Download or read book MARKETING STRATEGIES OF LIFE INSURANCE COMPANIES written by Dr. Saurabh Bajpai and published by Book Rivers. This book was released on 2022-07-15 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Financial Services written by Mike Wright and published by Routledge. This book was released on 2010-02-17 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

Download or read book Marketing Financial Services written by Christine Ennew and published by Routledge. This book was released on 1995 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Marketing Financial Services, written by leading experts in the field, examines the increasing use of marketing techniques in the financial services industry. Within the practical business context of the changing, competitive climate, the book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care. Several relevant case studies have also been added. Students on degree and postgraduate courses, including Chartered Institute of Bankers, will find this edited book combines principles, concepts and techniques with practice.

Download or read book An Evaluation of Life Insurance Business in India written by Dr. Anilkumar M and published by Lulu.com. This book was released on 2018-12-12 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life Insurance is a means of protection against financial loss arising from death. It is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss. An entity which provides insurance is known as an insurer, insurance company, or insurance carrier. A person or entity who buys insurance is known as an insured or policyholder. Everyone faces dangers and risks in daily life.

Download or read book Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector written by Panwar, Upendra Singh and published by IGI Global. This book was released on 2016-04-11 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.

Download or read book Marketing Strategy Masterclass written by Paul Fifield and published by Routledge. This book was released on 2008 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a highly structured & fully developed practical companion to Fifield's successful 'Marketing Strategy'. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.

Download or read book Service Marketing Strategies for Small and Medium Enterprises Emerging Research and Opportunities written by Rahman, Muhammad Sabbir and published by IGI Global. This book was released on 2018-12-04 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.

Download or read book ITJEMAST V13 1 2022 Research Articles written by and published by International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies. This book was released on 2022-01-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2022 published articles from ITJEMAST (https://tuengr.com/Vol13-1.html) Organizational Backstabbing Techniques Roles of Self-Efficacy in Using Social Networking to Improve Productivity Influences of Intangible Needs on the Architectural Expression of Tangible Culture Heritage: Comparative Study between Mosque and Church Evolution of Corporate Governance in Russian Transparent Market Environment Internet of Things Application in Controlling the Coronavirus Disease Spread in Hajj Season Impacts of Perceived Care Quality on Psychological Wellbeing of Cancer Patients Recycling of Animal and Bird Waste Helped by Black Lion Fly Larvae Investigating Criminal Thinking Behavior and Interpersonal Reactivity among Adolescents: A View of Dark Personality Triad Analysis of the Activities of Religious Youth Organizations: the Civil-Patriotic Direction of Education A Hybrid New Gravitational Coefficient Function of Gravitational Search Algorithm with Mutation for Search Performance. Development Phases of the Larva of the Black Soldier Fly Hermetia Illucens on the Metabolic Byproducts of Monogastric Animals and Birds The Distribution Service Pricing for Third-Party Access to Preserve the Responsibility of National Distribution Service Operator in Thailand: The Case of Industrial Estates Composition Optimal Marketing Strategy Using a Combination of Fuzzy Hierarchical Analysis Technique and SWOT Analysis for a Case of the Insurance Industry Anatomical and Topographic Features of the Major Masticatory Muscle in Sheep Redesigning the Base Eye of a Telescopic Hydraulic Cylinder with Topology Optimization Method Conceptual Approaches to the Development of the Mechanism of Effective Interaction Between Business and Government in Russia Dialectical Analysis of Sustainability Assessment Framework in India for Agenda 2030 Location Selection Model for a Dental Clinic in a Low to Medium Rent Commercial Building A Qualitative Study of Women Entrepreneurs in Education Sector in Punjab Petroleum & Mineral Geochemistry of Pyroxene & Plagioclase in Eocene Basin Volcanic Rocks of Baladeh Region of Central Alborz of Iran Hemostatic Profile of Holstein Heifers Depending on Age

Download or read book Life Insurance Business and Its Impact on Global Economy written by Dr. Vikas Jain and published by Lulu.com. This book was released on 2018-05-28 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insurance sector in India has been facing revolutionary changes in terms of its nature, scope, business, profitability, regulation and transparency. In 1994, the Malhotra Committee has submitted its report to make regulations for the entry of private sector; to permit the foreign companies in India to increase healthy competition, to encourage new products and services in the insurance sector and to establish a competent authority to control and regulate the insurance sector. Finally, in 1999, Insurance Regulatory and Development Authority (IRDA) Act was passed and IRDA was setup.

Download or read book Managing Life Insurance written by SHASHIDHARAN K. KUTTY and published by PHI Learning Pvt. Ltd.. This book was released on 2008-08-12 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the liberalization of the Indian economy, the insurance sector has opened up, and a lot of new players, both multinationals and Indian companies with foreign collaboration, have entered this arena realizing the vast potential in life insurance. A basic knowledge of life insurance has therefore become essential for the students opting for this course as well as for the practitioners. With this view in mind, Dr. Kutty gives in this text a masterly analysis and a holistic view of every dimension of life insurance management in the sequence of 6Ps—purpose, principles, purchase, products, process and people, in an easy to understand language. He strives to demystify the complex world of life insurance and present its fundamentals to all the readers. Based on the author’s rich experience in insurance sector over the two decades, the text provides new research insights in the areas such as product comparisons, e.g. portfolio approach to purchase of life insurance. It covers the actuarial dimensions of life insurance, with the minimum use of mathematics. Besides, the text discusses in detail the two core operations of an insurance company—underwriting and claims. The hallmark of this book is its attempt to transform the way marketing and operations in life insurance are approached and its sure guidance on how a professional should approach and manage sales, service, process and people. Key Features  Separate chapters are devoted to topics such as general insurance, risk management, underwriting, claims and financial management.  The nature of contracts in general and life insurance contracts in particular is explained.  Different traditional insurance products such as term insurance and non-conventional products like unit-linked policies are dealt with in detail. This book is primarily designed for students of management, commerce and those pursuing specific insurance courses. It can also be profitably used by industry practitioners. Finally, the book will be invaluable to managers of Life Insurance companies, Banks (engaged in Bancassurance), and Security firms.

Download or read book Banking Risk and Insurance Management written by Mohan Prakash, N.R. and published by Vikas Publishing House. This book was released on with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: India has seen landmark changes in its financial system in recent times, which has transformed the economic scenario of the country in a big way. This has necessitated a thorough revision of this textbook. This edition incorporates these changes in all their complexities, yet retains the original focus on the analysis of the principles and practices in the money market, capital market and foreign exchange market of India.This all?inclusive textbook — covering major concepts, regulations and practices in the working of financial intermediaries, capital market, money market and foreign exchange market — puts the Indian financial system in the right perspective, making it a “must have” for the students of MBA and economics, as also for those appearing in professional examinations such as CA, CFA and ICWAI.The book has been thoroughly revised and includes the latest available data.

Download or read book FREE Business Plan Review How to obtain a savvy review of your business plan or executive summary free of charge written by and published by Marc Charles. This book was released on with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cases in Marketing Financial Services written by Christine Ennew and published by Butterworth-Heinemann. This book was released on 2014-05-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

Download or read book Product and Services Management written by George Avlonitis and published by Pine Forge Press. This book was released on 2006-04-11 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: `A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.

Download or read book Redefining Management Practices and Marketing in Modern Age written by Dr.Dilip B. Patil and published by Athrav Publications. This book was released on 2014 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Financial Services written by Jillian Farquhar and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Financial Services recognises that the major function of the financial services marketer is decision making. It focuses on the major types of decisions – and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges. This second edition has been thoroughly updated to reflect changes in the industry and the availability of new technologies. The text has been made more accessible and includes gripping case studies to demonstrate the realities of financial services marketing in an unstable and competitive environment. Key features: - Logical structure and improved pedagogy, including new vignettes and detailed case studies - An experienced and established author team gives expert advice - International coverage shows you the big picture - Companion Website, offering PowerPoint slides, revision questions and answers to case study exercises, and long case studies with notes and exercises

Download or read book The Development of the Mutuality Principle in the Insurance Business written by Johann Brazda and published by LIT Verlag Münster. This book was released on 2018-09 with total page 1050 pages. Available in PDF, EPUB and Kindle. Book excerpt: Im Mittelpunkt steht die Entwicklung und Gewichtung des Gegenseitigkeitsprinzips bei Versicherungsvereinen auf Gegenseitigkeit (VVaG) in Österreich. Beginnend mit den ersten Gründungen von VVaG führen die Forschungen bis in die Gegenwart und stellen die jeweiligen Entwicklungsphasen der Gegenseitigkeit dar. Die dabei erkennbare schrittweise Verdünnung des Gegenseitigkeitsprinzips in den VVaG bzw. die phasenweise Modifizierung des Gegenseitigkeitsgedankens werden sowohl für Österreich als auch mittels internationaler Beispiele in Form von Länderstudien präsentiert.