Download or read book Marketing the Business of Consulting Engineering written by Greg Daly and published by . This book was released on 2000 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Selling A E and Other Engineering Services written by Scott C. Gladden and published by American Society of Civil Engineers. This book was released on 1996 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Gladden and Olitt's Marketing and Selling A/E and Other Engineering Services, architects/engineers, project managers, and consultants in small-, medium-, or large-size firms will be able to develop a marketing plan to fit their company's needs.
Download or read book Demystifying Marketing written by Patrick Forsyth and published by IET. This book was released on 2007-10-30 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a big topic. It is complex, vital - and yet too often misunderstood.
Download or read book The Business of Engineering written by Matthew K Loos and published by Engineering Management Institute. This book was released on 2019-08-15 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Business of Engineering, consulting engineer Matthew Loos describes the unique parallels between business and engineering strategies. Loos, an engineering leader in a fast-paced industry, explains how the strategies utilized by both titans of business and engineering greats are not all that different. Using stories, humor, and dozens of practical tips, he provides an avenue through which engineering professionals and entrepreneurs can learn valuable techniques from these seemingly different professions. In this book you'll discover: How engineers can utilize business techniques to increase their career potential Ways to analyze business problems like an engineer How to unleash your full potential by integrating the strengths of these two seemingly contrasting professions Problem solving is the key to success in both engineering and business. If you are either an entrepreneur looking for a unique approach to business or an engineer searching for a way to advance your career, this book is for you.
Download or read book Inside the Technical Consulting Business written by Harvey Kaye and published by John Wiley & Sons. This book was released on 1997-12-04 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join the thousands of professionals who have already gotten Insidethe Technical Consulting Business -- and discover how to channelyour technical know-how into an exciting career as an independentconsultant. This Third Edition of Harvey Kaye's bestselling guidegives you the focused, no-nonsense help you need to start and runyour own consulting practice in today's ultracompetitiveenvironment. What's inside: Setting up your consulting business.The lowdown on finances, record-keeping, office space, taxes, andchoosing the form of business organization that's right foryou. Insider's guide to proposals and contracts. Gives plenty ofexamples to use in your own consulting practice. Marketing secrets your boss never told you. Tips on creating demandfor your services and keeping your clients coming back for repeatbusiness. PLUS ALL-NEW MATERIAL ON: * Creating your personal strategic marketing plan. A step-by-stepguide to developing and maintaining your competitive edge. * Learn from the pros. "Meet the Pros" interviews show howsuccessful consultants handled some of the very problems you'relikely to encounter. * Building successful client relationships. The inside scoop onkeeping clients happy while protecting your own professionalinterests. * The technical challenges of consulting. A consultant's primer onproblem-solving, coping with the information explosion, andorganizing for maximum productivity.
Download or read book The Role of Marketing in Consulting Engineering Practice written by Michael J. Sherrard and published by . This book was released on 1991 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Strategies for Engineers written by J. G. Snyder and published by . This book was released on 1993 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineers face the constant challenge of informing the public and their potential users of their capabilities and the benefits that may be achieved from their services. Marketing Strategies for Engineers, another volume in the ASCE Engineering Management series, presents the process of affirmative marketing that will enable them to do this. It offers guidelines and methods for developing effective marketing strategies specifically for consulting engineers. The book also explains that the development of a successful marketing strategy takes a great deal of planning, while stressing the importance of dedicated client service and ethical conduct. Using examples, Marketing Strategies for Engineers explains that when a well designed marketing plan is executed properly, the results will be beneficial to the engineering firm, as well as the general public. Topics covered also include: marketing objectives, strategic planning and implementation of a plan, direct and indirect strategies, management and quality control, and engineering fees. References are also included.
Download or read book Odyssey The Business of Consulting written by Imelda K. Butler and published by CRC Press. This book was released on 2015-05-14 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides consultants with a career framework to build, grow, and transform their consulting businesses by becoming brilliant at the basics. The Odyssey process challenges current thinking and offers a methodology to help readers rise to the top of the profession by applying leading-edge techniques and methodologies.An ideal companion to t
Download or read book Standard Handbook of Consulting Engineering Practice written by Tyler Gregory Hicks and published by McGraw-Hill Professional Publishing. This book was released on 1996 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference for consulting engineers provides the fundamental principles and skills required to operate their own practice. It includes guidelines on: newtworking for client growth; getting free publicity; bringing in partners; extending a practice internationally; and generating maximum profit.
Download or read book Engineer Your Own Success written by Anthony Fasano and published by John Wiley & Sons. This book was released on 2015-01-07 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on basic skills and tips for career enhancement, Engineer Your Own Success is a guide to improving efficiency and performance in any engineering field. It imparts valuable organization tips, communication advice, networking tactics, and practical assistance for preparing for the PE exam—every necessary skill for success. Authored by a highly renowned career coach, this book is a battle plan for climbing the rungs of any engineering ladder.
Download or read book Marketing Practices of Consulting Engineering Firms written by Simon Lewis Davies and published by . This book was released on 1986 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Practices of Consulting Engineering Firms written by and published by . This book was released on 1986 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management in Consulting Engineering Practices written by and published by . This book was released on 1995 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The AEC Professional s Guidebook written by Gabe Lett and published by Gabe Lett. This book was released on 2021-11-22 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Consistency, Though Leadership, Soft Skills, CRM, Introvert Marketing, Pricing, Social Media, Data Management, Productivity, Work Ethics, Proposals, Go/No-Go Decisions, Stronger Writing, and MORE!Do you want to run a better business? Do you wish you had the education and guidance that did not come with your degree? The AEC Professional's Guidebook is a series of brief lessons chosen to propel your growth in several key business areas. The bite-sized book is arranged for convenient reading and easy implementation. Each lesson contains a challenge to help you act on what you are learning. Learn for yourself and share these lessons with your teams!
Download or read book Managing The Professional Service Firm written by David H. Maister and published by Simon and Schuster. This book was released on 2012-12-11 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'
Download or read book Principles of Marketing Engineering 2nd Edition written by Gary L. Lilien and published by DecisionPro. This book was released on 2013 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
Download or read book Hot Air Rises and Heat Sinks written by Tony Kordyban and published by American Society of Mechanical Engineers. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of myths, mistakes, and anecdotal lessons from practicing engineers involved in the field of electronic equipment cooling. The author's approach is to provide 31 case studies, each of which teaches a lesson. Topics include thermal conductivity, natural vs. forced convection, junction temperature operating limits, fans, thermocouples, thermal time constants, transient convection, and conjugate heat transfer. Annotation copyrighted by Book News, Inc., Portland, OR
