Download or read book Marketing Strategies of Urban Women Entrepreneurs written by Sunanda Easwaran and published by . This book was released on 2007 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of entrepreneurship, in spite of its origins in the 19th century, has been rather limited. The study of women entrepreneurs, in particular, is of a relatively recent origin. It was probably felt that the contributions of women entrepreneurs to the economy were not significant enough to warrant independent study. With the entry of women into the economic world, thing have charged. The boundaries that hitherto sharply defined the gender roles have lost their significance to some extent; the time has come to try and determine gender-based differences, if any, in the entire process of entrepreneurship and small business development. In India, the study of women's enterprise has long straddled the two perspectives of entrepreneurship and women's integration into the mainstream economic activity. Participation of Indian women in direct economic activity is a relatively recent phenomenon, except in the cases of the rural and the urban poor. Entrepreneurship and small business are attractive and practicable for both men and women. Entrepreneurship is additionally attractive to women, as it enhances their self-esteem and personal freedom, while offering the opportunity to balance family life and work. However, in the context of their traditional socialisation, they have to resolve many personal and social issues before becoming entrepreneurs. This book is an attempt to define the demographic profile of the typical middle-income urban woman entrepreneurs. It examines the issue of priority of their business. There is a dearth of details in entrepreneurship literature with regard to the managerial/marketing activities and orientations and the impact of enterprise training. It is all the more so in the context of Indian women entrepreneurs. Apart from the exploration of the women entrepreneurs' networks and their impact on the business, this book has tried to assess their contributions to Indian economy. More than anything else, the book has attempted to bring in a managerial rather than a sociological orientation to their efforts. It is hoped that book will be of great value to those who are interested in the study of specific segments of entrepreneurs.
Download or read book Go to Market Strategies for Women Entrepreneurs written by Victoria L. Crittenden and published by Emerald Group Publishing. This book was released on 2019-09-06 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
Download or read book Marketing Strategies for Self Help Group Women Entrepreneurs written by R Vettriselvan and published by LAP Lambert Academic Publishing. This book was released on 2015-04-13 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indian Government supports women to start up the entrepreneurial activities in the name of different schemes and programmes for their empowerment. Mushroom growth of Self Help Groups in India supporting the Women to start up their entrepreneurial ventures. This entrepreneurial ventures increases the confidence level and boost up the economic status of the Indian women. Women were start their business based on the available resources in their locality. Women entrepreneurs facing many problems to market their goods and services in the name of gender.This book details the issues and problems faced by the Women Entrepreneurs belongs to the Self Help Groups with the probable solution to overcome. Adopting the structural marketing practices will help the women entrepreneurs for their profitability and sustainability to fulfill their economical needs. Educational institutions should concentrate more on the small scale women entrepreneurs to offer training to reduce the cost mechanism and increase the productivity and enrich the marketing efficiency.
Download or read book Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy written by Carvalho, Luísa Cagica and published by IGI Global. This book was released on 2018-10-26 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Download or read book Women s Resources in Business Start Up written by Katherine Inman and published by Routledge. This book was released on 2016-12-19 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women-owned businesses are the fastest growing segment of new business start-ups, and black women’s businesses are a larger share of black-owned businesses than white women’s businesses are of all white firms. Most studies compare men’s and women’s businesses, but few examine differences among women. This book, first published in 2000, makes a significant contribution not only to the literature on entrepreneurial business, but also to the experiences of African American women.
Download or read book Research Anthology on Small Business Strategies for Success and Survival written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-06-25 with total page 1496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Running a small business provides opportunity for greater success, increased growth, and potentially the chance to move to the global business arena, yet also much more risk. Small businesses not only have less employment, but also less annual revenue than a regular-sized business. With the growth of large corporations and chain businesses, it has become harder to maintain the survival of a small business. The COVID-19 pandemic has also brought more pressure onto the already unsteady survival of small businesses, due to forced closures, decreased agility, fewer technological innovations, and smaller customer bases. The Research Anthology on Small Business Strategies for Success and Survival offers current strategies for small businesses that can be utilized in order to maintain equal footing during challenging times. With the proper strategies available to small business owners, small businesses could not only survive, but also excel despite the environment that surrounds them. Covering topics including decision management, new supportive technologies, sustainable development, and micro-financing, this text is ideal for small business owners, entrepreneurs, startup companies, family-owned and operated businesses, restaurateurs, local retailers, managers, executives, academicians, researchers, and students.
Download or read book The Creative and Innovative Business Potential for Urban Women written by Pooja Nihalani and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women entrepreneurs are the intangible assets for the economy, who build credible business organisations for the mobilisation of resources to create far-reaching economic impacts. They act as a catalyst to the Indian economy. The sustainable development goals can be achieved by educating and training women so that they can help in the eradication of poverty by improving the living standard of people. She is a creator, innovator and contributor to the development of many positive activates needed by society. Women leadership and decision-making can build the interest of society to create a better future. Women entrepreneurs need to be motivated to expand their work. Groom themselves as they are known as innovator and creator. Urban Women entrepreneurs play a significant role in giving jobs, reducing poverty, and in developing other human's minds. Rural women have a main hold on the small and the medium size business in the agricultural sector. Beyond this, they are even in the production, health care and education sector as well. Women entrepreneurs have gained mass entry in the innovative business sector despite male dominance in this sector. A lot of developing nations have understood that women entrepreneurial activities will help the nation grow and in long run, it will even benefit the socio-economic growth of the nation in full potential.Objective and Purpose: The basic aim of the paper is to analyse the urban women entrepreneur issues, challenges and opportunities. The objective is to build women entrepreneurship abilities that shape social behaviour.Research Methodology: The detailed study will be done to analyse the existing literature published in journals, government websites and reports published. A strategic framework will create to develop a successful model for the growth and development of women entrepreneurship.
Download or read book Credit Program for Urban Women Entrepreneurs written by Dewan A. H. Alamgir and published by . This book was released on 1997 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Women Entrepreneurs and Strategic Decision Making in the Global Economy written by Tomos, Florica and published by IGI Global. This book was released on 2019-01-11 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been an increase in women entrepreneurs participating in the growth of local, regional, national, and global economies. While these women showcase crucial skills for strategic leadership and strategy that can advance companies, they face cultural, educational, social, and political barriers that impede their development and participation within the global economy. Women Entrepreneurs and Strategic Decision Making in the Global Economy is a pivotal reference source that provides vital research on understanding the value of women entrepreneurs and the strategies they can use on the economy and examines gender impact on strategic management and entrepreneurship. While highlighting topics such as emotional intelligence, global economy, and strategic leadership, this book is ideally designed for managers, entrepreneurs, policymakers, academicians, and students.
Download or read book Tribal women Entrepreneurs Problems and Prospectus written by Dr. Sushama Rajeev Hasabnis and published by Notion Press. This book was released on 2017-08-17 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is the number of women entrepreneurs low among tribal people? What problems do women in these tribes face? What measures can they take to overcome their problems? What are their prospects as entrepreneurs? A person who has any of these queries, will find answers within this book. Tribal Women Entrepreneurs: Problems and Prospectus is a study to aid policy makers, planners, researchers, academicians, and existing or potential tribal women entrepreneurs.
Download or read book FOOD PROCESSING UNITS RUN BY WOMEN ENTREPRENEURS written by Dr. RAJEEV R.R and published by Archers & Elevators Publishing House. This book was released on with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Women Entrepreneurship in India written by Namita Kumari and published by Notion Press. This book was released on with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: The starting point for the book is the low economic activity of women in India, and hence, both governmental and NGO-based activities to raise the level of women’s participation to Indian economy, and through that, the increase in women’s economic and social independence. The book focuses on elementary and important issues of entrepreneurship and women in any economy. Prof. Anne Kovalainen School of Economics University of Turku, Finland The book focuses on three NGOs and their activities in enhancing and promoting women’s entrepreneurial activities in three different areas in India. The empirical material consists of interview materials as well as background data and reports, national level statistics and other figures that are used to describe the Indian situation in general, and specifically those conditions from where women’s entrepreneurial activities arise, such as gender equality and legislation frameworks. The book is very important, not only for the women’s entrepreneurship and economic activity but for the Indian society at large. Prof. Paola Villa Department of Economics University of Trento, Italy This book is a product of extensive and intensive research. The book aptly highlights and proves the importance of NGOs in promoting women entrepreneurship. Given the rigors of research methodology, the book will also serve as a model for future research on the related dimensions of women entrepreneurship. Prof. Italo Trevisan Department of Economics and Management University of Trento, Italy Women’s empowerment in India remains a daunting task for governmental and non-governmental organizations alike. Given the importance of economic empowerment of women, this study provides an overview of the entrepreneurship as a means to economic empowerment of Indian women. Dr. Suman Sharma Officer on Special Duty(OSD) Dayal Singh College (Evening) University of Delhi
Download or read book She Markets written by Cynthia Trevino and published by . This book was released on 2018-03-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you avoid marketing your business because it makes you feel salesy? Have you tried a lot of marketing strategies only to find they don't work for you? Are you ready to finally master how to market your business with ease?You're not alone! Many women entrepreneurs would rather have a root canal than market themselves.Marketing successfully and authentically requires a deep understanding of your value and your perfect clients' pains, struggles, and dreams. You want to talk to your clients so they listen.She Markets is your step-by-step guide to attracting clients effectively and naturally.Inside, you'll discover how to:"Reframe your Marketing Mindset so you feel comfortable attracting clients"Tap into your clients' pain points and create content specifically for them"Speak your clients' language so they realize you 'get' them"Craft emotional, compelling headlines that capture their attention"Put the 90-Day Client Connection Plan to work sharing your message, your expertise, and your content"Use our structure, checklists, examples, and exercises to reach and impact more of your perfect clients¿And much, much more!You possess unique, hard-won skills, talents, and expertise. Your clients need your help, training, and leadership. They're waiting for you. She Markets makes it easy for your clients to find you.
Download or read book Marketing Strategies Of Women Enterepreneurs written by Kapil Bhargav and published by . This book was released on 2009-01-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Indian context.
Download or read book G20 Global Finance Business Strategies written by Dr. Abhinica Sahu and published by OrangeBooks Publication. This book was released on 2023-11-25 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The G20, or Group of Twenty, is an international forum consisting of 19 countries and the European Union. It was established in 1999 to promote international financial stability and sustainable economic growth. The G20 represents about 80% of the world's GDP, and its members include the United States, China, Japan, Germany, the United Kingdom, and many other major economies. Global finance and business strategies are topics of great importance in today's interconnected world. The global financial system plays a crucial role in facilitating trade, investment, and economic growth, while businesses operate in an increasingly competitive and rapidly changing environment. Strategies for success in this environment must take into account factors such as technological advancements, changing consumer preferences, and geopolitical risks. This book will explore these topics and provide valuable insights for policymakers, business leaders, and investors. It covers a wide range of topics, including macroeconomic trends, financial regulations, international trade, and corporate strategy. The book "G20: Global Finance & Business Strategies," is likely to focus on the role of the G20 in promoting global economic stability and the strategies that businesses can adopt to succeed in this environment.
Download or read book Next Generation Business Strategies for the Base of the Pyramid written by Ted London and published by FT Press. This book was released on 2011 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shares proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, will help alleviate social ills, and can scale to significant size and profitability. Its “second-generation” techniques reflect crucial lessons learned by “BoP” pioneers: lessons that dramatically increase the likelihood of success.
Download or read book Entrepreneurship Development written by Prof. Dr. J. Mohanraj and published by Thakur Publication Private Limited. This book was released on 2021-03-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy E-Book of Entrepreneurship Development Book For MBA 1st Semester of Anna University, Chennai
