Download or read book New York and the New Europe written by and published by DIANE Publishing. This book was released on 1994 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on the implications of the "New Europe" and the opportunities it presents. Addresses the issues most relevant to small and medium-sized companies seeking to enter European markets or expand sales there. Discusses opportunities in 3 industries: medical instruments, electronic components, and business services. Applicable to all states and localities. Charts, tables and maps.
Download or read book European Business and Marketing written by Phil Harris and published by SAGE. This book was released on 2004-05-25 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and post graduate courses, who need to understand modern European marketing, the European Union and the distinct features that are emerging in the World's largest market place. The second edition of the successful European Business and Marketing text has been fully revised and includes new chapters on marketing strategy in Euro
Download or read book Tourism in the New Europe written by Rhodri Thomas and published by Elsevier. This book was released on 2007 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The distinctive feature of this volume is the fact that it presents results of primary and secondary studies concerning tourism SMEs that operate in a range of European contexts. Chapters discuss research into tourism SMEs in established EU member states, notanly Finland, Ireland, Portugal, Spain and the UK.
Download or read book Euromarketing written by Erdener Kaynak and published by Psychology Press. This book was released on 1994 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Euromarketing: Effective Strategies for International Trade and Export increases understanding of the strategic aspects of international marketing in Europe and highlights the past, present, and future of European marketing. Although a substantial body of literature is available on the marketing behavior and practices of business in the international context, strategic planning aspects of international marketing have not been studied adequately. Euromarketing: Effective Strategies for International Trade and Export focuses on marketing studies of specific regions to provide international managers with insights into their international marketing performance. This book presents the results of comparative studies conducted among countries of Europe and contrasts the results and managerial implications with those obtained by international marketing scholars and practitioners elsewhere. The European community is going to play an extremely important role in the coming global business arena. Multinational corporations, government agencies, professors, researchers, and students can seek out opportunities in the new European market once they have updated their knowledge of how this market may function. The topics covered in Euromarketing provide for this knowledge with new data and insight on: Consumer Issues: Single Market and its Implications Export Behavior of European Firms Internationalization of European Firms Retailing Practices in European Countries Country Examples of European Distribution Channels Comparative Advertising Practices Internationalization of Scandinavian Firms Export Marketing Managerial Implications The restructuring of European industries has begun and will accelerate at a faster pace in the coming years. We have witnessed occurrences of several mergers and acquisitions. We are seeing the powerful presence of public sector enterprises and their procurement practices favoring local and European supplies. Euromarketing: Effective Strategies for International Trade and Export increases our understanding of international marketing in Europe by soliciting significant, analytical contributions from subject and country specialists.
Download or read book Security and Strategy in the New Europe written by Colin McInnes and published by Routledge. This book was released on 2002-09-11 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The thawing of the Cold War has brought new concerns over the nature of European security to the fore and uncovered major differences in the approaches of individual states to changed circumstances. This book clarifies the options for a new European security order and contribute to the growing debate. It adopts a medium-term analytical approach and uses a three-tier format, covering the nature and structure of security and the security implications of Europe's resurgent nationalism; security strategy, with particular reference to the NATO perspective and to the European Community; and the distinctive security concerns of individual states. It looks at both Eastern and Western Europe and at the Soviet Union and it analyses the role of the United States in European security.The thawing of the Cold War has brought new concerns over the nature of European security to the fore and uncovered major differences in the approaches of individual states to changed circumstances.
Download or read book Tourism in the New Europe written by Derek R. Hall and published by CABI. This book was released on 2006-01-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the implications of EU enlargement for tourism in the region. It provides a country-by-country examination of each of the new member states, in terms of their current patterns and trends of tourism development and the impacts of EU accession on them. Topics include: historical trajectories of the European tourism development process, new structural and geographical patterns of European tourism, the politics of EU enlargement and implications for tourism policy, regional, national and local economic development trends, social and cultural implications of transition and accession, tourism education in the new Europe, and the marketing and re-branding of accession countries.
Download or read book International Marketing written by Stanley Paliwoda and published by Routledge. This book was released on 2013-11-05 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.
Download or read book Euromarketing and the Future written by Erdener Kaynak and published by Routledge. This book was released on 2013-04-03 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they’ve been, where they’re going, and what’s likely to happen when they get there. This unique book doesn’t use tarot cards, fortune tellers or a crystal ball—just an international panel of business scholars who draw on their extensive experience to help you develop effective management and marketing plans for the years to come. Euromarketing and the Future examines European marketing systems of the past and present to forecast Europe’s likely role in the global economy. The book addresses e-commerce and the Internet as they relate to Europe; privatization and the move toward a market economy in Eastern Europe; the effect of global politics on marketing; Delphi research on possible scenarios that could play out over the next few decades; and how the outlook of consumers (optimistic or pessimistic) can affect the market’s future. Euromarketing and the Future includes: a political-economic look at the implications of European unification on the last 50 years to make some predictions for the next 50 content analysis of international Web sites that encourage cross-border sales a survey of small retail business managers in Romania on what the influx of large foreign retail chains means to their futures a global paradigm marketing model that illustrates consumer/citizen, institutional, and macro-environmental interdependencies global product and marketing strategies for globalising ICT companies and much more! No one can predict the future. But through thoughtful analysis and examination of major political and economic developments in Western and Eastern Europe, Euromarketing and the Future gives you the head start you need to prepare your business for the likely changes in consumer behavior and marketing that lie ahead.
Download or read book The Business Environment of Europe written by Terrence R. Guay and published by Cambridge University Press. This book was released on 2014-06-12 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only comprehensive textbook on Europe's business environment, examining the region's economics and policies in social, political and historical contexts.
Download or read book The Regions and the New Europe written by Martin Rhodes and published by Manchester University Press. This book was released on 1995 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributors argue that some regions, such as Emilia-Romagna, Baden-Wurttemberg, and Rhone-Alpes, have been highly successful in launching regional development strategies. Others, such as the English and certain southern European regions lack the economic resources and institutional structures to follow these examples. The book analyses the reasons for success and failure, and considers the strategic development options open to the less developed European regions.
Download or read book The New European Rurality written by Eleanor Morgan and published by Routledge. This book was released on 2016-12-05 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public concern over issues such as urban sprawl, the conversion of agricultural land and the management of public lands has never been greater. Presenting a novel synopsis of the economics of land-use this book examines the critical issues involved, such as transportation and technological change, and the economic principles behind them. Chapters are specifically designed to demonstrate the types of land-use questions economic analysis can answer; the types of methods that might be employed to answer the questions; and the potential uses of economic analysis in policy-making. The book is a key contribution to contemporary land-use studies, highlighting the main methodological and public policy issues that will be central to research on the economics of land-use change in the future.
Download or read book The New European Patent written by Alfredo Ilardi and published by Bloomsbury Publishing. This book was released on 2015-06-25 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: On 17 December 2012, following a complex negotiation which lasted 12 years, the European Parliament adopted Regulations (EU) 1257/2012 and 1260/2012 and the text of the Agreement on a Unified Patent Court (UPC Agreement). These instruments institute the 'European patent with unitary effect', the first unified system for the protection of inventions within the European Union. The two Regulations will be applicable after the entry into force of the UPC Agreement, which was signed on 19 February 2013 by 24 Member States of the European Union. This book traces the evolution of the idea behind the institution of the European patent with unitary effect, including a comparative analysis of the existing parallel regional and international procedures for the protection of inventions. It presents a synthesis of the different phases of the negotiations which led to the adoption of the first unitary patent system within the European Union. In addition it examines the provisions of the two Regulations, of the UPC Agreement and of the jurisdictional system under Brussels I Regulation. Finally, the Appendix contains the text of Regulations (EU) 1257 and 1260/2012 and of the UPC Agreement.
Download or read book Multinationals in the New Europe and Global Trade written by Michael W. Klein and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a decade of Eurosclerosis the EC is moving with renewed economic growth and increasing multinational investment toward a single European market under the heading "Project 1992". The creation of a single EC market creates dynamic adjustment needs and opens up new opportunities for international business in a period of intensified global competition and dramatic politico-economic changes. Since the mid-1980s Eastern Europe is undergoing a radical shift towards market-based economic systems -a difficult and fragile development so far which is further complicated by economic and political unification of Germany in central Europe. After the era of British and, later, U. S. leadership in multinational investment German and Japanese multinational companies are becoming more influential players worldwide. Firms from Germany playa special role because German unification of 1990 implies a bigger home market, but also the diversion of total investment activities towards the greater German home market. While the political divide of Europe has ceased to exist, the economic division is becoming more apparent, and it could indeed transitorily increase because the EC 1992 project primarily generates growth impulses in Western Europe, while systemic transformations in Eastern Europe reduce output growth in the short term.
Download or read book The New Europe Evolving Economic and Financial Systems in East and West written by D.E. Fair and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers collected in this volume are those presented at the seventeenth Collo quium arranged by the Societe Universitaire Europeenne de Recherches Financieres (SUERF), which took place in Berlin in October 1992. The Society is supported by a large number of central banks and commercial banks, by other fmancial and business institutions and by personal subscriptions from academics and others interested in monetary and fmancial problems. Since its establishment in 1963, it has developed as a forum for the exchange of information, research results and ideas among academics and practitioners in these fields, including central bank officials and civil servants responsible for formulating and applying monetary and financial policies, national and international. A major activity of SUERF is to organise and conduct Colloquia on subjects of topical interest to its members. The titles, places and dates of previous Colloqu~ for which volumes of the collected papers were published are noted on the last page of this volume.
Download or read book New Europe written by Donald McNeill and published by Routledge. This book was released on 2014-05-12 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Europe: Imagined Spaces traces the radical transformation of European places and spaces over the last two decades. Instead of the familiar 'schoolbook' map of a Europe of nation-states, the book unpacks the differing imaginations of European identity in recent years. Taking as its central problem the fluid nature of cultural and political identity, it moves firmly away from - and calls into question - the perspective of the nation-state as the primary source of imagined identity for Europeans. The book contributes to key debates, such as the emerging Europe of the Regions and the return of the city-state, examines the 'rebranding' of the nation-state and explores the impact of 'Europeanisation' on existing place identity. Emphasising mobility and movement, the chapters explore borderlands and travel, and also include a detailed discussion of the 'everyday life' of Europeans. Throughout, iconic images of contemporary Europe are invoked: Eurodisney, the Reichstag, Barcelona's Ramblas and the Bilbao Guggenheim, and the way in which mundane artefacts and practices such as football, walking, cars, food, passports and the Euro help construct identity is considered. New Europe: Imagined Spaces adopts a multidisciplinary approach to studying Europe, providing students with an exploration of contemporary European space and place identity.
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book European Business and Marketing written by Phil Harris and published by SAGE. This book was released on 2004-03-18 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: European Business and Marketing is published at the beginning of the new millennium and incorporates much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union (EU) and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and postgraduate courses, who need to understand modern European marketing, the EU and the distinct features that are emerging in the world′s largest marketplace. The text includes chapters on marketing strategy in Europe and business culture. It also covers such issues as the expansion of the Union, the development of the Euro as a single currency, economic and monetary policy. The text looks at Europe holistically and builds on modern theoretical concepts to look at the present state of business in European and future trends. Through seven core chapters the reader is introduced to the issues that are emerging within the EU and its relations to the wider Europe and the rest of the world. The book introduces the following significant themes: 1. The importance of small to medium sized businesses, regionalism and networks within Europe. 2. The history and origins of the development of the EU, how it operates and is likely to develop. 3. The EU and its business and political relationship with the rest of the world - the EU is the major negotiator with the US in the World Trade Organisation talks and brokers trade across the world. 4. Marketing and how it is being developed across Europe. 5. The continued growth of joint ventures, strategic alliances and acquisitions in European business. 6. The distinct features of European business culture, both locally and across borders. 7. How business is internally evolving within the European Union. These seven themes are backed up by integrated case studies for European Business and Marketing, providing an opportunity for analysis and discussion of the changes happening and the unique features of the European business market. The case studies include material from the industrial and service sectors and cover both joint venture, multinational, state controlled and small to medium sized companies. Thus the book looks at a number of types of companies and investigates the strategic, organizational, marketing and operational features that they adopt in meeting the needs and challenges of operating in the world′s most developed trading block. Readership: Those taking undergraduate and MBA or equivalent courses in marketing, international marketing, European/international business, business studies and strategic management. It will also be of use to modern managers and practitioners already operating in Europe and be of direct relevance to those looking at ways of generating economic development either in the State or private sector. Cases: Anchor Butter - Bread and butter issues about trade between New Zealand and UK Belarus - Trying to develop entrepreneurs in a transition economy Co-op Bank - Green Environmentalism Digital Television - Launching the technological future, how to market in the unknown European Vinyls Corporation 1 - The development of a European major joint venture company EVC2 - The change from a joint venture to a limited company of a major European company Gruppo Masone - Italian repositioning IKEA - A modern retailing phenomenon Lego - Competing in the toy market Malaga Bank - The development of regional banking Mansesman - German marketing Peugeot - Positioning car manufacturers in a highly competitive market Phillips - Rebranding within a major conglomerate Shell - Positioning itself in the environment Skoda - Relaunching a major brand Sunday Trading - lobbying to amend legislation to allow Sunday shopping Tiara Paints - Marketing paint in Italy
