Download or read book Marketing the Populist Politician written by R. Busby and published by Springer. This book was released on 2009-08-26 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.
Download or read book Marketing the Populist Politician written by Robert Busby and published by . This book was released on 2009 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of politicians has increasingly revolved around the interplay between their social characteristics and their political appeal. The presentation of political leaders as 'ordinary' has become an important criteria for their electoral standing. Marketing the Populist Politician examines how and why selected political leaders from the United Kingdom and United States have adopted a populist remit and presented their ordinariness as an asset when engaging in a fight for popular credibility. It considers how emotional values and social hardship appear to be contemporary necessities in politics, and how these are presented and manufactured for popular consumption.
Download or read book The Mass Marketing of Politics written by Bruce I. Newman and published by SAGE. This book was released on 1999-07-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
Download or read book Political Marketing in the United States written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-08-28 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Download or read book Political Marketing written by Robert P. Ormrod and published by SAGE. This book was released on 2013-05-13 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London
Download or read book Routledge Handbook of Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2012-03-12 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.
Download or read book Positive Populism written by Steve Hilton and published by Crown Forum. This book was released on 2018-09-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The elites still can't believe Donald Trump won or that Britain voted for Brexit. But what’s next for the populist revolution and for the people who believe in it? Fox News host and former government insider Steve Hilton shows how populism can be a positive force for improving lives, with revolutionary ideas to restore the economic security that working Americans once took for granted, and rebuild the ties of family, community and nation that have been ripped apart by decades of policies that favored big government, big business, and the powerful. Recounting his own journey from immigrant roots to the heart of power - and his deeply personal battles with the permanent bureaucracy once there - Hilton vividly describes the scale of change that's needed if the true promise of the populist revolution is to be delivered, including: • An unprecedented assault on centralized government and the administrative state to make sure “Drain The Swamp” is not just a slogan • A completely fresh approach to jobs, schools and skills so every working American can live on what they earn • Practical steps to reverse the disaster of family breakdown so that every child can be raised in a stable, loving home • Ideas to revitalize our communities by giving citizens real control Whether by challenging the excess power of corporations in our economy or the corrupt influence of donors and lobbyists in our government, the ideas in this book echo the intent of America’s founders by taking power from the ruling class and putting it in the hands of the people. For too long, populism has been defined by those who despise it. By focusing on what populism is for, and not just what it’s against, Hilton provides a coherent philosophy and practical blueprint for how the movement can have an impact beyond one election cycle, and in people's everyday lives. That’s Positive Populism.
Download or read book Political Marketing and Communication written by Philippe J. Maarek and published by . This book was released on 1995 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.
Download or read book Populism A Very Short Introduction written by Cas Mudde and published by Oxford University Press. This book was released on 2017-01-02 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Populism is a central concept in the current media debates about politics and elections. However, like most political buzzwords, the term often floats from one meaning to another, and both social scientists and journalists use it to denote diverse phenomena. What is populism really? Who are the populist leaders? And what is the relationship between populism and democracy? This book answers these questions in a simple and persuasive way, offering a swift guide to populism in theory and practice. Cas Mudde and Cristóbal Rovira Kaltwasser present populism as an ideology that divides society into two antagonistic camps, the "pure people" versus the "corrupt elite," and that privileges the general will of the people above all else. They illustrate the practical power of this ideology through a survey of representative populist movements of the modern era: European right-wing parties, left-wing presidents in Latin America, and the Tea Party movement in the United States. The authors delve into the ambivalent personalities of charismatic populist leaders such as Juan Domingo Péron, H. Ross Perot, Jean-Marie le Pen, Silvio Berlusconi, and Hugo Chávez. If the strong male leader embodies the mainstream form of populism, many resolute women, such as Eva Péron, Pauline Hanson, and Sarah Palin, have also succeeded in building a populist status, often by exploiting gendered notions of society. Although populism is ultimately part of democracy, populist movements constitute an increasing challenge to democratic politics. Comparing political trends across different countries, this compelling book debates what the long-term consequences of this challenge could be, as it turns the spotlight on the bewildering effect of populism on today's political and social life.
Download or read book Populist Political Communication in Europe written by Toril Aalberg and published by Routledge. This book was released on 2016-07-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasing number of countries around the world, populist leaders, political parties and movements have gained prominence and influence, either by electoral successes on their own or by influencing other political parties and the national political discourse. While it is widely acknowledged that the media and the role of communication more broadly are key to understanding the rise and success of populist leaders, parties and movements, there is however very little research on populist political communication, at least in the English-speaking research literature. Originating from a research project funded by the European Cooperation in the field of Scientific and Technical Research (COST), this book seeks to advance this research. It includes examinations 24 European countries, and focuses on three areas within the context of populism and populist political communication: populist actors as communicators, the media and populism and citizens and populism.
Download or read book Revolutionizing Repertoires written by Robert S. Jansen and published by University of Chicago Press. This book was released on 2017-10-17 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction -- Who did what?: establishing outcomes -- The social context of action: economy, infrastructure, and social organization -- The political context of action: collective actor formation in a dynamic political field -- The sources of political innovation: habit, experience, and deliberation -- Practicing populist mobilization: experimentation, imitation, and excitation -- The routinization of political innovation: resonance, recognition, and repetition -- Conclusion
Download or read book The Rise of Populist Nationalism written by Margit Feischmidt and published by Central European University Press. This book was released on 2020-02-01 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of this book approach the emergence and endurance of the populist nationalism in post-socialist Eastern Europe, with special emphasis on Hungary. They attempt to understand the reasons behind public discourses that increasingly reframe politics in terms of nationhood and nationalism. Overall, the volume attempts to explain how the new nationalism is rooted in recent political, economic and social processes. The contributors focus on two motifs in public discourse: shift and legacy. Some focus on shifts in public law and shifts in political ethno-nationalism through the lens of constitutional law, while others explain the social and political roots of these shifts. Others discuss the effects of legacy in memory and culture and suggest that both shift and legacy combine to produce the new era of identity politics. Legal experts emphasize that the new Fundamental Law of Hungary is radically different from all previous Hungarian constitutions, and clearly reflects a redefinition of the Hungarian state itself. The authors further examine the role of developments in the fields of sociology and political science that contribute to the kind of politics in which identity is at the fore.
Download or read book The Oxford Handbook of Populism written by Cristóbal Rovira Kaltwasser and published by Oxford University Press. This book was released on 2017 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Populism presents the state of the art of research on populism from the perspective of Political Science. The book features work from the leading experts in the field, and synthesizes the main strands of research in four compact sections: concepts, issues, regions, and normative debates. Due to its breath, The Oxford Handbook of Populism is an invaluable resource for those interested in the study of populism, but also forexperts in each of the topics discussed, who will benefit from accounts of current discussions and research gaps, as well as a map of new directions in the study of populism.
Download or read book The Great Revolt written by Salena Zito and published by Forum Books. This book was released on 2019-11-12 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A CNN political analyst and a Republican strategist reframe the discussion of the “Trump voter” to answer the question, What’s next? NAMED ONE OF THE BEST BOOKS OF THE YEAR BY FOREIGN AFFAIRS • “Unlike most retellings of the 2016 election, The Great Revolt provides a cohesive, non-wild-eyed argument about where the Republican Party could be headed.”—The Atlantic Political experts were wrong about the 2016 election and they continue to blow it, predicting the coming demise of the president without pausing to consider the durability of the winds that swept him into office. Salena Zito and Brad Todd have traveled over 27,000 miles of country roads to interview more than three hundred Trump voters in ten swing counties. What emerges is a portrait of a group of citizens who span job descriptions, income brackets, education levels, and party allegiances, united by their desire to be part of a movement larger than themselves. They want to put pragmatism before ideology and localism before globalism, and demand the respect they deserve from Washington. The 2016 election signaled a realignment in American politics that will outlast any one president. Zito and Todd reframe the discussion of the “Trump voter” to answer the question, What’s next?
Download or read book Political Marketing in Canada written by Alex Marland and published by UBC Press. This book was released on 2012-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.
Download or read book Fox Populism written by Reece Peck and published by Cambridge University Press. This book was released on 2019-01-03 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fox Populism offers fresh insights into why the Fox News Channel has been both commercially successful and politically effective. Where existing explanations of Fox's appeal have stressed the network's conservative editorial slant, Reece Peck sheds light on the importance of style as a generative mode of ideology. The book traces the historical development of Fox's counter-elite news brand and reveals how its iconoclastic news style was crafted by fusing two class-based traditions of American public culture: one native to the politics in populism and one native to the news field in tabloid journalism. Using the network's coverage of the late-2000s economic crisis as the book's principal case study, Peck then shows how style is deployed as a political tool to frame news events. A close analysis of top-rated programs reveals how Fox hails its audience as 'the real Americans' and successfully represents narrow, conservative political demands as popular and universal.
Download or read book Populism in Asia written by Pasuk Phongpaichit and published by NUS Press. This book was released on 2009-01-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across Asia, "populist" leaders emerged on an unprecedented scale around the start of the 21st century. Populism in Asia is the first book to examine this phenomenon. The 1997 Asian financial crisis undermined established political leaders and stirred popular discontent. Voters in East Asia responded by electing maverick politicians who promised to target corruption and establish fresh agendas. In Southeast Asia, populist leaders based their appeal on the frustrations and aspirations of groups excluded from political power. Leaders who came to office during this period include Thaksin Shinawatra in Thailand, Joseph 'Erap' Estrada in the Philippines, Roo Moo-hyun in South Korea, Chen Shui-bian in Taiwan and Jun'ichiro Koizumi in Japan. Local politicians in Indonesia likewise adopted a populist stance, as did Prime Minister Mahathir Mohamad in Malaysia. In the present volume, leading Asian scholars consider the many faces of contemporary populism in the region, analyzing the phenomenon through case studies of political leaders with populist credentials and using these accounts to evaluate the achievements and failings of democracy. Benedict Anderson provides a reflective afterword. Despite its allure, populism has not been a success in Asia. Populist leaders are in retreat across the region and their fall can be spectacular, as in the Philippines and Thailand. However, the editors of this collection argue that populism will recur because Asia's oligarchic political systems do not fulfill the imagined role of the state as a provider of well-being, citizenship rights and equality.
