Download or read book Self Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book They Ask You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Download or read book Behind the Brand written by Elliott Bryan and published by IdeaPress Publishing. This book was released on 2019-06-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.
Download or read book The Power of Marketing You written by Cornelius D. Jones and published by Lulu.com. This book was released on 2014-07-24 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter what field you work in, you need to be able to market yourself. Nothing reveals more about who you are than what you say about yourself. However, if you really want people to stand up and take notice then this is the book for you. You are your own product. What you have to offer potential employers is invaluable and it is up to you to advertise that correctly the first time around. Without solid marketing and presentation of your attributes you will never be afforded the opportunity to showcase your skills to the employer. Here is what I want to do for you; I want to teach you the art of selling and marketing yourself.
Download or read book The Context Marketing Revolution written by Mathew Sweezey and published by Harvard Business Press. This book was released on 2020-03-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
Download or read book Attention This Book Will Make You Money written by Jim F. Kukral and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Download or read book BRANDING YOU MARKETING YOU written by Rick Balsiger and published by Xlibris Corporation. This book was released on 2009-06-15 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world has changed. And so must the way we approach our job search. The days of dusting off the resume, blasting them out and waiting for the phone to ring are long gone. Today, that’s the job search equivalent of trying to sell ourselves on eBay. The reality is that few tasks are more challenging and demanding than building and managing a job search. It is indeed a job. In fact, it’s really a business and we are the business, the brand and the product. To maximize success in today’s ultra-competitive environment, we can no longer view ourselves simply as a job candidate. Transforming ourselves into a highly professional marketer of our brand and product is essential. And as with all successful marketing, it requires a well defined strategy, exceptional planning and flawless execution. “Branding You, Marketing You” is a concise, informative and practical guide that shows you how.
Download or read book The Marketing You Never Knew written by Willem Burgers and published by . This book was released on 2005 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a marketing and strategy teacher, this book proves there is tremendous room for improvement in marketing for any company. The practical, eye-opening, and immediately useful information will affirm that you dont know as much as you think you know to maximize your marketing success.
Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2011-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Download or read book A Degree in a Book Marketing written by John Jessup and published by Arcturus Publishing. This book was released on 2022-04-01 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, highly visual guide to everything you can learn in a Marketing degree. This accessible full-color book leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple. Includes topics such as: • Management • Market research • Product development • Buyer behavior and the impact of popular culture, ethics and social responsibility • Digital marketing including social media and SEO • Retail - in all its many forms • How lockdown and the global pandemic has changed the world of marketing Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business. ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.
Download or read book Marketing You written by Kimberly A. Ferguson and published by Excel Service Consulting, LLC. This book was released on 2014-02-08 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether unemployed, under-employed, under-skilled, looking to change careers, or simply in search for a better opportunity, it may be time for you to consider a new approach to managing your career. What about a God-centered approach to your career development? Marketing You: Be STRATEGIC focuses on real-life strategies for managing your career, built on a foundation of prayer, faith, and action. Think of your career as a business, and think of yourself as the CEO of that business. The key is to manage your career in a planned, deliberate way. If managed properly, every single move you make should bring you one step closer to your personal definition of success. Marketing You: Be STRATEGIC will teach you the 9 characteristics that an effective career plan should possess and techniques to strengthen your career development strategy. Ready? Get Set. Let's Be STRATEGIC!
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Download or read book Branding Marketing You Through Teams written by Donna Rachelson and published by Porcupine Press Trading Under Dgr Writing & Resear. This book was released on 2013-09 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description of Book: Branding & Marketing YOU through Teams is the 2013 successor to author Donna Rachelson's best-selling Branding & Marketing YOU - first published in 2011 - which focused on personal brand development. This book, which has already garnered critical acclaim is based on interviews conducted with teams at Microsoft, Sanlam, the MTN-Qhubeka cycling team, Gift of the Givers, Demographica and the Protea Hotels Group. The fascinating 'conversations' that result, provide fresh and valuable insights into what makes teams effective and how they contribute to brand development. The book is written in a very conversational, accessible style and will be of interest to anyone in business or private life with an interest in marketing, communications, branding or reputation management. About the Author: Donna Rachelson, MBA, branding and marketing specialist, is the author of the best-selling Branding & Marketing YOU. In response to demand for how brands and teams can thrive together, she's now crafted Branding & Marketing YOU through TEAMS, to reveal the secrets of harnessing their combined power. She's held marketing director positions in blue chip organisations including Nando's, the South African Institute of Chartered Accountants (SAICA), marketing positions at Standard Bank and AECI, and is currently a guest lecturer at GIBS (Gordon Institute of Business Science). Donna is CEO of the company, Branding & Marketing YOU, which helps individuals, teams or businesses 1) develop branding and marketing strategies 2) execute those strategies, and 3) market themselves in an innovative and impactful manner. She's coached people across more than twenty blue chip clients, including Microsoft, Discovery, Deloitte, Standard Bank, Nedbank, Basil Read, Anglo American, McKinsey and SABMiller. In her spare time, Donna enjoys assisting NGOs to market themselves. She loves spending time with her family on adventures, running, skiing and chocolate. Strictly in that order. Her motto, which drives her commitment, is 'Making a marketing difference every day'. Endorsements: ..". should be read, not only by marketers, but by everyone who is in business and wants to know how to make teamwork work." Chris Moerdyk - Marketing Analyst "I recommend this book to my team and other teams. It not only contains amazing stories of great teams in South Africa that we can all learn from, but it inspired me to carry on raising the bar." Monica Singer - CEO, Strate ..". explores the concept of leading teams, exposes some of the local talent we should celebrate, and offers telling insights." Jeremy Sampson - Visiting Professor, University of Cape Town Graduate School of Business and Group Executive Chairman, InterbrandSampsonDevilliers ..". a timely and insightful experience-based book..." Thebe Ikalafeng - global African advisor, author on branding and reputation leadership and founder of Brand Africa. "This is a must-read for all leaders!" Allen Swiegers - Chief Operating Officer, Deloitte Southern and East Africa "Donna Rachelson has achieved that rare thing - a business book that is useful, interesting and accessible to anyone who wants to learn more about marketing..." Mandy Collins - business writing course co-ordinator, Allaboutwriting
Download or read book Make Marketing Work for You written by Phil Stone and published by How To Books Ltd. This book was released on 2001 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook takes the mystery out of marketing by offering practical, effective strategies explaining: how to actually set about selling something; which marketing methods work the best; and how to stay ahead of the competition.
Download or read book Everything You Know About Marketing Is Wrong written by John North and published by Evolve Systems Distribution Pty Ltd. This book was released on 2015-02-08 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you've ever learned about generating leads and growing your business is wrong. Everything you've ever heard, everything you've ever tried, and everything you've ever done -- it's all wrong. In this #1 Best Selling Book, we'll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition. What we want to do in book is to teach you a system for marketing your business... to a point where it becomes instantly obvious to your prospects that they would be an idiot to do business with anyone other than you... at anytime, anywhere or at any price. What most business owners will focus on is generating more leads at any cost but this isn't the best way to attract prospects to your business. By following our simple 5 step plan: * More Leads * More Conversions * More Transactions * Higher Prices * More Profits We can help you build a million dollar or even multi-million dollar business. Also make sure you take advantage of the free bonuses found in the book! #1 Best Selling Author, JOHN NORTH is a versatile and well-rounded entrepreneur with a solid background in Accounting, Banking, Finance, Personal Development IT, Marketing and Business Management. John’s passion is to help business owners become more strategic and smarter about their marketing efforts. He constantly pushes the envelope of what’s possible in this modern era and is widely regarded amongst his peers as very innovative and highly creative in his approach. BONUS: REGISTER THIS BOOK NOW (Details in the book after purchase)
Download or read book How to Quit Your Day Job and Live Out Your Dreams written by Kenneth Atchity and published by Simon and Schuster. This book was released on 2012-06-20 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a creative person seeking more satisfying work? Do you want to make the transition from a job you find secure but soulless to a life built around your creative dream? Then look no further than this essential guide, written by a tenured professor who quit his job and pursued his dream as a successful “story merchant” and film producer. This book will show you how to: - Construct a life that fits your personal vision - Stand up against negative peer pressure - Redefine success in your own terms - Identify and control your conflicting inner voices - Find time to make your dreams come true - And much more! If you’re ready to fall in love with your future, this book can give you the inspiration you need to make that life-changing leap into a better world.
Download or read book Marketing Management Essentials You Always Wanted To Know written by Callie Daum and published by Vibrant Publishers. This book was released on 2023-11-14 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge — from budgeting techniques to marketing strategic planning to an introduction to career specialization areas — that will help ensure you are equipped for success as a marketing professional. A modern marketer’s playbook to create value for your organization and its customers In this book you will: i. Learn how to build a marketing plan, ii. Get an understanding of the various marketing specialization areas, iii. Pick up approaches and resources to demonstrate marketing return on investment, iv. Grasp how to self-evaluate your skills and competencies The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers. The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation. By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere.
