Download or read book Marketing Theory Philosophy of Science Perspectives written by Ronald F. Bush and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Theory written by Ronald F. Bush and published by . This book was released on 1982 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Theory Philosophy of Science Controversies in Marketing written by Shelby D. Hunt and published by . This book was released on 2011 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book MARKETING THEORY A PHILOSOPHY OF SCIENCE PERSPECTIVE written by SHELBY D. HUNT and published by . This book was released on 1982 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Modern Marketing Theory written by Shelby D. Hunt and published by Thomson South-Western. This book was released on 1991 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Foundations of Marketing Theory written by Shelby D. Hunt and published by M.E. Sharpe. This book was released on 2002 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
Download or read book Controversy in Marketing Theory For Reason Realism Truth and Objectivity written by Shelby D. Hunt and published by Taylor & Francis. This book was released on 2016-09-16 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.
Download or read book The SAGE Handbook of Marketing Theory written by Pauline Maclaran and published by SAGE. This book was released on 2009-12-04 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
Download or read book Marketing Theory written by Shelby D. Hunt and published by Routledge. This book was released on 2014-12-18 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Download or read book Foundations of Marketing Theory written by Shelby D. Hunt and published by M.E. Sharpe. This book was released on 2002 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The SAGE Handbook of Marketing Theory written by Pauline Maclaran and published by SAGE Publications. This book was released on 2009-12-22 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.
Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2016-05-16 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.
Download or read book Marketing Theory written by Jagdish N. Sheth and published by John Wiley & Sons. This book was released on 1991-01-16 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
Download or read book Review of Marketing Research written by Naresh Malhotra - USE 0493 and published by Emerald Group Publishing. This book was released on 2011-07-21 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
Download or read book Marketing Theory written by Stephen Walter Brown and published by John Wiley & Sons. This book was released on 1984 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colección de ensayos sobre teoría del marketing y el marketing general proponiéndose ideas revolucionarias en este campo y revisando y comentando otras anteriores.
Download or read book Perspectives on Methodology in Consumer Research written by David Brinberg and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub stantive diversity are essential for consumer behavior research to advance. Col lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.
