Download or read book Marketing Tourism in South Africa written by Richard George and published by Oxford University Press, USA. This book was released on 2008 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.

Download or read book Marketing South African Tourism written by Richard George and published by Oxford University Press, USA. This book was released on 2004 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.

Download or read book Marketing South African Tourism and Hospitality written by Richard George and published by . This book was released on 2001-01-01 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is a comprehensive introduction to marketing in the tourism and hospitality industry written from a southern African perspective. It is aimed at students of university and technikon courses in marketing and tourism. This detailed, accessible textbook on the role of the marketer in southern Africa is presented in a clear and concise way, using real-life examples drawn from a range of southern African tourism and hospitality companies and destinations on all the key areas of marketing.

Download or read book Offbeat South Africa written by Richard George and published by Struik Publishers. This book was released on 2007 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is both a guide and tribute to the strange and surreal people, places and things that make South Africa great. The text presents an off-the-radar directory of idiosyncratic attractions for all those who have dreamt of jumping in their car and following a road less travelled.

Download or read book Marketing South Africa in China written by South African Tourism and published by . This book was released on 2006 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing South Africa in the UK written by and published by . This book was released on 2010 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Introduction to Travel and Tourism Marketing written by J. Alf Bennett and published by Juta and Company Ltd. This book was released on 2001 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.

Download or read book Marketing South Africa in the United States of America written by South Africa. South African Tourism and published by . This book was released on 2010 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing South Africa in the United States written by South Africa. South African Tourism and published by . This book was released on 2006 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing South Africa in the United Kingdom written by South Africa. South African Tourism and published by . This book was released on 2010 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing South Africa in Canada written by South Africa. South African Tourism and published by . This book was released on 2010 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing South Africa in Japan written by South Africa. South African Tourism and published by . This book was released on 2010 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing South Africa in Africa written by South Africa. South African Tourism and published by . This book was released on 2010 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing South Africa in France written by South Africa. South African Tourism and published by . This book was released on 2010 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing South Africa in India written by South Africa. South African Tourism and published by . This book was released on 2010 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing South Africa in Africa written by South Africa. South African Tourism and published by . This book was released on 2006 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Small Town Tourism in South Africa written by Ronnie Donaldson and published by Springer. This book was released on 2017-10-14 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates small town tourism development in South Africa taking into account the most common strategies: branding, promotion, festivals and theming. The contents of the book resonate with the intersection of the power elite and their impacts on small town tourism. Because the book focuses on small town geographies in South Africa, the literature on small town tourism in the country is reviewed in Chapter 2 to provide a contextual background. Each subsequent chapter begins with an overview of international literature to give the conceptual context of the case studies each chapter explores. In Chapter 3 the concept of small town tourism branding is illustrated by an exploration of the Richmond book town. In Chapter 4 the branding theme is probed further in an investigation of two winners of the Kwêla Town of the Year competition namely Fouriesburg and De Rust. Chapter 5 documents the branding of Sedgefield through its proclamation as Africa’s first Cittaslow (slow town), a process driven by the local power elite to the exclusion of town’s poor who have no understanding of the intentions of the Cittaslow movement and its potential benefits for the town. Chapter 6 is a case study of Greyton’s tourism-led rural gentrification by which a small town has transformed in three decades to become a sought after place of residence for elite inmigrants so making the town a jewel tourism destination while reinforcing racial segregation. Because festivals and events - creations of the wealthy - have made significant financial contributions to small towns, Chapter 7 considers festivals and events as strategies to market and brand small towns in a particular way. Case studies of the economic impacts of festivals on small towns are assessed and the assessment methodologies used are critiqued. Chapter 8 provides a synthesis by drawing on the thesis of the urban growth machine by power elites.