Download or read book Marketing Zambia as a Tourism Destination written by Mwala K. Sheba and published by . This book was released on 2005 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Efficient and Effective Marketing of Zambia as a Globally Recognised Leading Tourist Destination written by Chileshe Chaunga and published by . This book was released on 2013 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism Management in Southern Africa written by and published by Pearson South Africa. This book was released on 2003 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Report of the Committee on Energy Environment and Tourism on the Zambia Tourism Board Bill N A B No 28 of 2007 for the First Session of the Tenth National Assembly Appointed on 8th November 2006 written by Zambia. National Assembly. Committee on Energy, Environment, and Tourism and published by . This book was released on 2007 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Report on a bill to consider the establishment of the Zambia Tourism Board and define its functions.
Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Routledge. This book was released on 2018-09-13 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management that includes a section on crisis and disaster management • New material on destination leadership and coordination • New and revised content on digital marketing • New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Download or read book Tourism Marketing for Developing Countries written by Eli Avraham and published by Springer. This book was released on 2016-02-25 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Download or read book Dynamics of Marketing in African Nations written by Sonny Nwankwo and published by Bloomsbury Publishing USA. This book was released on 2002-05-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors that they are certain will determine the success of selling just about any product or service to established or developing African nations. Original, eclectic, and agenda-setting, their book provides a startling insight into the dynamics of marketing in this fascinating region of the world as it continues to initiate the new macroeconomic and political reforms that are transforming the African continent into an important player on the international business scene. Nwankwo and Aiyeku see their book as a welcome attempt to identify and explore the institutional processes in which not only the study but also the practice of marketing is embedded. They work with three main themes: the processual issues, including theory development and the reconceptualization of conventional paradigms; the nature of the interrelationships that shape the dynamics of marketing overall; and the context-specific dimensions of marketing generally, its marketing operations. As the volume editors state: By and large, African nations present new contexts and new strategic challenges. As they become focused, certain general approaches as to how various characteristics influence marketing behaviors have to be established. This book, through addressing these contextual issues, provides a better focus for creating a relevant set of marketing activities in African situations.
Download or read book Marketing Tourist Destinations in Emerging Economies written by Ishmael Mensah and published by Springer Nature. This book was released on 2021-11-27 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
Download or read book Tourism Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011-03-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].
Download or read book Introduction to Zambia written by Gilad James, PhD and published by Gilad James Mystery School. This book was released on with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zambia, also known as the Republic of Zambia, is a South African nation located in the Southern African region. It is bordered by Angola to the west, Tanzania to the northeast, Mozambique to the southeast, Zimbabwe to the south, Namibia to the southwest, and the Democratic Republic of the Congo to the northwest. The country has a population of around 18 million people and its capital city is Lusaka. Zambia is primarily a mining country, with copper being its major export. The country has also made strides in developing its tourism industry, with attractions such as Victoria Falls, one of the Seven Natural Wonders of the World, and several national parks that promote wildlife conservation and eco-tourism. Despite its natural resources and potential for development, Zambia remains one of the poorest countries in the world, with a high level of poverty, unemployment, and income inequality. However, in recent years, the government has initiated several programs aimed at reducing poverty, improving access to education and healthcare, and diversifying the economy.
Download or read book Sustainable Destination Branding and Marketing written by Anukrati Sharma and published by CABI. This book was released on 2019-12-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.
Download or read book Tourism in Africa written by Iain Christie and published by World Bank Publications. This book was released on 2014-06-19 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents how tourism initiates economic development and how constraints to the growth of tourism in Sub-Saharan Africa can be addressed. With 24 case studies that illustrate tourism development, it reveals that despite destination challenges, the basic elements needed to initialize or intensify success are applicable across the region.
Download or read book Tourism Marketing written by Nilanjan Ray and published by CRC Press. This book was released on 2017-09-01 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
Download or read book The Oxford Handbook of the Zambian Economy written by and published by Oxford University Press. This book was released on 2024-08-29 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers a comprehensive and authoritative account of the Zambian economy, including past and current trends. The Zambian economy has evolved from simple and fragmented agrarian activities at the turn of the 20th Century into a wide range of organized and regulated modern economic activities today. While the economy has largely revolved around the mining industry since the early 1920s when the extraction of copper and other mineral ores on the Copperbelt begun, there has been a gradual broadening of economic activities over time, with services now accounting for almost two-thirds of gross domestic product (GDP). This book shows that since colonial times, one of the persistent items on the economic development agenda in what is today known as Zambia has been the need to diversify the economy to reduce dependence on mining, in terms of foreign exchange earnings and public revenue. While the need to diversify the economy has been well-acknowledged by successive Zambia governments, including the current government, achieving this goal has proved to be elusive so far. By presenting a collection of well-researched and empirically supported chapters on the key areas of the Zambian economy, this volume gives readers a good sense of where the Zambian economy has come from, where it is at the moment, but also highlights the challenges and prospects for economic growth.
Download or read book Marketing and Designing the Tourist Experience written by Isabelle Frochot and published by Goodfellow Publishers Ltd. This book was released on 2013-03-31 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topic of ‘experience’ is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.
Download or read book Global Tourist Behavior written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before. New diversity in global tourist behavior and the reciprocal interaction between travelers and destinations will pose new challenges and create new opportunities for tourism professionals. Global Tourist Behavior helps readers meet these challenges by providing unique and invaluable new research on global travel behavior as an integral component of travel and tourism marketing research. It features original, empirical research by tourism scholars representing a variety of locations worldwide, including North America, the Caribbean, Eastern Europe, Germany, Indonesia, Korea, the Netherlands, the United Kingdom, and Zambia. The geographically diverse chapters in Global Tourist Behavior present research on: marketing places to tourists tourists’knowledge of culture issues in cross-cultural tourism tourism channels and distribution systems international tourism and marketing expert systems in tourism marketing management the impact of mega events health tourism. Tourism promoters, decisionmakers, and students will find the information on international travelers’preferences, expectations, motivations, images, attitudes, and choices of tour packages extremely helpful. The book can also be used as a guide for attracting international tourist business and developing appropriate marketing and management strategies for specific destinations.
Download or read book Zambia Doing Business in Zambia for Everyone Guide Practical Information and Contacts written by IBP, Inc. and published by Lulu.com. This book was released on 2015-03-28 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zambia: Doing Business in Zambia for Everyone Guide: Practical Information and Contacts
