Download or read book The Complete Guide to Women s Health Service Line Marketing written by Mary Anne Graf and published by Healthleaders Media, a Division of Blr. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Women''s Health Service Line Marketing Mary Anne L. Graf, BSN, MS Marketing your women''s service line involves more than just talking to women about your obstetrics services. Women are the family healthcare gatekeeper--attract them to your women''s service line and you will attract their family and friends to your other service lines as well. It doesn''t take a million-dollar budget to promote your service line; all it takes is a focused effort. This book will teach you how to use data to learn who your audience is and create gender-specific marketing techniques. Readers will benefit from: Multiple strategies and tactics to maximize marketing of the women''s service line and support organizational success in an uncertain future Innovative processes to reach more women, more often, with information that resonates deeply The latest data about gender-specific marketing techniques in order to reach audiences faster and with less expense, and pave the way for successful gender marketing with other service lines Guides to rational marketing spending, for budgets from near-zero to near-million Ways of focusing on goals to demonstrate a return on the investment of marketing time, energy, and dollars Filling a gap in application of overall marketing strategy and tactics at the women''s health service line level Testimonials: "Mag knows more about effective marketing strategies and tactics than any other service line executive I have worked with in the last two decades. Her knowledge about marketing is both wide and deep, including great gender-specific communication strategies. Mag consistently comes up with fresh ideas about gender-specific program development and marketing that make sense for any service line, from cardiac to psych and beyond." --James Sherwood, chief administrative officer, Bon Secours Hampton Roads Health System "I keep Mary Anne''s first book on my desk--pages dog-eared and post-it notes throughout; it''s a valued resource. It is because of Mary Anne''s inherent love and passion for teaching that she shares her latest wisdom, provides good advice, and offers her perspective and good humor. Keep this new book handy!" --Stephanie Fendrick, vice president, strategic partnerships and program development, Virtua Health System "Mag is the best at connecting the dots that I have ever seen. She''s also very good at demonstrating the value of marketing, and she does it objectively. Nothing speaks to CFOs like using their own data to prove a point." --Pete Gallagher, president, Manakin Associates, LLC Table of Contents: Chapter 1: The Myth of "A Woman''s Merit" Power Up Your Thinking With Psychographics Focus the Lens: How Life Experiences and Culture Influence Reception of Your Marketing Critical Key: Know Your Market Chapter 2: Women''s Marketing: Is It Really Different From Any Other Service? Disease/Event-Based Marketing? Or Population/Relationship-Based Marketing? The Internet: The Portico to Your Women''s Service Line What Is the Life Stage Approach? Chapter 3: Achieving the Magical Connection Can Anyone Market Women''s Services? Getting Inside the Mind of Your Consumers It Really Is Nature ... Honest How Gender Differences Play Out in Marketing Chapter 4: Your Women''s Services Marketing Team Your Marketing Team: The Good, the Bad, and the Missing Wait! What If I Really Don''t Have a Marketing Team? Finding Out What''s New in Women''s Service Line Marketing Women''s Services Marketing Franchises Your Marketing Team: Before the "Do," a Quick Summary of the "Be" Chapter 5: Laying the Foundation: Key Market Databases Market Research ... or MarketING Research? Foundational Market Databases Case Study: Choosing a Location for an OB/GYN Practice National Organizations: Database/Experiential Information Private Provider Patient Information Chapter 6: Laying the Foundation: Marketing Research Case Study: Two Female Populations, an Hour and a World Apart Remember the Key Question Overview: Marketing Research Methodologies Quantitative or Qualitative Marketing Research? How Involved Should You Be in Marketing Research? Always Involve Non-Users Spreading the Impact Maximizing Your Qualitative Research Conjoint Analysis Case Study: Use of Conjoint Analysis With Qualitative Marketing Research Case Study: Mascot Marketing Research With Kids Chapter 7: Within Your Grasp: Women''s Service Line Marketing Utopia Experiential Marketing Case Study: Texas Children''s Hospital Pavilion for Women/Gelb Experience Mapping Chapter 8: Women and Media: New, Old, and Bridging the Gap Start Thinking Now About Your Target Markets and Submarkets Media Selection Factors Case Study: The Prevea/Hospital Sisters Wonder Campaign Case Study: The CDC and Social Media Chapter 9: The Power of Public Relations Using PR Effectively Case Study: PR: Safe and Sound PR and ROI Chapter 10: Getting Focused: Your Women''s Service Line Marketing Plan Strategic Marketing Plan Outline Overwhelmed Yet? Selling Your Strategic Marketing Plan Chapter 11: Small Budget, High Impact, Planting a Flag Starting Small: Planting the Flag Guerilla Marketing Case Study: Speed Dating for Physicians Chapter 12: What About ... Marketing Children''s Services: Is There a Crossover With Women''s Marketing? Marketing Nice Services in Obstetrics and Overall Women''s Health Case Study: Market Segmentation for Population Mirroring Preparing for ACOs: Population Health Your Role in Clinical Business Development

Download or read book Marketing Women s Health Care written by Ruthie H. Dearing and published by . This book was released on 1987 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Reaching Women written by Barbara Alpern Lehman and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reaching Women is the condensed version of years of experience in reaching and motivating key audiences through marketing and advertising. Readers will learn why the women’s market has become a potentially lucrative business opportunity for the health industry. Using examples of actual advertising messages targeting this segment, the book explores the primary concerns, qualities and issues that influence the female consumer relative to certain kinds of products and services, specifically in the healthcare field. Since women are a diverse group of interests, attitudes, values and lifestyles, understanding the nuances of marketing to women will help identify techniques and motivators that will affect the buying behavior of this unique segment. Reaching Women explores whether men can be effective in crafting messages targeted to women; how internal marketing programs can be valuable in establishing relationships with women; the value of research for different age-related groups and more. Reaching Women should be in every marketer’s library and should serve as the basis for any program or service that wants and needs to reach the primary buyer and influencer of health care—the woman as wife, mother, or caregiver.

Download or read book Marketing Health Care to Women written by About Women, Inc and published by . This book was released on 1997 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Hitting the Right Nerve written by Barbara Lehman and published by iUniverse. This book was released on 2001-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Smarter Marketing To WomenSharpen your marketing skills to reach your most influential healthcare buyer. Increase your effectiveness and your understanding of the complex women's market: Learn what motivates women today Segment key buying sectors Understand the effects of managed care and the Internet on women Develop a solid rationale for branding and marketing consistently"No one knows more about marketing health care to women than Barbara Lehman. In Hitting the Right Nerve, you get the best of what she has to offer: her unique perspective from working in the industry; her one-of-a-kind savvy about women and their needs, wants and desires; her razor-sharp mind that always comes up with wonderful, new ideas and solutions; and her unusual creativity which is always 24/7 on-call, What more could one ask for?" -Marjorie Shaevitz, author of The Superwoman Syndrome, and The Confident Woman.Drawing from a successful career in health and medical advertising, Barbara Alpern Lehman delivers candid, insightful penetrating perspectives on how healthcare marketers can develop a productive relationship with them.Hitting the Right Nerve helps you learn from proven strategies to give you the competitive advantage you need to market to women today.

Download or read book Complete Guide to Women s Health Service Line Marketing written by and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Essentials of Health Care Marketing written by Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

Download or read book Marketing in Healthcare Related Industries written by Robert E. Hinson and published by IAP. This book was released on 2020-07-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers included. The healthcare sector in the 21st century face a multiplicity of challenges, which include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors, to deliver value-for-money services at competitive costs. To respond to the changing business environment, a carefully crafted marketing approach is needed by all players in the industry to create value and sustain the confidence of clientele and stakeholders. Praise for Marketing in Healthcare-Related Industries: "Marketing in Healthcare-Related Industries is a timely book as the healthcare industry grows more customer-focused and faces increasing pressure to deliver high-quality service at more affordable costs. This book will serve as a roadmap for practitioners as it synthesizes insights from many marketing researchers into useful and actionable advice. It should also help students easily master the application of marketing principles to the healthcare industry with tools like review questions at the end of each chapter and mini-cases to apply marketing concepts." ~ Dr. Bruce A. Huhmann, Department Chair and Professor of Marketing, Virginia Commonwealth University "Marketing In Healthcare-related Industries could not have come at a better time. Just as the epidemiological and demographic transitions have changed the cycle of planning, resource allocation, delivering, monitoring and evaluating healthcare (especially in developing countries), shrinking domestic and donor resources for health, and ambitious agendas like the Universal Health Coverage 2030 Agenda, make it imperative that healthcare providers do more with less. This book provides a clear road map to a MARKETING TRANSITION, which links healthcare and marketing in a way hitherto not so clearly outlined. The Toolkit will be a valuable tool for undergraduate and graduate students in healthcare provision, as well as health practitioners who have traditionally not been trained in this area. I commend it highly as a must-read book in this area." ~ Dr. Victor Asare Bampoe - Former Deputy Minister of Health, Ghana and currently Director & Coordinator, Global Financing & Technical Support, Joint United Nation Programme on HIV&AIDS, Geneva "A truly remarkable scholarly work of our time. An easy-to-read and insightful book that captivates the reader, whether practitioner or student." ~ Dr. Abigail Mensah, Korle-Bu Teaching Hospital, Ghana "This book is well-written, easy-to-understand, and very up-to-date in its approach to marketing in healthcare-related industries. It is useful for undergraduate and graduate students as well as healthcare practitioners." ~ Dr. Gouher Ahmed, Professor of Strategic Leadership & International Business, Skyline University College, UAE

Download or read book Winning in the Women s Health Care Marketplace written by Genie James and published by Jossey-Bass. This book was released on 2000-01-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overwhelmingly, women are responsible for deciding how America's health care dollars are spent. If health care providers are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market. Written by an exceptional panel of experts in women's health, Winning in the Women's Health Care Marketplace synthesizes the nation's best strategies and practices for creating a health program that will capture the attention and loyalty of the emerging women's market.

Download or read book Professional Practice in Health Care Marketing written by William Winston and published by Routledge. This book was released on 2012-11-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.

Download or read book Women s Health and Corporate Marketing written by Mary Hunter and published by Taylor & Francis. This book was released on 2024-08-26 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compelling collection of essays examines how historically significant marketing schemes have profoundly impacted women’s health and healthcare across the world. Written by scholars and activists from a range of disciplines, including law, sociology, and the health sciences, the book spotlights a range of products that have had a damaging impact on women’s health, laying bare the values and assumptions engrained within the marketing campaigns that promoted them. Examples include the advertisement of household and personal care products that expose users to toxic chemicals, empowerment messaging to persuade women to use tobacco products in low- and middle-income countries, and the deceptive marketing of benzodiazepines and opioids that disproportionately impacts women and their families. A powerful critique of the unethical and paternalistic approach of some corporations, this book will find readers among students taking courses in Public Health, Allied Health, Gender Studies, Sociology, and beyond, as well as interested professionals and lay readers.

Download or read book Cases in Health Care Marketing written by John L. Fortenberry and published by Jones & Bartlett Learning. This book was released on 2011 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.

Download or read book Essentials of Health Care Marketing written by Eric N. Berkowitz and published by Jones & Bartlett Learning. This book was released on 2021-03-29 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition

Download or read book Exploring the Biological Contributions to Human Health written by Institute of Medicine and published by National Academies Press. This book was released on 2001-07-02 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's obvious why only men develop prostate cancer and why only women get ovarian cancer. But it is not obvious why women are more likely to recover language ability after a stroke than men or why women are more apt to develop autoimmune diseases such as lupus. Sex differences in health throughout the lifespan have been documented. Exploring the Biological Contributions to Human Health begins to snap the pieces of the puzzle into place so that this knowledge can be used to improve health for both sexes. From behavior and cognition to metabolism and response to chemicals and infectious organisms, this book explores the health impact of sex (being male or female, according to reproductive organs and chromosomes) and gender (one's sense of self as male or female in society). Exploring the Biological Contributions to Human Health discusses basic biochemical differences in the cells of males and females and health variability between the sexes from conception throughout life. The book identifies key research needs and opportunities and addresses barriers to research. Exploring the Biological Contributions to Human Health will be important to health policy makers, basic, applied, and clinical researchers, educators, providers, and journalists-while being very accessible to interested lay readers.

Download or read book Health Care Market Strategy written by Steven G. Hillestad and published by Jones & Bartlett Learning. This book was released on 2018-11-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.

Download or read book Psychological Aspects of Women s Health Care written by Nada L. Stotland and published by American Psychiatric Pub. This book was released on 2008-11-01 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the decade since the first edition of this work was published, an incredible array of reproductive technologies and associated issues has emerged. Obstetricians and gynecologists are hard-pressed to deal with the startling breadth and depth of these issues, which require mastery over a daunting combination of ever-increasing scientific knowledge, technical skills, long hours, legal liability, and exposure to clinical situations of overwhelming emotional intensity. Psychiatrists have a vital role to play in helping obstetricians and gynecologists cope with a host of problems whose resolutions require not just technical skill, but also knowledge of biology, psychology, sociology, anthropology, ethics, and law. For example, to design and implement strategies to reduce the transmission of HIV, psychiatrists could work with public health workers to incorporate the psychology, sociology, and anthropology of female reproductive behavior. Psychiatrists could likewise improve the diagnosis and treatment of breast and pelvic malignancies by elucidating the factors that deter women from self-examination and regular medical screening and enhance treatment compliance. Divided into three sections, this clinical and theoretical sourcebook addresses every major area of contemporary concern. Pregnancy covers topics from the psychology of normal gestation to physical and psychiatric complications during and after pregnancy, including new prenatal diagnostic techniques and the dynamic issues that emerge when abnormalities are detected, and the use of psychotropic drugs and electroconvulsive therapy in pregnant and lactating patients. Gynecology discusses not only common gynecologic problems but also more controversial issues such as induced abortion and the new reproductive technologies, including the role of the menstrual cycle in exacerbating and precipitating psychologic symptoms, the psychiatric aspects of menopause, the assessment and management of chronic pelvic pain, the psychosocial concomitants of gynecologic malignancies and the emotional demands on the oncology team, and the special implications of HIV/AIDS. General Issues offers a broad, balanced view of topics rarely found in the literature, such as men's reactions to women's reproductive events, substance abuse and eating disorders, sexual and physical abuse (often part of the histories of patients with personality disorders and posttraumatic stress disorders), ethical and legal issues, and health care for lesbian patients. Of special significance is Dr. Stotland's chapter on how consultation-liaison services are provided to obstetrics and gynecology services. This practical and scholarly volume is exceptionally useful as a teaching reference for medical and other health care students and residents in psychiatry and obstetrics and gynecology. It also provides a valuable resource for the clinician working to improve the psychological well-being of women patients.

Download or read book Reaching Women written by Barbara Bellman Alpern and published by Foundation of the Amer College. This book was released on 1987-01-01 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: