Download or read book Marketing Techniques for School Districts written by John J. Lane and published by Assn of School Business. This book was released on 1986-01-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Development of marketing plans can assist not only public school districts in meeting recent competition but will also improve educational processes, increase revenue, and restore confidence in schools. This collection of articles describes a new role for school administrators--particulary for business managers: administrators as "entrepreneurs." The combined effort of volume contributors is to present guidelines for business managers and other school personnel so that they might develop a prosperous district. Part one, a discussion of effective public school marketing, includes "The Marketing Dimension of School Business Management," by John J. Lane; "A Marketing Plan for Public School Management," by Janet Biros; and "Strategic Marketing," by Johney Brooks. The second section focuses on marketing techniques, with the following articles: "Community Analysis Techniques: An Anthropologist's Perspective," by Robert L. Rotenberg; "Needs Assessment: A Management Tool in Marketing a Program," by Maurice J. Eash; "A School District Can Market While Learning to Market," by William H. Dierdorff; and "How to Win Next Time: Public Relations and School Bond Issue Elections," by Charles Stanley. Alternative funding is the topic of part three, which includes "Alternative Sources of Revenues," by Frederick L. Dembowski; "The School Foundation and Other Methods That Work," by John Burl Artis; and "School District Volunteer Programs," by Sandra T. Gray. Part four examines marketing school services in the following works: "Marketing through Community Service," by James Fritts;"Preparing to Market School Food Services," by John J. Lane and George Koenig; "School and Community Facility Use Agreements," by Calvin W. Lathen and Jess D. Caudillo; "Joint Occupancy of Public School Facilities," by Robert Posilkin, and "Community Use of the School District's Stadium," by Barbara D. Twardus. Part five concludes this volume with three works on building citizen confidence in schools: "Home, School, Community Relations," by George Kliminski; "Image Can't Be Left to Chance," by Margaret Anthony; and "Restoring Confidence in the Public Schools," by John H. Wherry. (CJH)
Download or read book How to Market Your School written by Johanna Lockhart and published by R&L Education. This book was released on 2010-12-16 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.
Download or read book Strategic Marketing for Public Schools written by Daria Marie Rockholz and published by . This book was released on 2002 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing 101 written by David J. Carroll and published by R&L Education. This book was released on 2011-05-16 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach_only to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve.
Download or read book Selling School written by Catherine DiMartino and published by Teachers College Press. This book was released on 2018 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging. From an organizational perspective, they explore the implications of edvertising on the democratic mission of public education, especially as related to issues of equity and access for students who have been historically underserved. The authors argue that expansive marketing campaigns, unequal funding sources, and lack of regulation are quickly and profoundly reshaping public education without the benefit of robust research or public debate. Selling School is important reading for principals navigating increasingly marketized school systems, for policymakers constructing legislation, and for parents negotiating school choice. “DiMartino and Jessen are right in their prescient discussion of the muddling of public and private models in public education through marketing.” —From the Foreword by Christopher Lubienski, Indiana University, Bloomington “This book pioneers new ground as the authors move the literature on the marketization of education into a more nuanced analysis of how branding discourses and practices have entered the logic of public schooling.” —Gary L. Anderson, New York University “Essential for readers interested in learning about how private sector practices affect the functions of public schools.” —Janelle Scott, University of California, Berkeley
Download or read book Marketing Strategies and Activities Barriers to Marketing and Market Orientation Development in Public School Districts in the United States as Perceived by the Superintendents written by Melodie Philhours and published by . This book was released on 2004 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Maximize Your School Marketing written by Johanna M. Lockhart and published by Rowman & Littlefield. This book was released on 2016-10-08 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate implementation of marketing, public relations, and communication strategies. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.
Download or read book Successful Strategies for Marketing School Levies written by Glenn T. Graham and published by . This book was released on 1990 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of modern marketing concepts to assist public school districts in the passage of school levies and bond issues is presented in this guidebook. The modern marketing concept is based on maximizing customer satisfaction and solving the problem of the consumer. Strategies are presented for conducting market analysis; financing, organizing, and implementing the campaign; targeting and registering positive voters; and defining the roles of participants. (LMI)
Download or read book School Choice Competition and Marketing Public Schools written by Mark J. Foust and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Nationally, competition among school systems has existed for decades through school choice, open enrollment, and voucher programs. These concepts were foreign to the Texas public school system until the late 20th century. Because of an increase in competition and school choice, enrollment and state funding for public school districts in Texas may be in jeopardy. This study identified the impact of school choice, competition, and marketing in a large diverse suburban school district in Texas. The study used descriptive data and determined there was an observable loss in enrollment for the district to competing educational systems during the three years studied, 2010-2013. The research also employed interviews to determine the perceptions of district leaders regarding the marketization of education and to determine if school leaders intentionally marketed their schools to enhance or maintain enrollment. The study revealed the perception of school leaders regarding competition with other educational systems that are offered in the geographic area and the perception of school leaders regarding competition with other schools within the district. The research revealed that the district lost enrollment, and consequently, state funding to competing educational systems from 2010 to 2013 and that school leaders did not perceive that there was a loss of enrollment to competing systems. The study also found that school leaders did not market their schools and school district to address the loss of enrollment to increased competition. The results of this study have shown how one large diverse suburban school district was impacted and have added to the knowledge base regarding competition, school choice, and the marketization of educational systems in Texas. The implication for public school districts in Texas is that school leaders should recognize the need to market their schools or school district to enhance or maintain student enrollment in an environment of school choice and competition.
Download or read book The Ultimate Guide to School Marketing Strategies written by Ralph Cochran and published by Createspace Independent Publishing Platform. This book was released on 2017-06-10 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how implementing an inbound marketing strategy could increase enrollment at your private school. This helpful book is filled with tips and strategies you need to effectively market your school and attract the right students!
Download or read book Strategies to Improve Marketing and Promotion of Foods and Beverages at School written by Centers for Disease Control and Prevention (DHHS/PHS) and published by . This book was released on 2014 with total page 2 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food and beverage marketing often appears throughout schools in the form of posters, vending machine fronts, in-school television advertisements, school newspapers, textbook covers, sports equipment, and scoreboards. Many foods marketed in schools are of poor nutritional quality. The Centers for Disease Control and Prevention, Institute of Medicine, and American Academy of Pediatrics recommend that school districts implement policies and practices to promote foods and beverages that support healthful diets. The following discussion highlights areas where policy opportunities exist, as well as areas where policies are well-established relative to food marketing, promotion, and messaging in schools. This brief summarizes the range of policy actions taken by public school districts from the 2011-2012 school year, from the Bridging the Gap (BTG) study. All policies were collected and coded by BTG researchers using a standardized method based on evidence-based guidelines and recommendations from expert organizations and agencies. Complete details about how these data were collected and compiled are available in the companion methods documentation (see ED546842).
Download or read book Engaging Data written by Trinette Marquis and published by Rowman & Littlefield. This book was released on 2018-06-04 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demand for effective communication and marketing at the campus and district level has never been more urgent and educational agencies have limited resources that can be directed to these efforts. It is important that our time and energy are directed towards those communication and marketing strategies that will have the most significant impact. Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication. Whether you are a seasoned PR pro or someone who has taken on communication as one of many duties, there will be at least one money-saving, impact-increasing idea that makes reading this book well worth your time.
Download or read book Marketing Strategies for Higher Education Institutions Technological Considerations and Practices written by Tripathi, Purnendu and published by IGI Global. This book was released on 2013-05-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Download or read book Hashtags and Headlines written by Azure D. S. Angelov and published by Rowman & Littlefield. This book was released on 2020-02-15 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s administrators need to understand why, when, where, and how to market their schools to continue to serve their communities in the rapidly-changing educational climate. This book will highlight effective and tangible marketing practices for k-12 educators. The book is envisioned to be very reader friendly and offer practical solutions to current challenges that school leaders are facing. The authors envision school leaders being able to open the book and start applying the information. The book offers ideas and solutions to marketing challenges both big and small. It will also walk administrators through the process of establishing a marketing plan specific to educational contexts, help them navigate their competitive environment, and address marketing communication issues ranging from social media to crisis planning.
Download or read book The Experts Guide to the K 12 School Market written by Carol Waugh and published by . This book was released on 2002 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Resources in Education written by and published by . This book was released on 1998-07 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book UNcommon Marketing Techniques written by Jeffrey Dobkin and published by Danielle Adams Publishing. This book was released on 1998 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: With humor and insight, small business owner and marketing consultant Jeffrey Dobkin provides expert advice on how small business owners can reach their best market with alacrity and economy. He tells them how to avoid common mistakes, find the right market, create good marketing plans, write effective direct mail packages, and much more.
