Download or read book Marketing the Destination K hlungsborn in Switzerland A Marketing Concept written by Simone Weinert and published by GRIN Verlag. This book was released on 2007-08 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7 (A-), Stralsund University of Applied Sciences, 102 entries in the bibliography, language: English, abstract: Tourism has been a growth market, with chances and risks, for a long time. Due to growing travel experiences tourists are becoming more and more critical and demanding. Thinking of this and the merging Europe, tourism destinations have to offer touristic services supplies, that can make them - also internationally - competitive. Destinations have to react to these new expectations, because only satisfied guests are happy visitors, who are willingly to come back or to speak positively about their experiences. Considering the dynamics of market trends it becomes more and more important for the service branch tourism to stand up against the needs and desires of the guests. Only with corresponding offers it will be possible to reach the demanding customers. In consideration of the growing visitor numbers from Switzerland the destination K hlungsborn aims at preparing itself to enter this market. To do so, in the long-run, it is necessary to follow a strategic planning, that shows which ways have to be gone to accomplish the striven aims. This book gives an in-depth analysis of the market situation, marketing strategies and the implementation of a concept to enter the Swiss market.

Download or read book Credibility and perception of green branding in destinations A case study of Switzerland written by Julia Weis and published by GRIN Verlag. This book was released on 2017-10-24 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2016 in the subject Tourism, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.