Download or read book Marketing Techniques and Recruiting Effectiveness at a Public Community College written by Andrea Keller and published by . This book was released on 2012 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The purpose of this study was to determine what recruiting strategies are effective in recruiting students to higher education. Because the staff sizes of the marketing and admissions departments at this particular institution are both very small, they need to work together to determine the best methods for reaching out to potential students and thus positively impacting future enrollment. The results of this study will aid both departments as they make short and long-term plans in regards to budget, travel and staff responsibilities all the while working with limited resources. Literature was reviewed focusing on four primary concepts: the Millenial generation, the role of the marketing department, the social media phenomenon and the materials used during the admissions/recruiting process. Jerome McCarthy's 4Ps paradigm for marketing was applied. Self-reported data was obtained from the institution studied."[taken from abstract].

Download or read book Cracking the Code to Effective Marketing in Higher Education written by Manuel L. Romero and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy involves selecting a target market and determining the desired product positioning to attract the desired customers (Silk, 2006). Recently, community colleges have seen a decrease in student enrollment. In some cases, this was brought on by the COVID-19 pandemic; in other cases budget constraints have posed challenges to community colleges and their recruitment marketing efforts. Successful advertising involves a marketing strategy where the student is considered the customer (Guilbault, 2017) and creative "edvertising" (DiMartino & Jessen, 2018) campaigns entice students to select one college above other competitors. With a growing Latinx population in the United States, college recruitment must involve building connections with the Latinx community and establishing trust between Latinx students and the institution. This case study explored communications and marketing strategies of a New York Community College (NYCC), located in Lower Manhattan, used to recruit Latinx students and the relationship between student perception and the institution's marketing practices addressing the needs of Latinx students. Using theoretical frameworks and concepts that included the PESTLE Analysis (Aguilar, 1967), Sensemaking Theory (Weick, 1995), and Community Cultural Wealth (Yosso, 2005), this case study was supported by literature that examined marketing practices administered by U.S. and international organizations, research focused on the first-generation, Latinx college student experience, customer-based marketing and the effects on college recruitment marketing during the COVID-19 pandemic. This study involved data collection through an analysis of digital and printed marketing materials, interviews with current first-generation Latinx NYCC students, current and former NYCC administrators and current NYCC staff from the areas of marketing, admissions and a student cohort program. Analysis of the data revealed three key findings. First, that outside influences including family, financial constraints and cultural pressures are not addressed or represented in NYCC's communications and marketing efforts. Second, there are conflicting visions and strategies among NYCC staff and administration causing a lack of cohesion in messaging and marketing efforts to recruit students to NYCC. Third, a mix in perceptions and sensemaking from first-generation Latinx students who are receiving NYCC's communications and marketing through various channels, causing a disconnect between the college's marketing and the student customer's expectations.

Download or read book Marketing the Program written by William A. Keim and published by . This book was released on 1981 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays examines the role of marketing in the recruitment and retention of community college students. First, Philip Kotler and Leslie A. Goldgehn define the marketing process and assess its potential benefits. Richard C. Richardson, Jr., and Donald S. Doucette question the effectiveness of marketing in the community college. Callie Foster Struggs considers the importance of community impact studies. Anne Mulder-Edmondson proposes the inclusion of the entire college community in the development of a marketing plan. The promotion of a marketing plan via the printed media is described by Barbara A. W. Smith, while Robert H. Gaffner examines uses of the electronic media in marketing. The process of identifying target populations through segmentation is discussed by William A. Keim. Wallace F. Cohen and Jeanne Atherton describe the successful marketing of an afternoon program. Edwin R. Bailey explores the potential for coordination with universities in the development of a marketing plan. Don G. Creamer and E. G. Akins examine the effects of marketing on student development activities. Marybelle C. Keim reviews strategies for student retention. James F. Gollattscheck poses some potentially negative effects of marketing and means to avoid them. Gunder Myran and Mark Ralph evaluate marketing practices in community colleges. Finally, Donna Dzierlenga reviews the ERIC literature dealing with community college marketing. (HB)

Download or read book Something for Everyone written by Christopher Franklin and published by . This book was released on 2012 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruiters and marketers within the Alabama Community College System are tasked with increasing enrollment at their institutions. The methods of accomplishing this goal include traditional strategies as well as new and emerging ones. Unlike personnel at other institutions of higher learning, however, community college recruiters and marketers have a unique mission that shapes their promotional strategies. Community colleges have historically tried to offer "something for everyone" as part of their programming. With limited resources, recruiters and marketers at Alabama community colleges must often decide if providing generic messages that reach the largest number of potential students will provide better results than targeted messages to the many diverse populations historically served by the community college. The purpose of this study was to investigate how marketing and recruiting professionals at Alabama's community colleges promote their institutions. The study examined strategies such as marketing to a diverse group of students balanced with developing focused messages which speak to individual needs. Some questions to consider were: 1. How do college employees collaborate across organizational departments to develop marketing and recruiting messages; 2. How do community colleges utilize formal marketing and recruiting plans to reach potential students; and 3. What are the marketing and recruiting messages being sent by the institutions? This qualitative study examined the experiences and perceptions of key community college employees responsible for the development and practice of marketing and recruiting for their institutions, and currently enrolled students at their colleges. The key employees included the president, public information officer, and recruiter. Additionally, document analysis and a review of social media outlets examined the development and practice of marketing and recruiting at the community colleges involved in the study.

Download or read book Resources in Education written by and published by . This book was released on 1998 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Recruiting Marketing and Retention in Institutions of Higher Education written by Bob W. Miller and published by . This book was released on 1983 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Applicability of Services Marketing Principles to Student Recruitment at Private Church related Colleges written by Larry Robert Brooks and published by . This book was released on 1988 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book New Strategies in Higher Education Marketing written by Thomas J. Hayes and published by Psychology Press. This book was released on 1991 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, "how-to" applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable.New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.

Download or read book A Study of Marketing recruiting Strategies in Selected Community junior Colleges in Texas written by Marion Raze Ferguson and published by . This book was released on 1988 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Effectiveness of Community Marketing Programs in Recruiting New Industry written by Lance S. Rettig and published by . This book was released on 1989 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Promotional Marketing Techniques Used by Community Colleges in Southern Illinois to Recruit Non traditional Students written by Matthew A. Yusko and published by . This book was released on 1995 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Current Index to Journals in Education written by and published by . This book was released on 2002 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book News for Farmer Cooperatives written by and published by . This book was released on 1970 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the 1983 Academy of Marketing Science AMS Annual Conference written by John C. Rogers III and published by Springer. This book was released on 2015-06-26 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book The Marketing of a Community College written by Candace Bartholomew Perry and published by . This book was released on 1994 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research in Education written by and published by . This book was released on 1972 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Community College Review written by and published by . This book was released on 1977 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: