Download or read book Personal Branding and Marketing Yourself written by Rita Balian Allen and published by . This book was released on 2014-06-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are seeking a new position, changing roles within an organization, or taking charge of your career planning, marketing yourself is the best way to seize these opportunities. Yet few of us are ready and able to talk about our talents, accomplishments, and the value we have to offer. In this engaging, timely, and informative book, acclaimed career coach, trainer, and consultant Rita Balian Allen makes the case for personal branding as an essential ingredient for a successful career. For Rita and the many people who have sought her guidance, the Three Ps Marketing Technique has been the key. This technique PREPARES individuals to promote themselves by PACKAGING their talents and accomplishments, showcasing them, and PRESENTING their value inside their organization as well as in their profession, industry or community.
Download or read book Marketing Yourself and Your Career written by Jane Ballback and published by Fisher Books. This book was released on 1996 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop a clear and concise self-marketing process to promote your skills and accomplishments and move ahead in a fulfilling career. Learn to: - Create your personal marketing mix using the "Five P's" -- product, promotion, place, price, and positioning - Develop techniques and strategies for being in the right place at the right time - Use the power of words effectively to gain a new visibility - Promote yourself within your own organization
Download or read book YOU Incorporated written by Ines Temple and published by Nicholas Brealey. This book was released on 2018-10-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organized into 5 digestible chapters, You, Incorporated, Is a practical guide to career success that zeroes in on 3 essential concepts that job-seekers, career builders and career changers need to know: No Job is Forever, Employability Equals Options, and Your Career is Your Business. Written by a career transition expert who has helped thousands find their own "job utopias," readers will find a down-to-earth, accessible approach to becoming more valuable to current employers while developing long-term personal competitiveness to attract future employers and seize new opportunities!
Download or read book Promote Yourself written by Dan Schawbel and published by St. Martin's Press. This book was released on 2013-09-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times and Wall Street Journal Bestseller "Promote Yourself is a perfect read for young people starting their ‘real' job, or veterans who want to up their game."--Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human and Drive How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn't matter unless managers can see those talents and think of you as an invaluable employee, a game-changing manager, or the person whose name is synonymous with success. So, how do you stand out and get ahead? The subtle and amazingly effective art of self-promotion is the razor-thin difference between success and failure. By drawing on exclusive research on the modern workplace and countless interviews with the most dynamic professionals, career guru and founder of Millennial Branding Dan Schawbel's Promote Yourself gives you the new rules for success, and answers your most pressing questions about your career: * What are managers really looking for? * What do you do if you're stuck at work? * How do you create a personal brand for professional success? * How do you use social media for networking to propel your career? Promote Yourself frees you from the outdated rules for getting ahead and lays out a step-by-step process for building a successful career in an age of ever-changing technologies and economic uncertainty. By basing your personal brand on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides you with the unique skills and message that you'll need today and for the rest of your career. Promote Yourself: The New Rules for Career Success is the definitive book on marketing yourself and building an outstanding career.
Download or read book Me Pick Me written by E. Corrine Byrd and published by Trafford Publishing. This book was released on 2007-02-15 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're looking for your first job, changing fields or replacing a lost job, job hunting is a frustrating process that can make even the most confident and qualified among us a little nutty. Often, competition is fierce and patience, thin. Every possible edge job seekers can gain becomes critical. Written by prominent marketing and communications specialist, E. Corinne Byrd, Me. Pick Me, Marketing Yourself for a Job is a dynamic step-by-step program for clever job campaigns, including ideas and suggestions for resumes, cover letters, performance pledge letters, power interviews, golden gifts and more. Discover secrets to wow employers Stand out from the competition with personal marketing strategies Create the best interview of your life! Use the power of visualization and affirmation for results Write and use words that get you hired - with sample scripts Use the power of public relations to get your ideal job Become a star employee to get promoted Learn to negotiate salary and get pay raises! Sharing personal examples, often infused with humor and always with encouragement, Byrd shares insights gained from more than two decades of award-winning public relations and copywriting experience, marketing and sales management. Her years as an executive in a world-famous motivational company provide readers with a unique brand of fail-proof job search techniques, plus an on-the-job system for climbing the ladder of success. Engaging, informative and filled with useful tips, the book will help everyone from college grads, to mid-level managers, to executives, say and do the right things to get a job. Byrd will become your personal coach, as she shows you exactly how to achieve communication charisma and personal selling power for maximum advantage in an ultra-competitive employment marketplace. The book is designed to give the job seeker a competitive edge in wowing a potential employer and fast-tracking a career.
Download or read book Blow Your Own Horn written by Jeffrey P. Davidson and published by Amacom Books. This book was released on 1987 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on methods for making career marketing a part of the work routine in order to achieve promotions and career goals
Download or read book Marketing Yourself written by Dorothy Leeds and published by HarperCollins Publishers. This book was released on 1991 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use state-of-the-art sales and marketing techniques to enhance your value in a rapidly changing business world.
Download or read book Tuned In written by Craig Stull and published by John Wiley & Sons. This book was released on 2011-03-16 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
Download or read book How to Market Yourself written by Laura Lynn Kerner and published by . This book was released on 2007 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Yourself written by David Andrusia and published by . This book was released on 2000 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is the hottest, most talked about phenomenon in the business world today. For in the ultracompetitive twenty-first century, you need more than talent and hard work to get ahead. How do you brand yourself? By forging an identity that will help you make a dazzling impression and become a star in the career of your dreams. Marketing experts David Andrusia and Rick Haskins have consulted on brands for such diverse companies as Disney, Swatch Watch USA, and Revlon. Now they show you step-by-step how to develop, refine, and communicate your own unique brand. Inside you'll learn how to - Pinpoint your skills, your passions, and the "selling" parts of your personality with the exclusive Brand Assessment Test - Determine the needs of your target market - Create a Personal Branding Statement (P.B.S.) that says to your boss or potential employer: "You'd be crazy to go with anyone else." - Tailor your P.B.S. to the requirements of a specific job, industry, or client - Incorporate your brand in your resume, during job interviews, and in cultivating new employers or clients - Broadcast your brand--and receive the visibility to put you on top!
Download or read book Selling Yourself to Employers written by Tom O'Neil and published by New Holland Australia(AU). This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling yourself to employers -- Developing your resume and cover letter -- Interviewing basics and techniques -- Effectively negotiating your salary -- Being proactive.
Download or read book Boost Your Career written by Sander Flaum and published by Simon and Schuster. This book was released on 2017-08-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exclusive guide to besting the competition and rising to the top in your career. Many people spend years working themselves into the ground, only to be passed over for the promotions, recognition, and pay raises they deserve. Today, there is a new set of unwritten rules for getting ahead, and they are all about making an impact. In Boost Your Career, Sander and Mechele Flaum expose what many people have taken years to learn: Success depends on the "impact dynamic." Defined as projects that make a resounding difference in an organization, with the added benefit of impressing key stakeholders, the impact dynamic is what separates over-deliverers from average workers. Drawing on their many years in business in a variety of high-level roles, the Flaums teach readers exactly what they need to know in today's job market: how to identify opportunities and successfully lead projects that will propel their careers. Packed with real and exclusive stories from seasoned professionals, newbies in big roles, and entrepreneurs in a variety of industries, this book shares the hidden hurdles, aha! moments, and tips for getting ahead in a competitive environment. Whether you've been at the same company for twenty years, you're starting a new job tomorrow, or you own your own business, Boost Your Career will make a resounding difference in how you view your professional role and frame your accomplishments.
Download or read book Career Coach written by Shelly Field and published by Infobase Publishing. This book was released on 2008 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a guide for those interested in pursuing a career in the performing arts, with advice and tips on assessing interests and skills, setting goals, planning career actions, searching for a job, networking, and pursuing success in the workplace.
Download or read book The Secret to Getting a Job After College written by Larry Chiagouris and published by Brand New World Publishing. This book was released on 2011-03-04 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Includes exclusive online content"--Cover.
Download or read book Me 2 0 written by Dan Schawbel and published by Diversion Books. This book was released on 2015-11-08 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An instruction manual for developing your personal brand and then leveraging that brand to command your career” by the New York Times bestselling author (New York Post). From Dan Schawbel, Managing Partner of Millennial Branding, LLC, and the man the New York Times calls a “personal branding guru,” comes a guide detailing how to survive the modern job hunt and thrive in the digital age. Packed with expert insights and concrete, step-by-step instructions to create and maintain one’s personal brand, Me 2.0 shows potential job-hunters how to use digital media and social networks to find job opportunities and careers based on their passion and experience. For those on the edge of starting their career or trying to catch up fast, Me 2.0 offers practical, straightforward advice for driven jobseekers looking for an edge in a fast-paced work environment. “A comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter . . . This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”—The Washington Post, “Summer Reading List for Business Leaders” “An easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”—Entrepreneur “Contains practical ways of harnessing online tools to professional advantage.”—Financial Times “You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.”—FoxBusiness.com
Download or read book Work It written by Carrie Kerpen and published by Penguin. This book was released on 2018-01-09 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: An empowering career guide featuring bold advice from 50 high-profile women on how to succeed in work, leadership and life You don't have to be a #Girlboss or "lean in" to have a dream career and live a life you love. In Work It, CEO of Likeable Media and popular podcast host Carrie Kerpen shares lessons from her career and an "advisory board" of powerful women in a wide range of industries to help women everywhere make their aspirations a reality. Packed with actionable tips and stories from the likes of Sheryl Sandberg, Aliza Licht, and Reshma Saujani, this inspiring book reveals their counterintuitive secrets for success, including: - How and when to say “no” – whether it’s a dream job that just isn’t the right cultural fit or a low salary proposal, as well as when to say “yes" - How to make your career work for you and your family rather than the other way around - How to develop your own FAB PAB (Fabulous Personal Advisory Board) – a support network of women – rather than work with a single mentor - The importance of talking openly about money – from job offer negotiations and cash flow management, to fundraising venture capital dollars With advice on everything from mastering social media to navigating office politics and the seemingly impossible work/life balance, Work It arms every woman with the courage and skills to achieve success and happiness on her terms.
Download or read book Courting Your Career written by Shawn Graham and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Courting Your Career uses dating as a metaphor to demystify the process of finding a great job. It's a humorous, informative, and helpful book for job seekers, inspired by the author's work with more than a thousand undergraduate and graduate students at the University of North Carolina at Chapel Hill and Westminster College. He learned that many college students lack critical job search skills and generally do not know how to effectively use traditional career-search resources, from databases to networking. He also found they didn't relate to the majority of career titles already on the market. But when he used dating as a metaphor for the job search, students better understood the process and eventually met with much more success in their searches. Each chapter of Courting Your Career contains detailed anecdotes and advice appropriate for every stage of a typical job search, from what initially attracts us to a potential employer, to strategies for landing that dream job. Interspersed are the actual words of current and former job seekers who have come to view the search for the right job as similar to looking for the perfect mate.
