Download or read book Marketing Stripped Bare written by Patrick Forsyth and published by Kogan Page Publishers. This book was released on 2003 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. Marketing Stripped Bare demystifies the process, explaining what marketing is and why it's so important.
Download or read book Business Stripped Bare written by Sir Richard Branson and published by Random House. This book was released on 2008-09-18 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
Download or read book Management Stripped Bare written by Jo Owen and published by Amacom Books. This book was released on 2003 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever noticed how all the buzzwords, trends, and "latest thinking" on management have very little to do with how things work in the real world? Seemingly every year, the management gurus dress their wisdom in the latest jargon, but it's been awhile since somebody shouted, "The emperor has no clothes!" Today, that somebody is Jo Owen, who has seen it all in his more than twenty years working with organizations of all types and sizes, including some of the world's most respected corporations. Management Stripped Bare is Owen's A-to-Z recounting of what he has learned (and now teaches) about how businesses actually operate. With dry and occasionally piercing humor, Owen examines the good, the bad, and the ugly of more than 150 universal management issues from leadership to accounting practices, performance appraisal to harassment policy, mergers & acquisitions to project management, and much more. Among his less traditional subjects are herd instincts, "-ists," blame, Mars Bars, the death of the Tea Lady (read the book!), and why attrition and stress are good. For novice and veteran managers disillusioned by blind faith in sacred cows, Jo Owen serves up the juiciest burgers in town. And while it's amazing that someone with tongue so firmly planted in cheek can speak so clearly, more impressive is the wealth of real solutions you'll be able to apply in your own work environment. Book jacket.
Download or read book Marketing Stripped Bare written by Patrick Forsyth and published by . This book was released on 2010-01-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Bride Stripped Bare written by Nikki Gemmell and published by Harper Collins. This book was released on 2012-05-29 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE RUNAWAY INTERNATIONAL BESTSELLER “The Bride Stripped Bare shows us the inside–out of marriage, infidelity, obsession and taxi drivers (I may never take a cab ride in London again). . . . Few books can be both dark and light. This one dances on the edge, and sometimes crosses it, with much satisfaction to be had on either side.”— Valerie Frankel, author of The Accidental Virgin An explosive novel of sex, secrecy, and escape. A woman disappears. Her car lies abandoned on a remote bluff; no body is found. Known by her family and friends as quiet and self-contained, she has left behind an incendiary diary chronicling a disturbing journey of sexual awakening. The diary opens on her honeymoon in Morocco: she believes herself to be happy—or happy enough, anyway. Swiftly, this security masquerading as love fractures in an act of massive betrayal, only to propel her into a world of desire and fantasy and recklessness. In need of guidance, she finds an unlikely heroine in the anonymous author of a dusty, rare manuscript. Written by a woman in the 1600s, it is a cry from the heart for women to live and love freely. Emboldened, she allows herself to discover the intoxicating power of knowing what she wants and how to get it. The question is, how long can her soul sustain a perilous double life? Coolly impassioned, Bride Stripped Bare tells shocking truths about love and sex. Couched in a deceptively simple style, its gorgeous, incantatory rhythms will make you question whether it is ever entirely possible to know another person.
Download or read book Summary Business Stripped Bare written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Richard Branson's book: "Business Stripped Bare: Adventures of a Global Entrepreneur". This complete summary of the ideas from Richard Branson's book "Business Stripped Bare" shows that the whole object of being in business is to create new things, make them and sell them. The essence of any business is creativity. There is no reverse gear in commerce – if you have a problem, you have to invent a solution rather than trying to un-invent what is already there. Furthermore, this summary presents seven elements that need to be in place to really make the right things happen. Your success or failure then flows from the ethics you enshrine and your ability to put those ethics into action. In business, ethics are everything. If you can create a company you’re proud of, which does things you feel good about and which genuinely takes a step towards making the world a better place, then you’ve achieved something very worthwhile. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Business Stripped Bare" and discover very interesting ideas written by one of the most successful people on earth.
Download or read book Marketing Greatest Hits written by Kevin Duncan and published by A&C Black. This book was released on 2010-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.
Download or read book Stripped Bare written by Emma Hart and published by Createspace Independent Publishing Platform. This book was released on 2016-06-19 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do you get when you mix a bachelorette party, the queen of dating disasters, and a stripper so hot he was forged from the fires of hell? Screwed. You get screwed.... Cocky. Commanding. Powerful. Relentless. Those four words all summed up West Rykman perfectly. So did filthy, dirty, sexy, and addictive. He was supposed to be my one night stand...not my new marketing client. He was definitely not supposed to be back inside my pants, not that anybody told him that. I knew one thing: What West Rykman wanted, West Rykman got. And he wanted me. What happens in Vegas... might just make you stay. (STRIPPED BARE is a standalone, erotic novel with romcom elements. While Stripped Bare completes Mia & West's story, please be aware that the epilogue leads into the companion novel, STRIPPED DOWN, coming August 30th.)
Download or read book Multi Channel Marketing Branding and Retail Design written by Charles McIntyre and published by Emerald Group Publishing. This book was released on 2016-12-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Download or read book Marketing the Arts written by Finola Kerrigan and published by Routledge. This book was released on 2010-04-27 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst’s 'For the Love of God', Liverpool’s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.
Download or read book 101 Marketing Tips for Dance Teachers written by Sue Wybrow and published by The Endless Bookcase Ltd. This book was released on 2018-02-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Check out tons of amazing tips on how to get massive exposure for your dance classes, parties and workshops in this marketing book for dance teachers. From the importance of contact information, to having more time for a social life – yes, you can have a social life! – 101 Marketing Tips for Dance Teachers has it all. Easy to implement, easy to understand and massively cost effective! If you want to make an amazing living through dance – then you need this book! Tips include how to make the most of seasonal events, networking advice, getting cover, dance parties, social networking advice and more.
Download or read book Good Small Business Guide 2013 written by Bloomsbury Publishing Plc and published by A&C Black. This book was released on 2013-01-01 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated the Good Small Business Guide 2013 is packed with essential advice for small business owners or budding entrepreneurs. Containing 140 easy to read articles, and an extensive information directory, this comprehensive guide offers help on all aspects of starting and growing a small business.
Download or read book Good Small Business Guide 2013 7th Edition written by Bloomsbury Publishing and published by A&C Black. This book was released on 2013-06-30 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated for this 7th annual edition, the Good Small Business Guide 2013 is packed with essential advice for small business owners or budding entrepreneurs. Offering help on all aspects of starting, running and growing a small business, including: planning, setting up or acquiring a business, getting to grips with figures, marketing, selling online, and managing yourself and others. Containing over 140 easy-to-read articles and an extensive information directory this fully updated guide offers help on all aspects of starting and growing a small business. Features a foreword from the National Chairman of the Federation of Small Businesses.
Download or read book Gravitational Marketing written by Jimmy Vee and published by John Wiley & Sons. This book was released on 2010-12-21 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.
Download or read book What You Need to Know about Starting a Business written by Kevin Duncan and published by John Wiley & Sons. This book was released on 2011-10-20 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wanted to be an entrepreneur? Ever wanted to control what you do, when you do it and stop just making money for someone else? Now is your chance. Starting up a business has never been more exciting. This book explains what you really need to know to make your business a success: • How you'll know if you've got a good idea • The practicalities of setting up a company • How to manage the money • How to sell what you do • How to make sure you stay soon through it all. This is the book you need to swagger into the Dragon's Den full of confidence.
Download or read book The Green Marketing Manifesto written by John Grant and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
Download or read book Marketing Communications written by Micael Dahlen and published by John Wiley & Sons. This book was released on 2009-12-21 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
