Download or read book Marketing to South African Consumers written by James Lappeman and published by . This book was released on 2021 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing to South African Consumers provides core introductory marketing theory underpinned by a contemporary and localised South African perspective. South Africa has a unique hybrid economy with strong formal and informal economies co-existing in a deeply unequal society. This textbook maintains a classic view of marketing theory but is written with a focus on consumer behaviour. It provides a unique contribution to the marketing textbook landscape, in that it is written by marketing academics, professionals and students, and is focused on making local context a central reference rather than a peripheral addition. The textbook is relevant to any marketer or business owner who would like to gain more understanding of marketing in general and South African consumers in particular.

Download or read book Marketing in South Africa written by John Simpson and published by Van Schaik Publishers. This book was released on 2002 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This set of case studies aims to gather the best possible South African examples of marketing in theory and marketing in practice and was initiated in recognition of the need for case studies as a means of marketing training.

Download or read book Marketing in South Africa written by and published by . This book was released on 2017 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book MARKETING IN SOUTH AFRICA 4 written by J. LAPPERMAN. J. SIMPSON and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing in South Africa written by R. N. Brits and published by . This book was released on 1985 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behaviour written by Takalani Tshivhase and published by Pearson Higher Ed. This book was released on 2023-04-20 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand modern challenges in South African markets Consumer Behaviour: Global and Southern African Perspectives 2nd edition discusses the behaviour of consumers in the South African environment. Aimed at marketing and consumer behaviour students in South African higher education institutions, the South African text was written and adapted from the fully updated 12th US edition of Schiffman's and Wisenblit's Consumer Behaviour. Through its chapters, the authors research consumer behaviour in South Africa and teach in South African higher education institutions. The book is divided into five parts with 16 chapters that guide you through the specific issues that marketers and consumer behaviour specialists face in the diverse South African markets and society. This text is an invaluable resource for all marketing and consumer behaviour students, lecturers and practitioners in South Africa.

Download or read book Marketing in a Democracy written by and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Customer Behaviour written by Michael Colin Cant and published by . This book was released on 2002 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Important marketing and industrial psychology concepts are applied to southern African business scenarios in this overview of consumer behavior. Case studies, applications, and research findings illustrate market characteristics of consumer movitation, attitudes, and loyalty. Information is presented on creating market value for the consumer by using smart marketing strategies that consider the role of family-based decision making, organizational buying behavior, and relationship-based buying.

Download or read book Africa Rising written by Vijay Mahajan and published by Pearson Prentice Hall. This book was released on 2011-07-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. Understand that Africa is not a “media dark” continent From Nollywood to satellite to broadband, media is exploding on the continent. Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.

Download or read book Consumer Behaviour written by Elrie Botha and published by . This book was released on 2019-01-15 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is written for senior undergraduate students who are studyingConsumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.

Download or read book Elements of South African Marketing written by Norman Blem and published by . This book was released on 1989 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Management written by Michael C. Cant and published by Juta and Company Ltd. This book was released on 2011-03 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing issues but also focuses on emerging issues such as leadership in marketing, marketing metrics and the contribution to ROI, customer value and retention as prime strategies and marketing in developing countries. The book has been developed for South African students with a South African frame of reference. The well-designed text with ample examples and case studies will enable the students to understand and identify with this book.

Download or read book Marketing to Black Consumers in a Changing South African Environment written by Kelvan Schewitz and published by . This book was released on 1991 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behaviour written by ELRIE BOTHA; DANIE DU TOIT; GIFT DONGA; LENE EHLER. and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Conceptualized Framework for Mobile Marketing Acceptance by South African Consumers written by and published by . This book was released on 2018 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study aims to investigate the determinants of mobile marketing acceptance by South African consumers. It further conceptualizes a framework for Mobile Marketing acceptance by consumers in the context of developing countries such as South Africa.

Download or read book Marketing to Black Consumers in South Africa written by Thembalihle Hixonia Nyasulu and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Management and Strategy written by George Tesar and published by Routledge. This book was released on 2013-02-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.