Download or read book Marketing y plan de negocio de la microempresa ADGD0210 written by Antonio Vargas Belmonte and published by IC Editorial. This book was released on 2023-07-13 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libro especializado que se ajusta al desarrollo de la cualificación profesional y adquisición del certificado de profesionalidad "ADGD0210. CREACIÓN Y GESTIÓN DE MICROEMPRESAS". Manual imprescindible para la formación y la capacitación, que se basa en los principios de la cualificación y dinamización del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempeño del trabajo.

Download or read book Manual Marketing y plan de negocio de la microempresa UF1820 Certificados de profesionalidad Creaci n y gesti n de microempresas ADGD0210 written by Fermín Pérez Aguilera and published by EDITORIAL CEP. This book was released on 2017-04-20 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing y plan de negocio de la microempresa (UF1820) es una de las Unidades Formativas del módulo "Planificación e iniciativa emprendedora en pequeños negocios o microempresas (MF1788_3)". Este módulo está incluido en el Certificado de Profesionalidad "Creación y gestión de microempresas (ADGD0210)", publicado en el Real Decreto 1692/2011 Este manual sigue fielmente el índice de contenidos publicado en el Real Decreto que lo regula. Se trata de un material dirigido a favorecer el aprendizaje teórico-práctico que resultará de gran utilidad para la impartición de los cursos organizados por el centro acreditado. Los contenidos se han desarrollado siguiendo esta estructura: • Ficha técnica • Objetivos generales y específicos • Desarrollo teórico • Ejercicios prácticos con soluciones • Resumen por tema • Glosario • Bibliografía

Download or read book UF1820 Marketing y plan de negocio de la microempresa written by Silvia Partal and published by Editorial Elearning, S.L.. This book was released on 2017-12-29 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: La finalidad de esta unidad formativa es aprender a realizar el plan de marketing y negocio en una microempresa, para ello se explicarán las principales estrategias de marketing que se pueden llevar a cabo, así como la realización y presentación de un plan de negocio.

Download or read book Auxiliares de Enfermer a del SERMAS Temario 1 written by Yolanda Esteban Soto and published by . This book was released on 2012-09 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book UF1820 marketing y plan de negocio de la microempresa written by Silvia Partal and published by . This book was released on 2014 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Marketing Plan written by William M. Luther and published by AMACOM Div American Mgmt Assn. This book was released on 2001 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.

Download or read book Access to Financial Services in Brazil written by Anjali Kumar and published by World Bank Publications. This book was released on 2005 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is an increasing awareness that access to financial services can contribute to economic growth and poverty reduction. This study focuses on the delivery of financial services in Brazil, one of the world's most important emerging financial markets. It examines different aspects of financial service provision, and explores approaches to address problems of financial exclusion. Topics discussed include: microfinance schemes; private banking; rural finance systems; institutional infrastructure; and the role of government policy.

Download or read book El plan de marketing en la PYME written by José María Sainz de Vicuña Ancín and published by ESIC Editorial. This book was released on 2016-04-18 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planificar es decidir hoy lo que vamos a hacer en el futuro. Hay muchas razones para pensar que no solo merece la pena planificar sino que es totalmente necesario para la supervivencia de las pymes. Una de ellas es que está constatado que quien utiliza adecuadamente el plan de marketing aumenta la rentabilidad de su empresa. Y lo consigue porque el plan de marketing obliga a hacer una vigilancia más sistemática de la evolución del mercado y aumenta la capacidad de reacción ante los imprevistos. De ahí que el plan de marketing constituye una excelente «hoja de ruta» en la que, tras una importante reflexión y análisis, se plasman los objetivos de mercado que tiene la empresa (qué queremos conseguir), se definen las estrategias comerciales y de marketing (cómo hacerlo), se detallan las acciones que se van a poner en marcha para alcanzarlos (qué haremos) y se acuerda el presupuesto necesario para ello (con qué medios). Por ello, se muestra como un instrumento muy útil de implementación, justificación y control de las decisiones comerciales y de marketing. Las principales modificaciones introducidas en esta tercera edición consisten en que se hace un énfasis especial en la digitalización porque: está modificando las cadenas de valor de sus respectivos sectores; están incurriendo en ellos nuevos actores ajenos al mismo; y les está obligando a replantear su modelo de negocio. Por lo que el autor recomienda que cuando hablamos de marketing no debemos olvidar el marketing digital, que tanto impulso está cogiendo desde 2013. En otras palabras, el plan de marketing debe ser integral, es decir, off y on line. El libro El plan de marketing en la pyme está pensado por y para la pequeña y mediana empresa. Está escrito con la voluntad de ofrecer a la dirección de la pyme un instrumento de trabajo práctico, útil y eficaz que conduzca al lector paso a paso en la elaboración de un plan de marketing. Se trata de un libro de divulgación, cuya fuerza reside en haber incorporado dos planes de marketing reales (el de SDV Consultores y el de Coopaman) de dos empresas representativas de las pymes más pequeñas. La proximidad de los casos expuestos garantiza una lectura más interesante para gran parte de los gestores de pymes (99,12%), ya que el 5,18% son empresas pequeñas y el 93,94% restante son microempresas. Índice Prólogo.- Opiniones de profesionales sobre el libro.- Presentación.- Parte I: Presentación del plan de marketing.- Aportación del marketing a la PYME.- Importancia del plan de marketing para la PYME.- Parte II: Cómo tener éxito con su plan de marketing.- Cómo una PYME puede elaborar, con éxito, su plan de marketing.- Cómo hacer el seguimiento y el control del plan de marketing.- El plan de marketing de SDV Consultores.- Epílogo: Hacia una nueva era empresarial.- Bibliografía.

Download or read book Personnel Management and Human Resources written by William B. Werther and published by McGraw-Hill Companies. This book was released on 1981 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mind Your Own Business written by Martin Daniel Mileros and published by Linköping University Electronic Press. This book was released on 2020-03-16 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the context of what is commonly referred to as consumer-centric digital economy, personal data has become the new currency which is utilized by consumers to be granted access to seemingly “free apps” within so-called digital zero-price markets. Simultaneously, there are consumers, known as “content creators”, who can generate million-dollar revenues annually. The current understanding of how consumers create and capture value within this new digital economy is scarce and more research is needed to systematically build a basis for creating an understanding of value creation and capture in the consumer-centric digital economy, based on a consumer perspective. The purpose of this dissertation is consequently to explore how consumers create and capture value within a consumer-centric digital economy. The explorative study also serves to obtain an initial overview of the phenomenon and the widely dispersed literature which spans different research fields. The collected data constitute more than 500 articles in combination with empirical data collected from websites. Based on the current literature, central concepts related to consumer-centric digital economy are explained. These include for instance Web 2.0, user-generated content and the consumerto- business relationship. The different concepts are discussed in relation to each other and a trend analysis shows that these concepts are on the rise and have become increasingly popular. The results show that consumers within the digital economy may take different roles, and some create value as business-oriented consumers (i.e., consumers who have a commercial interest). For instance, they make a business out of their participation in the digital economy. Examples are YouTubers, bloggers or creators in virtual worlds such as Second Life. Another, probably larger category is characterized as traditional consumers, for instance they participate in the digital economy through their use of seemingly “free” apps but do not reap any direct monetary benefits. By sharing their personal data, they take part in value creation in a more passive way. The findings also indicate that the level of control, e.g. determined by whether or not value is created within the digital platform, may characterize the prerequisites for value capture. Based on this, a taxonomy for value creation and value capture by consumers in the digital economy is developed. The study also identifies different business model types for business-oriented consumers. I samband med vad som benämns konsumentcentrisk digital ekonomi har persondata blivit den nya valutan som används av konsumenter för att få tillgång till tillsynes gratis applikationer inom så kallade digitala nollprismarknader. Samtidigt finns det konsumenter, så kallade innehållsskapare (content creators), som kan generera intäkter som uppgår till flera miljoner euro per år. Den nuvarande förståelsen för hur konsumenter skapar och fångar värde inom denna nya digitala ekonomi är begränsad, varför det behövs mer forskning för att systematiskt bygga upp en grund för att skapa förståelse för värdeskapande och värdeåterföring inom den konsumentcentriska digitala ekonomin utifrån ett konsumentperspektiv. Syftet med denna avhandling är följaktligen att undersöka hur konsumenter skapar och fångar värde inom en konsumentcentrisk, digital ekonomi. Den explorativa studien bidrar också till att ge en initial översikt över fenomenet och den spridda litteraturen som sträcker sig över olika forskningsområden. Datainsamlingen utgörs av mer än 500 artiklar i kombination med empiriska data som har insamlas från webbplatser. Baserat på aktuell litteratur förklaras centrala koncept som relaterar till konsumentcentrisk, digital ekonomi. Dessa koncept inkluderar bland annat Web 2.0, ”User-generated content” och ”consumer-to-business”-relationen. De olika koncepten har ställts mot varandra och en trendanalys av dem visar att de blivit allt populärare. Resultaten påvisar att konsumenter inom den digitala ekonomin kan ta på sig olika roller, som exempelvis affärsinriktade konsumenter (d.v.s. konsumenter som har ett kommersiellt intresse). Till exempel skapar de affärer utifrån sin delaktighet i den digitala ekonomin. Det kan handla om YouTubers, bloggare eller skapare inom virtuella världar såsom Second Life. En annan och troligtvis större kategori kan karaktäriseras som passiva konsumenter, utifrån sin delaktighet i den digitala ekonomin genom användandet av till synes ”fria” appar, där de inte skördar några direkta monetära fördelar. Genom att ge tillgång till persondata så bidrar de på ett passivt sätt till värdeskapande. Resultaten påvisar också att möjligheterna att fånga värdet bestäms av om värdeskapandet har skett inom, eller utanför, ramarna för den digitala plattformen. Baserat på detta, har en taxonomi för konsumenters möjlighet att skapa och fånga värden inom den digitala ekonomin utarbetats. Studien identifierar även olika affärsmodeller för affärsinriktade konsumenter.

Download or read book Annals of Industrial Engineering 2012 written by J. Carlos Prado-Prado and published by Springer Science & Business Media. This book was released on 2013-12-03 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the 6th International Conference on Industrial Engineering and Industrial Management and the XVI Congreso de Ingeniería de Organización (CIO 2012). The aim of CIO is to establish a forum for the open and free exchange of ideas, opinions and academic experiences about research, technology transfer or successful business experiences in the field of Industrial Engineering. The CIO 2012 is an annual meeting promoted by “Asociación para el Desarrollo de la Ingeniería de Organización” (Industrial Engineers Association, ADINGOR) with a Scientific Committee composed of 61 international referees and more than 200 professionals from 7 countries. A selection of the lectures and presentations made over three days by researchers and practitioners from different countries are presented here. A range of topics is covered including: A selection of the lectures and presentations made over three days by researchers and practitioners from different countries are presented here. A range of topics is covered including: · Business Administration & Economic Environment · Technological & Organizational Innovation · Logistics & Supply Chain Management · Production & Operations Management · Management Systems & Sustainability The conference in Industrial Engineering (CIO) and its proceedings are an excellent platform for the dissemination of the outputs of the scientific projects developed in the frame of the International Research and Development plans.

Download or read book C mo hacer un plan de empresa written by José Manuel Martí Ramos and published by Profit Editorial. This book was released on 2014-10-24 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Compendium of Sanitation Systems and Technologies written by Elizabeth Tilley and published by . This book was released on 2014 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Value Proposition Design written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Download or read book Value Chain Finance written by Lucian Peter Christoph Peppelenbos and published by Kit Pub. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Chain Finance is a solution to such dilemmas.

Download or read book Newspaper Journalism written by Peter Cole and published by SAGE Publications. This book was released on 2009-12-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are newspapers faced with an existential threat or are they changing to meet the challenges of a digital world? With the newspaper's role in a state of fundamental redefinition, Newspaper Journalism offers a timely and up to the minute analysis of newspapers today, in the context of their historical importance to society. Drawing on their extensive experience in academia and also across local, national, mainstream and alternative newspapers, Cole and Harcup write clearly and engagingly from both industry and scholarly perspectives, and contend that, far from dying, newspapers are doing what they have always done: adapting to a changing environment. This text is essential reading for all students of the press, with comprehensive and critical coverage of the most important debates in the study of newspaper journalism - from ethics and investigative journalism to political economy and the future of the industry. Given the shifting boundaries and central importance of newspapers, it will be of interest to all students of journalism and the media. Praise for the Journalism Studies: Key Texts series: 'It is easy to describe a good textbook for a specific journalistic format... The ideal book has to satisfy a list of requirements that are also bullet-pointed in journalism assignment outlines. A text has to: synthesize the existing body of knowledge; explain concepts clearly; have a logical order of topics; and provide enough information and directions to pursue further study. One may also hope it would include real life examples and be lucid, vivid and a pleasure to read. Hard to find? Not anymore. The new SAGE series Journalism Studies: Key Texts satisfies the main requirements on the list. Carefully planned and meticulously edited by Martin Conboy, David Finkelstein and Bob Franklin, the textbook series is a welcome contribution to the literature of journalism studies... All three books follow the same structural template: an overview of historical development; explication of the political and economic frameworks within particular types of journalism; a review of contemporary practices; social demographics; a comparative analysis of practices around the world; a summary of main conceptual approaches; an indication of future directions; recommendations for further reading. This strong organization resembles a template for a course outline. This is intentional because the series is aimed both at students and their practice-based lecturers, who often come straight from industry and need time to adjust to the academic environment... [The series] achieves its aim to bridge the sometimes too evident dissonance between journalism theory and practice... They successfully situate discussions about journalism in social and historical contexts. We see the faces of individual journalists, the circumstances of news production, the relationship with owners, the battle between the public service and the profit nature of news, the relevance of journalism work. The detailed account of the conditions under which newspaper, radio and alternative journalism is produced and performed make the Journalism Studies: Key Texts series mandatory reading for both journalism students and their lecturers' - Verica Rupar, Journalism Studies

Download or read book Building Strong Brands written by David A. Aaker and published by . This book was released on 2010 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.