Download or read book Marketing Warfare written by Al Ries and published by McGraw Hill Professional. This book was released on 1997-11-22 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today

Download or read book The Marketing of War in the Age of Neo Militarism written by Kostas Gouliamos and published by Routledge. This book was released on 2013-05-13 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The post-9/11 era and the overall impact of international terrorism have generated much debate regarding the role of military apparatus in modern society. This book assesses the inherent meaning of the militarization from a critical, interdisciplinary perspective. Against the background of democracy and capitalism, The Marketing of War in the Age of Neo-Militarism challenges prevailing accounts of the "military-industrial complex" as it explores significant interrelated themes denoting the accelerating process of militarization of society. Designed to address pressing socio-political phenomena, this book is the first of its genre contesting conventional wisdom about the perceived link between war and the "military-industrial complex." It is unique not merely because of its approach, but also for its thorough analysis of deeply affected social institutions and processes such as education, popular culture, geopolitics, military expenditure, space and the environment. Contributing authors advance the discussion by exposing factual information demonstrating the nature and scope of society’s militarization. Their analysis is also broadened to encompass key concepts and diverse aspects of the subject matter that provoke a lively debate. The book offers compelling arguments that will be indispensable to scholars, students, professionals, and policy and decision makers with an interest in social and political sciences as well as in other related fields.

Download or read book Weapons of Mass Persuasion written by Paul Rutherford and published by University of Toronto Press. This book was released on 2004-12-15 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: With nearly sixty percent of Americans initially against a pre-emptive war without sanction from the United Nations, and even higher anti-war numbers in most other nations of the world, the 2003 war against Iraq quickly became an enormous public relations challenge for the George W. Bush administration. The subject of Weapons of Mass Persuasion is a war in which American patriotism became so mired in commercial jingoism that the demarcations between entertainment and political conduct disappeared completely. In this engaging and disturbing book, Paul Rutherford shows how the marketing campaign for the war against Iraq was constructed and carried out. He argues that not only was the campaign a new chapter in the presentation of real-time war as pop culture, but that its deeper implications have now come to constitute part of the history of modern democracy. Situating the war against Iraq within an existing tradition of war as narrative, spectacle, and, more broadly, commodity, Rutherford offers a brief overview of the history of civic advertising and propaganda, then examines in detail the different dimensions of three weeks of war presented to North Americans as it became a branded conflict, processed and cleansed to appeal to the well-established tastes of veteran consumers of popular culture. Including incisive analyses of visual material - speeches, editorial cartoons, and media political commentary, but particularly news reports of such sound bite events as the bombing of Baghdad, the toppling of the Hussein statue, and the rescue of captured soldier Private Jessica Lynch - as well as extensive polling data from around the world and interviews with the actual consumers of war, Weapons of Mass Persuasion chronicles the making of a Hollywood war: fast-paced and heroic, pitting the forces of good against the forces of evil to achieve a triumphant, sanitized, and commodified outcome. Not since Naomi Klein's No Logo have the gods of marketing and the art of commercialism been so thoroughly disrobed. Electronic Format Disclaimer: Images removed at the request of the rights holder.

Download or read book Marketing the Blue and Gray written by Lawrence A. Kreiser, Jr. and published by LSU Press. This book was released on 2019-06-12 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.

Download or read book Brand Warfare written by David D'Alessandro and published by McGraw Hill Professional. This book was released on 2002-09-13 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.

Download or read book War in the Boardroom written by Al Ries and published by Harper Collins. This book was released on 2009-10-06 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

Download or read book Obstructive Marketing written by Dr Maitland Hyslop and published by Gower Publishing, Ltd.. This book was released on 2014-02-28 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to research it more than a decade ago, it was seen as a valid concept that was perhaps ahead of its time. The World has moved on and in the era of globalization a study of this negative aspect of marketing is now required. Obstructive Marketing is now seen as the business equivalent of asymmetric warfare, which is increasingly understood because the rise of the South and East at the expense of the North and West has brought some Obstructive Marketing stratagems into sharp focus. Using the author’s own research, this book explains what Obstructive Marketing is and why it is not called Anti-Marketing. The author explains who practises Obstructive Marketing, where, when and how; and why businesses are particularly vulnerable when entering new markets and engaging in change and innovation. Intriguing concepts such as cultural risk are illuminated along with formal links between Obstructive Marketing, asymmetric warfare and terrorism. This all leads to identification of the need for a strong Government/Business partnership to counter the effects of this darkest kind of marketing.

Download or read book Social Media Warfare written by Michael Erbschloe and published by CRC Press. This book was released on 2017-05-08 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media applications can be weaponized with very little skill. Social media warfare has become a burden that nation states, government agencies, and corporations need to face. To address the social media warfare threat in a reasonable manner that reduces uncertainty requires dedication and attention over a very long-term. To stay secure, they need to develop the capability to defend against social media warfare attacks. Addressing unconventional warfare strategies and tactics takes time and experience, plus planning and dedication. This book will help managers develop a sound understanding of how social media warfare can impact their nation or their organization.

Download or read book Sun Tzu Strategies for Marketing 12 Essential Principles for Winning the War for Customers written by Gerald A. Michaelson and published by McGraw Hill Professional. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Battle-tested strategies for marketing your product or service to victory!

Download or read book Corporate Combat written by Nick Skellon and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Porter meets Sun Tzu in this essential guide to surviving in any competitive market no matter what position of size."

Download or read book Throne Wars written by Pravin Shekar and published by Notion Press. This book was released on 2021-01-29 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: WAR, HISTORY and MARKETING STRATEGIES!THRONE WARS is a fictionalized presentation inspired by the lives of the Chola and Pandya kings, who ruled vast parts of Southern India many centuries ago. The history of India is replete with colourful stories involving ambitious rulers, wily court strategists, brave commanders and guerilla warfare, all of which make for compelling reading even today. Not just that. They carry many important, timeless marketing lessons for business leaders.This book is a collection of a few such stories with a few such lessons, which will be useful to corporate leaders, entrepreneurs and marketers. It is for them that I have written this book. While I have taken the stories from the history of South India (of which I am a tiny part), I have drawn inspiration for some of the strategies and learnings from Sun Tzu's ancient classic, "The Art of War". The interpretation and learnings mentioned in each chapter are those that I strive to implement for my business and those of my clients. I believe they will help you in your business, too.

Download or read book Career Warfare 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield written by David D'Alessandro and published by McGraw Hill Professional. This book was released on 2008-09-07 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A refreshing message . . . from someonewho has fought many corporate wars.”—The New York Times With the latest stories from D’Alessandro’s neverendingcollection of corporate derring-do and newinsight on the global battlefield, the nationally bestsellingCareer Warfare is more essential than ever whennavigating your way to success. “D’Alessandro dares to speak the truth. If you don’tmanage your own reputation, those around you will.This is no theoretical exercise. In corporate America,people talk about you every day. You can affect whatthey say. “With a cut-the-crap sharp eye for the passions,yearnings, and follies that drive every organization,D’Alessandro draws apart the drapes and revealswhat it really takes to get ahead in business.”—James Carville, author and Democratic Strategist “With good jobs becoming harder to find,D’Alessandro’s sage advice is more timely andimportant than ever, especially for those who aretrying to build their personal brands and enhancetheir careers at the same time.”—Tom Neff, Chairman, U.S., Spencer Stuart “Smart, strategic, and useful career advice fromsomeone who has actually achieved success in thereal world.”—Harvey Mackay, author of the#1 New York Times bestseller Swim With TheSharks Without Being Eaten Alive

Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Market Power Politics written by Stephen E. Gent and published by Oxford University Press. This book was released on 2021-01-12 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new theory of market power politics that explains when and why states will delay cooperation or even fight wars in pursuit of this elusive goal. How are the Iraqi invasion of Kuwait, the Russian incursions into Ukraine and Georgia, and China's occupation of islands in the South China Sea related? All three of these important moments in modern history were driven by the motivation to capture market power. Whether it was oil for Iraq, natural gas for Russia, or rare earth elements for China, the goal isn't just the commodities themselves--it is the ability to determine their price on the global market. In Market Power Politics, Stephen Gent and Mark Crescenzi develop a new theory of market power politics that explains when and why states will delay cooperation or even fight wars in pursuit of this elusive goal. Empirically examining case studies from different regions of the world, they explore how competition between states over market power can create disruptions in the global political economy and potentially lead to territorial aggression and war. They also provide clear policy recommendations, urging international institutions to establish norms that reduce the potential for open conflict. Ultimately, Market Power Politics shows that nations' desire to increase their market power means that the push for territorial expansion will continue to shape the trajectory of world politics.

Download or read book Content Warfare written by Ryan Hanley and published by . This book was released on 1981-02-23 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: "There is a battle taking place online every day. It's not a fight for the fate of the world... just the future of your business. A battle fought with content. A battle far too many businesses are losing... We're here to win the battle for attention...Connected Generation consumers want to know who the human is behind the corporate logo. Content, in the form of media such as blog posts, video, podcasts and images, allows us to tell our story and connect with our customers in ways that were impossible 15 years ago. We must be authentic, transparent and honest..."--Amazon.com description.

Download or read book Bottom up Marketing written by Al Ries and published by Plume Books. This book was released on 1990 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.

Download or read book REPOSITIONING Marketing in an Era of Competition Change and Crisis written by Jack Trout and published by McGraw Hill Professional. This book was released on 2009-10-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode. Repositioning shows you how to adapt, compete—and succeed—in today’s overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies—providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change, and Crisis . . . BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd. CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers. MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares. Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You’ll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You’ll learn the dangers of attacking your competitors head-on—and the value of emphasizing value. You’ll see how consumers can have too many choices to pick from—and what you can do to make them pick your brand. Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today’s market. Understanding the mindset of your consumers is half the battle. Winning in today’s world is often a matter of repositioning. It’s how you rethink the strategies you’ve always relied on. It’s how you regain the success you’ve worked so hard for. It’s how you win the new battle of the mind.