Download or read book Marketing Strategies for Human Services written by Tess D. Ford and published by . This book was released on 1983 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Human Services written by Nancy W. Veeder and published by . This book was released on 1999 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How To Write a Marketing Plan for Health Care Organizations written by William Winston and published by Routledge. This book was released on 2012-11-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
Download or read book Professional Services Marketing written by William Winston and published by Routledge. This book was released on 2013-10-18 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations. Professionals must realize that their services, no matter how good they are, simply will not sell themselves. Services marketing is the key to the game and here is the most concise, easy-to-understand, jam-packed source of services marketing. Professional Services Marketing provides a very readable and simple introduction to the marketing process for the professional service environment. It gives professionals an inexpensive way to successfully develop a strong client base and grow in a competitive marketplace. Using a step-by-step approach, this new book provides both strategic and tactical guidance for both the new and seasoned marketing careerist. Distinguished expert and international authority Fred Crane offers a realistic overview of the marketing process and discusses the characteristics and difficulties involved in marketing and managing professional services. He provides solutions to those challenges starting with a marketing plan, moving through client management, and the marketing audit. Professional Services Marketing discusses management principles and examines implications for site analysis, physical analysis and facility design. It explores the true meaning of communication in the professional service arena and what this means for the bottom line. A plus for professionals new to the marketing field, this practical book gives examples of professional services marketing ideas that have been put into practice successfully. Professional Services Marketing can be read in a single afternoon yet retains an encyclopedic breadth of vision and covers every major issue in the field. Specialists have already praised the work as essential and unique in the literature. It deserves consideration not only as a guide for established professionals but also as a basic text for future professionals as they prepare for their fields. Truly a practical guidebook for any professional, Professional Services Marketing shows you: a “cookbook” approach to designing a marketing plan that is easily followed how to take advantage of impression management and what it really means when to apply professional services marketing ideas that can be put to work almost immediately when to undertake internal marketing where to apply relationship marketing how to apply synchromarketing All professionals, from architects to veterinarians, will find valuable tips on marketing in this new book. Members in professional associations involved in training and professional development will also find helpful strategies for expanding their marketing capabilities, as will those teaching services and professional services courses in colleges and universities.
Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
Download or read book Marketing Strategies for Human and Social Service Agencies written by William J. Winston and published by Routledge. This book was released on 1985 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical "how-to" resource for improving your agency's image in the community, this book provides successful strategies and methodologies for marketing a wide variety of social service agencies to both public and private sectors.
Download or read book Cases and Select Readings in Health Care Marketing written by William Winston and published by Routledge. This book was released on 2022-01-26 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of marketing, which is then evaluated, analyzed, or demonstrated in selected articles written by prestigious and successful members of the marketing profession. Finally, a variety of extensive case studies follow which have been gathered to demonstrate further the service marketing profession at work. Many of these excellent cases were prepared especially for this volume and represent path-breaking treatments of such topics as health care marketing auditing, psychographic analysis, pricing in alternative delivery systems, promoting a public health service, and marketing planning for private colleges. Special offer from the editors: Buy Cases and Select Readings in Health Care Marketing and the authors will guarantee you a free written response--up to three pages--to your first inquiry about marketing your own organization!
Download or read book Strategic Marketing for Health and Social Services written by Virginia Hayden and published by . This book was released on 1997 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nowadays, emphasis within healthcare organizations is placed upon strategic marketing. The NHS is the first public sector in the UK to experience the introduction of internal markets with a purchaser/provider split. This book is intended as a beginner's overview of the subject, explaining the main concepts of strategic marketing clearly and concisely and containing specific examples of marketing applications. It includes application questions which can be used to test understanding of each chapter and also sets out goals for individuals and for organizations and their reaction to environmental changes.
Download or read book Marketing Child Care Programs written by Mary Isabelle Frank and published by Psychology Press. This book was released on 1985 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is marketing appropriate for child care programs? National leaders in marketing management and child care discuss the growing trend toward marketing child care programs. As more agencies recognize the need to develop their own marketing programs, inherent obstacles--particularly negative public and professional attitudes--are revealed. Marketing Child Care Programs addresses the resistance and offers strategies for surmounting the problems. The contributors outline the value of marketing child care programs and document how different types of programs have successfully marketed their services through case studies and illustrations of various kinds of communication strategies. The study of this trend and the exposure to successful marketing programs will prove valuable to administrators of profit and non-profit child care agencies, centers for special needs children, and other church, hospital, and community related programs.
Download or read book Hands On Social Marketing written by Nedra Kline Weinreich and published by SAGE. This book was released on 1999-06-14 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.
Download or read book Social Marketing and Social Change written by R. Craig Lefebvre and published by John Wiley & Sons. This book was released on 2013-01-18 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
Download or read book Marketing Long term and Senior Care Services written by William J. Winston and published by Psychology Press. This book was released on 1984 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.
Download or read book Marketing the Continuum of Care written by Vicki Mason and published by McGraw-Hill Professional Publishing. This book was released on 1997 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the Continuum of Care: Strategies for Developing Community Services offers tools and techniques of marketing strategies to attract patients and maximize community-based patient care and associated revenues.
Download or read book Consumer Education in the Human Services written by Alan Gartner and published by Elsevier. This book was released on 2014-05-19 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Education in the Human Services: A Social Policy Book focuses on the trends in consumer education and inclusion of the human services sector, aside from budgeting and purchase of goods, among the considerations in consumer education. The selection first offers information on consumers in the service society and consumer education and advocacy, including the service society, activating consumers, and models of consumer education. The text also looks at consumer education from the feminist perspective. Topics include feminist housing, transportation, and medical care. The manuscript ponders on low-income consumers and disabled consumers as enabled producers, as well as facts regarding low-income service consumers and poor consumers in the 1970s. The text also concentrates on health care, self-care and health planning, and costs of medical care. Private insurance discrimination, flaws of family-related insurance coverage, and women and the health delivery system are discussed. The book is a valuable source of information for readers interested in consumer education.
Download or read book Managing Services written by Christopher H. Lovelock and published by Prentice Hall. This book was released on 1988 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book HR and Marketing Power Partners written by Will Ruch and published by Will Ruch; Pat Nazemetz. This book was released on 2012-07-16 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: HR and Marketing have transformed themselves into disciplines with a strategic voice. Now it's time they team up for even greater business performance. HR and Marketing: Power Partners will energize a new relationship based on a shared interest in loyalty and engagement. Power Partners is the brainchild of real-life collaborators Patricia Nazemetz, former CHRO, Xerox Corporation and Will Ruch, CEO of Versant, a full-service branding and marketing firm. Nazemetz and Ruch joined forces on internal branding that inspired employee loyalty, commitment and 110% effort. Through in-depth interviews with the nation's top executives, Nazemetz and Ruch share the secrets to HR-Marketing collaboration and the business value it can bring to every organization. & ;& ;Social media has moved branding into the hands of individuals, leaving corporations to participate in, rather than control, their own reputation. How do organizations respond in this changing environment to ensure that customer loyalty and employee commitment will continue? & ;HR and Marketing: Power Partners shines light on the power HR and Marketing have to achieve these business goals by driving their corporate brand together. For HR professionals, Power Partners is a valuable resource on ways to re-invent the employee value proposition to reach today's talent pool. It's also a must-read for marketing executives and corporate leaders who recognize that talent is what ultimately fuels business success.& ;& ;For HR executives and frontline leaders& ;- Power up your talent acquisition and retention& ;- Inspire loyalty, commitment and 110% effort& ;- Drive talent strategy that adds direct business value& ;& ;For Marketing professionals& ;- Make your brand a talent magnet& ;- Engage employees that can reflect the brand& ;- Build customer loyalty& ;& ;For Corporate leaders& ;- Attract the talent that fuels business strategy& ;- Align employees with business goals& ;- Create your competitive advantage
Download or read book Hospital Marketing written by and published by . This book was released on 1986 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
