Download or read book Sports Marketing The National Hockey League written by Ines Müller and published by GRIN Verlag. This book was released on 2019-03-26 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2014 in the subject Health - Sport - Sport Economics, Sport Management, grade: 2, University of Applied Sciences Kufstein Tirol, language: English, abstract: The national hockey league was formed in 1917 in the United States. “The Original Six”, six teams which survived till 1943 in the league and were from that on the only teams until the late 1960s. From 1967 the teams doubled and from that moment new teams joined the league every year. In the 1990s the new teams positioned Hockey as entertainment, especially family entertainment. The teams added among other things cheerleaders and modern music. Furthermore a new management team was in charge of the NHL, including experienced marketing professionals, who worked before for the NBA and should give the hockey sport a new push.

Download or read book Marketing the National Hockey League written by Marie Bell and published by . This book was released on 1995 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing of National Hockey League Teams in Non traditional Markets written by Cheryl Lyn Balm and published by . This book was released on 2001 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Marketing Analysis of the National Hockey League and a Member Team written by John Francis De Pledge and published by . This book was released on 1956 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book National Hockey League Marketing written by Adam John Ford and published by . This book was released on 1994 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book National Hockey League an Integrated Marketing Communications Plan to Reposition the NHL as America s Number One Sport written by Joseph Deluca and published by . This book was released on 2011 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Just as a great love does, the NHL will grow through the 'Tough Love' campaign. By leveraging the existing market and targeting a new one, the NHL will reach heights never thought possible. These individuals will be targeted through an integrated marketing campaign that includes traditional advertising, digital media, promotions and PR. The 'Tough Love' campaign aims to expand the reach of the NHL in the United States. Although this campaign specifically targets the American consumer, it is intended to be a part of a larger marketing initiative that reaches into Canada and possibly Europe"--Executive summary, leaf 3.

Download or read book The Influence of Selected Changes Developments and Events on the Promotion and Marketing of National Hockey League Teams written by Hugh Charles Mitchener and published by . This book was released on 1983 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Joining the Clubs written by J. Andrew Ross and published by Syracuse University Press. This book was released on 2015-05-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did a small Canadian regional league come to dominate a North American continental sport? Joining the Clubs: The Business of the National Hockey League to 1945 tells the fascinating story of the game off the ice, offering a play-by-play of cooperation and competition among owners, players, arenas, and spectators that produced a major league business enterprise. Ross explores the ways in which the NHL organized itself to maintain long-term stability, deal with its labor force, and adapt its product and structure to the demands of local, regional, and international markets. He argues that sports leagues like the NHL pursued a strategy that responded both to standard commercial incentives and also to consumer demands that the product provide cultural meaning. Leagues successfully used the cartel form—an ostensibly illegal association of businesses that cooperated to monopolize the market for professional hockey—along with a focus on locally branded clubs, to manage competition and attract spectators to the sport. In addition, the NHL had another special challenge: unlike other major leagues, it was a binational league that had to sell and manage its sport in two different countries. Joining the Clubs pays close attention to these national differences, as well as to the context of a historical period characterized by war and peace, by rapid economic growth and dire recession, and by the momentous technological and social changes of the modern age.

Download or read book Marketing Multiple Mythologies written by Kimberly Tony Korol and published by . This book was released on 2002 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Century of the National Hockey League written by and published by . This book was released on 2000 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Marketing Strategies of the National Hockey Leaugue written by Aaron C. Karpan and published by . This book was released on 2000 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Major Problems Facing Small Market Franchises in the National Hockey League written by Ryan David Bach and published by . This book was released on 1995 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.

Download or read book The National Hockey League Official Guide Record Book 2004 written by and published by . This book was released on 1986 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

Download or read book Sports Marketing written by Michael J. J. Fetchko and published by Routledge. This book was released on 2018-10-09 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and eSports, ensuring students are exposed to the latest advancements in marketing for sports • A stronger global focus throughout the book, including several new cases from outside the U.S., as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League • Six new "You Make the Call" short cases to offer opportunities for analysis and decision making in sectors of sports marketing including sports media, experiential events, and eSports These popular "You Make the Call" cases and review questions stimulate lively classroom discussion, while chapter summaries and a glossary further support learning. Sports Marketing will give students of sports marketing and management a firm grasp of the ins and outs of working in sports.

Download or read book The National Hockey League Official Guide Record Book written by Triumph Books and published by Triumph Books (IL). This book was released on 2005-09 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition, revised and updated for the 2007-2008 season, features an easy-to-understand expanded format, new statistics, an index of every retired player since 1917, a detailed breakdown of all the hot prospects, and information on every current player. Photos throughout.