written by Klement Podnar and published by Routledge. This book was released on 2013-12-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.
Download or read book Emotional Sensory and Social Dimensions of Consumer Buying Behavior written by Soares, Ana Maria and published by IGI Global. This book was released on 2020-02-21 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
Download or read book Brand Resilience written by Jonathan R. Copulsky and published by St. Martin's Press. This book was released on 2011-05-10 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century. Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage: A group of uniformed employees posts embarrassing YouTube videos, in which they display unprofessional attitudes towards their work. One of your senior executives publicly blames a supplier for product defects, even though they predate your relationship with the supplier. Your competitor's ads trumpet their solution to the performance problems associated with your most recent product. A customer unhappy with changes made to your product design launches a Facebook group, which attracts 5,000 fans. Your outsource partner is prominently featured in numerous blogs and websites describing allegations of worker mistreatment and workplace safety hazards.
Download or read book Branding For Dummies written by Bill Chiaravalle and published by John Wiley & Sons. This book was released on 2011-03-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t. Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like: Defining your company’s identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.
Download or read book Brand Manager Diploma City of London College of Economics 9 months 100 online self paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 967 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview The fun and easy way to build your brand and increase revenues. Content - Everything You Ever Wanted to Know About Branding - Building a Brand, Step-by-Step - Launching Your New Brand - The Care and Feeling of Your Brand - Protecting Your Brand - Ten Truths about Branding - Ten Branding Mistakes and How to Avoid Them - Resources for Brand Managers Duration 9 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Download or read book Branding Only Works on Cattle written by Jonathan Salem Baskin and published by John Wiley & Sons. This book was released on 2009-03-16 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people don’t know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent on logos, sponsorships, and jingles have little – if anything – to do with consumer behaviour. For example: -Dinosaur-headed execs in Microsoft ads didn't help sell software. -Citibank's artsy "live richly" billboards didn't prompt a single new account. -United Airlines' animated TV commercials didn't fill more seats on airplanes. In Branding Only Works on Cattle, branding guru Jonathan Salem Baskin reveals that modern consumers are harder to find, more difficult to convince, and even harder to retain. They make decisions based on experience – so what matters isn’t how creative, cool, or memorable the advertising is, but how companies can affect consumer behaviour. Marketing communications, distribution strategies, and customer service are all contributing to the new branding. This book will be the essential guide to understanding and thriving on this new branding dynamic.
Download or read book Applied Social Sciences written by Gheorghe Clitan and published by Cambridge Scholars Publishing. This book was released on 2014-08-11 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, Applied Social Sciences: Communication Studies, is a collection of essays specific to the field of Verbal and Non-verbal Communication. It contains essays on the role of communication in the academic library (interculturality), IT (collaborative web, digitalisation), literary fiction (folktale, Romanian drama), management (conflict management, election campaign discourse, public relations, terrorism risk), marketing (advertising, brand, cultural events), mass-media (censorship, glossies, image fabrication, journalistic approach, manipulation, media events, metaphorisation of discourse, news, public opinion, public space, television), organisations (cyberspace), and sports (volleyball). This book will appeal to professionals working in the fields of community college teaching, corporate communications, entertainment, human resources, journalism, management, marketing, media literacy, media management and media criticism, non-profit work, PhD work in communication, public relations, strategic planning, and training and consulting. The types of academic readership it will appeal to include: researchers, students, teacher trainers, and teachers of all subjects and of all levels, who want to develop personally and professionally.
Download or read book How Healthy Is Your Organization written by Imre Lövey and published by Bloomsbury Publishing USA. This book was released on 2007-07-30 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's stressful work environment, organizations can be crippled not only by product failures or dramatic market shifts but by internal demons. Typical symptoms of corporate dis-ease include distrust, lack of communication, territoriality, and other negative qualities that fester below the surface and ultimately sap the organization's vitality. But according to these experts in organizational dynamics, it doesn't have to be that way. In truly strong organizations, employees experience joy in performing their tasks and give their utmost to add value and help achieve organizational goals. This provocative book, featuring over fifty case studies, shows how organizations can uncover problems in the corporate culture, root them out, and prosper. As the authors argue, sustainable profitability, over the long term, is a function of achieving a balance among financial objectives, customer demands, and employee needs. Through numerous examples, case studies, and diagnostic exercises, the authors show managers and employees, as well as students and researchers of organizational behavior, how to identify the sources of organizational disease and focus on promoting a positive, inclusive culture. The end result? Profitability, better employee retention, and a company that's fun to work for.
Download or read book FBI Law Enforcement Bulletin written by and published by . This book was released on 2010 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Relentless Pursuit of Excellence written by Richard D. Sagor and published by Corwin Press. This book was released on 2012-04-10 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to bring out the best in your staff—and in yourself Research shows that the single variable that makes the most difference in student performance is the quality of the teacher. How do we keep teachers motivated in the face of increased pressure for grades, class sizes and media attention? How do we attract and retain high-quality teachers? This inspiring text offers a refreshing alternative to the portfolio and high-stakes accountability models of school improvement. Based on the successful methods of Dealous Cox, The Relentless Pursuit of Excellence describes a leadership philosophy based on the search for wisdom through personal reflection and community. The authors share their experience with this leadership style and document the sustainable results of transformational leaders working with teachers as partners rather than adversaries. These results include Consistently improved teacher performance Improved teacher quality Greater professional satisfaction for teachers Stronger community support for schools Richard Sagor and Deborah Rickey have tracked this established leadership model for more than 30 years. Their work shows how, when sustained over time, these leadership principles have transformed professional behavior throughout school districts and made a long-term difference for teachers and students.
Download or read book Worldviews written by John Valk and published by Springer Nature. This book was released on 2021-10-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the concept of worldview, in its numerous aspects, and how worldviews impact, shape, and influence individuals, communities, societies, and cultures. It explores various worldviews—religious, spiritual, and secular—using a comprehensive approach to highlight their breadth, depth, and scope. John Valk argues that everyone has a worldview, and that worldview is often shaped and influenced by individual circumstances and situations. While worldviews have similar structures to one another, they vary in content, including differences in metanarratives, teachings, ethics, and more. In the course of explaining how worldviews respond to life’s ultimate and existential challenges, the book poses ontological questions to highlight various (world)views on the nature of being and the human, and epistemological questions pertaining to sources of knowledge and certainty. Inviting readers to reflect on their own worldviews as they explore the worldviews of others, Valk also reveals how certain universal worldview beliefs are interpreted in particular contexts.
Download or read book How to shape the competitive advantage of firms in unpredictable contexts written by Ludovica Moi and published by FrancoAngeli. This book was released on 2023-04-27T00:00:00+02:00 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365.1297
Download or read book Stankevicius MGM Research Public Relations in Global Business How to manage and influence investor relations with PR and media in the current economy written by Paulius Stankevicius and published by Paulius Stankevicius. This book was released on 2019-08-10 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investor relations is a subject which has been seriously taken into consideration by many companies and is an important matter nowadays. Considering that the company’s survival depends on capital, managing investors the right way is management’s obligation to the company, and it’s stakeholders, in order to keep the business in continuous growth and profitability. Public relations, on the other hand, is a subject of people. Consider that people and their relationships build businesses, this research will examine the in-depth correlation between public relations and investor relations. Managing people and communicating with them is the big picture of the company’s activities, but what kind of layers are behind those activities is what this research tries to uncover. Additionally, this research has a new approach towards media relations as media can be used as a channel to connect to people and spread information. Media is also an activity which falls under public relations. Media has a strong influence over people, and media can be used not just to create but also to manipulate and destroy. The goal of this research is to provide in-depth information about how public relations and media can be used to manage and influence global audiences, including consumers and clients, and most importantly, investors. What happens when companies manipulate the public, what happens when companies tell the truth, how the stock market and investors react to the news, what companies can do to create a powerful brand quickly and how external factors influence investors’ decisions. Many examples and scenarios are covered in this research to understand the power of public relations and media, and the influence that these two hold towards investors and the global economy. Literature review methodology was applied to this research, including various literature review types. Also, an additional qualitative method was also used in this research by conducting several interviews and taking comments from industry experts. This research is meant for business executives and marketing professionals to understand and learn about new possibilities when it comes to building a brand and gaining a certain level of power over audiences and global markets.
Download or read book The Culture of Excess written by J.R. Slosar and published by Bloomsbury Publishing USA. This book was released on 2009-10-22 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of the 2008-2009 economic recession, this revealing work offers a psychological explanation of how we as a nation grapple with self-control and how we can develop a new and healthier generation. As J.R. Slosar shows in this urgent, sometimes startling volume, the nation's fast-and-loose approach to money was in fact a symptom of a more widespread pattern of excessive behavior. In The Culture of Excess: How America Lost Self-Control and Why We Need to Redefine Success, Slosar portrays an America where the drive to succeed and the fear of missing out manifested itself not only in self-entitled corporate fraud, but in everything from sharp rises in obesity and cosmetic medical procedures to equally troubling increases in eating disorders, panic attacks, and outbreaks of uncontrollable rage. The Culture of Excess is the first book to assess the impact of economic and social factors on the nation's psychological well-being. Narcissism, productive narcissism, psychopathy, rigidity and self destruction, perfectionism, the illusion of success, and identity achievement all come into play as Slosar diagnoses the psychological drivers behind this indulgent age, offering his prescription for helping "Generation Me" become "Generation We."
