Download or read book Marketing Solutions to the Challenges of a VUCA Environment written by Anna Zarkada and published by Springer Nature. This book was released on with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Managing in a VUCA World written by Oliver Mack and published by Springer. This book was released on 2015-07-15 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an introduction to VUCA and complexity. It reviews ways to manage complexity, while providing examples for tools and approaches that can be applied. The main focus of Section 2 is on leadership, strategy and planning. The chapters in this section create new approaches to handle VUCA environments pertaining to these areas including using the Tetralemma logics, tools from systemic structural constellation (SySt) approach of psychotherapy and organizational development, to provide new ideas for the management of large strategic programs in organizations. Section 3 considers how marketing and sales are affected by VUCA, from social media’s influence to customer value management. Operations and cost management are highlighted in Section 4. This section covers VUCA challenges within global supply chains and decision-oriented controlling. In Section 5 organizational structure and process management are showcased, while Section 6 is dedicated to addressing the effects of VUCA in IT, technology and data management. The VUCA forces present businesses with the need to move from linear modes of thought to problem solving with synthetic and simultaneous thinking. This book should help to provide some starting points and ideas to deal with the next era. It should not be understood as the end of the road, but as the beginning of a journey exploring and developing new concepts for a new way of management.

Download or read book Marketing Solutions to the Challenges of a VUCA Environment written by Anna Zarkada and published by Springer. This book was released on 2024-08-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the recent challenges have affected marketing management and/or marketing communications and introduces the solutions to the practical problems under the Volatile, Uncertain, Complex and Ambiguous (VUCA) environment.

Download or read book Flexible Strategies in VUCA Markets written by Sanjay Dhir and published by Springer. This book was released on 2018-06-09 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the concepts of volatility, uncertainty, complexity, and ambiguity (VUCA) that are the core of various paradigms used in strategic management to understand competitive advantage as well as flexibility in organizational boundaries. It serves as a valuable reference resource in the area of VUCA markets. An increase in the levels and types of uncertainty has important implications potentially for the durability of a company’s advantages, the way firms learn and adapt, approaches for managing innovation and knowledge, and the attractiveness of different strategies and organizational models. In today’s world, strategic flexibility in VUCA is essential for business leaders to sustain market advantage and attain a clear vision amid the chaos. Business leaders who stay focused and are aware of external volatility as the prevalent characteristic are successful, while those who are not flexible in this VUCA world and lock themselves into fixed positions lose out. The book includes empirical and conceptual research papers along with case studies and models discussing strategies for emerging markets in volatile and uncertain environments. It also covers a variety of issues, including innovation, people and processes, financial management, and leadership and strategies in VUCA markets. Apart from research fraternity and academia, the contents of the book will be useful for practitioners as well as industry watchers.

Download or read book The 21st Century Public Manager written by Zeger van der Wal and published by Red Globe Press. This book was released on 2017-03-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Truly global in scope and ambition, The 21st Century Public Manager addresses key trends, challenges and opportunities facing public managers across contexts and regimes. This accessible and timely textbook aims to inspire students of public management in rethinking their roles, skills and values as they enter a VUCA world - one characterized by volatility, uncertainty, complexity and ambiguity. Grounded in the latest empirical evidence, but translated to the operating environment of the 21st century public manager, it looks beyond Western settings and perspectives to serve the global market of programs and schools in public management, public administration and public policy. Insightful and comprehensive, this book makes for the perfect introduction for students interested in the theories, practices and functions of public management. -- from back cover.

Download or read book Reimagining Management in the post VUCA World written by Samik Shome and published by Allied Publishers. This book was released on 2023-01-02 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains 27 papers in all. The papers included in this volume provide various facets of the management perspectives in the field of human resources, corporate governance, sustainability, entrepreneurship and gig economy, among others. Admittedly, in a multi-author book such as this, a divergence of topics and issues as well as views on a given topic or issue is inevitable. The book encompasses in its fold a wide range of business and policy issues in the Indian setup. Further, in view of the fact that the various papers included in the present volume are authored by researchers with diverse interests and backgrounds, it is not surprising that each paper may look unique even in terms of its structure of presentation, too. In such a situation, the editor’s dilemma should not be difficult to imagine for the reader. As editors of this volume, therefore, we deliberately preferred to keep the author’s style, arguments or conclusions, intact. In more precise terms, the papers included in this volume are largely in their original form and content. Although we, not being completely oblivious of our editorial responsibilities, have attempted some cosmetic aesthetics here and there in respect of some papers.

Download or read book Leading in a VUCA World written by Jacobus (Kobus) Kok and published by Springer. This book was released on 2018-11-28 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book brings together works by specialists from different disciplines and continents to reflect on the nexus between leadership, spirituality and discernment, particularly with regard to a world that is increasingly volatile, uncertain, complex, and ambiguous (VUCA). The book spells out, first of all, what our VUCA world entails, and how it affects businesses, organizations, and societies as a whole. Secondly, the book develops new perspectives on the processes of leadership, spirituality, and discernment, particularly in this VUCA context. These perspectives are interdisciplinary in nature, and are informed by e.g. management studies, leadership theory, philosophy, and theology.

Download or read book Post COVID Marketing Challenges written by Katia Iankova and published by Transnational Press London. This book was released on 2022-04-28 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contents: Editorial: Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances - Katia Iankova and Pedro Longart Branding Al Ain as a tourist destination - Pedro Longart and Katia Iankova Impact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM - Areej Algumzi Innovative crisis-response through best human resources practices during COVID-19 - Bharti Pandya and Bistra Boukareva Antecedents of consumptive behavior prior to the celebration of Eid Al-Fitr during the COVID-19 Pandemic - Amaliyah Amaliyah and Aminatus Zakhra The shifting trend in online buyer’s behaviour under the impact of COVID-19 pandemic in Vietnam - Ha Thu Nguyen, Thuy Dam Luong Hoang, and Huy Khanh Nguyen Social media usage in higher education: Role in marketing and communication during COVID-19- Abhishek Shukla and Kamini Bhasin Slave to sachet economy: Socio-cultural insights -Hernani Manalo and Ma. Riza Manalo Revenue management during the COVIDization of the economy - Radko Radev and Veselina Yankova Exploring the Emirati female student entrepreneurs in the UAE through the theory of planned behaviour - V.S. Damodharan and K.A. Asraar Ahmed A new perspective of brand equity: the case of pottery craft village collective brand in Vietnam - Quang Van Ngo and Ha Thu Thi Vu Antecedents of QR code acceptance during Covid-19: Towards sustainability - K.A. Asraar Ahmed and V.S. Damodharan

Download or read book Marketing by Contingency in the Time of COVID 19 written by Alicia de la Peña and published by CRC Press. This book was released on 2022-12-29 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic. The Covid-19 pandemic became not only a health threat but also a business threat and challenge. This book analyzes successful—and failed—marketing strategies that have been implemented by renowned and emerging firms and nonprofit organizations in reaction to the unprecedented market situation caused by the Covid-19 pandemic. Using case studies, the chapters identify the elements that were critical for strengthening a product or company’s brand value, consumer satisfaction, and loyalty during this time of crisis and uncertainty. The information and experiences shared here show how organizations learned to be resilient and reacted to challenging market situations using creativity and innovation to present consumers with prompt solutions to cover their most basic needs. Topics cover brand engagement, influencer marketing, building consumer trust, navigating restrictive conditions using analytics and predictive modeling, internal marketing, and more. Key features: Presents and assesses strategies to react to business challenges—both economic and social Provides conceptual and empirical evidence on how to deliver value to consumers in times of uncertainty Shows the reality faced by businesses and nonprofit organizations when a crisis emerges Evaluates the critical role of social media and e-commerce as strategic resources to help business and nonprofit organizations survive—and even grow—during a crisis Examines the role of internal marketing during a pandemic The successes and failures of the marketing strategies discussed in this volume will aid professors and students, business leaders, marketing professionals, public relations professionals, and others in identifying the processes needed to overcome business and social troubles during periods of crisis.

Download or read book The VUCA Company written by Suhayl Abidi and published by Jaico Publishing House. This book was released on 2015-08-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Indian companies have faced Volatility, Uncertainty, Complexity & Ambiguity Failure in itself is not a catastrophe, but failure to learn from failure, definitely is. It is not enough to merely train leaders in core competencies, without identifying the key factors that inhibit their use. Rather, it is resilience and adaptability that are vital in order to distinguish potential leaders from mediocre managers. Authors Suhayl Abidi and Dr Manoj Joshi bring to readers The VUCA Company (Volatility, Uncertainty, Complexity and Ambiguity), the first of its kind in India, on original case studies of 12 Indian corporate failures, since the time of economic liberalization. Each study has been the result of meticulous research over the years and provides insights into behavioural and systemic aspects of failures and under-performance. Through these engaging corporate stories, VUCA discusses how individuals and organizations can avoid, minimize and recover from failures. SUHAYL ABIDI is a practitioner of Organizational Learning & Knowledge Management. He has spent the last 25 years with organizations such as Penguin Publishing, The British Council, Reliance Industries, Essar and Piramal Healthcare. DR MANOJ JOSHI, PhD (Strategy), Fellow Institution of Engineers India, is a Professor – Strategy, Entrepreneurship and Innovation, Amity Business School. He is the Asia Editor for the International Journal of Entrepreneurship and Innovation and Regional Editor, India for the Journal of Family Business Management.

Download or read book VUCA and Other Analytics in Business Resilience written by Deepmala Singh and published by Emerald Group Publishing. This book was released on 2024-05-13 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Specialists from different disciplines and continents to provide answers discuss organizational justice, sustainable HR, machine learning, and more, providing future roadmaps to minimise disruption during occurrences like the COVID-19-related worldwide catastrophe and the ramifications for managers and policymakers.

Download or read book Chaos Complexity and Sustainability in Management written by Cepni, Elif and published by IGI Global. This book was released on 2024-06-17 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving world, traditional management approaches often fail to address the complexities of modern challenges. Decision-makers frequently encounter unpredictable environments where Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) reign; this poses a significant obstacle to achieving sustainable outcomes and can lead to ineffective decision-making. By presenting cutting-edge research and theoretical frameworks, Chaos, Complexity, and Sustainability in Management equips seasoned professionals, researchers, and students with the tools to navigate the complexities of adaptive systems and make informed decisions in a VUCA world. It delves into decision-making in strenuous environments, systems thinking, and sustainable management practices, providing practical insights and strategies for addressing these challenges. Through a comprehensive exploration of these concepts, readers will understand how to thrive in turbulent times.

Download or read book The Business of People written by Iain Fraser and published by Taylor & Francis. This book was released on 2019-07-25 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of People is purposefully focused on people. The book will assist you to develop and support yourself with your people leadership, knowledge, and skills. It is an opportunity to better manage yourself and lead others, including your organization, into the modern volatile, uncertain, complex, and ambiguous (VUCA) world. It is also a sequel to the top-selling book The Business of Portfolio Management: Boosting Organizational Value. Authors Madeleine Taylor and Iain Fraser combine to give you the very best in knowledge and experience in a variety of situations. This is a book that cuts through the nonsense and presents real-world solutions for situations facing leaders today and tomorrow. Shifting from managing people to leading people requires a pivot...Leadership matters because the future is at greater risk without it. Regardless of where you are in your leadership journey I am confident this new book from Madeleine and Iain will be a valuable resource for you. Enjoy the journey, it never ends. —Mark A. Langley, Former President and CEO, Project Management Institute Iain and Madeleine are honest and raw about the challenges faced, and the resiliency needed, to lead in business. —Suzanne M. O’Gorman, Senior Strategic Business Architect, United Healthcare Group In a world where leadership increasingly requires emotional and cultural intelligence skills, this masterpiece couldn’t be any timelier. —Dr. Hilary Aza, Senior Portfolio Manager, Tarrant County, Texas Essential for anyone seeking to better understand their personal leadership and to inform further development. —Rob Loader, Executive, Capital Planning & Delivery, Telstra Corporation The book to me is written from a position of empowerment, cultural acknowledgment, hopefulness, and purpose. —Elissa Farrow, Founder, About Your Transition This book will challenge your own thinking and behaviour and give you an opportunity to develop your adaptability and leadership style for an evolving future. —Thomas Davis, GM, Corporate Services, Capital & Coast District Health Board, New Zealand

Download or read book Managing VUCA Through Integrative Self Management written by Sharda S. Nandram and published by Springer. This book was released on 2017-05-06 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, experts discuss whether volatility, uncertainty, complexity and ambiguity (VUCA) represent a challenge or a business opportunity. More intense debates on global climate change, increased turbulence in financial quarters, increased job insecurity and high levels of stress at the workplace are attracting attention in the context of organization behavior and entrepreneurship. Fear and confusion have become part and parcel of business, often undermining trust, cooperation and inspiration. As a response, a new way of organizing self-management has emerged. The book combines practical wisdom from East and West, to develop integrative self-management theory and practice; provides direction to support an integrative mind-set, integrative organization and integrative leadership; and presents VUCA as an opportunity and necessity for development and growth, rather than a threat.

Download or read book The Vuca Effects Product Innovation Performance at Turkish Global Bus Coach Industry written by Erkan DONER and published by Akademisyen Kitabevi. This book was released on 2022-06-02 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sustainable Innovation written by Anshu Saxena Arora and published by Springer Nature. This book was released on 2019-11-25 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world. This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.

Download or read book Rethinking Business for Sustainable Leadership in a VUCA World written by Mihail Busu and published by Springer Nature. This book was released on with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: