Download or read book Marketing Your Career Positioning Packaging and Promoting Yourself for Success written by and published by Woodside Business Press. This book was released on with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book EBOOK Marketing The Core written by KERIN and published by McGraw Hill. This book was released on 2017-01-26 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Marketing: The Core
Download or read book Marketing Yourself and Your Career written by Jane Ballback and published by Fisher Books. This book was released on 1996 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop a clear and concise self-marketing process to promote your skills and accomplishments and move ahead in a fulfilling career. Learn to: - Create your personal marketing mix using the "Five P's" -- product, promotion, place, price, and positioning - Develop techniques and strategies for being in the right place at the right time - Use the power of words effectively to gain a new visibility - Promote yourself within your own organization
Download or read book Career Coach written by Shelly Field and published by Infobase Publishing. This book was released on 2008 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether students dream of pursuing a singing career or becoming a big music producer, Ferguson Career Coach: Managing Your Career in the Music Industry offers practical tips for success in this highly competitive business. Author Shelly Field provides her own insider knowledge from years of experience in this field, as well as basic advice, industry secrets, and tips for readers looking to enter and excel in the exciting music industry. Personal experiences of successful professionals complete this extensive guide. Chapters include: Plan for Success in the Music Industry Job Search Strategies Tools for Success Getting Your Foot in the Door Marketing Yourself for Success Succeeding in the Workplace Succeeding in the Talent End of the Industry.
Download or read book Promote Yourself written by Dan Schawbel and published by St. Martin's Press. This book was released on 2013-09-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times and Wall Street Journal Bestseller "Promote Yourself is a perfect read for young people starting their ‘real' job, or veterans who want to up their game."--Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human and Drive How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn't matter unless managers can see those talents and think of you as an invaluable employee, a game-changing manager, or the person whose name is synonymous with success. So, how do you stand out and get ahead? The subtle and amazingly effective art of self-promotion is the razor-thin difference between success and failure. By drawing on exclusive research on the modern workplace and countless interviews with the most dynamic professionals, career guru and founder of Millennial Branding Dan Schawbel's Promote Yourself gives you the new rules for success, and answers your most pressing questions about your career: * What are managers really looking for? * What do you do if you're stuck at work? * How do you create a personal brand for professional success? * How do you use social media for networking to propel your career? Promote Yourself frees you from the outdated rules for getting ahead and lays out a step-by-step process for building a successful career in an age of ever-changing technologies and economic uncertainty. By basing your personal brand on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides you with the unique skills and message that you'll need today and for the rest of your career. Promote Yourself: The New Rules for Career Success is the definitive book on marketing yourself and building an outstanding career.
Download or read book Personal Branding and Marketing Yourself written by Rita Balian Allen and published by . This book was released on 2014-06-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are seeking a new position, changing roles within an organization, or taking charge of your career planning, marketing yourself is the best way to seize these opportunities. Yet few of us are ready and able to talk about our talents, accomplishments, and the value we have to offer. In this engaging, timely, and informative book, acclaimed career coach, trainer, and consultant Rita Balian Allen makes the case for personal branding as an essential ingredient for a successful career. For Rita and the many people who have sought her guidance, the Three Ps Marketing Technique has been the key. This technique PREPARES individuals to promote themselves by PACKAGING their talents and accomplishments, showcasing them, and PRESENTING their value inside their organization as well as in their profession, industry or community.
Download or read book Market Yourself for Success written by Richard A. Payne and published by Prentice Hall. This book was released on 1984 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: The seven principles of marketing packaged goods are applied to personal marketing, i.e. getting the most out of one's career and getting the best possible jobs throughout one's lifetime. These principles involve looking at industry and company trends, assessing your competition, looking at your image, devising a strategy for developing your full potential, cultivating potential buyers of your talents, and positioning yourself in the market regarding timing and pricing. The final chapter explains how to develop a personal marketing plan considering all of these points. Many examples are used in this book to illustrate the various points.
Download or read book Get the Job or Career You Want Digital Book Set written by Ford R. Myers and published by John Wiley & Sons. This book was released on 2014-03-07 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Power Your Career written by Richard Dodson and published by Beaver's Pond Press. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tactful self-promotion is an extraordinarily useful--in fact, crucial-- career competency, relevant at any stage. This book is for you if you're: - new to your career, striving to establish a reputation in your profession. - at mid-career, feeling like you've plateaued or stalled, and need to build influence. - working in the "gig" economy, freelancing, and seeking contract work. - starting your own business, or becoming a consultant. - between jobs and trying to find a new opportunity. Based on thousands of conversations with people seeking more visibility, the authors outline actions that even the most reserved can take to increase their visibility without violating their integrity or values (and without triggering a panic attack!). Illustrated by real-world examples, it is full of practical approaches, immediate tips, and ideas to implement. Power Your Career: The Art of Tactful Self-Promotion at Work will help you find ways to promote yourself--tactfully!
Download or read book All about Them written by Bruce Turkel and published by Da Capo Lifelong Books. This book was released on 2016-09-06 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.
Download or read book Me 2 0 written by Dan Schawbel and published by Diversion Books. This book was released on 2015-11-08 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An instruction manual for developing your personal brand and then leveraging that brand to command your career” by the New York Times bestselling author (New York Post). From Dan Schawbel, Managing Partner of Millennial Branding, LLC, and the man the New York Times calls a “personal branding guru,” comes a guide detailing how to survive the modern job hunt and thrive in the digital age. Packed with expert insights and concrete, step-by-step instructions to create and maintain one’s personal brand, Me 2.0 shows potential job-hunters how to use digital media and social networks to find job opportunities and careers based on their passion and experience. For those on the edge of starting their career or trying to catch up fast, Me 2.0 offers practical, straightforward advice for driven jobseekers looking for an edge in a fast-paced work environment. “A comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter . . . This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”—The Washington Post, “Summer Reading List for Business Leaders” “An easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”—Entrepreneur “Contains practical ways of harnessing online tools to professional advantage.”—Financial Times “You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.”—FoxBusiness.com
Download or read book BUSINESS Essential written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2015-03-20 with total page 1364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The abridged, updated edition of international bestseller BUSINESS: The Ultimate Resource. This essential guide to the world of work and careers is crammed with top-quality content from the world's leading business writers and practitioners. Now in a handy paperback format, it is ideal for time-pressed managers, small business owners and students alike. This book includes: Actionlists: more than 200 practical solutions to everyday business and career challenges, from revitalising your CV to managing during difficult times. Management library: time-saving digests of more than 70 of the best and most influential business books of all time, from The Art of War to The Tipping Point. We've read them so you don't have to. Best Practice articles: a selection of essays from top business thinkers. Business Dictionary: jargon-free definitions of thousands of business terms and concepts. Gurus: explanations of the lives, careers, and key theories of the world's leading business thinkers
Download or read book How to Become a Rock Star Chef in the Digital Age written by Mark Garcia and published by Morgan James Publishing. This book was released on 2018-01-16 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace. In his passionate, streetwise style, Chef Mark Garcia’s mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on best practices and techniques that lead to profitable digital marketing campaigns and promotions. With the massive proliferation and constant evolvement of digital, social and mobile media platforms in the past few years, the winning recipe of content and engagement is different now. Yes, one must still have tremendous cooking talent, serve their customers flawlessly and provide value to the marketplace, but no entrepreneur, brand manager or corporation can deny the power and intimacy of digital marketing. In the end, it’s all about how you engage and serve your customers and potential customers. As a culinary professional, foodie or entrepreneur, your perspective and experiences have greater importance and market value than you probably ever dreamed. You can make a difference in the world. One of the best ways to do that is to learn how to harness the power of the New Digital Economy In How To Become A Rock Star Chef, legendary trainer Chef Mark Garcia gives you a peek behind the kitchen door into the New Digital Economy and reveals a simple 11-Step plan on how chefs, restaurateurs and food-service professionals can strategically position themselves, their brands or their services in the digital marketplace and significantly increase their bottom line.
Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2022-09-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
Download or read book How to Brand Your Professional Profile written by Nick Brown and published by Lulu.com. This book was released on with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The 9 Dimensions of Conscious Success written by David E. Nielson and published by Sound Wisdom. This book was released on 2018-03-20 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal and professional success in today’s crowded, competitive economy is dependent on your discovery of the answer to the following questions: “What is my best purpose to achieve conscious success?” “How can I demonstrate high awareness for conscious success?” “How can I positively differentiate myself from others?” In his book, The Nine Dimensions of Conscious Success, David Nielson addresses the dilemma of how to define your purpose in life to achieve conscious success. Drawing upon his unique life experiences as a management consultant, executive coach and as an organizational developer at Coors Brewing Company, Nielson outlines a practical process model for you to achieve individual success. He uses real-life stories, humor, and a humble approach that has connected with audiences of all ages worldwide in his consulting practice and in the pages of this breakthrough book. Nielson builds the foundation of his “Conscious Success Model” on three pillars: Purpose, Self-awareness, and Social Awareness. When combined and mastered, these essential starting blocks will bring you fulfillment on their own, but they can also be used to create your unique brand, style, and strong reputation. They also support the structure of six key “Differentiators” identified to create Nielson’s nine-dimensional model for achieving success. The six key differentiators include: Authenticity Work Ethic and Personal Responsibility Listening for Results and Connections Articulation for Impact Humor Gratitude Each differentiator is a powerful tool (when mastered) to strengthen your brand, your reputation, and to open doors to opportunities that allow you to fulfill your purpose…as consciously planned! Nine Dimensions of Conscious Success is a must read for young executives, career professionals, entrepreneurs, or anyone committed to a personal and professional development journey. A critical starting point on that journey is utilizing the interactive Conscious Success Assessment® - an added bonus for readers. This assessment allows you to increase your self-awareness before creating your own Conscious Success Action Plan. If you are tired of the trial and error approach to your life, read this book and find yourself on the path to conscious success today! For additional information on the Conscious Success model, additional assessments, speaking engagements, or Conscious Success group training programs, visit DNAworldwide.net
Download or read book Business written by Bloomsbury Publishing and published by A&C Black. This book was released on 2011-06-06 with total page 4123 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international bestseller, BUSINESS: The Ultimate Resource is a one-stop reference and interactive tool covering all aspects of today's world of work. Unique, authoritative, and wide-ranging, it offers practical and strategic advice for anyone doing business today. Written with a team of world-class writers and editors, it is an essential desk reference for managers, MBA and business students and for small business owners worldwide. Fully updated and revised for this new edition, BUSINESS features: Best Practice: over 170 essays from a stellar cast of business thought leaders including C. K. Prahalad, Gary Hamel and John Kotter Actionlists: practical solutions to everyday business challenges Management Library: time-saving digests of more than 100 of the world's best business books Dictionary: jargon-free definitions of more than 7,000 terms Giants : revised biographies of many of the world's most influential gurus and pioneers
