Download or read book Aquaculture Marketing Handbook written by Carole R. Engle and published by John Wiley & Sons. This book was released on 2008-02-15 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information. Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.
Download or read book Aquaculture Businesses A Practical Guide to Economics and Marketing written by Carole Engle and published by 5m Books Ltd. This book was released on 2020-02-29 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new book provides practical guidance and advice for individuals who are seeking to manage and develop a successful aquaculture business. Starting with an overview of the types of challenges faced by managers of aquaculture businesses, the book then presents and contrasts the differences in challenges faced by new, start-up businesses and those that have been in business for many years. The book includes step-by-step guidance on how to find key markets, locate customers and determine their preferences, how to develop estimates of capital requirements for land, construction of buildings and production facilities, and to purchase equipment. Guidance is given to the reader on practical aspects of developing a financing plan, including the key financial statements that show early indication of potential problems. Comprehensive coverage is also provided of the various types of permits and regulations, as well as the magnitude of costs and delays that can occur for an aquaculture business to be in compliance. Finally, advice is given on keeping an eye on emerging trends, signs of changing consumer preferences and demand, and external threats and opportunities. Written by Carole Engle, known and respected worldwide, Aquaculture Businesses is an essential internationally-applicable resource for aquaculture entrepreneurs and business men and women who are the management-level decision makers for new start-up businesses, as well as for existing businesses that need to continue to grow and change with market dynamics. All aquaculture farm owners, and suppliers to the industry, should have this excellent resource to hand. Libraries in all universities and research establishments where aquaculture, business studies, economics or marketing are studied and taught should have copies of this book on their shelves. 5m Books
Download or read book Seafood and Aquaculture Marketing Handbook written by Carole R. Engle and published by John Wiley & Sons. This book was released on 2016-09-26 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.
Download or read book Marketing the Products of Aquaculture written by Susan A. Shaw and published by . This book was released on 1986 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in Fisheries and Aquaculture written by Ian Chaston and published by Wiley-Blackwell. This book was released on 1983 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how the concepts and practice of modern marketing management can be applied in the fisheries and aquaculture industry. It explains how an improvement inn business management, especially in marketing can increase both sales and profits. The early chapters focus on the concept of satisfying customer need and the use of market research to construct marketing system models which can be used to correctly position existing products and formulate plans for new products or strategies. Then it is shown that execution of marketing programmes involves the other variables of price, promotion and distribution. Application and control of these variables is described with examples from various sectors of the industry. The text assumes no previous knowledge of marketing, being designed for use by practising managers in the commercial and public sectors and to provide an introductory text for courses on businees management in fisheries and aquaculture.
Download or read book Seafood and Aquaculture Marketing Handbook written by Carole R. Engle and published by Wiley-Blackwell. This book was released on 2016-08-23 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Aquaculture Products written by and published by . This book was released on 1993 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing of Aquaculture Products written by Henry W. Kinnucan and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Assessment of the Production and Marketing of Aquaculture Products in the Western Region of the United States written by Henrietta Stern and published by . This book was released on 1984 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Small scale Marketing of Aquaculture Products written by Ronnie J. Gilbert and published by . This book was released on 1992 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Market for Aquaculture Products written by KwamenaK. Quagrainie and published by Routledge. This book was released on 2017-07-05 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a compilation of studies that explore opportunities for profitability for aquaculture practitioners through the creation and delivery of value from cost leadership and/or product differentiation. The studies focus on producer and consumer issues as well as trade. Some farm management and production practices that influence domestic costs and enhance profitability are examined. Opportunities for niche and target marketing are also presented as avenues for competitiveness for the aquaculture industry. Imports of seafood from Vietnam has been one of the major challenges facing the US aquaculture industry, and this book presents some results from a study on international trade of Vietnam‘s catfish (basa/tra) and the effects on the US catfish industry.This book was published as a special issue of Aquaculture Economics & Management.
Download or read book Aquaculture Marketing Survey written by Linda O'Dierno and published by . This book was released on 1994 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Aquaculture written by John S. Lucas and published by John Wiley & Sons. This book was released on 2012-01-30 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: The output from world aquaculture, a multi-billion dollar global industry, continues to rise at a very rapid rate and it is now acknowledged that it will take over from fisheries to become the main source of animal and plant products from aquatic environments in the future. Since the first edition of this excellent and successful book was published, the aquaculture industry has continued to expand at a massive rate globally and has seen huge advances across its many and diverse facets. This new edition of Aquaculture: Farming Aquatic Animals and Plants covers all major aspects of the culture of fish, shellfish and algae in freshwater and marine environments. Subject areas covered include principles, water quality, environmental impacts of aquaculture, desert aquaculture, reproduction, life cycles and growth, genetics and stock improvement, nutrition and feed production, diseases, vaccination, post-harvest technology, economics and marketing, and future developments of aquaculture. Separate chapters also cover the culture of algae, carps, salmonids, tilapias, channel catfish, marine and brackish fishes, soft-shelled turtles, marine shrimp, mitten crabs and other decapod crustaceans, bivalves, gastropods, and ornamentals. There is greater coverage of aquaculture in China in this new edition, reflecting China's importance in the world scene. For many, Aquaculture: Farming Aquatic Animals and Plants is now the book of choice, as a recommended text for students and as a concise reference for those working or entering into the industry. Providing core scientific and commercially useful information, and written by around 30 internationally-known and respected authors, this expanded and fully updated new edition of Aquaculture is a book that is essential reading for all students and professionals studying and working in aquaculture. Fish farmers, hatchery managers and all those supplying the aquaculture industry, including personnel within equipment and feed manufacturing companies, will find a great deal of commercially useful information within this important and now established book. Reviews of the First Edition "This exciting, new and comprehensive book covers all major aspects of the aquaculture of fish, shellfish and algae in freshwater and marine environments including nutrition and feed production." —International Aquafeed "Do we really need yet another book about aquaculture? As far as this 502-page work goes, the answer is a resounding 'yes'. This book will definitely find a place in university libraries, in the offices of policy-makers and with economists looking for production and marketing figures. Fish farmers can benefit greatly from the thematic chapters, as well as from those pertaining to the specific plant or animal they are keeping or intending to farm. Also, they may explore new species, using the wealth of information supplied." —African Journal of Aquatic Science "Anyone studying the subject or working in any way interested in aquaculture would be well advised to acquire and study this wide-ranging book. One of the real 'bibles' on the aquaculture industry." —Fishing Boat World and also Ausmarine
Download or read book Small scale Marketing of Aquaculture Products written by Ronnie J. Gilbert and published by . This book was released on 1989 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Production and Marketing of Aquaculture Products written by K. Pradeep Kumar and published by . This book was released on 2014 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Seafood Marketing Resources written by Mary E. Lassanyi and published by . This book was released on 1992 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fish Marketing and Credit in Viet Nam written by Audun Lem and published by Food & Agriculture Org.. This book was released on 2004 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent studies show that local consumer demand for fish will continue to increase in Viet Nam. At the same time, the export-oriented fish processing industry will see a growing need for raw materials. These substantial future demands for safe and high-quality fish products can only be met if efficient marketing arrangements are established. This paper identifies a number of constraints in the current domestic fish market, which form the basis for recommendations to improve the present marketing arrangements in Viet Nam. The paper also explores how credit is widely used for financing marine capture fisheries, particularly offshore fishing and export-oriented fish culture, processing and marketing in Viet Nam. State-owned financial institutions play a major role in financing capital expenditure while working capital requirements are mainly met by informal sources of credit. However, future investment requirements and credit needs are greater than currently available.
